Alida

SEPTEMBER 26, 2018

But before you can grow, you need to keep a pulse on your customers. It’s the only real way to future-proof your business, writes Scott Miller , CEO of Vision Critical: “In this landscape, the voice of the customer has never been more critical. Companies need the ‘authentic human insight’ of their customers to make better business decisions.”. When you merge those insights with proven growth strategies, you have a winning formula for a thriving business.

Customer Insights 329

Customer Insights How To ROI Marketing 329

Lumoa

NOVEMBER 12, 2019

Every single team within your company can benefit from learning a bit more about your customers and what they’re thinking. In this article, we dive deeper into how different departments benefit from customer insights. Feed generated with FetchRSS

Customer Insights 224

Customer Insights Company Customers 224

Lumoa

MARCH 31, 2020

Customer Insights 218

Customer Insights Strategy How To Customers 218

Experience Matters

AUGUST 15, 2016

Companies that have voice of the customer (VoC) programs (including NPS) often put in place a closed-loop process. Those efforts often focus on closing a single loop, immediately responding to a customer after they respond to a survey. CCXP2 Voice of the Customer, Customer Insight, and Understanding Customer Connectedness Customer experience Net Promoter Voice of the customer

Customer Insights 168

Customer Insights NPS Survey Report 168

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1The Health of the Contact Center: Agent Well-Being in a Customer-Centric Era 2New study reveals heightened complexity of. customer experience increases pressure on the. front line Tweet this 3The number one priority for businesses today is delivering the right customer experience and it shows no signs of. 500 million to revamp the in-flight experience for its customers and improve customer relations in the contact. customer inquiries only continue to grow.

Contact Center

Kerry Bodine

JUNE 14, 2018

Imagine you’re in the midst of a journey mapping workshop and your customers are bombarding you—in a good way—with insights about their needs and expectations. And sure, explaining or contradicting your customers isn’t truly evil, but it’s certainly counterproductive to unlocking customer insights. You’ll make the most of precious workshop time if the flow of information is primarily from customers to you.

Customer Insights 186

Customer Insights Customer Experience Feedback Innovation 186

Alida

MARCH 22, 2019

In most organizations, the market research or customer insight department is seen as a support pillar for multiple divisions and as a cost center. Customer Centricity

Customer Insights 166

Customer Insights How To Marketing Customer Centricity 166

Lumoa

APRIL 13, 2020

With modern technologies available today, such as speech-to-text and artificial intelligence it’s possible to automatically generate insights from calls. In this article, we'll explain what voice feedback is and how to generate customer insights from it. What is voice feedback? Feed generated with FetchRSS

Customer Insights 191

Customer Insights Feedback Technology How To 191

MaritzCX

APRIL 2, 2019

Bringing Insight to Life: Enhancing CX with Video In 1981, MTV changed the music industry forever by offering a new perspective with music videos. In this day and age, video is continuing to revolutionize, only this time with CX programs; by offering a new perspective on how organizations see, hear, and respond to their customers.

Video 200

Video Customer Insights Industry Customers 200

Alida

MARCH 19, 2019

But executives are realizing that this type of transactional customer data isn’t enough. Customer Centricity Customer InsightsBig data is big business. Enterprises are spending billions on big data. They’ve been using it to drive decision making for years now.

Customer Insights 159

Customer Insights Data Customer Centricity Customers 159

Kerry Bodine

JULY 11, 2017

Half an hour after the first round of introductions and ice breakers, our customer journey mapping workshop was in full swing. The five customers in my group were in the midst of a warm-up activity we often use to precede journey mapping proper—brainstorming and prioritizing the ways in which they interact with an organization, in this case a major retailer. When the customer tries to hand me the sticky note he’s written, I say “Awesome!

Customer Insights 173

Customer Insights Customer Experience Exercises Groups 173

Experience Matters

JULY 7, 2015

We just published a Temkin Group report, Unlocking Customer Insights From Contact Centers: From Agent Productivity to Enterprise Intelligence. However, companies are now beginning to realize that contact centers actually contain a wealth of deep, untapped information about customers. In the report, we describe these best practices for shifting the focus of customer insights in the contact center from agent effectiveness to enterprise insights: Download report for $195.

Contact Center 202

Contact Center Report Customer Insights Government 202

Wired and Dangerous

OCTOBER 19, 2015

Shifting away from politics — what do you do with customer complaint magnification? How do you ferret out certainty from behind the customer’s emotional camouflage and keep up with your rapidly changing customers? Several years ago, we were conducting a customer focus group for a large utility. With zero defensiveness, he asked the irate customer for more specifics on her situation. Oh, that was fifteen years ago,” the customer said.

