14 Highlights From the 2016 Sloan Sports Analytics Conference

Experience Matters

This week, I made my 5th annual pilgrimage to the MIT Sloan Sports Analytics Conference, As always, I really enjoyed hearing players, owners, general managers, members of the press, and experts discuss two of my favorite topics: #sports and #analytics. Customer experience Sports analytics MIT Sloan Sports Analytics Conference MLB NBA NFL NHL

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Report: Fan Experience Benchmark: U.S. Professional Sports

Experience Matters

Professional Sports: U.S. consumers’ preferences for watching professional sports on TV. This year, we also examined their experience when attending a live sporting event. Here are some highlights from this research: NFL is the most dominate sport on TV, but MLB has the highest percentage of fans who attend its games. Almost all sports lost TV viewers over the last seven years, with Read More. Professional Sports appeared first on Customer Experience Matters®.

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Off-Topic: NFL Is King of Pro Sports

Experience Matters

If you’re a regular reader of this blog, then you know that I am an avid fan of our New England sports teams: Go Patriots, Red Sox, Celtics, and Bruins! So I periodically take a break from customer experience and write something about sports. consumers about the professional sports they enjoy watching. As you can see below, NFL is BY FAR the most popular sport , especially with older males. Sports football National Football Leagure NFL

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11 Highlights From the 2015 Sloan Sports Analytics Conference

Experience Matters

This week, I attended the annual MIT Sloan Sports Analytics Conference , Once again, I really enjoyed hearing players, owners, general managers, members of the press, and experts discuss two of my favorite topics: #sports and #analytics. Over time, I believe that this data will dramatically change how sports teams evaluate, train, and pay athletes as they better understand what specific skills at each position add the most value to their teams.

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Sports Lessons – How to Turn Customers into Fans

Experience Investigators by 360Connext

For those of us who are sports fans (cough cough, Go Cubs!) The post Sports Lessons – How to Turn Customers into Fans appeared first on Customer Experience Consulting. it’s sometimes weird to hear about our beloved teams as “products.” This term is thrown around a lot by team owners who fight with cities over stadiums and parking lots. In the last few months, I’ve had the privilege of getting an up-close […].

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Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved

Kerry Bodine

The post Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved appeared first on Bodine & Co. I was talking recently with the head of marketing at large consumer products company.

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Emerging Advertising Trends for Sporting Events

NetBase

As sports leagues are restarting, there’s a whole new world to sort out not only logistically, but on the business side. Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon.

Customer Experience Transformation to win “Sports Event of the Year”, With Lynn LaRocca – CB52

Customer Bliss

In 2015, Sports Business Journal called The Belmont Stakes “The Sporting Event Of The Year.” LaRocca joined NYRA in 2014 from Modell’s Sporting Goods, the largest privately held sporting goods retailer in the U.S., LaRocca, a graduate of Syracuse University, has a long interest in outdoor sports including racing and snow skiing. Throughout all this, there was always a large focus on events, experiences, and sports/sponsorship.

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Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved

Kerry Bodine

The post Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved appeared first on Bodine & Co. I was talking recently with the head of marketing at large consumer products company.

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Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved

Kerry Bodine

The post Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved appeared first on Bodine & Co. I was talking recently with the head of marketing at large consumer products company.

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Betting on Sports America

Optimove

The post Betting on Sports America appeared first on Optimove. events

Increasing the Value of New Sports Bettors

Optimove

The post Increasing the Value of New Sports Bettors appeared first on Optimove. library

AI sport, it’s in the game

Inbenta

But AI’s impact on sport is already considerable and will continue to grow as franchises seek game changing advantages which will push them over the top against their opponents. The next development might not have a face to it, but AI could send sport down a path it has never seen before. Wearables in sport. Sport safety. A phrase you might have heard from any sports star, coach or even a pundit paid to find a fault.

Bittersweet June: The Return of Online Sports Betting

Optimove

COVID-19 impacted the entire online sports betting industry – from cancellations to postponements – perhaps more than almost any other space out there. Once again, sports fans and bettors can enjoy the top European sport they love so much. And now, when analyzing the year-over-year figures, it seems the online sports betting industry is back on its feet. As we can see, June (and July) had the lowest number of online sports bettors than the yearly average of 2019.

