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Customer Satisfaction Versus Customer Loyalty


Building loyalty in your customers should be your ultimate goal every time you make a sale or connect with a potential buyer. Measuring Loyalty and Satisfaction. The post Customer Satisfaction Versus Customer Loyalty appeared first on Comm100 Blog.

Measuring Customer Loyalty Shouldn’t Be Difficult


Which survey will measure customer loyalty and show us who our best customers are and those at risk of churn? Even though the Net Promoter Score (NPS) was designed to measure customer loyalty, it’s limited by capturing overall trends in customer loyalty not why that trend is happening.

Customer Loyalty Depends on the Word “WHY”

Kristina Evey

Many people assume that customer loyalty and customer satisfaction is based on asking one very important question – What is the likelihood of you referring others to do business with us? Customer loyalty good customer service Understand WHY Customers Remain Loyal to Your Company.

Organizational decision-making drives customer loyalty

Customer Bliss

Organizational decision-making is a crucial topic in the modern business environment, and it’s absolutely essential to driving customer growth and customer loyalty. The company is driven forward by customer growth and loyalty, and that applies in B2B and B2C.

The Money Value of Loyalty


Given the lengthy purchase cycle for new cars and the intense competitiveness of the market, car dealers have a special challenge in creating loyal customers. Is it worth it? A linkage study funded by MaritzCX “showed them the money.”

15 Customer Retention Strategies for Long-Term Customer Loyalty


Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

Loyalty Programs Don’t Drive Loyalty; Customer Experience Does

Customer Input

Recent studies show loyalty programs are not effective at creating customer loyalty, but customer experience improvements are. Articles Customer input Journal Featured Customer Experience Loyalty Loyalty Programs

The Tipping Point for Loyalty Is Exceeding Customer Needs


What do my customers want? This question is on the minds of most CEOs and managers who think about innovating and growing their companies. But sometimes this question makes us get ahead of ourselves.

Tips 58

Revolutionary Thinking On Customer Loyalty

Beyond Philosophy

It is important to get these memorable bits right, or your customer loyalty will certainly go to pieces. Understanding how memories form is important to fostering customer loyalty and retention. The memory your experience creates inspires customer loyalty.

In Celebration of Customer Loyalty Month, Here’s Some “Anti-United Airlines” Stories

Steve DiGioia

April is Customer Loyalty Month. The post In Celebration of Customer Loyalty Month, Here’s Some “Anti-United Airlines” Stories appeared first on Steve DiGioia and was written by Steve DiGioia.

The Relationship Between Customer Engagement, Loyalty And Revenue


Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen.

Customer Loyalty is Dead


It’s a bold statement, I know, but I’ve been struggling with the idea that true loyalty can’t really exist in today’s digital world. So much for loyalty! If we acknowledge that customer loyalty is a thing of the past, then what are we left with?

Surprisingly Easy: The Path To Customer Loyalty

Beyond Philosophy

A few years ago, Harvard Business Review told us all that excellent customer service was not the foundation of customer loyalty, as we once thought, but instead a minor influence. The authors argued bad customer service had the most impact on loyalty—by destroying it.

National Customer Service Week Blog: Twenty Five Ways to Show Your Loyalty to Your Customers

Wired and Dangerous

Nurturing the bounty of customer loyalty requires more than proper cultivation and seeding. Below are twenty-five ways to show your loyalty to your customers. Greetings, Welcome to this special blog marking National Customer Service Week – October 3 – 7.

How Do You Define Loyalty in YOUR Organization?


Loyalty is often the holy grail of customer experience. But how do you define loyalty among your customers? The post How Do You Define Loyalty in YOUR Organization? Blog Customer Engagement Customer Experience Featured customer service linkedin loyalty

How Sustainable Businesses Drive Customer Loyalty


Jeff Siegel, editor at Wealth Daily , says that being an environment-friendly company can help drive customer loyalty. Driving Loyalty Through Education. Not all consumers are passionate about the environment.

NPS: Achieving Brand Loyalty by Closing the Feedback Loop


Loyalty takes time. The Net Promoter Score measures customer (and staff) loyalty by asking two simple questions: The first question is this: On a scale of 1-10, how likely are you to recommend [your product/service/company] to another person?

Winning Customer Loyalty with Empathy

CX Journey

Image courtesy of InMoment Today I'm pleased to share a guest post by Brooke Cade of InMoment. With social media taking over, it is no surprise to see more companies turning toward these digital platforms to connect with customers.

So, What Exactly is Customer Loyalty?

CX Journey

Image courtesy of m.muneeb381 Do you know what customer loyalty is? When people at your company think about "customer loyalty," are they thinking about your customers' likelihood to recommend? How does your company define customer loyalty ? Where's the "loyalty" in that?

