Brands Related Topics 
InMoment XI
SEPTEMBER 14, 2023
This article delves deep into the critical role that reputation management plays in determining a brand’s success. We’ll explore how effectively managing public perception can significantly impact your brand’s credibility, consumer trust, and financial outcomes.
InMoment XI
JULY 20, 2022
Organizations around the world are actively evaluating—and seeking to better understand—the decision-making and behavioral influence of employee and customer trust, the drivers of emotional bonding with a brand or company, and what is required to create and sustain a more valuable branded experience. Check out these must-read articles!
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InMoment XI
SEPTEMBER 23, 2021
Every business can agree that a sterling brand reputation does wonders for both the customer base and the bottom line—but how can companies build a better rep by leveraging customer experience (CX) tools? When a brand becomes known for delivering consistent experiences and values that customers connect to, new prospects will notice.
InMoment XI
JULY 7, 2022
For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.
Speaker: Shawn Phillips, CCXP, Head of Growth and Innovation
With the growth of AI, customers expect – and often demand – a customer journey based on their unique needs and history with your brand. Advanced platforms enable you to move beyond simple personalization or mass customization to create truly unique customer journeys that optimize outcomes for both your customers and your brand.
InMoment XI
AUGUST 3, 2022
The causes and effects of employee churn are complicated, but the bottom line for brands and organizations the world over is simple: employee expectations have changed, and workplace cultures’ view of the employee experience must change as well. How We Got Here. That advice sounds obvious enough, right? Trajectory Takeoff.
InMoment XI
OCTOBER 18, 2022
A great deal of customers and the brands that serve them are facing unprecedented uncertainties; understanding them is key to organizational success, delivering Experience Improvement (XI), and ensuring that your customer experience (CX) program is operating optimally. All of these obstacles affect both customers and brands to some extent.
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Today’s most successful brands understand how great customer support can grow their bottom line. Having provided outsourced customer support to some of the world’s top brands, we know what works, and now we’re sharing that with you.
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Take a second to reflect on the brands you love. How do you go about creating an awesome customer experience strategy that works for your own customers?
Speaker: Mike Ellis, Vanilla Forums Marketing Manager
In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the ‘want behind the want’.
Speaker: Carrie Melissa Jones Founder, Gather Community Consulting
Mediocre, copycat brand communities that fail to deliver on employee or customer expectations. But, brands can avoid this. They simply move ahead with their communities and “iterate” as they go. The results of not performing community member research?
Advertiser: ZoomInfo
This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.
Advertiser: Vanilla Forums
Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the “want behind the want” by asking if customer expectations around CX align with community offerings. What do consumers expect when it comes to CX?
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Prior to working with Concentrix, Fastly faced many of the common challenges B2B organizations encounter when using a “do-it-yourself” VOC software platform: A heavy focus on reporting and brand-level metrics––with minimal changes and improvement. Inability to parse out high-value accounts and prioritize action accordingly.
Advertiser: Interactions LLC
That’s why brands today need to design a modern customer care strategy that not only addresses their customer’s needs, but also removes effort and frustration. Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement.
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