3 notable trends in the retail apparel industry

Alida

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Apparel companies at both ends of the spectrum—big name brands to new wave upstarts—are folding as people buy less clothes. As noted by Bloomberg , apparel’s decline has been in progress for decades: four decades ago, clothing accounted 6.2%

Forrester’s Digital Go-To-Market Review: Apparel and Footwear

Forrester's Customer Insights

Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently.

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Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Alida

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. But the apparel retail brand also realized it needed to develop new and efficient ways of working so it could build better experiences and products even faster. Nike: Making apparel retail personal. Great minds think alike—even fierce competitors.

What Retailers Should Know About The Online Apparel Boom

ForeSee

The apparel and accessories sector of the retail industry is experiencing major changes, with retailers seeing more business happening online than ever before, according to a recent report from Internet. The post What Retailers Should Know About The Online Apparel Boom appeared first on ForeSee. Customer Experience Research Retail Apparel Internet Retailer

How Technology is Revolutionizing the Apparel Industry

Smarter CX

apparel industry market is the biggest in the world, according to Statista. Here are 4 ways newly introduced tech is revolutionizing how apparel is made, sold, and worn. Smart apparel. While wearable accessory tech like smart watches, bracelets, and now rings may be commonplace, there are new intelligent clothing choices transforming the apparel industry — specifically shoes. The U.S.

What’s driving Success in Apparel? Find out in ForeSee’s FXI Retail Special Report

ForeSee

Online sales of retail apparel and accessories is seeing huge growth, both here in the U.S. The post What’s driving Success in Apparel? Customer Satisfaction Retail Apparel customer satisfaction ForeSee reports FXI Scoresand across the globe. Just last week we highlighted some of those trends in. Find out in ForeSee’s FXI Retail Special Report appeared first on ForeSee.

Fit Analytics Drives Growth And Profit For Apparel Retailers

Forrester's Customer Insights

In the apparel personalization market, solutions built on fit analytics are achieving both [… This year, NRF was a happy affair: Retailers were celebrating a successful holiday season, year-on-year growth, and a net increase of store openings. Beyond the traditional focus on top-line growth, this year I heard a renewed call to improve the bottom line.

What CX Intelligence reveals about the men’s apparel market (infographic)

ForeSee

Over the last decade, the men’s apparel market has shown steady growth, outpacing even women’s apparel, and is expected to contribute upwards of $40 billion in sales to the global. The post What CX Intelligence reveals about the men’s apparel market (infographic) appeared first on ForeSee. Analytics & Measurement Research & CX Data Apparel CX Metics Infograph Menswear Retail

“The Survey Shows” Doesn’t Mean The Survey Knows

Storyminers

Apparel retailers who want to make a statement by differentiating their brands and connecting with their customers must go beyond table stakes (see the list below) and find ways to personalize their service experiences. Today’s apparel customers don’t just want ‘good enough,’ they demand ‘the best for me.’ Blog CX in Retail Retail Apparel CX Loyalty Personalization Springboard Retail Survey

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Watch: CRM Hack on Testing Principles, B2CRM Weekly News Update, and CRM Analysis on lululemon

Optimove

This time, we got the weekly news update, a new CRM hack on testing principles, and a deep analysis on the well-known athletic apparel retailer, lululemon. PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos.

Watch: CRM Hack on Churn Factor, B2CRM Weekly News Update, and CRM Analysis on Zara

Optimove

This time, we got the weekly news update, a new CRM hack on Churn Factor, and a deep analysis on the well known Spanish apparel retailer Zara. PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos.

New Look’s CVA is bearing fruit

Forrester's Customer Insights

Earlier last week, UK high street apparel retailer New Look announced plans to close 85 stores, up from the 60 it announced in March. These closures are happening under the auspices of a restructuring deal (CVA first introduced as a “Creditors Voluntary Arrangement” in the 1980 Companies’ Act). Simultaneously, it unveiled a return to profitability […]. retail

Customer Satisfaction Score (CSAT) Industry Benchmarks

GetFeedback

Apparel: 79%. If you’re new to Customer Satisfaction Score (CSAT), a good starting point is seeing how you compare to peers in your industry. To do so, you can rely on the American Customer Satisfaction Index (ACSI). .

