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How To Create a Customer Insight Strategy
Lumoa
MARCH 31, 2020
Customer Insights Related Topics 
Ventura Foods Cooks up Deep Customer Insights
Alida
MARCH 17, 2021
Whether selling directly to consumers or supplying restaurants with salad dressings, condiments, and other foodstuffs, Ventura Foods is committed to delighting customers with delicious products made from the best ingredients available. Customer Insights
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How to Use Customer Insight to Drive Business Growth
Alida
SEPTEMBER 26, 2018
But before you can grow, you need to keep a pulse on your customers. It’s the only real way to future-proof your business, writes Scott Miller , CEO of Vision Critical: “In this landscape, the voice of the customer has never been more critical. Companies need the ‘authentic human insight’ of their customers to make better business decisions.”. When you merge those insights with proven growth strategies, you have a winning formula for a thriving business.
The Value of Using Customer Insights
Lumoa
NOVEMBER 12, 2019
Every single team within your company can benefit from learning a bit more about your customers and what they’re thinking. In this article, we dive deeper into how different departments benefit from customer insights. Feed generated with FetchRSS
Why Organizations Looking to Deliver Extraordinary, Customer-Centric Experiences Must Continuously Improve their Customer Insights
Speaker: Tyler Andre, Michelle Buretta, Megan Burns, and Ron Dutta
Join our esteemed panelists for their discussion on how customer insights can fuel a successful CX program and why organizations looking to deliver extraordinary, customer-centric experiences must continuously improve and strengthen this partnership.
What is voice feedback and how can you generate customer insights from it?
Lumoa
APRIL 13, 2020
With modern technologies available today, such as speech-to-text and artificial intelligence it’s possible to automatically generate insights from calls. In this article, we'll explain what voice feedback is and how to generate customer insights from it. What is voice feedback?
To Unlock Customer Insights, Speak No Evil
Kerry Bodine
JUNE 14, 2018
Imagine you’re in the midst of a journey mapping workshop and your customers are bombarding you—in a good way—with insights about their needs and expectations. And sure, explaining or contradicting your customers isn’t truly evil, but it’s certainly counterproductive to unlocking customer insights. You’ll make the most of precious workshop time if the flow of information is primarily from customers to you.
Consumer Insights PDF: Downloadable Custom Insights
DemandJump
JUNE 17, 2021
Consumer insights are critical for agencies and marketing teams seeking better opportunities to speak to their audiences and provide a better journey to conversion. Consumer Insights Organic Search
How “T-Rex Arms” Help Uncover Rich Customer Insights
Kerry Bodine
JULY 11, 2017
Half an hour after the first round of introductions and ice breakers, our customer journey mapping workshop was in full swing. The five customers in my group were in the midst of a warm-up activity we often use to precede journey mapping proper—brainstorming and prioritizing the ways in which they interact with an organization, in this case a major retailer. When the customer tries to hand me the sticky note he’s written, I say “Awesome!
Video Brings Customer Insights to Life
InMoment XI
APRIL 2, 2019
Bringing Insight to Life: Enhancing CX with Video In 1981, MTV changed the music industry forever by offering a new perspective with music videos. In this day and age, video is continuing to revolutionize, only this time with CX programs; by offering a new perspective on how organizations see, hear, and respond to their customers.
7 Questions Every Company Must Ask When Building an NPS Program
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As technology has matured to connect feedback with action and get deeper customer insights—NPS programs find themselves in the midst of a renaissance. Get the NPS checklist to access the 7 questions you should consider when building your NPS program.
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How to Gather Customer Insights with CS Software
Totango
JUNE 1, 2021
Customer Success software helps your enterprise understand what matters to your customers. Being able to use your customer success data will enable you to better connect with your customers. Understanding Customer Success Data. Data-Driven Customer Success.
Report: Unlocking Customer Insights From Contact Centers
Experience Matters
JULY 7, 2015
We just published a Temkin Group report, Unlocking Customer Insights From Contact Centers: From Agent Productivity to Enterprise Intelligence. However, companies are now beginning to realize that contact centers actually contain a wealth of deep, untapped information about customers. In the report, we describe these best practices for shifting the focus of customer insights in the contact center from agent effectiveness to enterprise insights: Download report for $195.
