INDUSTRY INSIGHTS YOUR PEERS ARE READING
Hackensack NJ, October 19, 2015 – Strativity Group announced the acquisition of Touchpoint Dashboard’s leading SaaS journey mapping platform. This is a natural progression following Strativity’s investment in journey management with Touchpoint Dashboard earlier in 2015. MORE
This requires a precise understanding of how customers experience the business at the various interaction touchpoints and of where opportunities for improvement exist. Editor’s note: This is a chapter from the ebook, Unlock the Value of CX. You can download the entire book here. MORE
What kind of lasting impressions are you making today in your last touchpoint of your customers’ journey? There is a great deal of conversation currently on the customer journey. We read and hear a great deal about friction-less, fast and easy journeys for the customer. MORE
Identify and Understand Customers Identity-driven touchpoints are designed to understand who the prospect or customer is. Intelligent customer touchpoints do just that. This intelligent customer touchpoint results in significant cost-to-serve savings while reducing customers’ LoE. MORE
Touchpoints aren’t what they used to be. There was a time in our history when touchpoints were…finite. Try listing all the touchpoints where your brand interacts with your customer. So what should today’s customer experience professional do about all these touchpoints? It’s a matter of owning those touchpoints. How can we take on the impossible list of touchpoints? We could list them easily and agree easily to what they were. MORE
When a customer chooses a brand in the food service industry, t he touchpoints he can meet according to the path he follows are so many and different (a complete map includes more than a hundred touchpoints). MORE
Marketing has one job and that is to reach consumers at the moments that most influence their decisions, these are known as touchpoints. Touchpoints are anytime a potential or existing customer comes in contact with your brand, before, during or after their purchase. MORE
There are many approaches to doing touchpoint mapping. In this first session, have employees map a draft of all the touchpoints and identify what they think are the priorities. And then validate the map with customers in a co-creation session where customers come up with new touchpoints as well as identify the priority touchpoints. Out of these sessions, do not start to map touchpoints. My recommendation is always to keep it simple. MORE
Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Originally published as an Advisor monthly column on CustomerThink.com as Customer Experience ROI Opportunities in B2B Touchpoints. Customer Experience ROI Opportunities in B2B Touchpoints. MORE
Every touchpoint is both a risk to lose the customer and also a big opportunity to win his confidence, loyalty and word of mouth. When it comes to fashion retail , there are so many and different touchpoints. Today we enter the fantastic world of a fashion store. MORE
Touchpoints aren’t what they used to be. There was a time in our history when touchpoints were…finite. Try listing all the touchpoints where your brand interacts with your customer. It’s a matter of owning those touchpoints. MORE
Touchpoint Dashboard has regular product updates and we wanted to let you know about the latest release which happened on Monday, August 7th. includes the following: We’ve added a great new feature for Touchpoint Hyperlinks. This allows you to link to micro-journeys (or anywhere else) directly off of a touchpoint. The post Product News – Touchpoint Dashboard 1.7.4 appeared first on Touchpoint Dashboard. MORE
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Touchpoint Measurement Challenges As we’ve outlined in Part I and Part II of our Touchpoint Measurement 101 series, a formal, ongoing and consistent touchpoint measurement system forms the backbone of any successful customer experience management program. Touchpoint measurement is not the easiest thing in the world to do, especially if you […]. Blog Experience Map Journey Map Touchpoint Map MORE
One of the most rewarding parts of being a Customer Experience Investigator™ is when a client and I gather people from all departments of their organization to map the customer touchpoints. We call these CXI® Touchpoint Discovery Workshops because they are not only about the actual touchpoint mapping, but about seeing the customer journey from a […]. The post Touchpoint Mapping: Discovery, Enlightenment, and A-HA! MORE
Follow the instructions below to analyze the customer touchpoints in your department or at your business. Make an effort to enhance those touchpoints and watch your customer loyalty scores grow. The post Customer Loyalty is in the Touchpoints – Have You Looked at Yours Recently? Customer Service customer loyalty customer service training customer touchpoints Taming Gladys The following article is a how-to excerpt from "Taming Gladys! MORE
The title of Micah Solomon’s recent Forbes article caught my eye: “ Stupid Touchpoints Are Worse Than No Touchpoints in Customer Service and Customer Experience.” MORE
This requires a precise understanding of how customers experience the business at the various interaction touchpoints and of where opportunities for improvement exist. Editor’s note: This is a chapter from the ebook, Unlock the Value of CX. You can download the entire book here. MORE
