Report: Fan Experience Benchmark: U.S. Professional Sports

Experience Matters

Professional Sports: U.S. consumers’ preferences for watching professional sports on TV. This year, we also examined their experience when attending a live sporting event. Here are some highlights from this research: NFL is the most dominate sport on TV, but MLB has the highest percentage of fans who attend its games. Almost all sports lost TV viewers over the last seven years, with Read More. Professional Sports appeared first on Customer Experience Matters®.

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14 Highlights From the 2016 Sloan Sports Analytics Conference

Experience Matters

This week, I made my 5th annual pilgrimage to the MIT Sloan Sports Analytics Conference, As always, I really enjoyed hearing players, owners, general managers, members of the press, and experts discuss two of my favorite topics: #sports and #analytics. Customer experience Sports analytics MIT Sloan Sports Analytics Conference MLB NBA NFL NHL

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Off-Topic: NFL Is King of Pro Sports

Experience Matters

If you’re a regular reader of this blog, then you know that I am an avid fan of our New England sports teams: Go Patriots, Red Sox, Celtics, and Bruins! So I periodically take a break from customer experience and write something about sports.

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11 Highlights From the 2015 Sloan Sports Analytics Conference

Experience Matters

This week, I attended the annual MIT Sloan Sports Analytics Conference , Once again, I really enjoyed hearing players, owners, general managers, members of the press, and experts discuss two of my favorite topics: #sports and #analytics. Over time, I believe that this data will dramatically change how sports teams evaluate, train, and pay athletes as they better understand what specific skills at each position add the most value to their teams.

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Customer Experience Transformation to win “Sports Event of the Year”, With Lynn LaRocca – CB52

Customer Bliss

In 2015, Sports Business Journal called The Belmont Stakes “The Sporting Event Of The Year.” LaRocca joined NYRA in 2014 from Modell’s Sporting Goods, the largest privately held sporting goods retailer in the U.S., Episode Overview.

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Betting on Sports America

Optimove

The post Betting on Sports America appeared first on Optimove. events

Trends, Business, and the Future of Sports

Avaya

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players.

EGR East Coast Briefing: Sports Edition

Optimove

The post EGR East Coast Briefing: Sports Edition appeared first on Optimove. events

AI sport, it’s in the game

Inbenta

But AI’s impact on sport is already considerable and will continue to grow as franchises seek game changing advantages which will push them over the top against their opponents. The next development might not have a face to it, but AI could send sport down a path it has never seen before. Wearables in sport. Sport safety. A phrase you might have heard from any sports star, coach or even a pundit paid to find a fault.

Off Topic: Trump, Sports, And Twitter Usage

Experience Matters

Yesterday, President Trump tweeted about firing all football players who don’t stand for the National Anthem. From my perspective, his comments were inappropriate and divisive. It’s a shame that the President seems tone deaf on the players’ underlying issues. We should be amplifying the peaceful voices for social justice, not trying to shut them down. The reactions was swift, as many NFL players, owners, and others tweeted their opinions.

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Dashboards: Driving Your Business Like a Sports Car, Not a School Bus

AskNicely

The post Dashboards: Driving Your Business Like a Sports Car, Not a School Bus appeared first on AskNicely. Having the right dashboard can revolutionize your business in terms of success and your own enjoyment.

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The Role of Data in Storytelling, with Jennifer Storms of NBC Sports [VIDEO]

Smarter CX

SmarterCX: Jenny, you are the Chief Marketing Officer and the EVP of Content Strategy for NBC sports. The post The Role of Data in Storytelling, with Jennifer Storms of NBC Sports [VIDEO] appeared first on SmarterCX.

Game, Set, Match: Deliver Fan Obsession In Sports With Fanalytics

Forrester's Customer Insights

There’s rarely a dull moment in the world of collegiate and professional sports. (Jeremy Vale contributed to this blog.)

Dashboards: Driving Your Business Like a Sports Car, Not a School Bus

AskNicely

The post Dashboards: Driving Your Business Like a Sports Car, Not a School Bus appeared first on Net Promoter Score from AskNicely. Having the right dashboard can revolutionize your business in terms of success and your own enjoyment.

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3 Ways IoT Devices Are Revolutionizing Sports

Smarter CX

Check out these 3 ways the Internet of Things is revolutionizing sports. Professional sports teams have long had enormous resources – both technological (player-tracking cameras, radar guns, analysis software) and human (coaches and therapists) to help players improve their game.

Technology for 21st-Century, Experience-Driven Sports Fan Engagement

Avaya

The sports experience has become a 21st-Century medley of sights, smells, and experiences. The 2016/2017 season saw an average per game attendance of 69,487 for the NFL, 30,163 for MLB, 21,692 for MLS, 17,884 for NBA, and 17,500 for NHL for American professional sporting leagues.

Investing Is Not a “One Emotion” Sport

Market Strategies International

Insights Powered by Cogent Reports™ Pre-retirees Express Uncertainty and Hope in Q2 2018Most parents can attest that raising children is not a “one emotion” sport.

Head of Fan Experience at Fanatics Shares Why Employee and Customer Experience Go Hand in Hand

Customer Bliss

Fanatics is the world’s largest provider of officially licensed sports gear. In this episode, Carolyne speaks about the importance of employee experience at Fanatics and how that translates to a better customer experience for dedicated sports fans.

