Thematic

APRIL 21, 2025

Understanding your B2B customer insights means learning what makes your business clients tick—their needs, behaviors, pain points, and goals—through data. Unlike with B2C, where you get insights from individuals, in B2B, you get insights from an entire organization, often with multiple stakeholders involved in decisions.

B2B 62

B2B Customer Insights Engagement How To 62

Thematic

MARCH 2, 2025

This staggering statistic highlights why businesses must prioritize customer insights and invest in analysis tools to understand their audience better. So, what are customer insights? Customer insights are actionable understandings derived from customer data that help businesses improve their strategies.

Customer Insights 62

Customer Insights Analysis Social Media Analytics 62

CSM Magazine

JANUARY 28, 2025

Gone are the days of relying solely on demographic data and periodic surveystoday’s businesses have access to AI-driven customer insights, a game-changer for growth. By leveraging AI, companies can make decisions rooted in data, improve customer satisfaction, and ultimately grow their revenue.

Customer Insights 52

Customer Insights How To e-support Social Media 52

Thematic

MARCH 20, 2025

This happens when businesses make decisions without considering customer insights. They need a structured way to understand their customers, anticipate needs, and improve the user experience, so they need a customer insights framework. What is a Customer Insights Framework?

Customer Insights 62

Customer Insights Net Promoter Score Analysis Effort Score 62

Thematic

MARCH 20, 2025

Imagine running a business where you can predict what your customers want before they even know it themselves. No more guessing games, no more endless spreadsheets—just clear, actionable customer insights that drive results. That’s exactly what customer insights AI is bringing to the table.

Customer Insights 62

Customer Insights Analytics Social Media Analysis 62

Alida

MARCH 3, 2022

And a lot of that data could be used by businesses to create better products and provide a better overall customer experience for their audience. In 2020, every person generated 1.7 megabytes per second.

Customer Insights 246

Customer Insights Tips Customers Data 246

Thematic

APRIL 1, 2025

Improving your customer experience starts with a strong customer insights strategy. In simple terms, this strategy is your game plan for collecting and leveraging customer insights to drive better decisions. Defining Clear Objectives for Your Customer Insights Strategy Every great strategy begins with a clear goal.

Customer Insights 62

Customer Insights Customer Journeys Strategy Social Media 62

Thematic

MARCH 30, 2025

Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customer insights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.

Customer Insights 62

Customer Insights Data Analytics How To 62

Thematic

MARCH 18, 2025

." That’s exactly why customer insights platforms are essential. That way, you can easily understand what customers truly want. In this guide, you’ll get a peek into some of the best customer insights platforms and their features. What is a Customer Insights Platform?

Customer Insights 62

Customer Insights Social Media Analysis Consulting 62

eglobalis

MARCH 13, 2025

Highlight Competitive Advantage : Show how a superior customer experience differentiates the company from competitors, potentially leading to increased market share. Leverage Customer Insights : Utilize customer feedback and analytics to identify pain points and opportunities, demonstrating a data-driven approach to decision-making.

Leadership 259

Leadership B2B B2C Effort Score 259

C3Centricity

FEBRUARY 8, 2025

The three fundamental pillars of sustained success are deep customer insights, meaningful innovation, and inclusive leadership. Deep Customer Insights Power Business Success Insight is the cornerstone of every successful strategy. But what makes this combination so powerful?

Innovation 156

Innovation Leadership Customer Insights Report 156

C3Centricity

MAY 17, 2025

The executives I work with often share a common frustration: they’ve invested millions in AI platforms and data lakes, yet still struggle to generate actionable customer insights that drive revenue growth. ” This disconnect exists because technology alone can’t create customer understanding.

Consumers 156

Consumers Strategy Leadership Analysis 156

Gainsight

FEBRUARY 21, 2025

Heres what that looks like in action: Instant access to customer insights: No more switching tabs or diving into dashboards. This is a major milestone for Gainsight, bringing AI-powered customer insights directly into workstreams, said Chuck Ganapathi, President and COO at Gainsight. Ready to see it in action?

Customer Insights 59

Customer Insights Trends Sales Leadership 59

eglobalis

FEBRUARY 3, 2025

Similarly, Salesforce has been using its Einstein AI platform to help businesses gather customer insights and develop products that meet specific needs. For example, a manufacturing client of Salesforce reduced its product development cycle by 20% by leveraging AI insights.

B2B 422

B2B Customer Journeys Customer Experience Chatbots 422

ECXO

MARCH 11, 2025

Step 7: Use Technology to Strengthen CX Strategy Execution Technology enhances CX by providing deeper customer insights, streamlining interactions, and enabling automation. Action Point: Incorporate CX performance indicators into employee compensation structures across departments.

B2B 310

B2B Strategy Customer Journeys Net Promoter Score 310

eglobalis

DECEMBER 11, 2024

This ensures that customer insights are accurately captured and integrated into the CX strategy. Involving Customers in Experimentation Involving customers in the experimentation process is crucial for gaining authentic insights and fostering loyalty.

Customer Journeys 389

Customer Journeys Effort Score Omni-Channel Social Media 389

SurveySensum

JANUARY 27, 2025

The limits of my language mean the limits of my world. Ludwig Wittgenstein Just using Englishor any one languagefor your surveys isnt enough to open the door to true connection. billion people may get English, but what about the billions who dont?