Reading Time: 3 minutes Many in the CX space like to talk about touchpoints—a lot. Touchpoints are an important term, but like so many business words, they can easily flow from “word” to “buzzword” in a blink of an eye. MORE
CFN Insight – A customer journey mapping tool that makes it easy to improve the customer experience, identify touchpoints, and assign the right key decision makers to act on said customer journey touchpoints. Also, it helps you improve all touchpoints. MORE
What kind of lasting impressions are you making today in your last touchpoint of your customers’ journey? There is a great deal of conversation currently on the customer journey. We read and hear a great deal about friction-less and easy journeys for the customer. MORE
Valued Engagement Touchpoints. Once you have a system in place, I’d recommend defining valued engagement touchpoints. The post How Valued Engagement Touchpoints Help Build a Proactive Customer Success Strategy appeared first on ClientSuccess. MORE
CX Banking Customer Experience MORE
It lacks actionability because it’s unclear which touchpoint it refers to. But unless you know what went wrong, at what touchpoint…well, good luck solving the problem. They are touchpoint-specific. But customers have different expectations at each touchpoint. MORE
When tasked with overhauling the customer experience (CX), business leaders often seek to identify the most critical customer touchpoints. The important touchpoints are a make or break–they determine whether customers choose to stay, whether customers upgrade or cancel and whether customers recommend you to their friends and family. Thinking deeply about the customer journey before you tackle touchpoints might seem counterintuitive. Final thoughts on customer touchpoints. MORE
Mixed message can make their way into signage, marketing materials, online experiences, and countless other touchpoints within every customer journey. So we decided to share some sample touchpoints and translate them for you. A Dozen Crazy Customer #Touchpoints Translated! MORE
Touchpoints within the customer journey help define a lot of moments, both good and not-so-good. Customer touchpoints in general are not often understood or appreciated from the customer’s perspective. In short, an examination of touchpoints is often entirely company-focused. MORE
Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Your website, call center or storefront are all examples of possible customer touchpoints. MORE
The so–called touchpoints are present in large numbers and they are usually underestimated or ignored by companies. Touchpoint Mapping customer journey kerry bodine touchpoint“ Every contact we have with a customer influences whether or not they’ll come back. MORE
It enables leaders to know before customers tell you – if your operation is reliable (or unreliable) at key customer touchpoints. Manage Key Customer Touchpoints. Measure the Reliability of Processes that Impact Customer Touchpoints. MORE
When it comes down to the grit and grime of business and marketing - there’s only so much you can control. What and how your existing and prospective customers perceive you is a delicate 50/50 balance. MORE
It enables leaders to know before customers tell you – if your operation is reliable (or unreliable) at key customer touchpoints. Manage Key Customer Touchpoints. Measure the Reliability of Processes that Impact Customer Touchpoints. MORE
We’ve found that surveying customers about their interactions across major touchpoint is an easy place to start. Once you decide to build your CX program in this way, you need to settle on a touchpoint to investigate. We’ll walk through what these criteria mean using four example banking touchpoints: Banking Customer Experience Customer Experience StrategyAs you begin building a customer experience (CX) program, a common first step is gathering feedback from your customers. MORE
One of the most exciting developments of the past few years is the recognition, in the words of McKinsey , that “end-to-end customer journeys, not individual touchpoints, are the unit to measure when setting priorities for your customer-experience investments.”. MORE
It enables leaders to know before customers tell you – if your operation is reliable (or unreliable) at key customer touchpoints. Manage Key Customer Touchpoints. Measure the Reliability of Processes that Impact Customer Touchpoints. MORE
Touchpoint Related Topics 360Connext
OCTOBER 22, 2014
Touchpoints within the customer journey help define a lot of moments, both good and not-so-good. Customer touchpoints in general are not often understood or appreciated from the customer’s perspective. In short, an examination of touchpoints is often entirely company-focused.
MaritzCX
FEBRUARY 8, 2018
This requires a precise understanding of how customers experience the business at the various interaction touchpoints and of where opportunities for improvement exist. Editor’s note: This is a chapter from the ebook, Unlock the Value of CX. You can download the entire book here.
MaritzCX
FEBRUARY 8, 2018
This requires a precise understanding of how customers experience the business at the various interaction touchpoints and of where opportunities for improvement exist. Editor’s note: This is a chapter from the ebook, Unlock the Value of CX. You can download the entire book here.
