Fri.Jan 24, 2025

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Why Every Entrepreneur Needs a Solid Grasp of Business Analytics

Joe Rawlinson

In todays fast-paced business landscape, entrepreneurs must make decisions quickly and accurately to stay ahead of their competition. However, many entrepreneurs rely on intuition rather than leveraging dataa costly mistake in a data-rich era. Without a clear understanding of business analytics, entrepreneurs risk making decisions that may harm growth and profitability.

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Security best practices to consider while fine-tuning models in Amazon Bedrock

AWS Machine Learning

Amazon Bedrock has emerged as the preferred choice for tens of thousands of customers seeking to build their generative AI strategy. It offers a straightforward, fast, and secure way to develop advanced generative AI applications and experiences to drive innovation. With the comprehensive capabilities of Amazon Bedrock, you have access to a diverse range of high-performing foundation models (FMs), empowering you to select the most suitable option for your specific needs, customize the model priv

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A Guide to Customer Communication Management

Joe Rawlinson

A key aspect of business is managing how companies talk to their customers. Businesses everywhere now understand that keeping their customer interactions consistent, personalized, and in line with regulations is essential for doing well. To put it simply, a customer communication management (CCM) system covers all the strategies, procedures, and technologies used to create a connection between a company or business and the people who buy from them.

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Secure a generative AI assistant with OWASP Top 10 mitigation

AWS Machine Learning

A common use case with generative AI that we usually see customers evaluate for a production use case is a generative AI-powered assistant. However, before it can be deployed, there is the typical production readiness assessment that includes concerns such as understanding the security posture, monitoring and logging, cost tracking, resilience, and more.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Lesson #7 Revisited: CX Is Not the Same as Customer Service—AI Is Transforming Both

PeopleMetrics

In Listen or Die , I emphasized that customer service (CS) and customer experience (CX) are not interchangeable. But they often are thought of as the same. CS focuses on helping customers solve problems or answer questions, while CX encompasses every interaction a customer has with your companywhether its browsing your website, using your product, or contacting support.

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When Strategy Begins to Die: What’s Keeping Credit Union Leaders from Improving the Member Experience

Support EXP

Although credit union leaders recognize the importance of the member experience, they fail to implement their member experience strategy promptly and decisively. Im sure youve done the dance when youre not hitting your growth goals: you identify your biggest challenge, collect the data (oh so much data!), try to figure out what the data is telling you, determine your priorities, then develop a strategic plan for resolving what is holding you back.

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Why Operational Efficiency Matters for Service Success

CSM Magazine

Operational efficiency is not merely about cost reduction but ensuring everything works smoothly together. This smooth operation enables the business to cope with its challenges, serve customers on time, and stay competitive. A strategic backend operation can open new avenues for success for businesses. To ensure operational functionality, pain points must be identified and eliminated, which helps to curb downtime and boost productivity.

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Social media marketing for hotels: Strategies that get results

BirdEye

Today’s digital world makes social media marketing for hotels essential to their growth strategy. With billions of potential guests hanging out on Instagram, TikTok, and Facebook, it’s a crucial way to get your hotel noticed. But it’s not just about showcasing your property; social media is now most travelers’ primary source of travel inspiration.

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ICANIWILL Cuts Delivery-related Customer Queries 50% with nShift

CSM Magazine

In less than a year, the fastest-growing sportswear brand in Northern Europe has saved 12,000 in customer service costs and massively improved the CTR on communications. Swedish sportswear company, ICANIWILL (ICIW) is one of the fastest-growing sportswear brands in northern Europe. A result not only of an outstanding product range, but in huge improvements made to the post-purchase customer experience after partnering with nShift, the global leader in delivery and experience management.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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9 ways to drive social media reviews and turn likes into loyalty

BirdEye

Driving social media reviews requires more than just asking customers for feedback. Data shows that a strategic review generation approach can significantly increase revenue, yet most businesses struggle to implement effective systems across multiple locations. While some brands excel at review generation , others face diminishing engagement despite increased efforts.

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How High-Risk Payment Solutions Can Improve Customer Retention

CSM Magazine

Although payment processors for high-risk businesses have many applications, the main aspect people tend to focus on is their security and fraud prevention from the point of view of the high-risk businesses themselves. This is a perfectly valid perspective, as high-risk businesses do need safe payment processors. However, the right payment solution offers much more than security to businesses in high-risk industries.

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The Rise of ‘Boring’: What the Modern Consumer Desires

2020 Research

Key Takeaways Modern consumers are favoring stability, practicality, and self-care over extravagance, seeking routine, comfort, and dependability. This shift provides businesses with the chance to connect on a deeper level with consumers by embracing clarity in messaging, simplicity in processes, and empathy for their audience. To resonate with the modern consumer, simplify offerings and processes, highlight dependability and simplicity, and adopt an empathetic brand strategy that prioritizes tr

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CANIWILL Cuts Delivery-related Customer Queries 50% with nShift

CSM Magazine

In less than a year, the fastest-growing sportswear brand in Northern Europe has saved 12,000 in customer service costs and massively improved the CTR on communications. Swedish sportswear company, ICANIWILL (ICIW) is one of the fastest-growing sportswear brands in northern Europe. A result not only of an outstanding product range, but in huge improvements made to the post-purchase customer experience after partnering with nShift, the global leader in delivery and experience management.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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6 Biggest Costs of Disconnected Contact Center Management | AmplifAI

Amplifai Coaching Category

Discover how unified contact center management boosts efficiency, engagement, and retention. Learn actionable strategies for overcoming fragmented systems and unlocking team potential with AI-driven solutions.

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8 Essential Features of a Customer-Centric Casino Platform

CSM Magazine

Players have more online casino options than ever. To stand out, platforms need to focus on creating a customer-first experience that prioritises convenience, trust, and engagement. Its not just about offering games anymore. Success depends on how well casinos cater to player expectations through thoughtful features and smooth interactions. From secure transactions to intuitive design, every detail matters in building loyalty.

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Securing Stakeholder Buy-In for Beta Testing

Centercode

Secure stakeholder buy-in for beta testing with strategies that build trust, prove value, and align with business goals.

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How to Schedule Instagram Posts

Brandwatch CX

Learn how to efficiently schedule Instagram posts with the best tools and practical tips. Boost your engagement and streamline your workflowread more!

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Discover How FireKeeper’s Reduced Churn by 4% with Optimove

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

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10 Instagram Scheduling Tools to Improve Your Social Media Strategy

Brandwatch CX

Discover essential Instagram scheduling tools to enhance your social media strategy and streamline your posting. Read the article to find the best options!

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Technological And Environmental Risks Take Top Two Spots In 2025 WEF Risk Report

Forrester's Customer Insights

In advance of its annual meeting in Davos, the World Economic Forum (WEF) released its 2025 Global Risks Report. The report, based on the WEFs Global Risk Perception Survey 2024-2025, identifies geopolitical risks as a top immediate concern for global risk officers and the broader risk community.

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Navigating Economic Waters: The New US Administration’s Spending Scenarios And Global Impact

Forrester's Customer Insights

With a new US administration coming in, there is always economic uncertainty. Learn some of the factors that could be strong influencers of future US economic growth and how they could impact other global markets.

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4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.