article thumbnail

Thinking About Employee & Customer Journey Mapping? 3 Reasons to Dive In

InMoment XI

There are a lot of elements to building a successful customer experience (CX) or employee experience (EX) program, but one of the most fundamental is employee and customer journey mapping. When you map your journeys, you get a much better idea of which stakeholders need to be involved in your experience world.

article thumbnail

Customer Journey Mapping Examples: 4 Use Cases to Inform Your CX Strategy

Experience Investigators by 360Connext

Are Customer Journey Maps Really Necessary? She was defeated, and realized she made a misstep in trying to get resources for a customer journey mapping initiative. The C-Suite heard her desire to understand customers better, but they couldn’t see HOW that exercise would benefit the company, exactly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Customer Journey Explained

InMoment XI

As a matter of fact, 56% of customer service leaders said they plan to invest more into their customer journey, which would be a first-time investment for 45% of them. These investments highlight how crucial the customer journey is to a great customer experience and creating lifelong customer relationships.

article thumbnail

Customer Journey Map

The DiJulius Group

Using Customer Journey Mapping to Create Your Brand’s Signature Experience What is a Customer Journey Map, and why do you need one? Discover the importance of a customer journey map and how to build one, plus examples and templates to create your own.

article thumbnail

Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

Industry expert Scott Sehlhorst will: Introduce a taxonomy for user goals with real world examples Present the Onion Diagram, a tool for contextualizing task-level goals Illustrate how customer journey maps capture activity-level and task-level goals Demonstrate the best approach to selection and prioritization of user-goals to address Highlight the (..)

article thumbnail

Customer Journey Mapping Playbook

Northridge Group

In the ever-evolving landscape of contact centers, understanding how your customers are interacting with you and what they are feeling along the way is more important than ever for positive CX and long-term brand loyalty.

article thumbnail

What is a Customer Journey Map?

Heart of the Customer

Customer Journey Mapping is often the first step in developing a customer experience program. This webinar breaks down what is a Journey Map, what it does, and how to make it most effective. The post What is a Customer Journey Map? appeared first on Heart of the Customer.

article thumbnail

Your Expert Guide to CX Orchestration & Enhancing Customer Journeys

Speaker: Keith Kmett, Principal CX Advisor at Medallia

Join Keith Kmett, Principal CX Advisor, in this new webinar that will focus on: Understanding CX Orchestration Fundamentals: Gain a solid understanding of what CX orchestration is, its significance in the customer experience landscape, and how it plays a crucial role in shaping customer journeys.

article thumbnail

Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Learning objectives: Learn how to prioritize the most impactful opportunities: Identify the most impactful opportunities using Impact Mapping and other framing techniques, shift from output orientation to outcome/impact orientation.

article thumbnail

The Customer Continuum - Making Customer Journeys That Think Like We Do

Speaker: Jared Johnson, Director of Product Strategy, Kin + Carta

Customer journey maps have long been thought of in linear terms: the customer begins clicking on an ad, is taken to the website, browses, and purchases. The trouble is, we're creating linear maps for customers who think in a messy loop.

article thumbnail

How to Create Unique Customer Journeys to Optimize Business Outcomes

Speaker: Shawn Phillips, CCXP, Head of Growth and Innovation

With the growth of AI, customers expect – and often demand – a customer journey based on their unique needs and history with your brand. Advanced platforms enable you to move beyond simple personalization or mass customization to create truly unique customer journeys that optimize outcomes for both your customers and your brand.

article thumbnail

eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matter what’s coming next. Whether you’re refining your customer journey or exploring ways to personalize engagement, we’ll provide insights that help you create adaptable models that move as fast as the market does.

article thumbnail

Improving the Agent Experience: Top 6 CSR Complaints & How Omnichannel Solves Them

Your customer service agents are the voice of your brand and have a huge impact on every stage of the customer journey – and yet the agent experience is still often overlooked. Find out the top 6 CSR complaints at work and how you can resolve these issues with an omnichannel customer service platform.

article thumbnail

Customer Experience Management: Optimizing Your Strategy for Financial Success

Speaker: Diane Magers, Founder and Chief Experience Officer at Experience Catalysts

Transforming customer engagement, Voice of Customer (VoC) insights, and Journey Maps into tangible financial outcomes poses a significant challenge for most organizations. In the world of business, connecting the dots from experience to financial impact is an essential skill.

article thumbnail

How woom bikes Takes an Employee-First Approach to Grow Its Customer Base

Employees across an organization work with buyers at different stages in the customer journey. By gathering their feedback, companies can capture the biggest picture of employee and customer needs. That strategy is precisely what woom bikes, a children's bike company, employs.