Customer Insights 97

Customer Insights Sports Banking Groups 97

Alida

SEPTEMBER 30, 2019

On September 24, over 100 insights, marketing, product and CX professionals gathered in New York to discuss the current state of customer insights, data privacy and trust and transparency

Customer Insights 146

Customer Insights Brands Data Marketing 146

Alida

AUGUST 2, 2019

Best Practices Customer Centricity Customer Insights InnovationWear testing, also commonly referred to as a home usage test (HUT) or in-home user test (IHUT), is a method many consumer goods and retail brands use to get direct feedback on their products. The brands ship their products to select consumers to use in their homes. The users then test the products and offer their feedback in a post-use survey or interview.

Customer Insights 100

Customer Insights Retail Feedback Consumers 100

Centercode

JANUARY 8, 2021

Customer testing, by design, is a gateway to uncovering and acting on exactly that. Here are three major ways that tech companies used customer testing last year to roll with the punches, adapt their products accordingly, and lay the groundwork for success in 2021.

Customer Insights 60

Customer Insights ROI Consumers Company 60

Alida

MARCH 24, 2020

That’s why the organization is constantly innovating and exploring ways to encourage its customers to convert their current energy systems from gas to electricity. For SMUD , a community-owned, not-for-profit electric service provider in Sacramento, California, supporting carbon emission reduction in the environment is a priority.

Innovation 100

Innovation Customer Insights System Customers 100

CX Journey

SEPTEMBER 24, 2015

Different businesses continue to use the term “Customer Insight” to mean different things. In our poll of over 100 customer insight leaders, only half considered data management or database marketing to be part of Customer Insight. In June, I shared a definition of Customer Insight that I find useful: A non-obvious understanding about your customers, which if acted upon, has the potential to change their behaviour for mutual benefit.

Customer Insights 145

Customer Insights Analysis Tips Report 145

Forrester's Customer Insights

OCTOBER 20, 2020

Firms have gotten better at acting on customer insights. So, what will customer insights leaders do in 2021 to ensure that this improved understanding moves the needle on CX? Learn why in our customer insights predictions for 2021.

Customer Insights 36

Customer Insights Customers Customer Experience 36

Chadwick Martin Bailey

MAY 15, 2019

Last week I joined insights leaders at the 2019 Yale Insights Conference and WOW did I learn a lot! As a newcomer to both the conference and the industry, I was inspired as speakers tackled some of the biggest trends, challenges, and opportunities shaping the future of insights. Market research professionals must learn to leverage these sources to deliver sensible and actionable insights to their stakeholders. Did you attend Yale Insights this year?

Conference 54

Conference Customer Insights Data Social Media 54

Optimove

OCTOBER 13, 2018

What is Customer Insight Marketing? Customer insight refers to having a deep understanding of your customers, their behaviors, their preferences and even their needs. Customer Insight Marketing Analysis, Strategy and Tools. Using customer insight to build strong customer relationships begins by collecting and cleansing all the available data you have about your customers. Customer Insight Marketing Examples.

Customer Insights 40

Customer Insights Marketing Retail Fashion 40

Eptica

FEBRUARY 12, 2020

Technology 60

Technology Customer Insights Customers 60

MaritzCX

SEPTEMBER 10, 2014

Insights. Every time I hear a cry for insights, I think of the movie “Monty Python’s Holy Grail” when The Knights Who Say Ni give Sir Lancelot and his boys an ultimatum: “You must return here with a shrubbery or else… you will never pass. That mystical, magical, overused buzzword that clients demand and suppliers promise.

Customer Insights 200

Customer Insights Customers 200

MaritzCX

SEPTEMBER 10, 2014

Insights. Every time I hear a cry for insights, I think of the movie “Monty Python’s Holy Grail” when The Knights Who Say Ni give Sir Lancelot and his boys an ultimatum: “You must return here with a shrubbery or else… you will never pass. That mystical, magical, overused buzzword that clients demand and suppliers promise.

Customer Insights 200

Customer Insights Customers 200

MaritzCX

SEPTEMBER 10, 2014

Insights. Every time I hear a cry for insights, I think of the movie “Monty Python’s Holy Grail” when The Knights Who Say Ni give Sir Lancelot and his boys an ultimatum: “You must return here with a shrubbery or else… you will never pass. That mystical, magical, overused buzzword that clients demand and suppliers promise.

Customer Insights 200

Customer Insights Customers 200

Kerry Bodine

MAY 3, 2019

If you read my last post , you’ll know that I credit the launch of Net Promoter Score® as one of three pivotal events that paved the way for the customer experience discipline. Its brilliance is in its simplicity: Everyone from customers to top executives understand that willingness to recommend connects directly to an organization’s financial success. How Net Promoter Companies Thrive in a Customer-Driven World.

