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Customer Voice is More Important Than Ever: Here’s Why
GetFeedback
MARCH 20, 2019
The customer voice is at the core of any successful customer experience (CX) program. Here's how to measure customer voice. Articles
Customer Voice Related Topics 
Customer Voice is More Important Than Ever—Here’s Why
GetFeedback
MARCH 20, 2019
The customer voice, also known as Voice of the Customer (VoC) , is at the core of any successful customer experience (CX) program. It refers to the customers’ needs, wants, and expectations as it pertains to a company’s products or services.
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Customer Voice Management: Enabling Heroic Customer Relationships from the First Contact to the Last
Talkdesk
DECEMBER 6, 2017
Businesses are rapidly adopting these new channels to interact with their customers, but they all have one major characteristic: a delay between when a question or a statement is posted and the response. Connect to your customers in real time with a personal touch.
What You “Know” about Your Customers Probably Isn’t True
Heart of the Customer
JUNE 27, 2019
The post What You “Know” about Your Customers Probably Isn’t True appeared first on Heart of the Customer. Voice of the Customer choosing a journey consumer journey contest customer Customer Experience customer voice CX data quality journey map journey mapping moments of truth VoC workshop
Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How
ERDM
JULY 24, 2017
Article by Ernan Roman Featured on CustomerThink.com “Our leaders quickly realized that before we could use digital to transform our customers and the world, we needed to transform ourselves.” And, per Boff, “When we apply these technologies in our teams and facilities, our customers and markets can reach their potential.” So, the action companies must take is to share customer listening insights across all departments involved in product development and marketing.
Press Release: Heart of the Customer and Usermind Partner to Accelerate CX Innovation for Enterprises
Heart of the Customer
JANUARY 22, 2020
The post Press Release: Heart of the Customer and Usermind Partner to Accelerate CX Innovation for Enterprises appeared first on Heart of the Customer. SEATTLE, Jan.
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Journey mapping is still happening in silos.
Heart of the Customer
NOVEMBER 16, 2018
Journey mapping is a fantastic tool to break down silos by creating a shared view of the customer experience. appeared first on Heart of the Customer. This is ironic. Except when it isn’t. The post Journey mapping is still happening in silos.
Worst Example of Inside-Out Thinking Contest
Heart of the Customer
JUNE 26, 2019
As CX leaders, fans and enthusiasts, we naturally believe that everybody should embed the voice of the customer in decision-making. Sometimes, companies “follow their gut,” doing things that clearly don’t stem from customer needs.
The customer feedback experience – an experience not to be taken for granted!
ijgolding
APRIL 15, 2015
CX Measurement CX Strategy customer experience customer feedback customer surveys Net Promoter Score NPS VOC VOE voice of the customer voice of the employee voice of the process VOP Last week I made a telephone call to my bank. A routine query, I chose to pick up the phone and call with my question, rather than use any other channel open to me.
May is (Journey) Mapping Month!
Heart of the Customer
APRIL 25, 2019
We’ll have events both in-person and online, to share the journey mapping best practices outlined in our book, How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer-Focused Change. appeared first on Heart of the Customer.
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How Journey Mapping Differs from Traditional Market Research
Heart of the Customer
APRIL 29, 2019
The post How Journey Mapping Differs from Traditional Market Research appeared first on Heart of the Customer. We find a lot of confusion in the marketplace around journey mapping.
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Are You Ready for Your Close Up? Using Video to Bring the Customer Experience to Life
Heart of the Customer
MAY 2, 2019
This post, written by Heart of the Customer B2B Practice Lead Nicole Newton, is the third in a week-long series about some of the ways journey mapping differs from traditional market research. Using Video to Bring the Customer Experience to Life appeared first on Heart of the Customer.
What Wells Fargo (and the Rest of Us) Can Learn from Samsung
Heart of the Customer
JUNE 10, 2019
Michael Lawder, SVP, Customer Care, Samsung Electronics America Both these speakers began their […]. The post What Wells Fargo (and the Rest of Us) Can Learn from Samsung appeared first on Heart of the Customer. “Who knows what happened to us two years ago?”
