3 notable trends in the retail apparel industry

Vision Critical

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Innovation Customer Experience retail fashion apparel

Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Vision Critical

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. Nike: Making apparel retail personal. Great minds think alike—even fierce competitors.

What Retailers Should Know About The Online Apparel Boom


The apparel and accessories sector of the retail industry is experiencing major changes, with retailers seeing more business happening online than ever before, according to a recent report from Internet. Customer Experience Research Retail Apparel Internet Retailer

What CX Intelligence reveals about the men’s apparel market (infographic)


Over the last decade, the men’s apparel market has shown steady growth, outpacing even women’s apparel, and is expected to contribute upwards of $40 billion in sales to the global. Analytics & Measurement Research & CX Data Apparel CX Metics Infograph Menswear Retail

What’s driving Success in Apparel? Find out in ForeSee’s FXI Retail Special Report


Online sales of retail apparel and accessories is seeing huge growth, both here in the U.S. The post What’s driving Success in Apparel? Customer Satisfaction Retail Apparel customer satisfaction ForeSee reports FXI Scores

“The Survey Shows” Doesn’t Mean The Survey Knows


Apparel retailers who want to make a statement by differentiating their brands and connecting with their customers must go beyond table stakes (see the list below) and find ways to personalize their service experiences.

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Experiential retailing is the next big thing in activewear

Vision Critical

If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. That figure dwarfs non-active apparel sales, which declined two percent last year.

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Tailor Customer Experience for a Better Fit – Learn from TechStyle and Forrester


TechStyle is global retailer consisting of a collection of apparel brands with over 4.5 Recently TechStyle underwent a massive change in their approach to solving their contact center technology needs to address the customer experience journey. million VIP members selling throughout North America, Europe, and Australia.

Building for the Future – Cloud Contact Center Solutions Offer Flexibility, Scalability and Omnichannel


The women’s apparel industry is characterized by large seasonal spikes in both the amount of transactions as well as the related support calls. Building for the Future: CX in the Cloud is packed with real world lessons learned from a panel of seasoned contact center experts. What better way to learn about the benefits of moving contact center technology to the cloud than from the companies employing these solutions. TechStyle Fashion Group.

Retail’s Hail Mary: Why Retailers are Betting on In-Store Data Insights

Think Customers

Squeezed by online competitors and evolving customer tastes, Macy’s, Sears, The Limited, and American Apparel have said they will be closing some or all of their stores.

Google’s ‘Shop the Look’ Tries to Declutter Mobile Shopping

Think Customers

On Tuesday, Google introduced a “Shop the Look” program that lets smartphone users purchase apparel and other products through the images that appear in response to search terms. Earlier this week, Google unveiled its latest effort to help retailers boost sales through mobile devices.

The missing piece in your approach to product innovation

Vision Critical

In The Human Side to Product Innovation , retail apparel company Chico’s and construction tool manufacturer DEWALT will reveal how they use authentic, ongoing insight to create better products.

Have You Hard Wired Service Recovery into Your Organization?

Wired and Dangerous

Not only do we enjoy their high quality apparel, we value their over-the-top customer service. Customers today are Fickle –much quicker to leave if unhappy. They not only show a lower tolerance for error, they will exit just on account of plain old indifferent service.

Surge of Store Closings Reveals Greater Need for Omnichannel

Think Customers

Among the closings are Macy''s, JCPenney, Guess, Radio Shack, as well as teen apparel stores Delia''s, Aeropostale, Wet Seal, and Abercrombie & Fitch. With the holiday shopping season behind us, retailers have planned a tidal wave of store closings for 2015. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Augmented World – How AR Transforms Customer Experience


Brazilian retailer C&A displays its apparel on innovative clothing hangers that show how many Likes each item has collected from the social-media community. AR apps makes shopping for apparel easier. TryLive Apparel and Dressing Room by Gap allow customers to select a garment from the virtual shelf, and then choose their clothing size and body shape.

