Do Loyalty Programs Really Create Loyalty?

ShepHyken

Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion around what exactly a loyalty program is. But, when it comes to a loyalty program , that is going to drive repeat business, there are three types.

Create Strong Customer Loyalty with “Color Their World”

Who's Your Gladys?

Ready to get off the emotional roller coaster and get even better at creating strong customer loyalty […]. The post Create Strong Customer Loyalty with “Color Their World” appeared first on Who's Your Gladys? customer loyalty Marilyn Suttle #colortheirworld

Where Has All The Loyalty Gone?

Michelli Experience

“Where Has All The Loyalty Gone? Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. Shelagh Daly Miller, VP, Group Publisher for AARP Media Sales recently wrote a provocatively alarming article for Ad Age titled Is Brand Loyalty Dead?

{Infographic} Likely to Recommend vs. Actually Recommending: Loyalty vs. Advocacy

Michelli Experience

Business Customer Advocacy Customer Engagement Customer Experience customer loyalty Customer Service Customer Value Employee Engagement Human Performance Joseph Michelli Leadership Keynote Advocacy Likely to recommend Loyalty Net Promoter Score NPS The Michelli Experience

Building a Customer Loyalty Program That Drives Brand Love

Kayako

When consumers don’t feel the need to look around as much, your business depends on customer retention and loyalty to survive. Why bother with a customer loyalty program? What do we mean when we say “loyalty?” Loyalty usually refers to a strong sense of support or allegiance.

Customer Loyalty Depends on the Word “WHY”

Kristina Evey

Many people assume that customer loyalty and customer satisfaction is based on asking one very important question – What is the likelihood of you referring others to do business with us? Customer loyalty good customer service Understand WHY Customers Remain Loyal to Your Company.

Personalizing customer interactions builds loyalty

Jacada

If you are able to treat customers as individuals by personalizing their experiences, they will reward your dedication with loyalty of their own. Read More. Jacada Blog

Customer Satisfaction Versus Customer Loyalty

Comm100

Building loyalty in your customers should be your ultimate goal every time you make a sale or connect with a potential buyer. Measuring Loyalty and Satisfaction. The post Customer Satisfaction Versus Customer Loyalty appeared first on Comm100 Blog.

Customer Experience: Loyalty Through Narcissism?

Kate Nasser

Involve them & win their loyalty. The post Customer Experience: Loyalty Through Narcissism? Super customer experience is achieved when you think from the customer perspective not from yours. 4 ways to win big. appeared first on KateNasser.com.

Are Loyalty Cards Dead?

Beyond Philosophy

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.”

National Customer Service Week Blog: Twenty Five Ways to Show Your Loyalty to Your Customers

Wired and Dangerous

Nurturing the bounty of customer loyalty requires more than proper cultivation and seeding. Below are twenty-five ways to show your loyalty to your customers. Greetings, Welcome to this special blog marking National Customer Service Week – October 3 – 7.

CX now trumps brand loyalty, suggests a new study

Vision Critical

In an age when customers expect a lot from brands, CX is starting to trump loyalty. Customer Experience brand loyaltyEven your most loyal customers will not tolerate mediocre experiences.

Study 161

Are you Jeopardising your Customers’ Loyalty? Or is it Going to Disappear Anyway?

C3Centricity

I want to share with you some examples of how companies jeopardise the loyalty of their customers and also seriously limit their chances of getting repeat purchases. [.]. The post Are you Jeopardising your Customers’ Loyalty?

{Infographic} Likely to Recommend vs. Actually Recommending: Loyalty vs. Advocacy

Michelli Experience

The post {Infographic} Likely to Recommend vs. Actually Recommending: Loyalty vs. Advocacy appeared first on Joseph Michelli.

How Emotions Drive Customer Loyalty (Infographic)

Provide Support

Some of the world’s most successful business leaders know that attracting customers and winning their loyalty isn’t merely about the product or service. Infographics customer experience customer loyalty customer satisfaction customer service experience infographic

Customer Satisfaction Drives Loyalty

Middlesex Consulting

This figure shows the impact of Customer Experience (CX) on loyalty: When discussing loyalty, the Temkin Group looks at four outcomes of being loyal; Likely to Repurchase, Recommend, Trust, and Forgive. Customer Experience loyalty surveys trust

Five Ways to Create Customer Loyalty

ShepHyken

It’s been a while since I approached the topic of customer loyalty. All of the tips, ideas, tactics, and techniques I write about are about driving a better customer service experience, which can (and hopefully will) lead to customer loyalty. Loyalty is an emotion.

Building Customer Loyalty: 3 Habits That Create Strong Customer Connections

Who's Your Gladys?

It takes more than quality products and services to gain customer loyalty. The post Building Customer Loyalty: 3 Habits That Create Strong Customer Connections appeared first on Who's Your Gladys? It’s the “customer experience” that makes or breaks client ties.

Collaboration with common loyalty currencies

Currency Alliance

We recognize that these are difficult times for merchants managing loyalty programs. The answer to both of these problems lies in collaboration with common loyalty currencies. All of these methods make customers want to collect more of the loyalty currency in the first place.

Measuring Loyalty ROI

SuiteCX

Investments in customer loyalty are booming… but do program managers and partners really know the true ROI from these investments? Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. American companies are spending over $52 Billion 1 in loyalty points and rewards. Is your program performing?

