3 notable trends in the retail apparel industry

Vision Critical

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Apparel companies at both ends of the spectrum—big name brands to new wave upstarts—are folding as people buy less clothes. As noted by Bloomberg , apparel’s decline has been in progress for decades: four decades ago, clothing accounted 6.2%

How Technology is Revolutionizing the Apparel Industry

Smarter CX

apparel industry market is the biggest in the world, according to Statista. Here are 4 ways newly introduced tech is revolutionizing how apparel is made, sold, and worn. Smart apparel. While wearable accessory tech like smart watches, bracelets, and now rings may be commonplace, there are new intelligent clothing choices transforming the apparel industry — specifically shoes. The U.S.

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What Retailers Should Know About The Online Apparel Boom

ForeSee

The apparel and accessories sector of the retail industry is experiencing major changes, with retailers seeing more business happening online than ever before, according to a recent report from Internet. The post What Retailers Should Know About The Online Apparel Boom appeared first on ForeSee. Customer Experience Research Retail Apparel Internet Retailer

Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Vision Critical

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. But the apparel retail brand also realized it needed to develop new and efficient ways of working so it could build better experiences and products even faster. Nike: Making apparel retail personal. Great minds think alike—even fierce competitors.

What’s driving Success in Apparel? Find out in ForeSee’s FXI Retail Special Report

ForeSee

Online sales of retail apparel and accessories is seeing huge growth, both here in the U.S. The post What’s driving Success in Apparel? Customer Satisfaction Retail Apparel customer satisfaction ForeSee reports FXI Scoresand across the globe. Just last week we highlighted some of those trends in. Find out in ForeSee’s FXI Retail Special Report appeared first on ForeSee.

How Can Live Chat Increase Your Online Apparel Store Conversion?

Magellan Solutions

The post How Can Live Chat Increase Your Online Apparel Store Conversion? There is a saying that conversations shape the world. And it is true. If we look at the evolution of communication, we will have an interesting perspective on how conversations become more personal, more instant, and more seamless. And maybe because we are in an era when communications today have literally blurred out the distance between the two parties.

What CX Intelligence reveals about the men’s apparel market (infographic)

ForeSee

Over the last decade, the men’s apparel market has shown steady growth, outpacing even women’s apparel, and is expected to contribute upwards of $40 billion in sales to the global. The post What CX Intelligence reveals about the men’s apparel market (infographic) appeared first on ForeSee. Analytics & Measurement Research & CX Data Apparel CX Metics Infograph Menswear Retail

“The Survey Shows” Doesn’t Mean The Survey Knows

Storyminers

Apparel retailers who want to make a statement by differentiating their brands and connecting with their customers must go beyond table stakes (see the list below) and find ways to personalize their service experiences. Today’s apparel customers don’t just want ‘good enough,’ they demand ‘the best for me.’ Blog CX in Retail Retail Apparel CX Loyalty Personalization Springboard Retail Survey

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New Look’s CVA is bearing fruit

Forrester's Customer Insights

Earlier last week, UK high street apparel retailer New Look announced plans to close 85 stores, up from the 60 it announced in March. These closures are happening under the auspices of a restructuring deal (CVA first introduced as a “Creditors Voluntary Arrangement” in the 1980 Companies’ Act). Simultaneously, it unveiled a return to profitability […]. retail

Who’s Hiring Journey Managers?

Kerry Bodine

However, we did find journey managers in product-focused industries, including apparel & fashion, building materials, chemicals, cosmetics, food & beverages, luxury goods and jewelry, and packaging & containers.

Surge of Store Closings Reveals Greater Need for Omnichannel

Think Customers

Among the closings are Macy''s, JCPenney, Guess, Radio Shack, as well as teen apparel stores Delia''s, Aeropostale, Wet Seal, and Abercrombie & Fitch. With the holiday shopping season behind us, retailers have planned a tidal wave of store closings for 2015. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Tailor Customer Experience for a Better Fit – Learn from TechStyle and Forrester

NICE inContact

TechStyle is global retailer consisting of a collection of apparel brands with over 4.5 Recently TechStyle underwent a massive change in their approach to solving their contact center technology needs to address the customer experience journey. million VIP members selling throughout North America, Europe, and Australia.

Experiential retailing is the next big thing in activewear

Vision Critical

If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. That figure dwarfs non-active apparel sales, which declined two percent last year. The competitive activewear market is about to get a lot more crowded.

