Is Your Marketing Data Statistically Significant? Here’s How You Can Tell [CASE STUDY]
Hallmark Business Connections
JANUARY 19, 2021
In some cases, it’s not necessarily that the result isn’t true —it’s just that it may be “too close to call.”. In this case study , a company wanted to test Hallmark cards against its other direct mail formats to see if it would make an impact on marketing results.