What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding.

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Branded Customer Experience Delivery

Michelli Experience

Unique Value, Elasticity, and Branded Customer Experience. Long before the iPod, iPad, and iPhone, there was an “I” brand from my youth that had a strong and unique brand image. In essence, customers limit how far a brand can stretch before the brand breaks consumer trust.

Brands 130

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding.

Brands 156

Clues to a Remarkable Brand Story

C3Centricity

The post Clues to a Remarkable Brand Story appeared first on C3Centricity. Stories exist in all cultures. They have developed down through the ages as a means of transferring knowledge, long before books and now the web enabled their storage.

Brands 238

Customer Experience Strategy: How to Measure the Immeasurable

Take a second to reflect on the brands you love. How do you go about creating an awesome customer experience strategy that works for your own customers

How to Tell if Your Favorite Brand Monitors Social Media

Steve DiGioia

So, how do you tell if your favorite brand monitors social media? The post How to Tell if Your Favorite Brand Monitors Social Media appeared first on Steve DiGioia and was written by Steve DiGioia. This original article was written by Steve DiGioia.

Dynamic Branding Tools for Enhancing Customer Experience

Storyminers

When people think of branding, they tend to think of it in terms of attracting customers—showing off your company’s best qualities to acquire new sales. But branding doesn’t stop after a sale is made. To create effective branding, you have to keep the big picture in mind.

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Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity

C3Centricity

The post Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity appeared first on C3Centricity. Marketing is an old profession. It’s been around for hundreds of years in one form or another.

3 Ways Customers are Tracking Brands (and Judging YOURS!)

360Connext

Customers are tracking brands and how they how they interact with customers. And they’re giving their friends all the dirt they find on your brand! The post 3 Ways Customers are Tracking Brands (and Judging YOURS!)

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5 Things You Can Do to Make Your Customer Experience Stickier

Tactics for Boosting Engagement and Brand Affinity

3 Ways the Best Brands Do Omnichannel Right

360Connext

This means brands see us as a ping, a technical bounce from one channel to the next. “…brands see us as a ping, a technical bounce from one channel to the next.” Today’s customers rely on outside resources like online reviews and social media as avenues to your brand.

The Impact of Email Branding When Gathering Insightful Data

MaritzCX

Every CX program wants to gather as much insightful data as possible. We all are asked to provide our feedback multiple times every day. One day, I decided to count how many times I was asked to provide feedback. I initially thought maybe once per day, but when I counted it, I was invited to.

Brands 260

CX now trumps brand loyalty, suggests a new study

Vision Critical

That’s one one of the key findings in a new CMO Council study , which found that 47 percent of loyal customers will stop doing business with a brand that provides “poor, impersonal or frustrating” experiences. So why are many brands not acing the CX game?

Study 177

How smart brands measure customer intelligence ROI

Vision Critical

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions.

ROI 276

Personal Brand Vetting – THEY are Listening

Michelli Experience

As I help business leaders deliver branded customer experiences, I often start with the premise that brands are nothing more than what people say about us when we’re not around. For years companies have been trolling social media to see what customers post about brand experiences. That data mining and sentiment analysis provides both qualitative and quantitative data that represents a snapshot of the “brand’ experience.

Brands 157

The Demise of Brands……and Brand Research?

MaritzCX

There is a lot of research done around brandsbrand image, brand equity, etc. We often try to answer questions like: “How strong is my brand versus my competitors’ brands?”

Brands 260

The Demise of Brands……and Brand Research?

MaritzCX

There is a lot of research done around brandsbrand image, brand equity, etc. We often try to answer questions like: “How strong is my brand versus my competitors’ brands?”

Brands 260

Customer Centric Internal Branding

ClearAction

Customer Centric Internal Branding Lynn Hunsaker. Customer centric internal branding revolves around customer well-being. Living the brand promise is another way of describing customer centric internal branding. We Live the Brand.

Customer Experience: The Only Path to Brand Loyalty

Andrew Mcfarland

What kinds of companies come to mind when you think of the world’s most respected brands? How do you suppose those companies became the most respected brands? Customer Experience Customer Loyalty Brand Brand Awareness Brand Loyalty Brand Management Brand Recognition IntentionalIf you answered “marketing” or “advertising” you’re only partly correct. The complete answer.

Not Top Of Mind But Top Of Heart – When Branding Gets REAL

Michelli Experience

Here are some important terms of art when it comes to understanding the strength of your brand: Brand Awareness – the visibility of your brand and it’s products/services in the eyes of consumers. Branding Campaigns – tactical strategies for driving brand awareness. Impressions – how many customers actually lay eyes on elements of your branding campaign. Customer Engagement – some define customer engagement as a reaction of a customer to your brand.

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Your customer experience *is* your brand

CX Advantage Walker

Companies who aren’t moving their brand activity and their customer experience activity closer together are setting a course for failure. The post Your customer experience *is* your brand appeared first on CX Advantage.

Why a startup mentality may not help big brands

Vision Critical

Large brands are increasingly turning to smaller ones for inspiration. These brands are hoping that by learning and adopting a startup mentality, they can fend off disruption and continue to lead their industry. The goal is to acquire insight into emerging brands and their operations.