GetFeedback
JUNE 12, 2019
When tasked with overhauling the customer experience (CX), business leaders often seek to identify the most critical customer touchpoints. The important touchpoints are a make or break–they determine whether customers choose to stay, whether customers upgrade or cancel and whether customers recommend you to their friends and family. Thinking deeply about the customer journey before you tackle touchpoints might seem counterintuitive. Final thoughts on customer touchpoints.
Speaker: John Joba and David Robbins
360Connext
FEBRUARY 9, 2018
Mixed message can make their way into signage, marketing materials, online experiences, and countless other touchpoints within every customer journey. So we decided to share some sample touchpoints and translate them for you. A Dozen Crazy Customer #Touchpoints Translated!
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Kerry Bodine
OCTOBER 2, 2017
One of the most exciting developments of the past few years is the recognition, in the words of McKinsey , that “end-to-end customer journeys, not individual touchpoints, are the unit to measure when setting priorities for your customer-experience investments.”.
360Connext
FEBRUARY 4, 2019
Touchpoints aren’t what they used to be. There was a time in our history when touchpoints were…finite. Try listing all the touchpoints where your brand interacts with your customer. It’s a matter of owning those touchpoints.
Customer Bliss
JANUARY 19, 2016
It enables leaders to know before customers tell you – if your operation is reliable (or unreliable) at key customer touchpoints. Manage Key Customer Touchpoints. Measure the Reliability of Processes that Impact Customer Touchpoints.
Customer Bliss
JANUARY 19, 2016
It enables leaders to know before customers tell you – if your operation is reliable (or unreliable) at key customer touchpoints. Manage Key Customer Touchpoints. Measure the Reliability of Processes that Impact Customer Touchpoints.
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next generation of omnichannel, digital touchpoints like mobile, social, and IoT coexist with traditional ones like the call center, field. businesses leverage AI to deliver consistent and touchpoint-tailored. If Artificial Intelligence (AI) for the overall business is a red hot.
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Customer Bliss
JANUARY 19, 2016
It enables leaders to know before customers tell you – if your operation is reliable (or unreliable) at key customer touchpoints. Manage Key Customer Touchpoints. Measure the Reliability of Processes that Impact Customer Touchpoints.
360Connext
FEBRUARY 4, 2019
Touchpoints aren’t what they used to be. There was a time in our history when touchpoints were…finite. Try listing all the touchpoints where your brand interacts with your customer. So what should today’s customer experience professional do about all these touchpoints? It’s a matter of owning those touchpoints. How can we take on the impossible list of touchpoints? We could list them easily and agree easily to what they were.
Wired and Dangerous
JUNE 4, 2018
What kind of lasting impressions are you making today in your last touchpoint of your customers’ journey? There is a great deal of conversation currently on the customer journey. We read and hear a great deal about friction-less, fast and easy journeys for the customer.
Who's Your Gladys?
MARCH 30, 2017
Follow the instructions below to analyze the customer touchpoints in your department or at your business. Make an effort to enhance those touchpoints and watch your customer loyalty scores grow. The post Customer Loyalty is in the Touchpoints – Have You Looked at Yours Recently? Customer Service customer loyalty customer service training customer touchpoints Taming Gladys The following article is a how-to excerpt from "Taming Gladys!
Speaker: Vicki Herrell, Executive Director, SWPP, & Steve Kosiba, Product Marketing Manager, Genesys
Strativity
OCTOBER 19, 2015
Hackensack NJ, October 19, 2015 – Strativity Group announced the acquisition of Touchpoint Dashboard’s leading SaaS journey mapping platform. This is a natural progression following Strativity’s investment in journey management with Touchpoint Dashboard earlier in 2015.
PeopleMetrics
MARCH 26, 2018
Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Your website, call center or storefront are all examples of possible customer touchpoints.
ClearAction
NOVEMBER 14, 2017
Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Originally published as an Advisor monthly column on CustomerThink.com as Customer Experience ROI Opportunities in B2B Touchpoints. Customer Experience ROI Opportunities in B2B Touchpoints.
360Connext
JULY 21, 2016
One of the most rewarding parts of being a Customer Experience Investigator™ is when a client and I gather people from all departments of their organization to map the customer touchpoints. We call these CXI® Touchpoint Discovery Workshops because they are not only about the actual touchpoint mapping, but about seeing the customer journey from a […]. The post Touchpoint Mapping: Discovery, Enlightenment, and A-HA!
