Off-Topic: NFL Is King of Pro Sports

Experience Matters

If you’re a regular reader of this blog, then you know that I am an avid fan of our New England sports teams: Go Patriots, Red Sox, Celtics, and Bruins! So I periodically take a break from customer experience and write something about sports.

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Report: Fan Experience Benchmark: U.S. Professional Sports

Experience Matters

Professional Sports: U.S. consumers’ preferences for watching professional sports on TV. This year, we also examined their experience when attending a live sporting event. Here are some highlights from this research: NFL is the most dominate sport on TV, but MLB has the highest percentage of fans who attend its games. Almost all sports lost TV viewers over the last seven years, with Read More. Professional Sports appeared first on Customer Experience Matters®.

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14 Highlights From the 2016 Sloan Sports Analytics Conference

Experience Matters

This week, I made my 5th annual pilgrimage to the MIT Sloan Sports Analytics Conference, As always, I really enjoyed hearing players, owners, general managers, members of the press, and experts discuss two of my favorite topics: #sports and #analytics. Customer experience Sports analytics MIT Sloan Sports Analytics Conference MLB NBA NFL NHL

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11 Highlights From the 2015 Sloan Sports Analytics Conference

Experience Matters

This week, I attended the annual MIT Sloan Sports Analytics Conference , Once again, I really enjoyed hearing players, owners, general managers, members of the press, and experts discuss two of my favorite topics: #sports and #analytics. Over time, I believe that this data will dramatically change how sports teams evaluate, train, and pay athletes as they better understand what specific skills at each position add the most value to their teams.

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Bittersweet June: The Return of Online Sports Betting

Optimove

COVID-19 impacted the entire online sports betting industry – from cancellations to postponements – perhaps more than almost any other space out there. Once again, sports fans and bettors can enjoy the top European sport they love so much.

Betting on Sports 2019

Optimove

The post Betting on Sports 2019 appeared first on Optimove. events

Customer Experience Transformation to win “Sports Event of the Year”, With Lynn LaRocca – CB52

Customer Bliss

In 2015, Sports Business Journal called The Belmont Stakes “The Sporting Event Of The Year.” LaRocca joined NYRA in 2014 from Modell’s Sporting Goods, the largest privately held sporting goods retailer in the U.S., Episode Overview.

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Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved

Kerry Bodine

The post Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved appeared first on Bodine & Co. I was talking recently with the head of marketing at large consumer products company.

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4 ways IoT can improve the experience in sports stadiums

Gravy Analytics

Attending sports events in stadiums is among one of the most enjoyable experiences of life. The post 4 ways IoT can improve the experience in sports stadiums appeared first on Gravy Analytics. It is also a way to strengthen the bond with friends and family.

Sports Lessons – How to Turn Customers into Fans

Experience Investigators by 360Connext

For those of us who are sports fans (cough cough, Go Cubs!) The post Sports Lessons – How to Turn Customers into Fans appeared first on Customer Experience Consulting. it’s sometimes weird to hear about our beloved teams as “products.” This term is thrown around a lot by team owners who fight with cities over stadiums and parking lots. In the last few months, I’ve had the privilege of getting an up-close […].

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Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved

Kerry Bodine

The post Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved appeared first on Bodine & Co. I was talking recently with the head of marketing at large consumer products company.

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Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved

Kerry Bodine

The post Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved appeared first on Bodine & Co. I was talking recently with the head of marketing at large consumer products company.

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Betting on Sports America

Optimove

The post Betting on Sports America appeared first on Optimove. events

AI sport, it’s in the game

Inbenta

But AI’s impact on sport is already considerable and will continue to grow as franchises seek game changing advantages which will push them over the top against their opponents. The next development might not have a face to it, but AI could send sport down a path it has never seen before. Wearables in sport. Sport safety. A phrase you might have heard from any sports star, coach or even a pundit paid to find a fault.

Dashboards: Driving Your Business Like a Sports Car, Not a School Bus

AskNicely

The post Dashboards: Driving Your Business Like a Sports Car, Not a School Bus appeared first on AskNicely. Having the right dashboard can revolutionize your business in terms of success and your own enjoyment.

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Trends, Business, and the Future of Sports

Avaya

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players.

EGR East Coast Briefing: Sports Edition

Optimove

The post EGR East Coast Briefing: Sports Edition appeared first on Optimove. events

Technology for 21st-Century, Experience-Driven Sports Fan Engagement

Avaya

The sports experience has become a 21st-Century medley of sights, smells, and experiences. The 2016/2017 season saw an average per game attendance of 69,487 for the NFL, 30,163 for MLB, 21,692 for MLS, 17,884 for NBA, and 17,500 for NHL for American professional sporting leagues.

Why Sports is the Next Digital Innovation Hub

Think Customers

Yesterday at Advertising Week in New York City, MLB, NBA, and NFL executives shared their thoughts on the evolution of customer engagement in major league sports and why they’re experimenting with new technologies from live video to virtual reality.

Dashboards: Driving Your Business Like a Sports Car, Not a School Bus

AskNicely

The post Dashboards: Driving Your Business Like a Sports Car, Not a School Bus appeared first on Net Promoter Score from AskNicely. Having the right dashboard can revolutionize your business in terms of success and your own enjoyment.

