Do You Know Your Customer Journey Map & the Emotions Overlay?

C3Centricity

A recent post by John Ollila on Loyalty Lobby about customer journey maps and touchpoints in the leisure industry prompted me to share with you, an experience I had recently with the Hilton Group. Otherwise you're just cheating the customer.

233

How Adaptable is Your Customer Journey?

Wired and Dangerous

You can check out wherever you like.” Do your customers get service their way, on their schedule or are they shoehorned into complying with your service procedures? Would your customers label you “elegantly adaptable?”.

158

The Customer Journey DOES NOT EQUAL The Customer Lifecycle

Kerry Bodine

When I bumped into a former colleague at a recent conference, he was eager to chat about a journey mapping initiative his organization (a major financial services provider) was kicking off. But I got a blank look when I asked what journeys his team planned to focus on. “We

216

Using Customer Journey Maps: Dirty Secrets and Wasted Opportunities

360Connext

Customer journey mapping is having a moment. Using customer journey maps is becoming almost (almost!) Organizations see how beneficial mapping the customer experience is. commonplace.

190

7 Steps to Elevate Your Customers' Experience

Learn how to walk through your customer's journey in order to improve their satisfaction and engagement

5 Steps To Mapping The Customer Journey

Kerry Bodine

Wondering how to map the experiences that your customers currently have with your organization? A hypothesis journey map is just what it sounds like: your hypothesis of what customers go through as they do business with you. IN)VALIDATE your hypotheses with customers.

156

Does Your Customer Journey include Happy Processes?

Wired and Dangerous

jameschipper / 123RF Stock Photo " alt="Does Your Customer Journey include Happy Processes? Bottom line, it is the means that organizations use to deliver service to customers as they journey across your organization.

158

Guiding Lights for the Customer Journey

Wired and Dangerous

Today’s wired and dangerous customers expect to journey through their experience with your organization without friction, hassle or delay. This has become the customer’s expectation rather than the exception to their journey. Customers depend on night lights.

163

The fundamental flaw in customer journey mapping—and how to fix it

Vision Critical

A customer journey map is a simple idea that has become overly complicated. At its core, a customer journey map tells the story of a customer’s experience. Why so many companies fail to master the customer journey.

238

The Book of NPS

Chapter 3: Customer Feedback for Maximum Impact Chapter 4: NPS and Your Industry Conclusion: Let Your Inner Cult Leader Shine 46 “A brand is not what you say it is. In 2018, you are a customer-obsessed company, or you are lagging behind your competitors who are. Your customer responds.

Trust Centric Customer Journeys

Wired and Dangerous

Today’s customers are more powerful than ever and they are more fickle than they have ever been. One of the key elements in any customer relationship is trust. Can your customers feel trust as they interact with every area of your organization? We live our lives on promises.

151

My Rock, My Story: Building a Customer Journey Map from Scratch at the Smithsonian

Customer Bliss

The following post is an excerpt from my book: Chief Customer Officer 2.0. As you read, think about what journey mapping might look like in your organization. Build a Customer Journey Map to Make CX Tangible to Leadership and Staff. I needed a visitor journey map.

172

10 Steps To Mapping Your Current Customer Journey

Kerry Bodine

Of the four types of customer journey maps , the current-state map is the most ubiquitous. That’s not surprising, given how many organizations are trying to understand their customers’ current pain points and improve the customer experience.

324

Context is key. Introducing Customer Journeys and Conversations

Kayako

Customer support teams focus their efforts on three goals: solve the problem, make the customer happy and set them up for success. In essence, the support team is responsible for delivering a great customer experience. They’re missing that key ingredient: the customer’s context.

185

Analyzing Your Customer Journey

CallidusCloud CX

The digital transformation has allowed us to market more strategically to our customers. But it’s also caused our customers to want more—more engagement, more value, more memorable experiences—from our companies overall. But do journey maps really make a difference?

63

Customer Journey Mapping in the Contact Center

BlueOcean

But in the end, you decide to make the dreaded call to customer service. No matter what action you take, the point is that your journey as a customer started before you made that call. Creating a Blueprint for Customer Experience. Customer Experience

218

Name the Stages of Your Customer Journey

Customer Bliss

When you take on journey mapping, make your first action gaining agreement on the names of the stages of your customer journey. At the end of the each stage: Can your customer state what they were able to accomplish? Is your customer clear about the value they received?

158

How To Map All The Variations In Your Customers’ Journeys

Kerry Bodine

I got a great question this morning from some colleagues who attended of one of our recent journey mapping workshops together: “Our marketing team would like to map the prospect journey from awareness up to purchase, but there are so many entry points and no linear process.

190

The changing nature of the customer journey

Jacada

In today’s omnichannel world, the customer journey is no longer a straight line from A to B, but rather a meandering path, encompassing multiple touchpoints.

163

Rethink the Customer Journey

ReviewTrackers

Welcome to Customer Insights , a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: Insurance companies must rethink the customer journey.

86

The Customer Journey Map Starts with Customers

Customer Bliss

The customer journey map offers a new starting point for the CX work of the organization. Instead of starting with the silos, you are starting with your customers’ lives. Their intent is to “earn the right” to grow by improving their customers’ lives.

