What is Social Sentiment Analysis?


Thanks to next-generation AI-powered consumer intelligences, social media sentiment analysis is now a mainstay of social analytics, but what exactly is it? Why is Sentiment Analysis Important? What is Social Sentiment Analysis? How does social sentiment analysis help then?

What is Audience Analysis?


And one such layer is audience analysis. That’s where audience analysis comes in. Let’s take a more thorough look at what audience analysis is, how it works, and why it’s such a crucial component of social media analytics. Why Audience Analysis? What Is Audience Analysis?


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How to choose the right text analysis software


What you can do and the benefits of a text analysis software. Find out what you need to think about when deciding on a text analysis software to invest in. Feed generated with FetchRSS

Customer Profitability Analysis: Definition, Formula, Benefits


Customer profitability analysis is intended towards that. Customer Profitability Analysis Definition. Finally, when you have the annual profit, the customer profitability analysis calculation goes like this: CPA = (Annual profit) x (no.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Moving to the Cloud is Imperative for the Contact Center – The Latest Expert Analysis

NICE inContact

NICE inContact has been recognized as a leader in a new report from Forrester Research.

The Best Competitor Analysis Tools

Brandwatch CX

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools. SEO and Keyword Analysis Tools. SEMRush – Analysis shows a range of metrics around keywords, paid search, and rankings.

Competitor Keyword Analysis


If you want to compete, you have to know what you’re up against. Choosing keywords for SEO includes knowing what keywords your competitors are targeting and ranking for. This helps you understand what search phrases are driving business , and which phrases can set you apart from others in the market.

How Customer Sentiment Analysis Can Boost Sales and Grow Your Business


The Value of Customer Sentiment Analysis Tools. Customer sentiment analysis breaks down what your customer says and feels about the brand experience. Customer sentiment analysis tools can determine if each customer’s feedback was a positive, negative or neutral reaction to your brand. For companies that engage with large customer segments, they can save time and effort by using sentiment analysis software to automate the segregation and analysis process as well.

Inform Your Decision to Move to Cloud Contact Center Technology – Latest Analysis from Omdia

NICE inContact

Omdia’s analysis can guide your evaluation and decision-making process to select the best cloud contact center provider for your business needs. Moving to cloud contact center technology is not a question of if, but when.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

A Customer Churn Analysis Checklist


Customer churn analysis can provide you and your teams with valuable insight into what drives your current churn rate and potential improvements. The following customer churn analysis checklist outlines what specific factors will typically be most valuable to track and analyze during each stage of the customer journey. A Checklist for Customer Churn Analysis. Cutting-Edge Customer Churn Analysis.

Measuring & Understanding Sentiment Analysis Score


Sentiment analysis is used to understand the emotion behind verbatim comments from open-ended questionnaires. There are many ways to apply sentiment analysis in your business, from market research to employee surveys. Measuring and understanding sentiment analysis scores is more involved than analyzing your closed questions, but offers an important source of valuable information.

Powering Sentiment Analysis with Machine and Deep Learning


The insights derived from the multi-level theme analysis can also empower employees with a prioritized list of actions they need to take in order to deliver outcomes , in addition to helping shape brand experiences. The post Powering Sentiment Analysis with Machine and Deep Learning appeared first on CloudCherry. Customer Experience Sentiment Analysis

Customer Experience Management starts with Effective Customer Data Analysis


Successful Customer Experience Management (CEM) is data-led, and customer data analysis is its foundational activity. Customer Experience

CEM 133

2021 Community Predictions

What does 2021 have in store for the community profession? Will these unprecedented times expedite the rise of branded communities? What can organizations do to ensure their business remains relevant? This year's community predictions have all the answers! 2020 was a year unlike any we've seen in our lifetimes. These challenges have pushed organizations to seek digital solutions to remain relevant and connect with their customers online. What impact has the global situation had on the community and what can we expect moving forward into 2021? This year's annual Community Predictions will provide you with everything you need to know to succeed in 2021.

Cost-benefit analysis of moving to the cloud


The post Cost-benefit analysis of moving to the cloud appeared first on Talkdesk The dramatic events of 2020 forced organizations to change the way they operate on so many levels.

Battling Bias in Analysis


It is less common, but no less important, to think about how biases and heuristics influence our analysis and the insights we generate. The post Battling Bias in Analysis appeared first on Maru/Matchbox. “Don’t believe everything you think.”. Bumper sticker.

Mastering Competitive Analysis Reporting


Our Social Media Reporting Series continues with a look at how to use competitor analysis reporting to stay alive and thriving. What Can You Do with Competitive Analysis? What does competitive analysis reporting do for your brand? Then you can use these competitive analysis insights in tandem with other data points – like last year’s revenue, campaign activities, survey data, and Net Promoter Score – for a comprehensive brand picture to inform ongoing strategy.

Analysis of the Top 100 eCommerce Help Centers


Digging into this deeper — and to be clear on our analysis — we were looking for an option on the page to translate only. Design standards are not top of mind for you as a customer support professional but they are critical to your customers’ experiences. Your customer wants quick, easy answers to their simple questions. CEB, the insight and technology company that investigates customer loyalty best practices, reported that 67% of customers prefer self-service over talking to your team.

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

Here’s a digital insurance business example: Who: Analysis of past purchases by demographic groups shows. If Artificial Intelligence (AI) for the overall business is a red hot. topic in C-suites, AI for customer engagement is white hot.

