Interruptions To The Advertising Market
Forrester's Customer Insights
JULY 25, 2017
advertising brand experience chief marketing officer (CMO) customer experience virtual agentsThe advertising headwinds have been gathering. The $7.4B lost to bad ads. The chronic underperformance. Major firms pulling millions from media budgets. Consumers actively avoiding ads. And yet the interruptions continue. There are bright spots: great storytelling from some brands, better channel orchestration, and the pragmatic application of programmatic.