Is Customer Experience a Missed Opportunity?
Heart of the Customer
JANUARY 16, 2019
My immediate answer to this is no – there’s a ton of good work happening to improve customers’ experience. Unfortunately, if you read surveys about the current state of the customer experience, you may come away with a different […]. appeared first on Heart of the Customer.
Interview with Marlanges Simar
Heart of the Customer
FEBRUARY 12, 2019
Marlanges Simar is the Director of Customer Experience at Prime Therapeutics (Prime) managing their CX (Customer Experience) Architect team. I interviewed her to better understand their role, and how they help Prime improve the customer experience.
Defining Scope: Should You Map an End-to-End Journey or a Specific Sub-Journey?
Heart of the Customer
MARCH 28, 2019
You can read more about our book at [link] Mapping the Right Journey At Heart of the Customer, we recommend starting a journey mapping project by answering these five questions: What is the business problem or opportunity behind mapping? […]. appeared first on Heart of the Customer.
Too many see journey mapping as an employee workshop.
Heart of the Customer
NOVEMBER 14, 2018
appeared first on Heart of the Customer. What is journey mapping? That may seem like a strange question from a blogger whose title is “Mapper-In-Chief,” but there’s so much confusion on the topic that it’s a question that needs to be asked.
Who’s the Right Customer to Map? Your Third Journey Mapping Question
Heart of the Customer
APRIL 3, 2019
Note: We’re celebrating the upcoming launch of our new book “How Hard Is It to Be Your Customer? Using Customer Journey Mapping to Drive Customer-Focused Change,” by Mapper-In-Chief Jim Tincher and B2B Practice Lead Nicole Newton. The post Who’s the Right Customer to Map?
Journeys are for Action, not Maps
Heart of the Customer
JANUARY 10, 2019
In preparation for the upcoming Customer Contact Week, CCW shared their special report on journey mapping with me. The post Journeys are for Action, not Maps appeared first on Heart of the Customer.
How to Recruit and Interview B2B Customers for your Customer Journey Mapping Project
Heart of the Customer
APRIL 30, 2019
This post, written by Heart of the Customer Project Manager Corey Pawlak, is the first in a week-long series about some of the ways journey mapping differs from traditional market research.
Is Your Customer Experience Program Making Your Customer Experience Worse?
Heart of the Customer
JULY 1, 2019
The post Is Your Customer Experience Program Making Your Customer Experience Worse? appeared first on Heart of the Customer. Customer Experience CCW customer customer experience tip customer feedback customer voice CX CX tip engagement feedback NPS
Two Days to Journey Mapping Mastery
Heart of the Customer
MAY 9, 2019
The Heart of the Customer blog is a place where we share our insights on journey mapping, offer best practices based on our experiences, and share CX practitioner interviews – and we don’t normally place promotional items here.
How a 10-page Report Can Help You Win Your Customer
Heart of the Customer
MAY 1, 2019
This post, written by Heart of the Customer Program Manager Cathy McLane, is the second in a week-long series about some of the ways journey mapping differs from traditional market research. Guest authors Corey Pawlak, Cathy McLane and Nicole Newton will share their expertise in recruiting and interviewing B2B customers, why 10-page reports are better […]. The post How a 10-page Report Can Help You Win Your Customer appeared first on Heart of the Customer.
How can you put customers in position to guide your direction?
Wired and Dangerous
APRIL 15, 2019
Have you noticed that your customers have changed? 79% of customers say they want brands to demonstrate that they care before they will consider a purchase. They have raised the bar on how they view customer experience. The kind of service that takes the customers’ breath away!
What is Voice of Customer and How Can You Leverage It?
Totango
JUNE 4, 2019
Whenever a customer offers feedback, they are giving you an opportunity to make them happy—or at least happier. That’s why customer-centered teams value Voice of Customer (VoC), the process of requesting, gathering, and analyzing customer feedback.