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Lessons From Leaders At Brands Where CX Is Working

Storyminers

It’s in the form of a dozen interviews with company leaders whose brands are excelling at the customer experience. It empowers the brand team (and eventually the dealers). Mazda is reigniting its ‘why’ story and using it to help people get closer to the brand.

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Top CX tips for delivering a ‘Branded Customer Experience’

NewVoiceMedia

Over the last 10 years we have had the pleasure of working with many global organisations, across many sectors; retail, financial services, telecoms, technology, hospitality, professional services on the design and implementation of their Branded Customer Experience * (BCE) programmes.

Tips 340

Not Top Of Mind But Top Of Heart – When Branding Gets Real {Infographic}

Michelli Experience

Business Customer Advocacy Customer Engagement Customer Experience customer loyalty Customer Service Customer Value Driven to Delight Human Performance Joseph Michelli Mercedes-Benz USA Branding Customers Delivering WOW Differentiation Ritz Carlton The Michelli Experience The New Gold Standard

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The Demise of Brands……and Brand Research?

MaritzCX

There is a lot of research done around brandsbrand image, brand equity, etc. We often try to answer questions like: “How strong is my brand versus my competitors’ brands?” and “How much more will customers pay for a similar product from this brand compared to that brand?” I saw a couple of articles. View Article

Brands 200

Brand is All About Experience

Truthlab

Reading Time: 3 minutes Some folks think brand is all about colors and fonts, logos and taglines, but that’s only a fraction of what constitutes a brand in the eyes and hearts of customers. The post Brand is All About Experience appeared first on truthlab.

Brand Image Audits – Why Every Store Element is Important

MaritzCX

When discussing brand image audits (I.e., assessment of branding, signage and other standards such as “cleanliness”) with our Retail Petroleum clients’ channel partners, a common question I’ll hear is “Why ensure individual branding and image standards are maintained?

Brands 260

Infusing Live Chat Support with Your Brand’s Personal Touch

Kayako

Think about what’s at stake every time a customer interacts with your brand. Implement a personal, branded style for customer support that leads to more customers coming away with positive and memorable live chat support experiences. Write scripts in your brand’s voice.

Brands 208

Do We Care About Brands?

CX Journey

Do customers really care about brands? A couple weeks ago, SDL shared a post of theirs that included 25 facts about customer experience, including a variation of this one: Most people worldwide would not care if more than 73% of brands disappeared tomorrow. Do people care about brands?

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What is Employee Branding? And Why Does Your Company Need It?

ReviewTrackers

You’ve probably heard of employer branding. You may have even read about it on our blog, and followed the steps to building a strong employer brand. But What is Employee Branding? How can employee branding help your company? This is where employee branding comes in.

Brands 162

Using Communication To Make Your Brand Unforgettable in 2018

CX Journey

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. brand voice communication customer experience customer service

Improve Your Brand Image by… Losing Subscribers!?

360Connext

Just because the customer is not happy in the current situation doesn’t mean they won’t be happy in any situation with your brand. Instead of being brand-obsessed and pointing out why the subscriber is making a mistake by unsubscribing, they respect her enough to know when her mind is made up. Many brands do a great job at showing their unique personality through marketing, and throughout the customer journey. Why One Bad Customer Interaction Could Haunt Your Brand.

Brands 157

Is Your Financial Services Brand Measuring Its Customer Experience?

Second to None

To truly separate your banking brand from the competition requires a customer-centric , omnichannel approach. Implementing self-assessment measurement programs is an essential first step to capturing the data that can lead to the appropriate action plan that cements your brand as a CX leader. It has now become commonplace for consumers to complete almost all the necessary interactions with your brand without even speaking to or seeing one of your employees.

The Best Brands Focus on Emotion for CX Success

360Connext

The best customer experience brands, those Forrester labels as “Elite Brands” in their 2018 U.S. The recommendations for brands looking to achieve this elite status is to focus on emotion for greater CX success. What is the backbone of CX success?

Brands 123

Who Wins – Brand Or Customer Experience?

Beyond Philosophy

Interestingly, those driving the cars painted with a Red Bull logo consistently drove faster and more aggressively than other participants, apparently because of the subconscious cues delivered by the soft drink’s branding and market personality.

Brands 148

Building a Customer Loyalty Program That Drives Brand Love

Kayako

That’s the job of your product and brand. Does that mean a small business can’t pull off an amazing customer loyalty program that rakes in repurchases and drives brand love? Partner with other brands. When was the last time you shopped for something that’s an everyday staple?

4 ways to walk the brand talk: aligning promises and experiences

CX Advantage Walker

In our recent CX Leader podcast episode, Don’t let your brand make false promises, Steve Walker and I revisit the importance of aligning brand promises with actual customer experiences.

Apple’s Brand Playbook Unlocked

Forrester's Customer Insights

In 2010, Apple ranked as the 17th most valuable brand in the world. Since 2010, Apple’s brand value has increased at a compound annual growth rate of 36%, while the entire “brandscape” has grown […]. advertising advertising agencies age of the customer Amazon B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) customer experience digital business digital disruption digital transformation Uncategorized

Applying Brand Marketing To Your Social Media Will Benefit Your Reputation As A Company

Magellan Solutions

Depending on the message that it contains, it can create a positive or negative perception of a brand. In the market setting, brand marketing is so crucial because it sets you apart from your competitors. Social media leverages brand marketing strategy.