Improving Customer Experience Through A/B Testing Your Customer Service

Joe Rawlinson

For instance, if you are an apparel retailer, you could create mutiple variations of script each for complaints such as ‘wrong size of product’, ‘damaged apparel’, ‘item does not look like advertised’, and so on.

Memorial Day 2018 By The Numbers

QuestionPro Audience

Additionally, apparel, department, and electronic stores are the top categories where consumers are looking to spend. After a winter that felt like it would never end, Memorial Day weekend is finally here, and it’s bringing the heat.

4 examples of direct-to-consumer initiatives—and what you can learn from them

Vision Critical

Its DTC approach is based on the premise that consumers will increasingly use their phones to purchase shoes and apparel and that it must lead in digital to maintain its market share. There was a time when the only way to get a Dell computer was to go directly to the company.

Social Analytics Spotlight: Louis Vuitton and the Case for Passion


Without it, you’re just another handbag/apparel/jewelry company fighting for your spot in a crowded market. Status is everything for luxury brands. So how do you measure such a crucial metric effectively?

Marks & Spencer Top for Customer Loyalty According to Survey

CSM Magazine

The survey, conducted by apparel fit preference specialist Fits.me, asked over 2,000 UK adults to identify up to three clothing brands or retailers to which they consider themselves most loyal. The full Customer Loyalty Index ‘Top 10’ is: Apparel Retailer / Share of Mentions.

Why a startup mentality may not help big brands

Vision Critical

” The apparel retail brand acquired a consumer data and analytics company so it can use data to treat every customer as a unique individual. Large brands are increasingly turning to smaller ones for inspiration.

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9 Examples of Great Word-of-Mouth Marketing


Under Armour is one of the top sports apparel brands in the world, and the company’s success was based on initial awareness through word-of-mouth marketing. For many companies, word-of-mouth marketing is all about using natural conversations to show off new products or services.

From ideation to production: innovation secrets from Wolverine Worldwide

Vision Critical

Since 2015, Wolverine Worldwide, a global footwear and apparel manufacturer of iconic brands such as Merrell, Sperry, Chaco and Saucony, has tested and vetted more than 1,000 new footwear styles with consumers before launching the product to market.

Unpacking the Supply Chain: Navigating Today’s Headwinds (Part 1)

North Highland

Apparel and chemical companies saw the costs of headgear and cadmium sulfide increase when duties were levied on just over 6,000 products valued at $200 billion.

The Most Wonderful Time of the Year? Black Friday Shopping is Here

QuestionPro Audience

Computers are the hot ticket item this year on 26% of our respondents’ lists, followed by clothing/apparel and kids toys, but mobile phones and video games are not as popular as they have been in recent years, with only 11% of our panel looking to purchase these items.

Contact Resolution and Agent Empowerment will Increase Customer Loyalty


I was so impressed, and that retailer has since become my first choice when purchasing outdoor apparel. There are lots of quotes about making mistakes, undoubtedly because we all mess up sometimes.

Reflecting on the Starbucks Situation: Check Your Bias at the Door

Customer Bliss

This case study from my new book is about ThirdLove , a product development company and retailer that recognized an unconscious bias in the women’s apparel industry.

A New Tool For Using Video to Capture Stories From Your Audience - Frank Reactions

Tema Frank

like American Apparel's (now ex-)CEO Dov Charney ([link] and others that are really well connected with their people (like Zappos ([link] Will you check out the Reconnect Project and share your examples ([link] Happy to have words, pictures, audio or video! Today’s guest, Katrina German, co-founder of Saskatoon-based start-up, OneStory, always loved the idea of using video to capture and save people’s stories.

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Outsource Consultants Hires New Vice President of Global Sales

CSM Magazine

Outsource Consultants , a leading call center outsourcing advisory firm, hired call center industry veteran Dave LaBatt as the Vice President of Global Sales in March 2017.

How to enhance sales with visual engagement tools?


