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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets


As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). Understanding the Landscape of B2B vs. B2C Marketing At the heart of all effective marketing strategies lies the principle of satisfaction and connection.

B2C 226
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How to Improve CSAT Score – 6 Step Strategy


In this blog we will explore effective strategies and plans to improve your CSAT score, ensuring your business thrives by keeping your customers at the heart of what you do. Now let’s explore how to improve CSAT score with a 6-step strategy.

Strategy 226

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Thriving Senior Living: Mastering Reputation Management Strategies

InMoment XI

This highlights the critical need for a proactive reputation management strategy, not just for sustained success but as an essential component for care organizations aspiring to attract seniors and maintain a reputation for exceptional service acknowledged online. Their needs, concerns, and expectations form the bedrock of your approach.

Strategy 260
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How to Upgrade to an Advanced Customer Experience Strategy


It is no wonder, then, that businesses have started paying much closer attention to their customer experience (CX) strategy. A multi-dimensional CX strategy can be much more beneficial for your brand than one-dimensional customer service. Reviewing your existing CX strategy is a good place to start.

Strategy 208
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Customer Experience Management: Optimizing Your Strategy for Financial Success

Speaker: Diane Magers, Founder and Chief Experience Officer at Experience Catalysts

In this exclusive webinar, Diane Magers will guide you through the journey of aligning your customer and employee experience strategy with financial success. To gain buy-in from the C-Suite and key stakeholders, it’s crucial to illustrate how Experience Management translates into clear, measurable business results. Register today!

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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

In this stage, you have the opportunity to set up a strong foundation for your program; a strategy that aligns with the overall business values, financial objectives, and brand promises. Step #1: Design Your Program. Bringing Voice of Customer Examples to Life. As you can imagine, Foot Locker had a ton of data points on their hands.

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Contact Center Location Strategy in a Remote World


Blue Ocean offers some insights on how to create a contact center location strategy in a remote world. How do you continue to offer seamless customer service and experience in this new world of remote work?

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. and choosing the right monetization strategy. It will: Debunk common learning monetization misconceptions Detail several monetizing strategies Help you rethink the true value of your learning program Download Now

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Your Expert Guide to CX Orchestration & Enhancing Customer Journeys

Speaker: Keith Kmett, Principal CX Advisor at Medallia

This includes the key concepts, strategies, and best practices involved in CX orchestration. 🗺 Practical Use Case: Learn practical strategies and techniques for implementing CX orchestration to enhance your customer journeys. 📈 Don't miss out on this exclusive event!

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Navigating the Future: Unveiling Trends and Bold Predictions in Customer Experience

and are excited to help you develop smart and timely CX strategies for a successful 2024. What will global firms achieve using customer-facing generative AI? Our featured panelists bring measured thoughts on the above (and more!)

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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The 2023 Verint Experience Index: Retail

Access the full report today.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.