{Guest Post} Emotional Analysis Of Customer Feedback: The Missing Link

Michelli Experience

Not surprisingly, emotion analysis is receiving a lot of buzz. What is the missing link of emotional analysis? The missing link of emotional analysis are the actions that trigger certain feelings in customers. If actions trigger emotions, then the analysis should not be focused on detecting emotional words, but on measuring the activities of the company and their employees. Emotion analysis for actionable insights.

Types of Market Trends: An Industry Trends Analysis


A market trend is anything that alters the market where your company operates. This could be something as far-reaching as artificial intelligence technology, as fickle as consumer preferences, or as industry-specific as new regulations.

How to Use Customer Feedback Analysis to Make the Most of Your Data

Sam Frampton

Drive Growth with Customer Experience Analysis


Product Updates

Watch: CRM Hack on Gamification and a CRM Analysis on Paul Smith


PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got a new CRM hack on Gamification and a deep analysis on Paul Smith. The post Watch: CRM Hack on Gamification and a CRM Analysis on Paul Smith appeared first on Optimove.

A new era of experience branding: The KPMG Nunwood Customer Experience Excellence Centre 2015 UK Analysis


During these years of producing their Customer Experience Excellence Analysis, they have conducted over 1 million customer evaluations of more than 900 brands (across all sectors) – these facts alone suggest that the annual release of their research findings is essential reading for anyone with an interest in Customer Experience. Last year, Nunwood’s UK analysis concluded that ‘Customer Excellence is here: it’s just not evenly distributed yet’.

Mastering Influencer Analysis Reporting


Our Social Media Reporting Series continues with a look at how to perform influencer analysis reporting – and why you must. Staying attuned to the broader conversation is smart for competitor analysis , and to ensure your influencers don’t inadvertently say anything that could be damaging to your brand by association. Agencies like Intermark Group use this type of reporting to understand influencer activity in the context of converged media analysis for their clients.

Review Analysis: What Drives First Time and Rare Reviewers?

Brandwatch CX


Smart Home Market Analysis – Expectations vs. Reality


The post Smart Home Market Analysis – Expectations vs. Reality appeared first on Techsee. All eyes were on the smart home market in 2017. After all, industry experts such as MarketsandMarkets predicted that the industry would be valued at to$137.91B by 2023, growing at a CAGR of 13.61%. Tech giants are all clamoring to get in on the action with Google Home , Apple HomeKit , Amazon Echo and Samsung SmartThings creating buzz, and new smart devices flooding the market at a dizzying rate.

Advanced AI Sentiment Analysis: Conversational Context


When it comes to sentiment analysis , AI technology is a powerful advantage. What makes sentiment analysis so valuable is the way it contextualizes social conversations. In sentiment analysis, the data exposes human emotions because humans have instilled the programming with all the nuances of human language – national languages, regional dialects, slang, pop culture terms, abbreviations, sarcasm, emojis, etc. Sentiment Analysis

AI Series: Demystifying AI in Sentiment Analysis


Sentiment analysis is the foundation of social analytics – and of understanding your target audience. Advanced AI Sentiment Analysis Considerations to Plan Ahead For. Demystifying AI in Sentiment Analysis (Currently viewing). The post AI Series: Demystifying AI in Sentiment Analysis appeared first on NetBase. Sentiment AnalysisBut what about new technology like Artificial Intelligence (AI)? Does it really make a big difference? Let’s explore. Nuance at Scale.

The complete guide to sentiment analysis


What is sentiment analysis? Let’s define sentiment analysis as a start. If we take your customer feedback as an example, sentiment analysis (a form of text analytics) measures the attitude of the customer towards the aspects of a service or product which they describe in text. For example in customer feedback: We’ve also heard sentiment analysis being referred to (less commonly) as opinion mining and emotion AI. Why sentiment analysis is needed.

Here’s why Thematic analysis beats sentiment analysis


Have you heard of Thematic analysis ? If you are working in insights or data analysis, you will have heard of Sentiment Analysis. Sentiment analysis is important because companies want their brand being perceived positively, or at least more positively than the brands of competitors. Sentiment analysis, if accurate, can be a valuable tool for this specific use case. But what about Thematic analysis? Thematic analysis is more nuanced.

Churn-Renewal Analysis: Should you bother?!

CSM Practice

Therefore, SaaS companies must focus on understanding and reducing churn through analysis. Understanding the numerous reasons for customer churn enables SaaS business to conduct better churn analysis, mitigate churn, increase customer retention, and consequently increase revenue. This type of churn, although mostly unnoticed, still affects your revenue and should be included in your churn analysis considerations. What is Churn Analysis? Why Churn Analysis Matters?

Customer Analysis: How about creating a customer room?

Customer Bliss

Customer analysis is no doubt an important topic in CX. We talked a lot about creating a customer room — they call it a CPX studio — which can be a really valuable tool for customer analysis. If you are regularly engaging leaders in a customer room, the customer analysis can flow from there — and, as an additional bonus, the silo structure that often stunts growth can fade away. Customer analysis: The power of regularly engaging leaders in the customer room.

Brands’ Meme Marketing Makes Sentiment Analysis More Important Than Ever


This makes sentiment analysis more important than ever, as not all memes are created equal, of course. And that requires sentiment analysis, if you want to get it right. Exploring social sentiment around memes in general, with a simple search in your sentiment analysis tool , bears this out: You’ll want to understand attributes, emotions and behaviors specific to your audience before creating memes. Marketing Sentiment Analysis