Keeping Up with Customer Insight
Wired and Dangerous
OCTOBER 19, 2015
Shifting away from politics — what do you do with customer complaint magnification? How do you ferret out certainty from behind the customer’s emotional camouflage and keep up with your rapidly changing customers? Several years ago, we were conducting a customer focus group for a large utility. With zero defensiveness, he asked the irate customer for more specifics on her situation. Oh, that was fifteen years ago,” the customer said.
Customer Data Shows the “What,” While Customer Insights Reveal the “Why”
Alida
MARCH 19, 2019
But executives are realizing that this type of transactional customer data isn’t enough. Customer Centricity Customer InsightsBig data is big business. Enterprises are spending billions on big data. They’ve been using it to drive decision making for years now.
The Health of the Contact Center: Are You Ready for 2019?
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1The Health of the Contact Center: Agent Well-Being in a Customer-Centric Era 2New study reveals heightened complexity of. customer experience increases pressure on the. 500 million to revamp the in-flight experience for its customers and improve customer relations in the contact.
How to Use Customer Insights to Drive Revenue
Alida
MARCH 22, 2019
In most organizations, the market research or customer insight department is seen as a support pillar for multiple divisions and as a cost center. Customer Centricity
How VMware, Stitch Fix, and Red Bull Effectively Leverage Customer Insights
Alida
NOVEMBER 6, 2019
At our very own Insights Day event in San Francisco, some of our most successful customers—VMware, Stitch Fix, and Red Bull—all took to the stage to discuss how they each effectively leverage customer insights to establish strong relationships with stakeholders , create personalized customer experiences, and fuel product innovation. Customer Insights
Predictions 2021: Customer Insights Practices Continue To Evolve
Forrester's Customer Insights
OCTOBER 20, 2020
Firms have gotten better at acting on customer insights. So, what will customer insights leaders do in 2021 to ensure that this improved understanding moves the needle on CX? Learn why in our customer insights predictions for 2021.
The Breadth of Customer Insight
CX Journey
SEPTEMBER 24, 2015
Different businesses continue to use the term “Customer Insight” to mean different things. In our poll of over 100 customer insight leaders, only half considered data management or database marketing to be part of Customer Insight. In June, I shared a definition of Customer Insight that I find useful: A non-obvious understanding about your customers, which if acted upon, has the potential to change their behaviour for mutual benefit.
How Haggar Overcame the Challenges of Wear Testing with Customer Insights
Alida
AUGUST 2, 2019
Best Practices Customer Centricity Customer Insights InnovationWear testing, also commonly referred to as a home usage test (HUT) or in-home user test (IHUT), is a method many consumer goods and retail brands use to get direct feedback on their products. The brands ship their products to select consumers to use in their homes. The users then test the products and offer their feedback in a post-use survey or interview.
How SMUD Uses Customer Insights to Accelerate Product Innovation
Alida
MARCH 24, 2020
That’s why the organization is constantly innovating and exploring ways to encourage its customers to convert their current energy systems from gas to electricity. For SMUD , a community-owned, not-for-profit electric service provider in Sacramento, California, supporting carbon emission reduction in the environment is a priority.
2019 Yale Customer Insights Conference
Chadwick Martin Bailey
MAY 15, 2019
Last week I joined insights leaders at the 2019 Yale Insights Conference and WOW did I learn a lot! As a newcomer to both the conference and the industry, I was inspired as speakers tackled some of the biggest trends, challenges, and opportunities shaping the future of insights. Market research professionals must learn to leverage these sources to deliver sensible and actionable insights to their stakeholders. Did you attend Yale Insights this year?
Shhh! (The Secret Ingredient to Customer Insights)
InMoment XI
SEPTEMBER 10, 2014
Insights. Every time I hear a cry for insights, I think of the movie “Monty Python’s Holy Grail” when The Knights Who Say Ni give Sir Lancelot and his boys an ultimatum: “You must return here with a shrubbery or else… you will never pass. That mystical, magical, overused buzzword that clients demand and suppliers promise.
