Experience Matters

MAY 2, 2018

Professional Sports: U.S. consumers’ preferences for watching professional sports on TV. This year, we also examined their experience when attending a live sporting event. Here are some highlights from this research: NFL is the most dominate sport on TV, but MLB has the highest percentage of fans who attend its games. Almost all sports lost TV viewers over the last seven years, with Read More. Professional Sports appeared first on Customer Experience Matters®.

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Sports Report Consumers Groups 120

Optimove

JUNE 22, 2019

The post Betting on Sports 2019 appeared first on Optimove. events

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Sports 52

Experience Matters

MARCH 13, 2016

This week, I made my 5th annual pilgrimage to the MIT Sloan Sports Analytics Conference, As always, I really enjoyed hearing players, owners, general managers, members of the press, and experts discuss two of my favorite topics: #sports and #analytics. Customer experience Sports analytics MIT Sloan Sports Analytics Conference MLB NBA NFL NHL

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Sports Conference Management Customer Experience 173

Experience Matters

SEPTEMBER 12, 2015

If you’re a regular reader of this blog, then you know that I am an avid fan of our New England sports teams: Go Patriots, Red Sox, Celtics, and Bruins! So I periodically take a break from customer experience and write something about sports.

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Sports Consumers Study Groups 247

Experience Matters

MARCH 1, 2015

This week, I attended the annual MIT Sloan Sports Analytics Conference , Once again, I really enjoyed hearing players, owners, general managers, members of the press, and experts discuss two of my favorite topics: #sports and #analytics. Over time, I believe that this data will dramatically change how sports teams evaluate, train, and pay athletes as they better understand what specific skills at each position add the most value to their teams.

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Sports Conference Entertainment Social Media 257

Customer Bliss

MAY 23, 2017

In 2015, Sports Business Journal called The Belmont Stakes “The Sporting Event Of The Year.” LaRocca joined NYRA in 2014 from Modell’s Sporting Goods, the largest privately held sporting goods retailer in the U.S., Episode Overview.

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Sports Hospitality Industry Social Media 167

360Connext

NOVEMBER 2, 2015

For those of us who are sports fans (cough cough, Go Cubs!) The post Sports Lessons – How to Turn Customers into Fans appeared first on Customer Experience Consulting. it’s sometimes weird to hear about our beloved teams as “products.” This term is thrown around a lot by team owners who fight with cities over stadiums and parking lots. In the last few months, I’ve had the privilege of getting an up-close […].

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Sports How To Consulting Video 203

Experience Matters

SEPTEMBER 24, 2017

Yesterday, President Trump tweeted about firing all football players who don’t stand for the National Anthem. From my perspective, his comments were inappropriate and divisive. It’s a shame that the President seems tone deaf on the players’ underlying issues. We should be amplifying the peaceful voices for social justice, not trying to shut them down. The reactions was swift, as many NFL players, owners, and others tweeted their opinions.

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Sports Customer Experience Customers 130

Inbenta

OCTOBER 31, 2017

But AI’s impact on sport is already considerable and will continue to grow as franchises seek game changing advantages which will push them over the top against their opponents. The next development might not have a face to it, but AI could send sport down a path it has never seen before. Wearables in sport. Sport safety. A phrase you might have heard from any sports star, coach or even a pundit paid to find a fault.

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Sports Social Media Measurement Course 52

AskNicely

MAY 16, 2016

The post Dashboards: Driving Your Business Like a Sports Car, Not a School Bus appeared first on AskNicely. Having the right dashboard can revolutionize your business in terms of success and your own enjoyment.

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Sports Net Promoter Score Metrics Measurement 301

Optimove

APRIL 7, 2019

The post EGR East Coast Briefing: Sports Edition appeared first on Optimove. events

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Sports 40

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players.

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Sports Trends Entertainment Technology 62

AskNicely

MAY 16, 2016

The post Dashboards: Driving Your Business Like a Sports Car, Not a School Bus appeared first on Net Promoter Score from AskNicely. Having the right dashboard can revolutionize your business in terms of success and your own enjoyment.

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Sports Net Promoter Score Metrics Measurement 195

Market Strategies International

OCTOBER 15, 2018

Insights Powered by Cogent Reports™ Pre-retirees Express Uncertainty and Hope in Q2 2018Most parents can attest that raising children is not a “one emotion” sport.

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Sports Report Financial 54

Beyond Philosophy

SEPTEMBER 26, 2014

Edmans and his team looked at over 2,600 sporting games, from football to Cricket to other sports matches and their influence on the stock market returns in 39 different countries.

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Sports CEM Marketing Consumers 139

Customer Bliss

MAY 23, 2018

Fanatics is the world’s largest provider of officially licensed sports gear. In this episode, Carolyne speaks about the importance of employee experience at Fanatics and how that translates to a better customer experience for dedicated sports fans.

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Sports Customer Experience Ecommerce Travel 214

Natalie Petouhof

APRIL 5, 2016

Tweet Sports is the new playing field is the world of business. And fans of the Real Madrid futbol club are some of the most passionate and loyal in all of sport. Real Madrid is one of the most storied futbol clubs in history. Over 113 years, the club has won 116 official trophies.

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Sports Connections Video Technology 56

Heart of the Customer

AUGUST 4, 2016

The post CX is a team sport. You wouldn’t play soccer without your forwards. You’d never try basketball without guards. So why do so many teams try to win at CX with only a partial team?

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Sports Insurance Retail Company 90

Forrester's Customer Insights

APRIL 29, 2019

There’s rarely a dull moment in the world of collegiate and professional sports. (Jeremy Vale contributed to this blog.)