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How Sports Results Affect Our Decision Making

Beyond Philosophy

Edmans and his team looked at over 2,600 sporting games, from football to Cricket to other sports matches and their influence on the stock market returns in 39 different countries.

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Microsoft #Env16: Sports and Digital Transformation of Real Madrid Futbol

Natalie Petouhof

Tweet Sports is the new playing field is the world of business. And fans of the Real Madrid futbol club are some of the most passionate and loyal in all of sport. Real Madrid is one of the most storied futbol clubs in history. Over 113 years, the club has won 116 official trophies.

Head of Fan Experience at Fanatics Shares Why Employee and Customer Experience Go Hand in Hand

Customer Bliss

Fanatics is the world’s largest provider of officially licensed sports gear. In this episode, Carolyne speaks about the importance of employee experience at Fanatics and how that translates to a better customer experience for dedicated sports fans.

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US Open 2018: Can Amazon Ace Live Sports Broadcasting?

Chattermill

US Open 2018: Can Amazon Ace Live Sports Broadcasting? Despite spending $40 million on a five-year deal Amazon failed to ace it’s first exclusive coverage of a live sporting event. by Sam Frampton. on 17 Sep 2018. Amazon. US Open. CX Insights.

CX is a team sport. Is your whole team playing?

Heart of the Customer

The post CX is a team sport. You wouldn’t play soccer without your forwards. You’d never try basketball without guards. So why do so many teams try to win at CX with only a partial team?

Why We All, Especially Leaders Need Sports Return.

Forrester's Customer Insights

There are so many things that make the current pandemic situation challenging. Fear of getting sick. The devastating numbers of people suddenly unemployed, High school seniors who are missing their graduations and proms, and senior citizens who are isolated from their families and friends.

4 Mission-critical Actions for Sports Leagues and Marketers to Engage Fans

Maru/Matchbox

As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Globally, sports have been put on hold. Sports fans are looking for more.

Investing Is Not a “One Emotion” Sport

Market Strategies International

Insights Powered by Cogent Reports™ Pre-retirees Express Uncertainty and Hope in Q2 2018Most parents can attest that raising children is not a “one emotion” sport.

They Think It’s All Over, It Is Now; Connecting With Sports Fans In A Post-COVID World

Maru/Matchbox

Sports – like most industries – is changing. UK fans aren’t as connected with sports, especially football, as they were four months ago. The break in the season and the on-going impact of social distancing measures appears to be having a negative influence on our sporting consumption.

Automatically resolving 60% of customer request at Epic Sports – The Kommunicate Way

kommunicate

In conversation with Tom Bulis from Epic Sports for the customer interview series, The Kommunicate Way. Epic Sports Inc is a leading e-commerce [.]. The post Automatically resolving 60% of customer request at Epic Sports – The Kommunicate Way appeared first on Kommunicate Blog. Customer support is really important for any company.

Game, Set, Match: Deliver Fan Obsession In Sports With Fanalytics

Forrester's Customer Insights

There’s rarely a dull moment in the world of collegiate and professional sports. (Jeremy Vale contributed to this blog.)

How Will Advertisers Reach Sports Fans with The World Stuck Inside?

NetBase

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? They eat, sleep, watch, and play these sports.

5 Lasting Effects the 2020 Sports Season Cancellations Will Have on Fan Expectations

Maru/Matchbox

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. When the rescheduling of The Masters hit fans hard, Turner Sports found a way to innovate.

Interview with Laurie Englert – Customer Experience is a Team Sport

Heart of the Customer

The post Interview with Laurie Englert – Customer Experience is a Team Sport appeared first on Heart of the Customer. A new digital experience can make or break success for a manufacturer. But what do you do when you discover that many of your customers’ pain points are analog?

3 Ways IoT Devices Are Revolutionizing Sports

Smarter CX

Check out these 3 ways the Internet of Things is revolutionizing sports. Professional sports teams have long had enormous resources – both technological (player-tracking cameras, radar guns, analysis software) and human (coaches and therapists) to help players improve their game.

Scoring Big With Data: The New Age Of Analytics In Sports

Forrester's Customer Insights

Sports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing a game (i.e.,

Cybersecurity And Professional Sports: Securing The Internet Of Sports

Forrester's Customer Insights

Over the past few years, companies in all markets have embraced digital transformation, whether it is financial services finding new mechanisms to engage with customers or manufacturers adding sensors and other data collection components into their operational processes.

What next for Sports Direct?

Smith+co CX

As Mike Ashley stood before MPs this week to defend his business, it was clear that he didn’t have a handle on everything that was happening within his own company, and the Sports Direct boss went on to admit as much. Is there any hope for Sports Direct internally?

Virgin, Sports Direct and Wetherspoons among brands to feel the wrath of socially-conscious UK consumers

MyCustomer

Loyalty Brands feel wrath of socially-conscious consumers

How Sports Results Affect Our Decision Making

Beyond Philosophy

Edmans and his team looked at over 2,600 sporting games, from football to Cricket to other sports matches and their influence on the stock market returns in 39 different countries.