Shhh! (The Secret Ingredient to Customer Insights)
InMoment XI
SEPTEMBER 10, 2014
Insights. Every time I hear a cry for insights, I think of the movie “Monty Python’s Holy Grail” when The Knights Who Say Ni give Sir Lancelot and his boys an ultimatum: “You must return here with a shrubbery or else… you will never pass. That mystical, magical, overused buzzword that clients demand and suppliers promise.
Shhh! (The Secret Ingredient to Customer Insights)
InMoment XI
SEPTEMBER 10, 2014
Insights. Every time I hear a cry for insights, I think of the movie “Monty Python’s Holy Grail” when The Knights Who Say Ni give Sir Lancelot and his boys an ultimatum: “You must return here with a shrubbery or else… you will never pass. That mystical, magical, overused buzzword that clients demand and suppliers promise.
Customer Insight Marketing
Optimove
OCTOBER 13, 2018
What is Customer Insight Marketing? Customer insight refers to having a deep understanding of your customers, their behaviors, their preferences and even their needs. Customer Insight Marketing Analysis, Strategy and Tools. Using customer insight to build strong customer relationships begins by collecting and cleansing all the available data you have about your customers. Customer Insight Marketing Examples.
How Global Brands use Trust and Transparency to Unlock Valuable Customer Insights
Alida
SEPTEMBER 30, 2019
On September 24, over 100 insights, marketing, product and CX professionals gathered in New York to discuss the current state of customer insights, data privacy and trust and transparency
How Customer Insights Are Shaping Tech for 2021
Centercode
JANUARY 8, 2021
Customer testing, by design, is a gateway to uncovering and acting on exactly that. Here are three major ways that tech companies used customer testing last year to roll with the punches, adapt their products accordingly, and lay the groundwork for success in 2021.
NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program
Kerry Bodine
MAY 3, 2019
If you read my last post , you’ll know that I credit the launch of Net Promoter Score® as one of three pivotal events that paved the way for the customer experience discipline. Its brilliance is in its simplicity: Everyone from customers to top executives understand that willingness to recommend connects directly to an organization’s financial success. How Net Promoter Companies Thrive in a Customer-Driven World.
NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program
Kerry Bodine
MAY 3, 2019
If you read my last post , you’ll know that I credit the launch of Net Promoter Score® as one of three pivotal events that paved the way for the customer experience discipline. Its brilliance is in its simplicity: Everyone from customers to top executives understand that willingness to recommend connects directly to an organization’s financial success. How Net Promoter Companies Thrive in a Customer-Driven World.
Talkdesk Customer Insights: How COVID-19 impacted businesses worldwide
Talkdesk
JUNE 22, 2020
Others like travel and hospitality businesses witnessed a spike in customer demands due to travel bans and restrictions, lacking the workforce needed to respond to it. At Talkdesk® , we are committed to ending bad customer service and supporting our customers at all times.
From Data to Signals: The evolution of customer insights
Integrate.ai
OCTOBER 1, 2020
I’m excited about the shift from data to Signals because it represents an opportunity for businesses to improve customer experience through modern data practices, while meeting their own privacy needs and those of their customers.
From Data to Signals: The evolution of customer insights
Integrate.ai
OCTOBER 1, 2020
I’m excited about the shift from data to Signals because it represents an opportunity for businesses to improve customer experience through modern data practices, while meeting their own privacy needs and those of their customers.
How to Gather Customer Insights with CS Software
Totango
JUNE 25, 2019
Customer Success Management (CS) software helps your enterprise understand what matters to your customers. And what matters most to your customers should matter most to you. The reality of the unique relationship you share with your customers is captured in the raw numbers your CS software gathers, detailing usage rates, demographics, logged interactions, voice of customer data, and other key metrics. Voice of Customer: Survey responses and satisfaction scores.
Creating a Customer Insight Strategy
Peter Lavers
FEBRUARY 24, 2015
Too few companies have a Customer Strategy, let alone a Customer Insight (CI) Strategy. In fact many business strategies that I’ve seen, which seek to pepper their presentation with customer language, if you look closer are really channel strategies or product strategies – reflecting the current silos in that business. How can customer insight help achieve the goals of the business strategy?
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