151

Designing Customer Journey Maps: An Interview with Kris LaFavor

Heart of the Customer

We sat down recently to chat with Kris LaFavor, Heart of the Customer’s Data Visualization Designer, about her work designing journey maps. What do you do when you start the process of designing a customer experience journey map?

93

Understanding the Customer Journey

Michelli Experience

If only we could use similar technology to hone and deliver the ultimate experience for our customers. Siri, make my customers love me, come back for more, and tell their friends.”. That hope comes in the form of an old fashioned “customer journey” map. I will admit it.

141

Is Your Customer Journey Hassle Free?

Wired and Dangerous

Customers today are Vain— expecting treatment that telegraphs they are special and unique, not just one of the masses. The expectations of today’s customers represent a dramatic shift in what is required to insure customer loyalty—the stuff of growth and profits.

151

Is Trust the Service Centerpiece for Your Customers Journey?

Wired and Dangerous

Trust is the emotion that propels customers to the other side of the gap between their expectation and their experience. Making trust the centerpiece of innovative service can catapult a service provider into a position of distinction in the eyes of customers.

130

Challenges of Understanding the Customer Journey End-to-End

360Connext

Many customers experience the product or service offered by an organization differently than how the organization anticipates. Some of this has to do with where the journey actually begins and ends. But the experience is more than what a customer does after purchase.

188

The Customer Journey Map Starts with Customers

Customer Bliss

The customer journey map offers a new starting point for the CX work of the organization. Instead of starting with the silos, you are starting with your customers’ lives. Their intent is to “earn the right” to grow by improving their customers’ lives.

130

Viewing the Customer Journey Through a New Lense

Wired and Dangerous

What would he see or think if you brought in Dr. Indiana Jones to help you better understand your customers? Or, better still, if Margaret Mead or Ruth Benedict was your customer anthropology coach? Customers have many similarities ; they also have major differences.

130

Customer Journey Mapping workshop in November!

Kerry Bodine

Join us for a hands-on customer journey mapping workshop in the heart of San Francisco! You’ll get to ask all your burning questions about journey mapping, hear best practices and examples, and swap tips with other customer experience practitioners.

156

Customer Journey Mapping workshop in November!

Kerry Bodine

Join us for a hands-on customer journey mapping workshop in the heart of San Francisco! You’ll get to ask all your burning questions about journey mapping, hear best practices and examples, and swap tips with other customer experience practitioners.

156

It Takes a Broad Team to Improve Customer Journeys

Heart of the Customer

I recently participated in a round table sponsored by Barclaycard Business discussing the importance to e-commerce businesses to plan and understand their customer journeys. Customers aren’t willing to figure out […]. Customer Experience Surveys Customer Journey Map

116

Do Customer Journeys Drive Your Content Strategy?

Kerry Bodine

This journey map for the Exploratorium , a science museum in San Francisco, is one of my favorites. I’ve used this map for years as a teaching tool in our journey mapping workshops. Fortunately, you don’t have to go far to crown your Thursday night Exploratorium journey.”

156

The 9 Stages Of The Archetypal Customer Journey

Kerry Bodine

No two customer journeys look the same. No two customers will ever interact with you in exactly the same way at exactly the same time—nor will they share exactly the same perceptions, thoughts, emotions, and memories about those interactions. The Customer Journey

240

5 Customer Journey Mapping Mistakes that Lead You Nowhere

360Connext

Understanding what your customers are doing when is such a sexy, intriguing topic. We all want to better comprehend why our customers behave the way they do and when they make certain choices. That’s why customer journey mapping is such an inviting idea.

148

Customer Journey Mapping Workshop in March!

Kerry Bodine

Join us for a hands-on customer journey mapping workshop in historic Philadelphia! You’ll get to ask all your burning questions about journey mapping, hear best practices and examples, and swap tips with other customer experience practitioners.

156

Is Your Customers’ Journey Sparkly or Just Service Eye Candy?

Wired and Dangerous

It’s like the apple that Snow White ate – it looks really great to take a bite out of, but at the end of the day it will put your customers in a deep sleep and not nourish them long-term. Please be certain to check out Chip’s recent post; The Secret Power of Customer Story Telling.

170

Customer Journey Map redefined: Customer Journey Management

MaritzCX

While many customer experience practitioners have readily adopted journey mapping as a best practice, too many of us look at it as a “once-and-done” activity. Let me make a suggestion right out of the gate.

130

Customer Journey Map redefined: Customer Journey Management

MaritzCX

While many customer experience practitioners have readily adopted journey mapping as a best practice, too many of us look at it as a “once-and-done” activity. Let me make a suggestion right out of the gate.

130

Customer Journey Mapping Workshop in November!

Kerry Bodine

Join us for a hands-on customer journey mapping workshop in the heart of San Francisco! You’ll get to ask all your burning questions about journey mapping, hear best practices and examples, and swap tips with other customer experience practitioners.

156

Where Does Respect Fit in the Customer Journey?

Wired and Dangerous

Designing and implementing a customer journey that drives great experiences is a hot topic today. One element that many organizations miss, as they review their customer journey maps, is the element of respect. Now, here is the best part about customer respect.

141