NPS vs. Social Media For Market Research

Retently

One of the most common questions we receive, as an NPS®-focused software business, is how Net Promoter Score® differs from the type of data you can extract by studying people’s reactions on social media platforms like Facebook, Twitter and Instagram.

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The High Cost of Poor Social Media Monitoring and Moderation for Brands

Helpware

It might seem like a sound strategy: let social media do its thing to promote your business and assume that your hard-won reputation will remain intact. In today's cultural climate, social media can be a brand's best friend and, in equal measure, its biggest enemy.

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Social Media Influencers and Your Customer Experience

Michelli Experience

Thanks to social media, many brands have softened their traditional media buys and have focused instead on influencing purchasers through a variety of strategies. The rise of social media influencers is well-chronicled. For example, the social/community company Crowd , notes: “Influencer” is the biggest buzzword at the moment. Favoring Social Media Influencers. Social Media influencers don’t have to be human.

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Leveraging Social Media For Customer Service & Competitive Insights

Doing CX Right

Listen to Madalyn Sklar, social media evangelist, explain how to enhance customer relationships, build communities, and gain competitive info. The post Leveraging Social Media For Customer Service & Competitive Insights appeared first on Doing CX Right.

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The Future of Contact Centers: What Technology Is Right for Your Customers?

Speaker: Laura Sikorski, Contact Center Consultant

Your Contact Center is the most customer focused area in your organization. It is where centralized conversations take place, the voice of the customer is amplified, and the amount of data captured is significant. Technology must provide reliable options for customers to reach you when they want and obtain the same great service regardless of the channel they choose. Your customers should have a positive customer experience with every interaction.

Social Media is Bad for Customer Service

Bill Quiseng

Social media is bad for customer service. But I am not against monitoring social media or using it as a responsive customer service channel. On the contrary, I believe social media has been literally and figuratively priceless for small businesses.

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Key Social Media Trends to Be Aware of When Outsourcing

Helpware

Social media trends and popular engagements are increasingly impacting how companies market their products and services. Social MediaConsequently, outsourcing companies are tapping into this new marketing force to drive sales for their clients.

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The Top Social Media Monitoring Tools

Brandwatch CX

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy.

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Social Media and Customer Service

Ann Michaels and Associates

The secret is out in living color on the cover of Consumer Reports – how to use social media as the last chance way to get some attention when unhappy with a product or service. This issue shares secrets to great customer service, and social media use is one of them.

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5 Strategies to Improve Customer Retention With Social Media

GetFeedback

In this article, we are going to talk about how to use social media to attract and retain customers. The good thing about social media is that it allows you to build strong connections with your customers. Customer retention through social media isn’t easier though.

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Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.

How To Get Your Public Service Agency To Take Social Media Seriously

Russel Lolacher

Social public service isn’t effective off the side of your desk. Serious Social Media. Social public service can’t be thought of as an “oh right, that thing we should also do” check box and expect it to be successful or even relevant.

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Top 4 Tips to Nail Social Media Customer Service

Comm100

Social media and customer service have become an integral partner in customer support as social platforms have grown to become a part of most of our daily lives. Social media has brought an ever-increasing amount of empowerment to customers, and a growing set of expectations.

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The Social Media Customer Service Opportunity

NICE inContact

Naturally, I did what many of my fellow millennials would do and took my issue to social media. Apparently their social media was as backed up as their contact center. By now you’ve no doubt heard the resounding chorus of business experts giving their advice on why it’s critical for your business to have a presence on social media. Social networks like Facebook and Twitter can no longer be given the diminutive title of “Fad”.

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5 Ways You can Build Customer Trust with Social Media

Russel Lolacher

CONSIDER GETTING SOCIAL . Social media, done well, is an amazingly effective tool at building social capital. Creating an online social presence, where you are sharing and engaging with a defined audience can really help in establishing trust.

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How to Maximize Customer Satisfaction Through Digital Channels

Speaker: Aarde Cosseboom, Contact Center & Customer Experience Advisor and Co-Host of the Another Cloud Podcast

More than ever, organizations are implementing digital channels in an attempt to better engage their customers and help employees sort through the mountains of customer inquiries. But how does this effect overall customer satisfaction?

Don’t Use Social Media For Feedback

Opinionator

In this article we will recommend you don’t use social media for feedback, even though it may look tempting. For example, according to Pew – In the United States, an estimated 244 million people used social media in 2018, a number forecast to exceed 257 million by 2023.

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The Majority Of Chinese Social Media Users Are Social Savants

Forrester Digital Transformation

Have you thought about whether your audiences use social media to interact with your brand, and in which part of the customer lifecycle they use in social media? Our recent survey found that Chinese social users are super active and show greater acceptance of social media.

