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JANUARY 3, 2019

A Voice of Customer (VOC) program aims to gather and analyze customer insights, allowing you to identify trends and strategies to improve customer experience and deliver positive business outcomes. In simpler terms, VOC offers a way to give your customers a voice within your organization. Today, we’re sharing how you can leverage VOC data to improve customer service. Understand Voice of Customer capture methods.

Voice of Customer 210

Voice of Customer Data How To Customer Experience 210

MaritzCX

APRIL 16, 2019

What is a Voice of the Customer Program? A Voice of Customer program refers to the process of capturing customer feedback so that a company can improve the customer experience (and consequently improve business. This article features insights that were shared by Gillian Mackay, the Strategic Consulting Director at MaritzCX, and was originally published here.

Voice of Customer 200

Voice of Customer Customer Experience Consulting Feedback 200

CX Journey

JULY 9, 2015

Image courtesy of karith There are many voices you need to listen to when developing your customer experience strategy. You listen to your customers and to your employees. Both of them? There are many voices that are key to total understanding.

Voice of Customer 217

Voice of Customer Customer Experience Financial Call Center 217

Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? What is Voice of Customer (VOC)?

Voice of Customer 106

Voice of Customer Customer Experience Net Promoter Score Analysis 106

MaritzCX

NOVEMBER 16, 2017

From the blog: CMO from IDG, DOCUMENT STRATEGY Greater choice in the superannuation sector means customers are expecting more than just low management fees and high return, they’re expecting a superior experience.

Voice of Customer 260

Voice of Customer Retail Customer Experience Strategy 260

MaritzCX

JULY 17, 2017

According to Gartner’s research, nearly nine out of ten executives expect customer experience to be a key differentiator with today’s demanding customers.

Voice of Customer 364

Voice of Customer How To Study Customer Experience 364

MaritzCX

JULY 21, 2014

Voice of customer (VoC) and customer experience (CX) practitioners often ask, “How good is our program?” The simple online tool walks you through a series of questions about your program and then, assuming you provide.

Voice of Customer 260

Voice of Customer Customer Experience Tools Customers 260

MaritzCX

JULY 21, 2014

Voice of customer (VoC) and customer experience (CX) practitioners often ask, “How good is our program?” The simple online tool walks you through a series of questions about your program and then, assuming you provide.

Voice of Customer 260

Voice of Customer Customer Experience Tools Customers 260

OpinionLab

MARCH 12, 2015

A guest blog post by Bill Bruno, CEO of Stratigent , a market leader in multi-channel analytics. When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The true power of VOC is action.

Voice of Customer 85

Voice of Customer Customer Experience Multi-Channel Hotels 85

MaritzCX

DECEMBER 12, 2011

It has been a joy to watch our clients’ Voice of Customer initiatives season and mature over the last few years. Specifically, I mean reacting to tactical customer feedback in a prompt fashion: Addressing customer concerns and complaints swiftly and sincerely with empathy, and responding quickly to customer compliments to reinforce their enthusiasm.

Voice of Customer 200

Voice of Customer Fashion Feedback Examples 200

MaritzCX

DECEMBER 12, 2011

It has been a joy to watch our clients’ Voice of Customer initiatives season and mature over the last few years. Specifically, I mean reacting to tactical customer feedback in a prompt fashion: Addressing customer concerns and complaints swiftly and sincerely with empathy, and responding quickly to customer compliments to reinforce their enthusiasm.

Voice of Customer 200

Voice of Customer Fashion Feedback Examples 200

MaritzCX

DECEMBER 12, 2011

It has been a joy to watch our clients’ Voice of Customer initiatives season and mature over the last few years. Specifically, I mean reacting to tactical customer feedback in a prompt fashion: Addressing customer concerns and complaints swiftly and sincerely with empathy, and responding quickly to customer compliments to reinforce their enthusiasm.