This has been proven successful in cosmetic applications and apparel, such as with Timberland’s virtual dressing room and Neiman Marcus’ Memory Mirrors , which enable shoppers to compare clothing options side by side, and even share the images with friends.

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Contact Resolution and Agent Empowerment will Increase Customer Loyalty


I was so impressed, and that retailer has since become my first choice when purchasing outdoor apparel. There are lots of quotes about making mistakes, undoubtedly because we all mess up sometimes. Personally, my favorite of these quotes is “It’s not how we make mistakes, it’s how we correct them that defines us,” and this couldn’t be truer when it comes to customer service.

Double Your Sales with Awesome Live Chat Upselling Techniques


Are you looking for some quality winter apparel?”. “Sales are contingent upon the attitude of the salesman–not the attitude of the prospect.”- Clement Stone. If you could double or even triple your revenue in minutes, would you?

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A Great Customer Experience Isn't Enough

CX Journey

Now there's WestinWORKOUT fitness centers, RunWESTIN group runs and running maps, and a program in which guests can borrow fitness apparel and shoes during their stay. Today I'm pleased to share a guest post by Denise Lee Yohn.

4 Ways Sales Psychology Influences Customer Behavior

Win the Customer

Some retailers, such as American Apparel, are even repurposing security cameras to double as market research tools to study shopper behavior and better optimize sales, the Wall Street Journal reports. Marks & Spenser, the U.K.’s

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Columbia Sportswear Takes Customer Service to the Cloud


Offering outstanding customer support is a primary mission for outdoor apparel manufacturer, Columbia Sportswear, but their PBX-based system had long been a bottleneck for their contact center and IT teams. From its humble beginnings as a hat business founded by German nationals who fled Europe in 1938, to a global corporation with five brands, Columbia Sportswear is made up of real people who are passionate about the outdoors.

How TechStyle Uses Stella Connect to Supercharge the Performance of its Outsourced Contact Center Teams

Stella Service

Brands Win the Long Game by Doing This

Smarter CX

Apparel. Luxury. Electronics. Cosmetics. Even food and beverage. All kinds of brands are looking for ways to reach their end-customers better with beautiful websites and carefully orchestrated shopper journeys. But most brands are only seizing half of the opportunity.

The Importance of Customer Listening

Customers Rock!

Kevin Hillstrom of MineThatData shared his experiences with some major apparel companies: At Lands’ End, professionals had to help out in the warehouse, or on the phones, during the holiday season and during bad weather. (Note: This post is a reprise of an earlier Customers Rock!

How are retailers working to improve customer experience?


While in a San Francisco apparel store a prototype robot clerk interacts with shoppers, advising them on fashion choices and commenting on whether items will suit them. Date: Friday, February 26, 2016 How are retailers working to improve customer experience? Published on: February 26, 2016.

Four key themes from eTail East 2016


Similarly, American Apparel partners with Postmates to provide super-fast delivery of its stock from its stores. Take the CVS Health and American Apparel examples highlighted above – they work because they’re helping customers gain access to products quicker and easier. I attended eTail East last week in Boston. As one of the main events in the online retail arena, it’s a great barometer of the key issues facing companies operating in this highly competitive space each year.

Target’s Revamped Store Customer Experience Experiments: Culturally, Are They On-Target or Off-Target?

Beyond Philosophy

More attractive merchandise presentations, including “updated mannequins and fixtures in apparel, home and beauty”. Easier in-store shopping flow, with aisle modification designed to encourage customers to browse through apparel, accessories, and other products.

The History of Customer Service: Ticket Troubleshooting to Proactive and Personal


The help desk was used to troubleshoot problems or provide guidance about products such as computers, electronic equipment, food, apparel, or software. Can you imagine a world where customer service was over physical mail?

Get Ready for The Shopping Season with These 10+ Tips


Introduction. We’ve heard it so many times it’s become a cliché: “The early bird catches the worm.”. For retailers, this old saying rings tried-and-true. After all, it’s never too early to get ready for the shopping season.

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