NPS 120

NPS Customer Insights Net Promoter Score Customer Experience 120

Kerry Bodine

MAY 3, 2019

If you read my last post , you’ll know that I credit the launch of Net Promoter Score® as one of three pivotal events that paved the way for the customer experience discipline. Its brilliance is in its simplicity: Everyone from customers to top executives understand that willingness to recommend connects directly to an organization’s financial success. How Net Promoter Companies Thrive in a Customer-Driven World.

NPS 120

NPS Customer Insights Net Promoter Score Customer Experience 120

Totango

JUNE 25, 2019

Customer Success Management (CS) software helps your enterprise understand what matters to your customers. And what matters most to your customers should matter most to you. The reality of the unique relationship you share with your customers is captured in the raw numbers your CS software gathers, detailing usage rates, demographics, logged interactions, voice of customer data, and other key metrics. Voice of Customer: Survey responses and satisfaction scores.

Software 73

Software Customer Insights Touchpoint Metrics 73

Talkdesk

JUNE 22, 2020

Others like travel and hospitality businesses witnessed a spike in customer demands due to travel bans and restrictions, lacking the workforce needed to respond to it. At Talkdesk® , we are committed to ending bad customer service and supporting our customers at all times. The survey was conducted in April 2020 and received almost 100 responses from customer experience leaders and practitioners.

Travel 51

Travel Hospitality Customer Experience Customer Insights 51

Alida

MARCH 30, 2017

Price Chopper Supermarkets, an American grocery chain with 136 stores, has one answer: customer insight. At a recent Vision Critical webinar, Sam Trimboli, consumer insights specialist at Price Chopper, joined us to discuss how customer insight is helping the company thrive in the increasingly fragmented grocery industry. Trimboli highlighted three benefits of using customer insight.

Industry 130

Industry Customer Insights Sales Brands 130

Totango

JUNE 25, 2019

Customer Success (CS) software helps your enterprise understand what matters to your customers. And what matters most to your customers should matter most to you. The reality of the unique relationship you share with your customers is captured in the raw numbers your CS software gathers, detailing usage rates, demographics, logged interactions, voice of customer data, and other key metrics. Voice of Customer: Survey responses and satisfaction scores.

Software 58

Software Customer Insights Touchpoint Metrics 58

ForeSee

SEPTEMBER 20, 2019

World-class electronics distributor translates data into higher ROI Read this case study from Adobe to learn how RS Components uses Verint ForeSee and Adobe capabilities to bring behavioral and attitudinal. Client Voices CX Best Practices Measurement & Analytics ROI of CX

Case Study 60

Case Study Customer Insights Study Data 60

Peter Lavers

FEBRUARY 24, 2015

Too few companies have a Customer Strategy, let alone a Customer Insight (CI) Strategy. In fact many business strategies that I’ve seen, which seek to pepper their presentation with customer language, if you look closer are really channel strategies or product strategies – reflecting the current silos in that business. How can customer insight help achieve the goals of the business strategy?

Customer Insights 56

Customer Insights Strategy Customer Experience Culture 56

Pink Guava

AUGUST 29, 2018

CUSTOMER EXPERIENCE MANAGEMENT THROUGH CUSTOMER INSIGHTS Customer Experience Management through customer insights supports evidence based decision making to create value both for the customers and the business. In this digital age, Customer insights become more valuable as it aids to further the engagement and deepen the relationship between the organization and the customer.

Customer Experience Management 40

Customer Experience Management Customer Insights Innovation Management 40

Integrate.ai

OCTOBER 1, 2020

I’m excited about the shift from data to Signals because it represents an opportunity for businesses to improve customer experience through modern data practices, while meeting their own privacy needs and those of their customers.

Customer Experience 52

Customer Experience Customer Insights Consumers Data 52

ReviewTrackers

OCTOBER 19, 2018

The Rise of the Customer Insight and Action Platform. The ability to capture and act on consumer insights (CI) — often defined as an interpretation of trends in human behaviors — can equip companies with the information they need to foster customer loyalty, deliver better customer experiences, and drive improved business results. How Customer Insight and Action Platforms Work. Customer roundtables and interviews. Voice of the Customer data.

Customer Insights 53

Customer Insights Social Media Multi-Channel Feedback 53

Wootric

JULY 6, 2019

In this age of the customer, more and more businesses are seeking a systematic approach to discover and improve areas where customers interact with a business, and this is often the catalyst for hiring a Customer Insights professional. But now, you need to figure out how to scale your program and get your organization to be customer focused – or even better, customer obsessed. . A Consumer Insight Must Be Intuitive, Inspiring, and Actionable.

Customer Experience 46

Customer Experience Customer Insights Net Promoter Score NPS 46