4 ways IoT can improve the experience in sports stadiums

Gravy Analytics

Attending sports events in stadiums is among one of the most enjoyable experiences of life. The post 4 ways IoT can improve the experience in sports stadiums appeared first on Gravy Analytics. News Travel & Entertainment AdmitOne AdmitOne Verified Attendance Gravy Analytics IoT Sports Sports Stadiums TechTalksIt is also a way to strengthen the bond with friends and family.

The Best of Sports Betting Campaigns to Follow

Optimove

There is one thing that all online sports bettors have in common; the desire to win. Cause winning in sports betting almost always carries and added emotional aspect. Now that sports are almost back in full swing, after long months of lockdown due to the pandemic, it’s time to get your game on. The experience a sports bettor has on your platform in their first couple of weeks is crucial for long-term relationships, loyalty, and brand revenue.

Dashboards: Driving Your Business Like a Sports Car, Not a School Bus

AskNicely

The post Dashboards: Driving Your Business Like a Sports Car, Not a School Bus appeared first on AskNicely. Having the right dashboard can revolutionize your business in terms of success and your own enjoyment. A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics.

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EGR East Coast Briefing: Sports Edition

Optimove

The post EGR East Coast Briefing: Sports Edition appeared first on Optimove. events

Trends, Business, and the Future of Sports

Avaya

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more. Sports are more exciting than ever with the attention being paid to fan engagement. This spans sports, media, fan transactions, betting and more.

Technology for 21st-Century, Experience-Driven Sports Fan Engagement

Avaya

The sports experience has become a 21st-Century medley of sights, smells, and experiences. Fan engagement is a wake-to-sleep business and requires better, and smarter, mobile, social, and digital-led environments to keep fans coming back to the stadium and being full-fledged members of the sports/team community. Human asset management in sports is a hot topic right now. Teams spend millions of dollars on sports players and race car drivers.

US Open 2018: Can Amazon Ace Live Sports Broadcasting?

Chattermill

US Open 2018: Can Amazon Ace Live Sports Broadcasting? Despite spending $40 million on a five-year deal Amazon failed to ace it’s first exclusive coverage of a live sporting event. by Sam Frampton. on 17 Sep 2018. Amazon. US Open. CX Insights.

Why Sports is the Next Digital Innovation Hub

Think Customers

Yesterday at Advertising Week in New York City, MLB, NBA, and NFL executives shared their thoughts on the evolution of customer engagement in major league sports and why they’re experimenting with new technologies from live video to virtual reality. Kids learn about sports differently today,” commented Dawn Hudson, CMO of the NFL.

Investing Is Not a “One Emotion” Sport

Market Strategies International

Insights Powered by Cogent Reports™ Pre-retirees Express Uncertainty and Hope in Q2 2018Most parents can attest that raising children is not a “one emotion” sport.

Dashboards: Driving Your Business Like a Sports Car, Not a School Bus

AskNicely

The post Dashboards: Driving Your Business Like a Sports Car, Not a School Bus appeared first on Net Promoter Score from AskNicely. Having the right dashboard can revolutionize your business in terms of success and your own enjoyment. A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics.

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3 Leaders Share How We Can Use Our Power As Individuals to Create Meaningful Change

Customer Bliss

In my interview with Patti Phillips, the CEO of Women Leaders in Sports , we spoke about the overall importance of women in leadership positions, and the impact it has in the sports industry—where it’s most certainly needed. Align Around Experience CCO Role Be the Spark brian solis leadership Patti Phillips salesforce Simon T Bailey women leader in sportsHave you been keeping up with me on my LinkedIn Live conversations? If not, what are you waiting for?

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Automatically resolving 60% of customer request at Epic Sports – The Kommunicate Way

kommunicate

In conversation with Tom Bulis from Epic Sports for the customer interview series, The Kommunicate Way. Epic Sports Inc is a leading e-commerce [.]. The post Automatically resolving 60% of customer request at Epic Sports – The Kommunicate Way appeared first on Kommunicate Blog. Customer support is really important for any company.

