Guest Post: 10 Ways Consumer Insights Help Improve the Customer Experience
JUNE 5, 2020
She shares how businesses can utilize consumer insights to help improve customer service and experience. Consumer insights are key to understanding customer experience that enables marketers to direct and plan their product and marketing mix. Today’s modern tech-savvy customers are expressing their customer experience in the form of product reviews, star ratings, consumer forums, social media, call recordings, comments on the website, and chat transcripts.