ROI 100

Measuring Loyalty ROI

SuiteCX

Investments in customer loyalty are booming… but do program managers and partners really know the true ROI from these investments? Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. American companies are spending over $52 Billion 1 in loyalty points and rewards. Is your program performing?

ROI 100

Marketers plan to prioritize customer loyalty, but doing so comes with challenges

Vision Critical

A new report backs this up: “ For Love or Money 2017: Customer Loyalty – The Marketers’ Point of View ” found marketers plan to focus on customer loyalty in the next few months because it takes precedence over acquiring new customers. What is loyalty, really?

5 Awesome Customer Loyalty Program Ideas You Should Try

Comm100

We all know customer loyalty is the driving engine for a flourishing business. But what is customer loyalty, actually? Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate.

Contact Resolution and Agent Empowerment will Increase Customer Loyalty

inContact

However, studies show that in customer service, making the mistake isn’t what really impacts customer loyalty; rather, it’s all about how the mistake is handled and how things are made “right.”. I have experienced this mistake-loyalty paradox in my own life on various occasions.

Organizational decision-making drives customer loyalty

Customer Bliss

Organizational decision-making is a crucial topic in the modern business environment, and it’s absolutely essential to driving customer growth and customer loyalty. The company is driven forward by customer growth and loyalty, and that applies in B2B and B2C.

3 Inspired Ways to Increase Customer Loyalty

360Connext

Check out these simple ways to increase customer loyalty. Randomly rewarding customers with small surprises can go a long way towards loyalty. Loyalty is not about punch cards. Blog Customer Experience Featured Domino''s ING Direct linkedin loyalty Warby Parker

Customer Loyalty Lessons from Mama Louise

ShepHyken

The post Customer Loyalty Lessons from Mama Louise appeared first on Shep Hyken. Customer Experience Customer Loyalty customer loyalty lessons customer service leadership restaurant experience

In Celebration of Customer Loyalty Month, Here’s Some “Anti-United Airlines” Stories

Steve DiGioia

April is Customer Loyalty Month. The post In Celebration of Customer Loyalty Month, Here’s Some “Anti-United Airlines” Stories appeared first on Steve DiGioia and was written by Steve DiGioia.

Tesco reduce Clubcard loyalty offer?

Helen Dewdney

Tesco’s clubcard as it currently runs is probably the best loyalty programme out there and if Tesco wants to remain that way it needs to ensure that it stays the leader in the field and not go backwards and lessen the offer as Sainsbury’s has.

What Really Is Customer Loyalty?

Beyond Philosophy

Why do organizations get confused between inertia and customer loyalty? The post What Really Is Customer Loyalty? Every business wants loyal customers, but what does it really mean? How can you truly gain loyal customers? appeared first on. Podcast

Revolutionary Thinking On Customer Loyalty

Beyond Philosophy

It is important to get these memorable bits right, or your customer loyalty will certainly go to pieces. Understanding how memories form is important to fostering customer loyalty and retention. The memory your experience creates inspires customer loyalty.

How Do You Define Loyalty in YOUR Organization?

360Connext

Loyalty is often the holy grail of customer experience. But how do you define loyalty among your customers? The post How Do You Define Loyalty in YOUR Organization? Blog Customer Engagement Customer Experience Featured customer service linkedin loyalty

The Tipping Point for Loyalty Is Exceeding Customer Needs

Kayako

What do my customers want? This question is on the minds of most CEOs and managers who think about innovating and growing their companies. But sometimes this question makes us get ahead of ourselves.

Tips 211

2016 Automotive Dealership Loyalty Study

MaritzCX

Automotive Dealership Loyalty Study Background Purpose of the Study: To determine the relationship between dealership satisfaction, dealership customer loyalty and dealership revenues.

Customer Loyalty is in the Touchpoints – Have You Looked at Yours Recently?

Who's Your Gladys?

The Busy Leader's Guide to Creating Fierce Customer Loyalty." Make an effort to enhance those touchpoints and watch your customer loyalty scores grow. The post Customer Loyalty is in the Touchpoints – Have You Looked at Yours Recently? Customer Service customer loyalty customer service training customer touchpoints Taming Gladys The following article is a how-to excerpt from "Taming Gladys!

In Celebration of Customer Loyalty Month, Here’s Some “Anti-United Airlines” Stories

Steve DiGioia

April is Customer Loyalty Month. The post In Celebration of Customer Loyalty Month, Here’s Some “Anti-United Airlines” Stories appeared first on Steve DiGioia and was written by Steve DiGioia.

Wired Together: Building Customer Loyalty And Word of Mouth

360Connext

How can we increase loyalty? You like being loyal to these businesses because they earn your loyalty. They earn your loyalty because of how they make you feel. All loyalty and authentic word-of-mouth marketing results are based on emotion.

How to Create a Successful Customer Loyalty Program

Michelli Experience

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received.

Loyalty Schemes: do they really work?

ijgolding

These pieces of plastic are all to do with loyalty schemes – coffee shops; retailers; hotels – and this is not all of them!!! For a while now I have pondered over the genuine success of loyalty schemes. Some loyalty schemes are very simple.

15 Customer Retention Strategies for Long-Term Customer Loyalty

Comm100

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.