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Sports Customer Insights Customer Engagement Engagement 30

Avaya

JUNE 1, 2017

The sports experience has become a 21st-Century medley of sights, smells, and experiences. The 2016/2017 season saw an average per game attendance of 69,487 for the NFL, 30,163 for MLB, 21,692 for MLS, 17,884 for NBA, and 17,500 for NHL for American professional sporting leagues.

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Sports Technology Engagement Wireless 60

Win the Customer

SEPTEMBER 18, 2018

The same is true in the business of professional sports, a $60 billion-a-year industry where some franchises grow into monster brands. Sales managers in many industries sometimes use sports themes in their coaching -– competitiveness, dedication, strategy execution, etc.

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Sports Sales Social Media Training 76

Think Customers

SEPTEMBER 29, 2016

Yesterday at Advertising Week in New York City, MLB, NBA, and NFL executives shared their thoughts on the evolution of customer engagement in major league sports and why they’re experimenting with new technologies from live video to virtual reality.

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Sports Innovation Advertising Video 98

NetBase

JANUARY 23, 2019

Maritza Moreno (Manager, Data Marketing & Science) and Mary Smith (Senior Analyst, The Marketing Arm) talk about how NetBase social listening enhances their offerings across their diverse industries, from sports marketing to experiential marketing to talent buying.

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Sports Marketing Industry Data 52

Forrester's Customer Insights

FEBRUARY 1, 2019

Sports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing a game (i.e.,

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Sports Data Customers 46

Heart of the Customer

FEBRUARY 4, 2015

The post Interview with Laurie Englert – Customer Experience is a Team Sport appeared first on Heart of the Customer. A new digital experience can make or break success for a manufacturer. But what do you do when you discover that many of your customers’ pain points are analog?

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Sports Customer Experience Customer Journeys Culture 93

Chattermill

SEPTEMBER 16, 2018

US Open 2018: Can Amazon Ace Live Sports Broadcasting? Despite spending $40 million on a five-year deal Amazon failed to ace it’s first exclusive coverage of a live sporting event. by Sam Frampton. on 17 Sep 2018. Amazon. US Open. CX Insights.

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Sports Customer Centricity Feedback Marketing 63

Smarter CX

MAY 31, 2018

Check out these 3 ways the Internet of Things is revolutionizing sports. Professional sports teams have long had enormous resources – both technological (player-tracking cameras, radar guns, analysis software) and human (coaches and therapists) to help players improve their game.

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Sports Training Analysis Connections 52

Forrester's Customer Insights

JULY 25, 2018

Over the past few years, companies in all markets have embraced digital transformation, whether it is financial services finding new mechanisms to engage with customers or manufacturers adding sensors and other data collection components into their operational processes.

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Sports Financial Data Engagement 28

Smith+co CX

JUNE 9, 2016

As Mike Ashley stood before MPs this week to defend his business, it was clear that he didn’t have a handle on everything that was happening within his own company, and the Sports Direct boss went on to admit as much. Is there any hope for Sports Direct internally?

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Sports Culture Case Study Employee Experience 36

Smarter CX

MAY 23, 2019

SmarterCX: Jenny, you are the Chief Marketing Officer and the EVP of Content Strategy for NBC sports. The post The Role of Data in Storytelling, with Jennifer Storms of NBC Sports [VIDEO] appeared first on SmarterCX.

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Sports Connections Social Media Advertising 52

Beyond Philosophy

SEPTEMBER 26, 2014

Edmans and his team looked at over 2,600 sporting games, from football to Cricket to other sports matches and their influence on the stock market returns in 39 different countries.

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Sports Marketing Consumers Customer Experience 78

Beyond Philosophy

SEPTEMBER 26, 2014

Edmans and his team looked at over 2,600 sporting games, from football to Cricket to other sports matches and their influence on the stock market returns in 39 different countries.

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Sports Marketing Consumers Customer Experience 78

Experience Matters

MARCH 17, 2016

One of the things I noticed at this year’s Sloan Sports Analytics Conference is that teams were not as focused on the issue of losing younger fans. Sports MLB MLS NASCAR NBA NFL NHL PGA USTASo I decided to see if there’s anything to worry about. While we don’t have data on kids, we do have lots of data on young adults. I tapped into our 2012 […].

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Sports Conference Data 178

Experience Matters

SEPTEMBER 11, 2016

consumers to look at the make-up of NFL fans, examining the consumers who say they like watching the NFL (and other pro sports) on TV. Sports MLB MLS NASCAR NBA NFL NHL PGA USTAToday is the first Sunday of the 2016 NFL season. (Go Go Pats!) So I tapped into our Q1 2016 benchmark of U.S, As you can see in the chart below: NFL is […].

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Sports Consumers 159

Quadient

NOVEMBER 15, 2017

Over the past 12 months, I have had the pleasure of speaking one-on-one with many customer experience executives regarding the difficulties they encounter in bringing their CX plans to life within their organizations. Unfortunately, many leaders struggle to put their CX plans into practice

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Sports Customer Experience Customers 40

Helen Dewdney

JANUARY 18, 2016

What do you think of Sport’s Direct reputation? Sports Direct shares continue to tumble largely due to The Guardian’s investigation into the treatment of staff by the retailer. I do not believe that Sports Direct policy is do you? Sports Direct CEO email address here.

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Sports Retail Policies Tips 49

Think Customers

APRIL 6, 2016

I remember where I was when the Jacksonville Jaguars were losing to the Buffalo Bills 3-27: in the kitchen, feeding the cats with one eye on my laptop.

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Sports Trends Marketing Customer Engagement 52