Stop Bribing Your Employees for Good NPS Scores
Heart of the Customer
DECEMBER 4, 2018
We’re early in Customer Experience (CX) capability development, and I absolutely love it! Some actually hinder the goal of improved CX – to create loyal customers who love […]. The post Stop Bribing Your Employees for Good NPS Scores appeared first on Heart of the Customer.
Customer Experience Measurement – Why it is Vitally Important BUT Badly Done!
ijgolding
MAY 23, 2016
When it comes to the profession that Customer Experience has now become, one of the most important and significant competencies required by all organisations is that of measurement. Failure to measure sufficient ‘voices’! Failure to measure the true ‘end to end’ customer journey.
“Now, why exactly do you need to talk to customers?”
Heart of the Customer
SEPTEMBER 6, 2018
I was talking with a prospective customer last week, and I walked through our customer journey mapping process – first you collect companies’ hypothesis and existing data, then go out to their customers to interview them in their places of work (they’re a B2B company), and finally bring that voice of the customer back to […]. The post “Now, why exactly do you need to talk to customers?”
The Many Voices of Customer Experience
CX Journey
JULY 9, 2015
Image courtesy of karith There are many voices you need to listen to when developing your customer experience strategy. You listen to your customers and to your employees. Think those are the only voices you should be listening to in order to improve the customer experience?
Bringing Your #VoC Program up to 2020 Standards
CX Journey
SEPTEMBER 27, 2017
Continuous improvement is just important for your VoC initiatives as it is for your entire customer experience journey/transformation. Yes, even customer listening programs become stale and must be updated. Don't assume you know what's important to your customers.
It’s not Necessarily a Design Issue
Heart of the Customer
OCTOBER 25, 2018
This request comes from a good place, a desire to educate the company about the customer’s journey, but after a few questions, it quickly falls […]. The post It’s not Necessarily a Design Issue appeared first on Heart of the Customer. Customer Centric Culture Change Customer Experience Customer Journey Map Customer Personas CX vision Voice of the Customer brainstorm brainstorming customer journey customer voice CX CX tip journey map journey mapping
The Definition of #CX Insanity
CX Journey
MARCH 8, 2017
Know the definition of customer experience insanity? Sadly, this is a concept that voice of the customer and customer experience professionals are quite familiar with. I spoke at an event last week on the topic of disrupting voice of the customer programs.
Improving the Respondent Experience
CX Journey
OCTOBER 11, 2017
There's a lot of talk about improving the customer experience. And there's a lot of talk about using surveys to listen to customers so that we know where we need to improve the experience. It wouldn't hurt to actually map the survey experience from the customer's perspective.
Do You Employ Actionability Thinking in Survey Design?
CX Journey
FEBRUARY 14, 2017
You’ve been running your voice of the customer (VoC) program for the last couple of years, and you’re frustrated because you can’t seem to move the needle on the customer experience. Why are your customers still unhappy? Why don’t your customers recommend your company?
The Biggest VoC Problem. and How to Solve It
CX Journey
MARCH 4, 2016
Why do we listen to customers and other constituencies today? It doesn't get transformed into anything digestible that can then be used to transform the customer experience. Customers don’t expect you to be perfect. Do you know about the biggest problem with VoC today?
Emotional Intelligence in Customer Experience Leadership
PeopleMetrics
SEPTEMBER 17, 2015
Motivating Customer Experience Improvement. If you’re a customer experience leader, that duality is important to understand. Making Meaning Out of Customer Centricity. more often in your customer experience strategy can help you develop empathy for every party involved.
Listen with the Right Intent
CX Journey
SEPTEMBER 2, 2014
Image courtesy of Unsplash | André Spieker When you listen to customers or to employees, do you really listen? And in the customer conversation, that part is often missing. Use those cues, combined with what is being said, to form your response - after the customer is finished talking.
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