Announcing Forrester’s Inaugural MRM Evaluation
Forrester's Customer Insights
AUGUST 28, 2018
We are delighted to announce The Forrester Wave™: Marketing Resource Management, Q3 2018. Forrester defines marketing resource management as: Enterprise marketing technology that helps marketers with financial planning, performance measurement, collaboration and calendaring, project management, content production, […]. Our 35-criteria evaluation includes the eight most significant MRM vendors – Aprimo, BrandMaker, IBM, Percolate, SAP, SAS, Stylelabs, and Workfront.