Voice of Customer 200

Voice of Customer Fashion Feedback Examples 200

Strativity

SEPTEMBER 2, 2015

A customer-centric mentality is reflected in a company’s attitudes and behaviors. It’s presence, or lack thereof, can ultimately strengthen, or weaken, customer relationships. Blog customer engagment CXUPDATE infographic voice of customer

Voice of Customer 65

Voice of Customer Infographics Customer Experience Customer Centricity 65

MaritzCX

MARCH 20, 2013

Did you know that the typical response rate of Voice of Customer (VoC) programs ranges from 2% to 14%? In fact, survey developers who get a 10% response rate are usually happy, noting that it’s at the high end of “the industry standard.” ” Yet, this type of response rate is like having a loved one, View Article

Voice of Customer 200

Voice of Customer Survey Industry Customers 200

MaritzCX

MARCH 20, 2013

Did you know that the typical response rate of Voice of Customer (VoC) programs ranges from 2% to 14%? In fact, survey developers who get a 10% response rate are usually happy, noting that it’s at the high end of “the industry standard.” ” Yet, this type of response rate is like having a loved one, View Article

Voice of Customer 200

Voice of Customer Survey Industry Customers 200

MaritzCX

JULY 17, 2017

According to Gartner’s research, nearly nine out of ten executives expect customer experience to be a key differentiator with today’s demanding customers.

Voice of Customer 260

Voice of Customer Study Customer Experience Groups 260

ClearAction

DECEMBER 28, 2016

How to Drive Voice of Customer Insights Company-wide: 3 Steps Lynn Hunsaker. Who needs to hear customer feedback? Just your customer-facing staff? Only a few managers of the biggest problem areas? Is this the fault of the customer-facing staff?

Voice of Customer 72

Voice of Customer Customer Insights Company ROI 72

Kitewheel

APRIL 15, 2019

Customers journeys and customer experience make a huge difference for brands. Building a great customer experience rather than is now a key marketplace differentiator. What sets businesses apart today is not price, but rather how they listen and adapt to customer needs.

Voice of Customer 52

Voice of Customer Customer Journeys Data Feedback 52

MaritzCX

JULY 21, 2014

Voice of customer (VoC) and customer experience (CX) practitioners often ask, “How good is our program?” The simple online tool walks you through a series of questions about your program and then, assuming you provide. To help with this need Allegiance has created the new VoC Program Effectiveness Assessment to help you find an answer. View Article

Voice of Customer 200

Voice of Customer Customer Experience Tools Customers 200

CustomerGauge

APRIL 20, 2017

We’re thrilled to announce the release of our 2017 NPS® and CX Benchmark Survey, made in collaboration with MIT CISR! In honor of this release, we’re launching a series of blog posts, aptly named, “Know Your… ”, to promote CX and NPS best practices.

Voice of Customer 88

Voice of Customer Survey Marketing NPS 88

MaritzCX

NOVEMBER 16, 2017

From the blog: CMO from IDG, DOCUMENT STRATEGY Greater choice in the superannuation sector means customers are expecting more than just low management fees and high return, they’re expecting a superior experience.

Voice of Customer 130

Voice of Customer Retail Customer Experience Strategy 130

PeopleMetrics

MARCH 30, 2017

What are the Top 5 Mistakes that limit the success of a Voice of the Customer program? VoC programs change the culture of an organization by putting the customer first and responding to customers who have poor experiences. Retain Customers?

Voice of Customer 96

Voice of Customer CEM Feedback Fashion 96

MaritzCX

FEBRUARY 27, 2012

During last week’s webinar with Forrester analyst Kerry Bodine, we discussed the importance of what she calls the “customer cascade,” which goes like this: Companies need to develop deep customer insight in order to design and deliver great customer experiences and ultimately reap the financial rewards that follow.

Voice of Customer 200

Voice of Customer Customer Experience Financial Customer Insights 200

MaritzCX

FEBRUARY 27, 2012

During last week’s webinar with Forrester analyst Kerry Bodine, we discussed the importance of what she calls the “customer cascade,” which goes like this: Companies need to develop deep customer insight in order to design and deliver great customer experiences and ultimately reap the financial rewards that follow.

Voice of Customer 200

Voice of Customer Customer Experience Financial Customer Insights 200

MaritzCX

FEBRUARY 27, 2012

During last week’s webinar with Forrester analyst Kerry Bodine, we discussed the importance of what she calls the “customer cascade,” which goes like this: Companies need to develop deep customer insight in order to design and deliver great customer experiences and ultimately reap the financial rewards that follow.

