What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding.

Brands 247

Branded Customer Experience Delivery

Michelli Experience

Unique Value, Elasticity, and Branded Customer Experience. Long before the iPod, iPad, and iPhone, there was an “I” brand from my youth that had a strong and unique brand image. In essence, customers limit how far a brand can stretch before the brand breaks consumer trust.

Brands 130

Clues to a Remarkable Brand Story

C3Centricity

The post Clues to a Remarkable Brand Story appeared first on C3Centricity. Stories exist in all cultures. They have developed down through the ages as a means of transferring knowledge, long before books and now the web enabled their storage.

Brands 319

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding.

Brands 156

Customer Experience Strategy: How to Measure the Immeasurable

Take a second to reflect on the brands you love. How do you go about creating an awesome customer experience strategy that works for your own customers

How to Create a Brand Identity Your Customers Are Most Interested In

CX Journey

Coming up with a brand identity isn’t an easy task. Ideally, a strong brand identity will mesh both your needs and those of your customer. 77 percent of B2B marketers say that proper branding plays a big role in company growth. Does your brand identity tie into those wants?

Brands 280

3 Ways to Become a Customer Feedback Brand

AskNicely

Your company’s brand is more than a cool or cute logo and colors meant to evoke emotions. Your customers start to care about your brand when they can connect the visual identity with a personal emotional response. Are they connected to brand stories and share far and wide?

How Brands Cash In On March Madness

QuestionPro Audience

Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising. television audience watching at least six minutes of the tournament, it is a good bet for brands looking to reach a broad audience.

Brands 230

Report: Translating Brand Promises into Employee Behaviors

Experience Matters

We just published a Temkin Group report, Translating Brand Promises into Employee Behaviors. Here’s the executive summary: Temkin Group has found that the companies that deliver great customer experience use their brand as a blueprint for how they treat customers, which is why Compelling Brand Values is one of our four customer experience core competencies.

Brands 210

Time to Team Up? How Partner Marketing Can Help Your Brand

QuestionPro Audience

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world.

Brands 270

Consumer Brands NPS® Benchmarks

CustomerGauge

Or why Starbucks is leading the fast food consumer brands NPS chart? Today we will walk through the NPS achievements, CX strategies and best practices from the consumer brands industry. The post Consumer Brands NPS® Benchmarks appeared first on CustomerGauge.

3 Important Things A Chatbot Can’t Do (But an IVA Can)

Chatbot As brands continue to focus on improving the customer. channels they want to use to interact with brands, putting. libraries that have not been customized to a brand’s. that are specific to a brand or industry vertical tend to. Chatbot 3 Important.

Branded Customer Experiences {Infographic}

Michelli Experience

Brands 141

Pursuing Your Brand Equity? Part 2

MaritzCX

Brand equity is one of the most sought after and yet hardest to define concepts in the CX and marketing research world. Even when they have come to grips with defining it, most offerings designed to get at brand equity merely scratch the surface of what’s going on with a firm’s.

Brands 182

Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity

C3Centricity

The post Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity appeared first on C3Centricity. Marketing is an old profession. It’s been around for hundreds of years in one form or another.

3 Ways Customers are Tracking Brands (and Judging YOURS!)

360Connext

Customers are tracking brands and how they how they interact with customers. And they’re giving their friends all the dirt they find on your brand! The post 3 Ways Customers are Tracking Brands (and Judging YOURS!)

Brands 235

Dynamic Branding Tools for Enhancing Customer Experience

Storyminers

When people think of branding, they tend to think of it in terms of attracting customers—showing off your company’s best qualities to acquire new sales. But branding doesn’t stop after a sale is made. To create effective branding, you have to keep the big picture in mind.

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5 Things You Can Do to Make Your Customer Experience Stickier

Tactics for Boosting Engagement and Brand Affinity

How to Tell if Your Favorite Brand Monitors Social Media

Steve DiGioia

So, how do you tell if your favorite brand monitors social media? The post How to Tell if Your Favorite Brand Monitors Social Media appeared first on Steve DiGioia and was written by Steve DiGioia. This original article was written by Steve DiGioia.

Customer Centric Internal Branding

ClearAction

Customer Centric Internal Branding Lynn Hunsaker. Customer centric internal branding revolves around customer well-being. Living the brand promise is another way of describing customer centric internal branding. We Live the Brand.

How smart brands measure customer intelligence ROI

Vision Critical

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions.

ROI 276

Starbucks Training Should Focus on Broken Brand Promises

Experience Matters

The post Starbucks Training Should Focus on Broken Brand Promises appeared first on Customer Experience Matters®. Compelling Brand Values Customer experienceLast week, Starbucks closed all of its stores for racial sensitivity training after an incident in April when two black men were arrested at a Philadelphia store. My Take: Starbucks training was well intentioned, but misguided.

How Retailers Can Drive CX Excellence With Store-Level Execution

Speaker: Jere Matthews, VP, Operations at Rutter's

Join Intouch Insight and Rutter's on October 25 at 2pm EST to learn how one of America's favorite convenience stores delivers on their brand promise.

Personal Brand Vetting – THEY are Listening

Michelli Experience

As I help business leaders deliver branded customer experiences, I often start with the premise that brands are nothing more than what people say about us when we’re not around. For years companies have been trolling social media to see what customers post about brand experiences. That data mining and sentiment analysis provides both qualitative and quantitative data that represents a snapshot of the “brand’ experience.

Brands 157

Do We Care About Brands?

CX Journey

Do customers really care about brands? A couple weeks ago, SDL shared a post of theirs that included 25 facts about customer experience, including a variation of this one: Most people worldwide would not care if more than 73% of brands disappeared tomorrow. Do people care about brands?

