Customer Feedback is Your Competitive Advantage
AUGUST 17, 2018
In his 2016 letter to shareholders , Amazon CEO Jeff Bezos wrote,“There are many advantages to a customer-centric approach. In a recent webinar on The Competitive Advantage of a Customer-Obsessed Culture , Michelle Ruch, Customer Success Operations Manager at Zapproved said, “We’ve had an NPS program since 2010, so we’re coming up on eight years of having a (customer-centric) program that’s been in place. Why is Customer Obsession a Priority?