Who’s Hiring Journey Managers?

Kerry Bodine

However, we did find journey managers in product-focused industries, including apparel & fashion, building materials, chemicals, cosmetics, food & beverages, luxury goods and jewelry, and packaging & containers.

Tailor Customer Experience for a Better Fit – Learn from TechStyle and Forrester

NICE inContact

TechStyle is global retailer consisting of a collection of apparel brands with over 4.5 Recently TechStyle underwent a massive change in their approach to solving their contact center technology needs to address the customer experience journey. million VIP members selling throughout North America, Europe, and Australia.

Experiential retailing is the next big thing in activewear

Alida

If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. That figure dwarfs non-active apparel sales, which declined two percent last year. The competitive activewear market is about to get a lot more crowded.

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Xpedition and Voyado Partner to Help Boost Loyalty and Retention for Fashion Brands

CSM Magazine

Fashion and apparel businesses that are able to provide one-to-one marketing to their customers with a consistent, omni-channel approach stand to be the winners as retailers once again open their doors after the prolonged COVID-19 lockdown.

Sampling error – Definition, types, control, and reducing errors

QuestionPro Audience

For example, imagine a research study about kid’s apparel. What is a sampling error? A sampling error occurs when the sample used in the study is not representative of the whole population.

The Next Big Thing in Customer Experience: Frictionless Returns

Smarter CX

“If it’s hard to return something, particularly if it’s apparel or something expensive, I will think long and hard about whether it’s worth the hassle,” Allisyn said. In an interview, Lisa shared that she sometimes returns apparel to physical stores and views such a policy as a minimum requirement to buy apparel online. Years ago, a children’s apparel item was marked as “online returns only” and Lisa skipped it.

Who’s Hiring Journey Managers?

Kerry Bodine

However, we did find journey managers in product-focused industries, including apparel & fashion, building materials, chemicals, cosmetics, food & beverages, luxury goods and jewelry, and packaging & containers.

Augmented World – How AR Transforms Customer Experience

TechSee

Brazilian retailer C&A displays its apparel on innovative clothing hangers that show how many Likes each item has collected from the social-media community. AR apps makes shopping for apparel easier. TryLive Apparel and Dressing Room by Gap allow customers to select a garment from the virtual shelf, and then choose their clothing size and body shape.

The missing piece in your approach to product innovation

Alida

In The Human Side to Product Innovation , retail apparel company Chico’s and construction tool manufacturer DEWALT will reveal how they use authentic, ongoing insight to create better products. Here’s a scary fact: no matter how genius the idea and thorough the planning, most new products are destined to fail. The stats are discouraging for product management and innovation pros: one study claims that 85 percent of consumer goods end up flops.

Go Debtless Once You Outsource Ecommerce Call Center Services

Magellan Solutions

The majority of the closed-down stores were of the apparel businesses. But it is unclear what kind of demand they are seeing for items such as apparel and home goods. . When in debt, outsource your ecommerce call center services.

Podcast: Designing the Glitch Experience, with Adidas’ Celine Del Genes

Bain

It’s not easy to stand out in a market as crowded and competitive as sporting goods and apparel. She oversees the sports apparel company’s go-to-market strategy for soccer shoes and gear, managing key decisions about pricing, sales channels and marketing approaches. But every now and then, a piece of gear or a shoe strike such a strong chord with consumers that the product lingers in their memory years later.

What our data is telling us about how retailers can reduce holiday return volume

Talkdesk

Years of fast and convenient returns for online purchases have created permanent habits, such as purchasing multiple sizes of apparel in order to return those that don’t fit: To minimize the financial impact on your business, here are three areas of focus to reduce holiday return volume: .

