The 17-second customer experience strategy

Customer Bliss

I’ve been doing customer experience strategy and customer-facing, customers-as-growth-engines work for north of 30 years now. You unite the silos and align the experience around the value of the customer. Align around experience.

Customer Experience Labs: Your Strategic Weapon

Customer Bliss

When I work with clients, I always set up a “customer room,” which is another way of thinking about customer experience labs. I’ve written about this idea a few times , including in Chief Customer Officer 2.0. What are customer experience labs?

Trending Sources

Positive customer experience > cost-cutting approach

Customer Bliss

Let’s talk for a second about positive customer experience. In short, it means consistency — or as I’ve called it, experience reliability and innovation. Positive customer experience: Do companies “get” it?

Customer Experience Is… What, Exactly?

360Connext

What is customer experience? According to Wikipedia, it’s this: Customer experience ( CX ) is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier.

Customer Experience Strategy: How to Measure the Immeasurable

How do you go about creating an awesome customer experience strategy that works for your own customers Take a second to reflect on the brands you love.

How 6 marketing leaders plan to improve customer experience

Vision Critical

Two-thirds of CMOs are now on the hook for improving customer experience (CX). Just eight percent of marketing leaders have taken the crucial step of auditing and assessing the end-to-end customer experience. But that’s a limited view of the customer experience.

3 Ways to Expand Customer Experience Consciousness

360Connext

This is a particular challenge in customer experience. Not only do you only know what you know – but your customers are each individual human beings, too. The post 3 Ways to Expand Customer Experience Consciousness appeared first on Customer Experience Consulting.

Customer growth comes from experience reliability

Customer Bliss

When I was first thinking about working on a post about KPIs and experience reliability, some of my digital marketing and SEO friends recommended I call it “research-backed KPIs for customer satisfaction.” How does experience reliability help grow your customer base?

Hotels 110

How to Improve Customer Experience with Marketing

ReviewTrackers

Customer experience looked very different in the early 1900s than today. At that time, customers were just beginning to experience the option to return items, for example. This type of experience was unique and part of a new type of consumer culture.

7 Steps to Elevate Your Customers' Experience

Learn how to walk through your customer's journey in order to improve their satisfaction and engagement

Improve customer experience through design for reliability

Customer Bliss

“Proactive experience reliability and innovation” — which is another way of discussing design for reliability — is one of my five customer experience competencies , which I’ve developed over 30+ years of doing this customer-driven work with companies of all sizes.

How to Become a Leader in Customer Experience | Driven to Delight

Michelli Experience

In business today, it takes leadership to build a business that consistently engages customers. If customers aren’t emotionally connected to your brand, through the experiences you provide, you will be vulnerable to offers and solicitations from your competitors.

What Customer Experience Is NOT!

360Connext

Did you know customer experience is the new: marketing customer advantage trend in business user interface answer ???? The post What Customer Experience Is NOT! appeared first on Customer Experience Consulting.

Trends 116

Is silo mentality hurting your customer experience?

NewVoiceMedia

Silos may be a great way to store grain, but if you apply this idea to the organization of people, it can damage customer experience. When a customer gets in touch, it should be a seamless experience—a business should reply in one voice, regardless of the channel or department.

3 Powerful No-Sweat Customer Experience Quick Fixes

360Connext

Working day after day on the same set of projects and goals can make us a little complacent about what customers really need from us. Too often, we convince ourselves that what happens within our walls doesn’t have a direct impact on the experiences we deliver.

How Does Customer Experience Impact Angry Customers?

Let's look at how the customer experience of an angry customer informs strategy, and how companies can transform frustrated customers into delighted ones

Customer Experience Podcast – Big Lessons From My First 12 Guests

Customer Bliss

That has been my intention behind my books, blog, speaking and work as co-founder of the Customer Experience Professionals Association. Here we discuss the journeys and explore the roles of the most senior customer experience leaders around the world.

B2C 118

How Emotions Impact Customer Experience

CX Journey

This has the potential to completely revolutionize the way we think about customer service. Comparing your breakfast choice to a customer’s purchase decision isn’t comparing apples and oranges. Any time a customer interacts with a brand, positive or negative emotions can be inspired.

Customer Service Trends 2017: An Effortless Customer Experience is Vital for Loyalty

Kayako

Customers expect top-notch service, with no patience or loyalty for companies that don’t provide it. The result is that businesses lose customers instead of the growth they’d planned. Customers value the quality of customer service as much as price and quality of products.

Trends 139

How Does Customer Experience Impact Angry Customers?

BlueOcean

Specifically, remember that moment you contacted customer service because of some error, mishap, or malfunction, only to hang up the phone feeling even more irritated. How can companies transform frustrated customers into delighted ones? Where Customer-Centric Support Begins.