How CX Influences Retail Banking Loyalty


Retail banks score a 53% on the Temkin Loyalty Index, which is near the average for all industries. CX influences retail banking loyalty in several ways. The post How CX Influences Retail Banking Loyalty appeared first on Clarabridge. Customer Experience banking customer loyalt

Five Ways to Create Customer Loyalty


It’s been a while since I approached the topic of customer loyalty. All of the tips, ideas, tactics, and techniques I write about are about driving a better customer service experience, which can (and hopefully will) lead to customer loyalty. Loyalty is an emotion.

3 Inspired Ways to Increase Customer Loyalty


Check out these simple ways to increase customer loyalty. Randomly rewarding customers with small surprises can go a long way towards loyalty. Loyalty is not about punch cards. Blog Customer Experience Featured Domino''s ING Direct linkedin loyalty Warby Parker

Super Customer Experience: Loyalty not Imprisonment! | #cx #custserv

Kate Nasser

In design, service, & delivery -- fix these & build loyalty. The post Super Customer Experience: Loyalty not Imprisonment! | #cx #custserv appeared first on

Wired Together: Building Customer Loyalty And Word of Mouth


How can we increase loyalty? You like being loyal to these businesses because they earn your loyalty. They earn your loyalty because of how they make you feel. All loyalty and authentic word-of-mouth marketing results are based on emotion.

Loyalty Schemes: do they really work?


These pieces of plastic are all to do with loyalty schemes – coffee shops; retailers; hotels – and this is not all of them!!! For a while now I have pondered over the genuine success of loyalty schemes. Some loyalty schemes are very simple.

2016 Automotive Dealership Loyalty Study


Automotive Dealership Loyalty Study Background Purpose of the Study: To determine the relationship between dealership satisfaction, dealership customer loyalty and dealership revenues.

Never Under Estimate the Power of a Thank You Note to Boost Customer Loyalty

Kristina Evey

And, when customers feel valued, they’ll repay you with their loyalty. Customer Experience Management Customer loyalty Uncategorized Thank You Notes Show You Care About Your Customers. Remember Thank You notes?

5 Awesome Customer Loyalty Program Ideas You Should Try


We all know customer loyalty is the driving engine for a flourishing business. But what is customer loyalty, actually? Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate.

Intrepid in the Pursuit of Customer Loyalty

Customer Interactions

Whether Driving a Taxi or Defending the Free World, Service and Loyalty Go Hand in Hand

Building Customer Loyalty: 3 Habits That Create Strong Customer Connections

Who's Your Gladys?

It takes more than quality products and services to gain customer loyalty. The post Building Customer Loyalty: 3 Habits That Create Strong Customer Connections appeared first on Who's Your Gladys? It’s the “customer experience” that makes or breaks client ties.

Tesco reduce Clubcard loyalty offer?

Helen Dewdney

Tesco’s clubcard as it currently runs is probably the best loyalty programme out there and if Tesco wants to remain that way it needs to ensure that it stays the leader in the field and not go backwards and lessen the offer as Sainsbury’s has.

How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy


Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, or a bustling startup, people expect their interactions to be something that wows them.

Create Fierce Customer Loyalty with “Taming Gladys!”

Who's Your Gladys?

with six companies and they had a lot to say about its effectiveness for creating customer loyalty. The post Create Fierce Customer Loyalty with “Taming Gladys!” We're excited about the proven transformative results that service teams will get from using this book. We piloted the program in Taming Gladys! ” appeared first on Who's Your Gladys? Customer Service Taming Gladys

To get Customer Loyalty give Company Loyalty

Andrew Mcfarland

Many companies want to improve customer loyalty but they ask the wrong questions. Instead of seeking ways to improve customer loyalty, start by improving company loyalty. Customer Loyalty Abraham Lincoln Alignment Loyalty

The New Loyalty – Measuring Brand Stickiness (part 1 of 3)

Part 1 – Traditional Loyalty is at a Cross-roads. Click to download The New Loyalty 3 part series. As consumers, we don’t have to look much farther than our own smart phone to realize that even the newest loyalty programs don’t really work.

Loyalty Begins With a Value Proposition


That’s why defining, delivering, and communicating a clear value proposition is the first and most important step in achieving high customer loyalty. Trust precedes loyalty. Sharp market segment focus helps your company and CSMs succeed. All Sales are Not Equal.

5 Ways One-on-One Customer Communication Builds Loyalty


To ensure such loyalty, companies must form healthy […]. The post 5 Ways One-on-One Customer Communication Builds Loyalty appeared first on Customer Experience Consulting. Consumers have power.