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The Next Big Thing in Customer Experience: Frictionless Returns

Smarter CX

“If it’s hard to return something, particularly if it’s apparel or something expensive, I will think long and hard about whether it’s worth the hassle,” Allisyn said. In an interview, Lisa shared that she sometimes returns apparel to physical stores and views such a policy as a minimum requirement to buy apparel online. Years ago, a children’s apparel item was marked as “online returns only” and Lisa skipped it.

Retail’s Hail Mary: Why Retailers are Betting on In-Store Data Insights

Think Customers

Squeezed by online competitors and evolving customer tastes, Macy’s, Sears, The Limited, and American Apparel have said they will be closing some or all of their stores. The sense that retailers are under more pressure than ever was a major theme at the National Retail Federation’s annual Big Show in New York this week. Several large retail brands kicked off 2017 with announcements that they were laying off employees or closing altogether.

Google’s ‘Shop the Look’ Tries to Declutter Mobile Shopping

Think Customers

On Tuesday, Google introduced a “Shop the Look” program that lets smartphone users purchase apparel and other products through the images that appear in response to search terms. Earlier this week, Google unveiled its latest effort to help retailers boost sales through mobile devices. The program, which is powered by partnerships with sites like Curalate, LIKEtoKnow.it, and Polyvore, pulls images and links to products from blogs, social posts, and retail sites. For example, by typing “co

Who’s Hiring Journey Managers?

Kerry Bodine

However, we did find journey managers in product-focused industries, including apparel & fashion, building materials, chemicals, cosmetics, food & beverages, luxury goods and jewelry, and packaging & containers.

Is the Future of Retail, Physical or Virtual?

C3Centricity

Offering free returns may work for apparel but not for electronics. Denyse Drummond-Dunn · Is the future of retail in the stars? Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”. Will the future of retail be without physical outlets?

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Customer Satisfaction Score (CSAT) Industry Benchmarks

GetFeedback

Apparel: 79%. If you’re new to Customer Satisfaction Score (CSAT), a good starting point is seeing how you compare to peers in your industry. To do so, you can rely on the American Customer Satisfaction Index (ACSI). . The ACSI is the only national economic indicator that measures customer satisfaction across the U.S. economy. Their data is used by researchers, organizations, analysts, investors, etc. to get a pulse on CSAT across industries. According to the ACSI, the current overall U.S.

Augmented World – How AR Transforms Customer Experience

TechSee

Brazilian retailer C&A displays its apparel on innovative clothing hangers that show how many Likes each item has collected from the social-media community. AR apps makes shopping for apparel easier. TryLive Apparel and Dressing Room by Gap allow customers to select a garment from the virtual shelf, and then choose their clothing size and body shape.

The missing piece in your approach to product innovation

Vision Critical

In The Human Side to Product Innovation , retail apparel company Chico’s and construction tool manufacturer DEWALT will reveal how they use authentic, ongoing insight to create better products. Here’s a scary fact: no matter how genius the idea and thorough the planning, most new products are destined to fail. The stats are discouraging for product management and innovation pros: one study claims that 85 percent of consumer goods end up flops.

Podcast: Designing the Glitch Experience, with Adidas’ Celine Del Genes

Bain

It’s not easy to stand out in a market as crowded and competitive as sporting goods and apparel. She oversees the sports apparel company’s go-to-market strategy for soccer shoes and gear, managing key decisions about pricing, sales channels and marketing approaches. But every now and then, a piece of gear or a shoe strike such a strong chord with consumers that the product lingers in their memory years later.

Great Examples of Word-of-Mouth Marketing

ReviewTrackers

Under Armour is one of the top sports apparel brands in the world, and the company’s success was based on initial awareness through word-of-mouth marketing. Because of these connections, Plank landed contracts with professional and college teams, which led to Under Armour’s rapid growth into the apparel giant that it is today. For many companies, word-of-mouth marketing is all about using natural conversations to show off new products or services.

Opentalk 2020 goes vertical

Talkdesk

What do the world’s leading luxury concierge service, an apparel brand with a mission to help those in need, and one of the fastest-growing digital mortgage companies have in common? Learn from the industry’s best.

Building for the Future – Cloud Contact Center Solutions Offer Flexibility, Scalability and Omnichannel

NICE inContact

The women’s apparel industry is characterized by large seasonal spikes in both the amount of transactions as well as the related support calls. Building for the Future: CX in the Cloud is packed with real world lessons learned from a panel of seasoned contact center experts. What better way to learn about the benefits of moving contact center technology to the cloud than from the companies employing these solutions. TechStyle Fashion Group.