Brands 225

CX Competency: Compelling Brand Values (Video)

Experience Matters

This video provides an overview of one of those competencies, Compelling Brand Values, where the goal is to deliver on your brand promises to customers. Here Are Three Steps to Compelling Brand […]. Compelling Brand Values Customer experience Temkin Group VideoTemkin Group has found that the only path to sustainable customer experience differentiation is to build a customer-centric culture. By mastering Four Customer Experience Core Competencies.

The Demise of Brands……and Brand Research?

MaritzCX

There is a lot of research done around brandsbrand image, brand equity, etc. We often try to answer questions like: “How strong is my brand versus my competitors’ brands?”

Brands 260

The Demise of Brands……and Brand Research?

MaritzCX

There is a lot of research done around brandsbrand image, brand equity, etc. We often try to answer questions like: “How strong is my brand versus my competitors’ brands?”

Brands 260

CX now trumps brand loyalty, suggests a new study

Vision Critical

That’s one one of the key findings in a new CMO Council study , which found that 47 percent of loyal customers will stop doing business with a brand that provides “poor, impersonal or frustrating” experiences. So why are many brands not acing the CX game?

Study 173

One Brand Who Used Market Research to Crush the Competition

QuestionPro Audience

Now, the brand is a household name synonymous with smart home and AI. I’m going to let you in on a deep, dark secret: there are still companies who do not conduct market research. They actually launch new products without having the research to back up their assumptions.

Brands 230

How B2B Brands Drive Online Reviews

GetFeedback

Why Every B2B Brand Needs Online Reviews. 3 Ways B2B Brands Can Get Great Online Reviews. B2B brands face plenty of challenges to get reviews, but it’s never been more important to overcome them. Here are a few ways B2B brands are driving great reviews: 1. It’s amazing how many B2B brands overlook this simple step. Most B2B brands will have a regular follow-up process, whether it’s their sales teams or specifically designated account managers.

B2B 163

Retain Consumer Trust By Keeping Your Brand Promises

Second to None

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend our money on due to the proliferate expansion of available options across industries. These major missteps are obviously things to avoid, but it is not only viral moments that infect your brand reputation.

Brands 103

How To Convince 35 Brand Managers To Focus on Customers, Not Brands - Frank Reactions

Tema Frank

When You’ve Spent Years Building Your Brands, How Can You Learn to Focus on Customers Instead? It’s Time For Multi-Brand Companies to Focus on Customers Instead of Brands. Martin Aubut is the Digital Director at L’Oreal Canada , which owns some 35 brands.

Brands 182

What Your Brand Can Learn Right Now from the Starbucks Controversy

QuestionPro Audience

Will any public image initiatives work or is the brand hopelessly crippled? Starbucks is no Chick-fil-A, a more conservative brand that easily weathered its own storm years ago when its CEO publicly shared his controversial views on gay marriage.

Brands 212

How to Drive Brand Advocacy with Your Net Promoter Score (NPS) Survey

GetFeedback

To identify these loyal customers, Reichheld advises implementing a Net Promoter Score (NPS) survey, which is a simple way of gauging a customer’s loyalty to your brand and a good predictor of how well your business will perform.

Improve Your Brand Image by… Losing Subscribers!?

360Connext

Just because the customer is not happy in the current situation doesn’t mean they won’t be happy in any situation with your brand. Instead of being brand-obsessed and pointing out why the subscriber is making a mistake by unsubscribing, they respect her enough to know when her mind is made up. Many brands do a great job at showing their unique personality through marketing, and throughout the customer journey. Why One Bad Customer Interaction Could Haunt Your Brand.

Brands 214

For A Beverage Company, The Answer To ‘How To Build Brand Reputation’ Is Better Customer Service

Magellan Solutions

Now, the ultimate question is this: how to build brand reputation ? Brand reputation is pretty self-explanatory. But in what way is customer service connected with brand reputation? In this article, we will discuss how order taking service can build brand reputation.

Brands 140

3 Tips for Senior Care Reputation Management and Employee Branding

ReviewTrackers

Senior Care Employee Branding. They become ambassadors of your company brand , which can attract a higher number of potential employees. One piece of research shows that 94 percent of job seekers will apply for a job if that company actively manages its employer brand.

Tips 158

Not Top Of Mind But Top Of Heart – When Branding Gets REAL

Michelli Experience

Here are some important terms of art when it comes to understanding the strength of your brand: Brand Awareness – the visibility of your brand and it’s products/services in the eyes of consumers. Branding Campaigns – tactical strategies for driving brand awareness. Impressions – how many customers actually lay eyes on elements of your branding campaign. Customer Engagement – some define customer engagement as a reaction of a customer to your brand.

Brands 176

Pursuing Your Brand Equity? Get the Big Picture Right

MaritzCX

Brand equity is a bit of an elusive term in the CX and marketing research world. What are you After? When asked what it is, you are likely to get a very different answer depending on who you ask. The guy from accounting is likely to give quite a differing opinion than the gal who coordinates.

Brands 211

Do Customers See Themselves in Your Brand Identity?

360Connext

When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. The best experiences are all about identity of both the brand and the customers. Have you really thought hard about your own brand identity?

Brands 272

Lessons From Leaders At Brands Where CX Is Working

Storyminers

It’s in the form of a dozen interviews with company leaders whose brands are excelling at the customer experience. It empowers the brand team (and eventually the dealers). Mazda is reigniting its ‘why’ story and using it to help people get closer to the brand.

Brands 368

15 Brand Trends for 2015

CX Journey

Last year, I shared Brand Keys'' Robert Passikoff''s 14 Brand Trends for 2014. Real Brand Engagement : Marketers will link ?engagement? to how well the brand is perceived versus its? brand customer experience loyalty marketing

Trends 208