Digital Customer Experience: The Value of “Slamming” Your Assumptions
InMoment XI
DECEMBER 27, 2021
Instead, you need to operate on the theory of falsification: to have a great hypothesis, you need to be willing to prove yourself wrong. Step #1: Gather Your Team & Select a Topic. The first step in an “assumption slam” is to select a specific topic. And that’s where an “assumption slam” comes in handy.
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