4 examples of direct-to-consumer initiatives—and what you can learn from them

Vision Critical

Its DTC approach is based on the premise that consumers will increasingly use their phones to purchase shoes and apparel and that it must lead in digital to maintain its market share. There was a time when the only way to get a Dell computer was to go directly to the company. The PC giant long ago decided to sell through partners and retail channels too, but today some established brands are opting to experiment with their own direct-to-consumer (DTC) models. They have good reason.

Marks & Spencer Top for Customer Loyalty According to Survey

CSM Magazine

The survey, conducted by apparel fit preference specialist Fits.me, asked over 2,000 UK adults to identify up to three clothing brands or retailers to which they consider themselves most loyal. The full Customer Loyalty Index ‘Top 10’ is: Apparel Retailer / Share of Mentions. s new, 30-page report on the survey – Knowing them, knowing you – shopper perspectives on engagement, loyalty and personalisation in apparel retail, is available from here.

The Latest Customer Success Story: TechStyle

Lithium

TechStyle Fashion Group is a fashion and lifestyle company that offers an engaging and personalized shopping experience to millions of customers worldwide, including four million VIP Members, through a portfolio of apparel and shoe brands. Supporting 1K agents and 5M support calls with Lithium SMM.

The Latest Customer Success Story: TechStyle

Lithium

TechStyle Fashion Group is a fashion and lifestyle company that offers an engaging and personalized shopping experience to millions of customers worldwide, including four million VIP Members, through a portfolio of apparel and shoe brands. Supporting 1K agents and 5M support calls with Lithium SMM.

The Latest Customer Success Story: TechStyle

Lithium

TechStyle Fashion Group is a fashion and lifestyle company that offers an engaging and personalized shopping experience to millions of customers worldwide, including four million VIP Members, through a portfolio of apparel and shoe brands. Supporting 1K agents and 5M support calls with Lithium SMM.

Improving Customer Experience Through A/B Testing Your Customer Service

Joe Rawlinson

For instance, if you are an apparel retailer, you could create mutiple variations of script each for complaints such as ‘wrong size of product’, ‘damaged apparel’, ‘item does not look like advertised’, and so on. Multivariate testing (including A/B testing) is a technique used to identify the best performing campaigns on your marketing inventory. Such testing tools can be used to identify the ad copies, landing pages and even Call-To-Action (CTA) buttons that perform the best.

March Madness in The World of Retail

Optimove

Athleisure & Fashion Apparel. In the athleisure and fashion apparel categories, we see a mixed case. The chaos began roughly mid-March. On March 12th, NYC Mayor Bill de Blasio declared a state of emergency in New York City.

Have You Hard Wired Service Recovery into Your Organization?

Wired and Dangerous

Not only do we enjoy their high quality apparel, we value their over-the-top customer service. Customers today are Fickle –much quicker to leave if unhappy. They not only show a lower tolerance for error, they will exit just on account of plain old indifferent service. The hype of a brand name means little in deterring the disappointed customer’s exit.

KPop Influencing Zoomers in Unanticipated Ways

NetBase

Twitter is the obvious go-to, but we see American Apparel as well as iPhone 11. American Apparel needs to update it’s image to attract generation Z,” says an article in 2018. KPop performers are influencing Zoomers (Gen Z) as well as other demographics in unanticipated ways.

Chipotle Goods Committing to Sustainability Trend 

NetBase

Taking advantage of this rapidly emerging trend, Chipotle recently they launched ChipolteGoods.com as an extension of their restaurant but with a focus on goods and apparel featuring organic cotton clothing, beautiful detail, and even a 3-piece avocado dye line made from their own avocado pits.

Why a startup mentality may not help big brands

Vision Critical

” The apparel retail brand acquired a consumer data and analytics company so it can use data to treat every customer as a unique individual. Large brands are increasingly turning to smaller ones for inspiration.

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Why a CX Mission Matters — And How to Create One

Experience Investigators by 360Connext

At REI, the outdoor gear and apparel retailer, they state in their Who We Are statement: “At Recreational Equipment, Inc. How Do Great Brands Deliver a Consistent Customer Experience? Some brands deliver consistently delightful experiences for customers like magic.

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