Survey 52

Survey Customer Insights Customers Examples 52

InMoment XI

OCTOBER 26, 2022

In order to form a holistic view of your customer’s experience, you need to be able to analyze every data point you can. Your customer’s data comes in many different forms (you can learn more about customer data in this article from InMoment Customer Insights Expert Jessica Petrie).

Retail 397

Retail Customer Centricity Government Chief Customer Officer 397

ECXO

OCTOBER 27, 2024

Metrics alone may not provide a complete view of customer sentiment, long-term loyalty, or the emotional drivers that influence decision-making. Incorporating both quantitative data from CS metrics and qualitative insights allows companies to develop proactive strategies that not only react to problems but also anticipate customer needs.

Metrics 332

Metrics Customer Success Effort Score Self Service 332

InMoment XI

OCTOBER 23, 2024

With the help of advanced text analytics, Chevron FCU was able to capture actionable insights from open-ended survey responses and online comments to improve its CX efforts. Metro Bank: The UK-based retail and commercial bank has successfully transformed its customer insight program. Start by capturing customer insights.

Banking 195

Banking Customer Experience Effort Score Financial 195

ECXO

JULY 10, 2024

The Impact of Data Analytics, AI, and Real-Time Feedback Advancements in data analytics and real-time feedback mechanisms are transforming how companies gather and use customer insights. Companies like Rakuten and L’Oréal leverage AI-driven analytics to monitor sentiment across digital platforms, enabling proactive responses.

Metrics 374

Metrics Analysis Feedback NPS 374

eglobalis

MAY 13, 2025

According to research by IDC in late 2024, 72% of executives emphasize the need for a unified and integrated VoC program to capture richer customer insights and improve journey outcomes. On the cultural front, CX leaders must evangelize the value of an insights-driven approach to the rest of the organization.

B2B 280

B2B Survey Multi-Channel Effort Score 280

Alida

JULY 27, 2023

Discover the power of storytelling in maximizing the business impact of customer insights. Learn how to craft compelling research debriefs.

Data 244

Data Customer Insights How To Customers 244

ECXO

APRIL 28, 2021

In that role, she led the efforts in building out the customer experience strategy and program as well as developing the roadmap for driving CX improvements in CX disciplines and leading major transformational efforts.

Chief Customer Officer 296

Chief Customer Officer Roadmap Healthcare Customer Experience Professionals 296

ECXO

MARCH 6, 2025

B2B customer needs and market conditions change, so the CX program should be agile enough to adjust course. quarterly) can be used to review whats working, incorporate new customer insights, and reprioritize initiatives. When updates and customer insights are openly communicated across teams, it reinforces a shared mission.

B2B 339

B2B Customer Journeys How To Effort Score 339

eglobalis

JULY 2, 2024

The Rise of Data Analytics and , AI and Real-Time Feedback Advancements in data analytics and real-time feedback mechanisms are revolutionizing how companies collect and utilize customer insights globally.

NPS 490

NPS Feedback Net Promoter Score B2C 490

CX Accelerator

NOVEMBER 11, 2022

Customer Insights/Measurement/Analytics. Customer Journey Mapping. Resource: Outside In: The Power of Putting Customers at the Center of Your Business by Harley Manning and Kerry Bodine. CUSTOMER INSIGHTS/MEASUREMENT/ANALYTICS Understanding your customers is at the heart of customer experience.

Customer Journeys 307

Customer Journeys Resources Analytics Customer Centricity 307

eglobalis

MARCH 30, 2025

This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. When an insight is identified (e.g.,

Survey 357

Survey Banking NPS Effort Score 357

InMoment XI

OCTOBER 19, 2021

I thought I’d spend a moment explaining what these announcements mean for those of us who are VoC, CX and Customer Insights professionals. The contact centre is an absolute treasure trove of customer insights and has long been underutilized from a customer insights perspective.

Analytics 370

Analytics Data Customer Experience Social Media 370

eglobalis

JULY 31, 2024

Tealium Tealium provides a customer data platform that helps businesses unify their customer data across multiple touchpoints, enabling personalized marketing and real-time customer insights. AI-driven personalization will enable businesses to offer highly customized experiences at scale.

Customer Experience 456

Customer Experience Social Media Analytics Chatbots 456

InMoment XI

DECEMBER 13, 2021

After journey mapping and capturing customer insights, InMoment supplements that data with financial, operational, employee, social media, etc. This new approach means reaching for multiple sources of insights and synthesizing that information to allow organizations to take practical action.

Analytics 370

Analytics Data Marketing Customer Journeys 370

InMoment XI

JANUARY 12, 2023

Many of the brands I’ve worked with for a long time are slowly coming to the realization that they cannot stick solely to surveys or another singular data source to get customer insights and input. And, while surveys will continue to be important, they only give you part of the picture.

Social Media 397

Social Media Tips Customers Customer Retention 397

Lumoa

FEBRUARY 7, 2023

This is where a Voice of the Customer approach can help by organizing and prioritizing customer insights into a usable format. In This Article: What is the Voice of the Customer (VoC)? Why you should care about the Voice of the Customer? How do you collect VoC data?

Analysis 396

Analysis Data How To Customer Centricity 396

Calabrio

MARCH 25, 2025

Are you able to understand what your customers are telling you? Can you use these customer insights to improve their experiences and deliver what they really want? If not, thats where the latest AI-driven Voice of the Customer software and tools can help. Customer interaction scoring for quality assurance.

Software 130

Software Customer Journeys Tools Contact Center 130