Voice of Customer 200

Voice of Customer Customer Experience Financial Customer Insights 200

Thematic

AUGUST 26, 2018

This is part 4 of our blog series from our webinar “5 practical ways to influence managers for Voice of Customer (VOC) success”, by myself and Dr. Alyona Medelyan. . The Pareto principle tells us that 80% of something is caused by 20% of something.

Voice of Customer 68

Voice of Customer Exercises Case Study NPS 68

MaritzCX

APRIL 8, 2014

The leaders we talk with often ask how good their voice of customer (VoC) programs are and how they compare to those of other firms. Those are natural questions. To help answer them, we created a new VoC Program Effectiveness Assessment.

Voice of Customer 260

Voice of Customer Tools Customers 260

MaritzCX

FEBRUARY 13, 2013

Allegiance is very excited to announce the full schedule of 60 sessions, including expert speakers, case study presentations and workshops, at this year's VoCFusion 2013 event. It promises to be the largest Voice of Customer event ever, with a keynote address by best-selling author and political analyst Nate Silver.

Voice of Customer 200

Voice of Customer Case Study Study Customers 200

MaritzCX

FEBRUARY 13, 2013

Allegiance is very excited to announce the full schedule of 60 sessions, including expert speakers, case study presentations and workshops, at this year's VoCFusion 2013 event. It promises to be the largest Voice of Customer event ever, with a keynote address by best-selling author and political analyst Nate Silver

Voice of Customer 200

Voice of Customer Case Study Study Customers 200

MaritzCX

FEBRUARY 13, 2013

Allegiance is very excited to announce the full schedule of 60 sessions, including expert speakers, case study presentations and workshops, at this year's VoCFusion 2013 event. It promises to be the largest Voice of Customer event ever, with a keynote address by best-selling author and political analyst Nate Silver

Voice of Customer 200

Voice of Customer Case Study Study Customers 200

ClearAction

FEBRUARY 27, 2017

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. So why is it that two-thirds of VoC programs aren’t making a difference? VoC reports do not speak the language of managers. Voice of Customer

Voice of Customer 68

Voice of Customer Customer Experience Metrics ROI 68

StellaService

MAY 11, 2017

Your voice-of-customer (VoC) data collection program is an engine. The most efficient VoC programs grow revenue by way of service improvements and innovations that strengthen customer loyalty. Why are so many customer feedback programs so inefficient?

Voice of Customer 52

Voice of Customer Customer Experience Data ROI 52

Thematic

JULY 3, 2018

Here, we’ll give some examples of how to tell the story of your VOC compellingly to your stakeholders that you are trying to influence, to ensure you have a successful VOC programme. In any analysis, you want to look for patterns within the customer data itself.

Voice of Customer 68

Voice of Customer Customer Experience NPS Data 68

MaritzCX

NOVEMBER 21, 2013

Customer experience (CX) pros are constantly asked, and ask themselves, “What’s the ROI?” Fortunately, there are a number of tried-and-true methods to model and measure ROI from overall improvements in customer experience. It’s a logical and important question, even though companies can get trapped by the desire to see clear financial ROI from every CX activity.

ROI 200

ROI Voice of Customer Financial Customer Experience 200

MaritzCX

NOVEMBER 21, 2013

Customer experience (CX) pros are constantly asked, and ask themselves, “What’s the ROI?” Fortunately, there are a number of tried-and-true methods to model and measure ROI from overall improvements in customer experience. It’s a logical and important question, even though companies can get trapped by the desire to see clear financial ROI from every CX activity.

ROI 200

ROI Voice of Customer Financial Customer Experience 200

MaritzCX

NOVEMBER 21, 2013

Customer experience (CX) pros are constantly asked, and ask themselves, “What’s the ROI?” Fortunately, there are a number of tried-and-true methods to model and measure ROI from overall improvements in customer experience. It’s a logical and important question, even though companies can get trapped by the desire to see clear financial ROI from every CX activity.

ROI 200

ROI Voice of Customer Financial Customer Experience 200

MaritzCX

DECEMBER 6, 2010

After months of client meetings, focus groups and quantitative studies, one thing stands out: data is everywhere, and VOC pros want help making decisions from their mountains of data. That’s why we are committed to accelerating the delivery of actionable business intelligence from VOC data. It’s not about gathering more survey data, it’s about the insights business leaders need to move the needle

Voice of Customer 200

Voice of Customer Data Study Groups 200