Microsoft #Env16: Sports and Digital Transformation of Real Madrid Futbol

Natalie Petouhof

Tweet Sports is the new playing field is the world of business. And fans of the Real Madrid futbol club are some of the most passionate and loyal in all of sport. CIO Cloud Computing Customer Experience Digital Disruption digital transformation Dr. Natalie's Blog Internet of Analytics Internet of Things IOT @drnatalie #Env16 cloud IoT microsoft natalie petouhoff Real Madrid Sports and Digital TransformationReal Madrid is one of the most storied futbol clubs in history.

How Sports Results Affect Our Decision Making

Beyond Philosophy

Edmans and his team looked at over 2,600 sporting games, from football to Cricket to other sports matches and their influence on the stock market returns in 39 different countries. The post How Sports Results Affect Our Decision Making appeared first on Beyond Philosophy | Customer Experience Consultancy | CEM Consultants. Most of us think that people make decisions, especially big, consequential decisions, based on a rational assessment of the consequences of that decision.

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Head of Fan Experience at Fanatics Shares Why Employee and Customer Experience Go Hand in Hand

Customer Bliss

Fanatics is the world’s largest provider of officially licensed sports gear. In this episode, Carolyne speaks about the importance of employee experience at Fanatics and how that translates to a better customer experience for dedicated sports fans. In a company like hers that relies heavily on specific sports events, she had to prepare her employees for handling the work-flow based on predictable seasons and adjust(Thanksgiving, super bowl, NBA playoffs, etc.).

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CX is a team sport. Is your whole team playing?

Heart of the Customer

The post CX is a team sport. You wouldn’t play soccer without your forwards. You’d never try basketball without guards. So why do so many teams try to win at CX with only a partial team? At HoC we’ve had the amazing opportunity to work with all kinds of companies: non-profits, retailers, insurance companies, you name it. The one consistency is a […]. Is your whole team playing? appeared first on Heart of the Customer. Customer Experience

Cybersecurity And Professional Sports: Securing The Internet Of Sports

Forrester's Customer Insights

Over the past few years, companies in all markets have embraced digital transformation, whether it is financial services finding new mechanisms to engage with customers or manufacturers adding sensors and other data collection components into their operational processes.

Why We All, Especially Leaders Need Sports Return.

Forrester's Customer Insights

There are so many things that make the current pandemic situation challenging. Fear of getting sick. The devastating numbers of people suddenly unemployed, High school seniors who are missing their graduations and proms, and senior citizens who are isolated from their families and friends. Yet one of the things that hurts the most is something […]. Age of the Customer

Game, Set, Match: Deliver Fan Obsession In Sports With Fanalytics

Forrester's Customer Insights

There’s rarely a dull moment in the world of collegiate and professional sports. After wrapping up one of the more exciting March Madness Finals in recent memory, sports fans have not been starved for more great content: since the NCAA tournament wrapped up, American sports fans have turned their […]. (Jeremy Vale contributed to this blog.)

Interview with Laurie Englert – Customer Experience is a Team Sport

Heart of the Customer

The post Interview with Laurie Englert – Customer Experience is a Team Sport appeared first on Heart of the Customer. A new digital experience can make or break success for a manufacturer. But what do you do when you discover that many of your customers’ pain points are analog? That’s the situation that Laurie Englert was in. And the way she answered it was by creating an environment where customer experience is everybody’s job. Laurie […].

How Will Advertisers Reach Sports Fans with The World Stuck Inside?

NetBase

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? at the beginning of its time indoors, sports (of every variety) have been canceled. Without sports to market around, we can expect to see a real shift towards digital advertising over legacy media. They eat, sleep, watch, and play these sports.

4 Mission-critical Actions for Sports Leagues and Marketers to Engage Fans

Maru/Matchbox

As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Our research focused on uncovering deep-seated emotions that sports fans are experiencing, and how those impact their viewing habits and other ways of engaging with sports. Globally, sports have been put on hold. Sports fans are looking for more.

3 Ways IoT Devices Are Revolutionizing Sports

Smarter CX

Check out these 3 ways the Internet of Things is revolutionizing sports. Professional sports teams have long had enormous resources – both technological (player-tracking cameras, radar guns, analysis software) and human (coaches and therapists) to help players improve their game. — Riddell Sports (@RiddellSports) May 29, 2018. The post 3 Ways IoT Devices Are Revolutionizing Sports appeared first on SmarterCX.