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How Sports Results Affect Our Decision Making

Beyond Philosophy

Edmans and his team looked at over 2,600 sporting games, from football to Cricket to other sports matches and their influence on the stock market returns in 39 different countries.

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CX is a team sport. Is your whole team playing?

Heart of the Customer

The post CX is a team sport. You wouldn’t play soccer without your forwards. You’d never try basketball without guards. So why do so many teams try to win at CX with only a partial team?

Microsoft #Env16: Sports and Digital Transformation of Real Madrid Futbol

Natalie Petouhof

Tweet Sports is the new playing field is the world of business. And fans of the Real Madrid futbol club are some of the most passionate and loyal in all of sport. Real Madrid is one of the most storied futbol clubs in history. Over 113 years, the club has won 116 official trophies.

4 Secrets Your Sales Team Can Learn From The Competitive Sports Arena

Win the Customer

The same is true in the business of professional sports, a $60 billion-a-year industry where some franchises grow into monster brands. Sales managers in many industries sometimes use sports themes in their coaching -– competitiveness, dedication, strategy execution, etc.

How The Marketing Arm Uses Social Listening for Sports Marketing, Talent Buying and Beyond

NetBase

Maritza Moreno (Manager, Data Marketing & Science) and Mary Smith (Senior Analyst, The Marketing Arm) talk about how NetBase social listening enhances their offerings across their diverse industries, from sports marketing to experiential marketing to talent buying.

Scoring Big With Data: The New Age Of Analytics In Sports

Forrester's Customer Insights

Sports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing a game (i.e.,

Why Sports is the Next Digital Innovation Hub

Think Customers

Yesterday at Advertising Week in New York City, MLB, NBA, and NFL executives shared their thoughts on the evolution of customer engagement in major league sports and why they’re experimenting with new technologies from live video to virtual reality.

US Open 2018: Can Amazon Ace Live Sports Broadcasting?

Chattermill

US Open 2018: Can Amazon Ace Live Sports Broadcasting? Despite spending $40 million on a five-year deal Amazon failed to ace it’s first exclusive coverage of a live sporting event. by Sam Frampton. on 17 Sep 2018. Amazon. US Open. CX Insights.

Interview with Laurie Englert – Customer Experience is a Team Sport

Heart of the Customer

The post Interview with Laurie Englert – Customer Experience is a Team Sport appeared first on Heart of the Customer. A new digital experience can make or break success for a manufacturer. But what do you do when you discover that many of your customers’ pain points are analog?

Cybersecurity And Professional Sports: Securing The Internet Of Sports

Forrester's Customer Insights

Over the past few years, companies in all markets have embraced digital transformation, whether it is financial services finding new mechanisms to engage with customers or manufacturers adding sensors and other data collection components into their operational processes.

What next for Sports Direct?

Smith+co CX

As Mike Ashley stood before MPs this week to defend his business, it was clear that he didn’t have a handle on everything that was happening within his own company, and the Sports Direct boss went on to admit as much. Is there any hope for Sports Direct internally?

How Sports Results Affect Our Decision Making

Beyond Philosophy

Edmans and his team looked at over 2,600 sporting games, from football to Cricket to other sports matches and their influence on the stock market returns in 39 different countries.

How Sports Results Affect Our Decision Making

Beyond Philosophy

Edmans and his team looked at over 2,600 sporting games, from football to Cricket to other sports matches and their influence on the stock market returns in 39 different countries.

Does Sports Direct treat customers as badly as staff?

Helen Dewdney

What do you think of Sport’s Direct reputation? Sports Direct shares continue to tumble largely due to The Guardian’s investigation into the treatment of staff by the retailer. I do not believe that Sports Direct policy is do you? Sports Direct CEO email address here.

Off Topic: Young Adults Turn Off Baseball, Turn On Soccer

Experience Matters

One of the things I noticed at this year’s Sloan Sports Analytics Conference is that teams were not as focused on the issue of losing younger fans. Sports MLB MLS NASCAR NBA NFL NHL PGA USTASo I decided to see if there’s anything to worry about. While we don’t have data on kids, we do have lots of data on young adults. I tapped into our 2012 […].

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Customer experience – A weak link sport

Quadient

Over the past 12 months, I have had the pleasure of speaking one-on-one with many customer experience executives regarding the difficulties they encounter in bringing their CX plans to life within their organizations. Unfortunately, many leaders struggle to put their CX plans into practice

Off Topic: Who Are NFL Fans?

Experience Matters

consumers to look at the make-up of NFL fans, examining the consumers who say they like watching the NFL (and other pro sports) on TV. Sports MLB MLS NASCAR NBA NFL NHL PGA USTAToday is the first Sunday of the 2016 NFL season. (Go Go Pats!) So I tapped into our Q1 2016 benchmark of U.S, As you can see in the chart below: NFL is […].

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Voice of the Employee (VOE) – Would you give your employees a seat at the board table?

ijgolding

Recently, a UK business called Sports Direct decided to take VOE one step further. What Sports Direct have made me think is that whilst Amazon are absolutely right to do this, what about the Employee?! I have been in the world of work since 1995.

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Creating the ultimate fan experience in a $1.5 billion stadium: Tips from the Atlanta Falcons and Atlanta United FC

Vision Critical

AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur. Customer Experience sports businessPhoto credit: Streeter Lecka / Getty Images.

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