4 examples of direct-to-consumer initiatives—and what you can learn from them

Alida

Its DTC approach is based on the premise that consumers will increasingly use their phones to purchase shoes and apparel and that it must lead in digital to maintain its market share. There was a time when the only way to get a Dell computer was to go directly to the company. The PC giant long ago decided to sell through partners and retail channels too, but today some established brands are opting to experiment with their own direct-to-consumer (DTC) models. They have good reason.

Building for the Future – Cloud Contact Center Solutions Offer Flexibility, Scalability and Omnichannel

NICE inContact

The women’s apparel industry is characterized by large seasonal spikes in both the amount of transactions as well as the related support calls. Building for the Future: CX in the Cloud is packed with real world lessons learned from a panel of seasoned contact center experts. What better way to learn about the benefits of moving contact center technology to the cloud than from the companies employing these solutions. TechStyle Fashion Group.

Marks & Spencer Top for Customer Loyalty According to Survey

CSM Magazine

The survey, conducted by apparel fit preference specialist Fits.me, asked over 2,000 UK adults to identify up to three clothing brands or retailers to which they consider themselves most loyal. The full Customer Loyalty Index ‘Top 10’ is: Apparel Retailer / Share of Mentions. s new, 30-page report on the survey – Knowing them, knowing you – shopper perspectives on engagement, loyalty and personalisation in apparel retail, is available from here.

Are retailers nimble enough to give consumers what they need and want right now?

Lenati

Explore product diversification and empathetic adaptive strategies (apparel brands producing masks; distilleries producing hand sanitizer). Connection is everything in moments of crisis.

Opentalk 2020 goes vertical

Talkdesk

What do the world’s leading luxury concierge service, an apparel brand with a mission to help those in need, and one of the fastest-growing digital mortgage companies have in common? Learn from the industry’s best.

Have You Hard Wired Service Recovery into Your Organization?

Wired and Dangerous

Not only do we enjoy their high quality apparel, we value their over-the-top customer service. Customers today are Fickle –much quicker to leave if unhappy. They not only show a lower tolerance for error, they will exit just on account of plain old indifferent service. The hype of a brand name means little in deterring the disappointed customer’s exit.

The Latest Customer Success Story: TechStyle

Lithium

TechStyle Fashion Group is a fashion and lifestyle company that offers an engaging and personalized shopping experience to millions of customers worldwide, including four million VIP Members, through a portfolio of apparel and shoe brands. Supporting 1K agents and 5M support calls with Lithium SMM.

The Latest Customer Success Story: TechStyle

Lithium

TechStyle Fashion Group is a fashion and lifestyle company that offers an engaging and personalized shopping experience to millions of customers worldwide, including four million VIP Members, through a portfolio of apparel and shoe brands. Supporting 1K agents and 5M support calls with Lithium SMM.

The Latest Customer Success Story: TechStyle

Lithium

TechStyle Fashion Group is a fashion and lifestyle company that offers an engaging and personalized shopping experience to millions of customers worldwide, including four million VIP Members, through a portfolio of apparel and shoe brands. Supporting 1K agents and 5M support calls with Lithium SMM.

Surge of Store Closings Reveals Greater Need for Omnichannel

1 to 1

Among the closings are Macy''s, JCPenney, Guess, Radio Shack, as well as teen apparel stores Delia''s, Aeropostale, Wet Seal, and Abercrombie & Fitch. With the holiday shopping season behind us, retailers have planned a tidal wave of store closings for 2015. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Save time for your marketing team with Birdeye integrations

BirdEye

Lightspeed is a cloud-based point of sale (POS) solution used by restaurant owners and retailers in verticals like apparel, footwear, jewelry, pet, sporting goods, and home decor.

From ideation to production: innovation secrets from Wolverine Worldwide

Alida

Since 2015, Wolverine Worldwide, a global footwear and apparel manufacturer of iconic brands such as Merrell, Sperry, Chaco and Saucony, has tested and vetted more than 1,000 new footwear styles with consumers before launching the product to market. The average cost of launching a new product is approximately $15 million. That’s a hefty price to pay when you consider 85 percent of new consumer goods products fail. What determines whether a good idea makes it in today’s saturated market?