Are Your Technology Decisions Killing Your Customer Experience?

Read this eBook to learn how your database technology decisions can affect your ability to deliver either a transformational customer experience or a lackluster, dissatisfying encounter that benefits your competitors, not your bottom line

Is the Customer Experience Really Everyone's Job?

CX Journey

Pundits and experts alike say that customer experience is everyone's job. If you google "customer experience is everyone's job" and "customer service is everyone's job," you'll find endless articles, blogs, and webinars with that very title.

How to Build a Seamless Customer Experience

Customer Bliss

A seamless customer experience gets delivered when you answer the questions your customer is asking. Let’s focus on the role that customer journey maps play in a seamless customer experience. Are leaders united in how you improve your customers’ lives?

How To 105

The most important thing to know about customer experience competencies

Customer Bliss

because of CX Week , where I had the pleasure of speaking with Mark Ramsey of Audi about their customer experience transformation. I did want to create a quick blog post about customer experience competencies, however. For example: What’s the on-boarding experience?

Customer Experience Survival Guide

CX Journey

The book was compiled by Sprinklr , and it''s aptly titled, The Survival Guide to Customer Experience. In today’s world, the only thing that customers care about is the experience. Through successful customer experience management.

eBook 85

5 Things You Can Do to Make Your Customer Experience Stickier

Tactics for Boosting Engagement and Brand Affinity

How Metrics Hide Serious Customer Experience Problems

360Connext

That’s what the customer service manager had just done. It was a billing issue that fooled the company’s CRM system into thinking a customer’s payment had been processed when it really hadn’t. It’s not every day you solve a $50,000 problem.

Value-add leadership development for customer experience

Customer Bliss

Every senior leadership team and every executive wants a good customer acquisition strategy, a good customer retention strategy, a strong lifetime value per customer, and a good overall customer experience. The ball is your customer in this case.

Customer experience examples: 8 relevant ones

Customer Bliss

I just hit Episode 50 of my customer experience podcast. It’s been so interesting to talk to CCOs and SVPs in different industries and get actionable customer experience examples from them. Three questions were: How do you describe the customer experience?

The Human Experience (HX) – the result of all other experiences

ijgolding

When I deliver Customer Experience ‘knowledge transfer’ sessions around the world, I regularly joke that all places of work have had a ‘magic vortex’ constructed at the front door – it is invisible to the naked eye.

How to Build Great Customer Journeys

Make Each Touchpoint a Meaningful Experience

Which Comes First? Customer Experience or Sales?

360Connext

It’s hard to have customers if you don’t have sales. Too often, organizations with great intentions sabotage their customer’s experience before it even starts! Understanding the true journey your customers will have makes selling to customers that much easier!

Sales 55

Customer Experience Isn't Just About Customer Service

CX Journey

One of the biggest mistakes that I see made by well-meaning folks in an effort to shift organizational thinking toward a greater focus on customers is the inability to distinguish between customer service and customer experience. What, then, is customer experience ?

The Customer-First Experience: Are Brands Really Prepared to Deliver?

Calabrio

It’s no secret that smart businesses are prioritizing customer needs above all else, and putting the customer first is imperative for them to compete. This shift requires new intelligence and new leadership in order to build and maintain customer loyalty.

Customer Service vs. Customer Experience: What’s the Difference?

ReviewTrackers

So many companies are talking about customer experience (CX). They’re creating new positions within their organizations and hiring customer experience representatives. Just getting started with your customer experience strategy ? Customer Feedback

The Role of Digital in Customer Experience, by Sandeep Kuvvarapu

ijgolding

The customer has always been at the heart of every business, be it a street vendor selling hot dogs or a multi-national firm selling a wide range of products. This has forced the businesses to provide differentiation at various touch points of customer journey, especially customer support.

Customer Experience Resolutions

CX Journey

Image courtesy of BazaarBizarreSF Are you into making customer experience predictions for next year? Let's resolve to improve the customer experience. analytics customer experience employee experience journey mapping

A Great Customer Experience Isn't Enough

CX Journey

To excel in customer experience, you can't just rely on good design and solid execution. Your customer experience shouldn't just be great -- it should also be differentiated. Customer experience has evolved just as product and service did.

When Does Your Customer Experience Start?

360Connext

When I quizzed the group, here are a few ideas I heard: “The minute someone decides to buy, that’s when they become a customer.” ” “The first time the customer has a problem or […]. The post When Does Your Customer Experience Start?

How to Embed a Customer Experience Framework 

ijgolding

In my exclusive column for CustomerThink in October 2016, I shared my ‘top tips’ for creating the right culture to enable an organisation to become genuinely customer centric. In my last column of 2016, I explored tip number 2 – how to embed a Customer Experience Framework.