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Social Media Study: Stress Hurts Call Center Employees and the Customer Experience

Uniphore

Rather than running another survey, Jacada sought to analyze conversations between contact center employees on social networks such as Facebook, Twitter, Reddit, and Quora. Increasingly, companies listen to their customers on social media, but what about their employees?”

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Guest Post: Here Are The Do’s & Don’ts of Social Media Customer Service

Shep Hyken

He writes about the do’s and don’ts of social media customer service. We already know more brands are using social media as a customer service channel for answering FAQs, customer complaints, and general support questions. . 4 Do’s of Social Media Customer Service .

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The Difference Between Customer Experience and Customer Feedback

Your customers are talking to your brand across every digital channel: Are you listening? Learn how to go beyond surveys by unifying cross-channel data to generate a representative Voice of the Customer.

Social Media Plays A Bigger Role In Commerce Than Just Buying

Forrester Digital Transformation

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app.

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Strategies for Improving Social Media Content Moderation

Helpware

Social media has democratized the spread of information and ended the once-centralized power of the mainstream media. Social media content moderation is designed to keep misinformation or other harmful content in check while protecting free expression.

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New social media features this month

Brandwatch CX

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7 Effective Ways to Collect Customer Feedback through Social Media

GetFeedback

But one sometimes overlooked method of collecting feedback is by meeting your customers where they are— distributing surveys through social media. . Why social media is a gold mine of customer feedback. billion people use social media. . A lot of your customers probably like, follow, or are fans of your business on various social media platforms. Social media is made for engagement, for sharing, for talking and commenting.

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The Art of Community: Higher Logic & Vanilla Forums Super Forum!

Speaker: Keynote Speaker, Guy Kawasaki, Chief Evangelist, Canva

In its 12th year? Super Forum is the largest and most comprehensive conference for executives, community managers, marketing, membership, and customer success professionals who want to connect, engage, and create better customer and member experiences. And this year, we’re going even bigger as we add Vanilla’s highly regarded Conversations conference into the mix. Register today!

Social Media Post Scolding

Ann Michaels and Associates

Last December, a Facebook social media post by an unhappy customer triggered anger among employees. Customer Service & Social Media. ” The post Social Media Post Scolding appeared first on Inside the Customer Experience.

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5 Strategies to Improve Customer Retention With Social Media

GetFeedback

In this article we are going to talk about how to use social media to attract and retain customers via 5 proven-to-work strategies. Articles

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Social Media & Customer Service

Uniphore

Once upon a time, price and quality were the essence of brand loyalty, but today the customer experience is playing a much larger role more in the brands people choose. As the Millennial generation has become the largest worldwide, the standards are higher than ever to provide a customer experience that will meet the expectations of this generation, and the failure to do so is leading many customers to look for brands that will. Read More. Jacada Blog

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CX, Social Media, and Democracy

InMoment XI

One trait that sets humans apart is our drive to make sense of things. We do this so we can comprehend our shared history and make plans for the future. As professionals, we do this so we can assess the state of our businesses and strategize for growth. The new year is a time of. View Article. Government

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How Social Media Affects Democracy

InMoment XI

One trait that sets humans apart is our drive to make sense of things. We do this so we can comprehend our shared history and make plans for the future. As professionals, we do this so we can assess the state of our businesses and strategize for growth. The new year is a time of. View Article

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Why Your Public Service Social Media Is Broken and How To Fix It

Russel Lolacher

Whether you’re trying to start a successful social media presence for your public service organization or grow an existing one to better serve the public and your organization, there are a few key ingredients you’ll need to be impactful. Serious Social Media.

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Is Social Media Content Marketing?

DemandJump

Marketing Operations Organic Search Marketing Management Content Marketing

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How to Use Social Media as a Customer Service Channel (+ Examples from Brands)

Hyken

He shares customer service best practices that successful brands use to help their customers on social media. Businesses have been using social media for years now to publish content, engage with their audiences, advertise their products, and stand up for social causes. .

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FoxMetrics For Social Media Analytics

Fox Metrics

Imagine engaging in social media marketing without measuring any of it. Social Media analytics is fundamental to your marketing success. What Is Social Media Analytics? The term social media analytics is mostly misunderstood.

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How integrating social media into the rest of the business will increase revenue

Vonage

Social media teams – both marketing and customer service – often sit by themselves in organizations, likely because management doesn’t quite know what to do with them. Integrating with the core business ensures that the social media team is engaged with other business units to share and act upon customer feedback. Customer experience and social media are part of a “continuous cycle” whereby they each feed the other.

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Data Snapshot: Social Media Benchmark, 2016

Experience Matters

Temkin Group just published a data snapshot, Social Media Benchmark, 2016. This annual research effort shows how consumer use of social media sites on both computers and mobile phones are changing. consumers about how frequently they use social media on their […]. Here’s a description of the data snapshot: In January 2016, we surveyed 10,000 U.S. Customer experience Mobile Temkin Group Research Trends

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