News & Customer Experience
SEPTEMBER 15, 2015
Every touchpoint is both a risk to lose the customer and also a big opportunity to win his confidence, loyalty and word of mouth. When it comes to fashion retail , there are so many and different touchpoints. Today we enter the fantastic world of a fashion store.
News & Customer Experience
AUGUST 17, 2015
When a customer chooses a brand in the food service industry, t he touchpoints he can meet according to the path he follows are so many and different (a complete map includes more than a hundred touchpoints).
Centriam Customer Experience Lab
AUGUST 2, 2018
We’ve found that surveying customers about their interactions across major touchpoint is an easy place to start. Once you decide to build your CX program in this way, you need to settle on a touchpoint to investigate. We’ll walk through what these criteria mean using four example banking touchpoints: Banking Customer Experience Customer Experience StrategyAs you begin building a customer experience (CX) program, a common first step is gathering feedback from your customers.
Centriam Customer Experience Lab
JULY 26, 2018
CX Banking Customer Experience
Enalyzer
MARCH 20, 2018
Marketing has one job and that is to reach consumers at the moments that most influence their decisions, these are known as touchpoints. Touchpoints are anytime a potential or existing customer comes in contact with your brand, before, during or after their purchase.
Truthlab
JANUARY 31, 2018
Reading Time: 3 minutes Many in the CX space like to talk about touchpoints—a lot. Touchpoints are an important term, but like so many business words, they can easily flow from “word” to “buzzword” in a blink of an eye.
Retently
OCTOBER 1, 2018
CFN Insight – A customer journey mapping tool that makes it easy to improve the customer experience, identify touchpoints, and assign the right key decision makers to act on said customer journey touchpoints. Also, it helps you improve all touchpoints.
Wired and Dangerous
NOVEMBER 30, 2015
What kind of lasting impressions are you making today in your last touchpoint of your customers’ journey? There is a great deal of conversation currently on the customer journey. We read and hear a great deal about friction-less and easy journeys for the customer.
News & Customer Experience
DECEMBER 1, 2015
The so–called touchpoints are present in large numbers and they are usually underestimated or ignored by companies. Touchpoint Mapping customer journey kerry bodine touchpoint“ Every contact we have with a customer influences whether or not they’ll come back.
CX Journey
AUGUST 18, 2016
Identify and Understand Customers Identity-driven touchpoints are designed to understand who the prospect or customer is. Intelligent customer touchpoints do just that. This intelligent customer touchpoint results in significant cost-to-serve savings while reducing customers’ LoE.
Topdown
JUNE 9, 2016
The title of Micah Solomon’s recent Forbes article caught my eye: “ Stupid Touchpoints Are Worse Than No Touchpoints in Customer Service and Customer Experience.”
Touchpoint Dashboard
NOVEMBER 23, 2013
Touchpoint Measurement Challenges As we’ve outlined in Part I and Part II of our Touchpoint Measurement 101 series, a formal, ongoing and consistent touchpoint measurement system forms the backbone of any successful customer experience management program. Touchpoint measurement is not the easiest thing in the world to do, especially if you […]. Blog Experience Map Journey Map Touchpoint Map
ClientSuccess
MAY 14, 2019
Valued Engagement Touchpoints. Once you have a system in place, I’d recommend defining valued engagement touchpoints. The post How Valued Engagement Touchpoints Help Build a Proactive Customer Success Strategy appeared first on ClientSuccess.
Touchpoint Dashboard
AUGUST 15, 2017
Touchpoint Dashboard has regular product updates and we wanted to let you know about the latest release which happened on Monday, August 7th. includes the following: We’ve added a great new feature for Touchpoint Hyperlinks. This allows you to link to micro-journeys (or anywhere else) directly off of a touchpoint. The post Product News – Touchpoint Dashboard 1.7.4 appeared first on Touchpoint Dashboard.
CXApp
AUGUST 29, 2017
When it comes down to the grit and grime of business and marketing - there’s only so much you can control. What and how your existing and prospective customers perceive you is a delicate 50/50 balance.
Interaction Metrics
MAY 31, 2016
It lacks actionability because it’s unclear which touchpoint it refers to. But unless you know what went wrong, at what touchpoint…well, good luck solving the problem. They are touchpoint-specific. But customers have different expectations at each touchpoint.
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