InMoment XI

DECEMBER 1, 2021

It’s easy to confuse loyalty marketing programs with customer experience (CX) programs; both seek to drive positive customer relationships and retention. The Difference Between Loyalty Marketing Programs and Customer Experience. The Difference Between Loyalty Marketing Programs and Customer Experience.

Loyalty 260

Loyalty Loyalty Programs Marketing Customer Experience 260

Comm100

OCTOBER 31, 2023

Packed with actionable strategies, real-world examples, and industry insights, our guide is a must-read for anyone serious about mastering player loyalty in online gambling. The post How to Increase Player Engagement – 4 Loyalty Strategies appeared first on Comm100.

Chatbots 196

Chatbots Loyalty Engagement Strategy 196

IntouchInsight

AUGUST 14, 2023

Loyalty programs can take many forms. From a punch-card style program where customers eventually get an item after a certain number of purchases to subscription-based models where members get exclusive perks. But across each model, the consistent theme is additional value for customers.

Loyalty Programs 205

Loyalty Programs Loyalty Customers Customer Experience Management 205

Blake Morgan

DECEMBER 5, 2023

It shows that by prioritizing customer-first thinking and innovative solutions, fintech companies can not only enhance customer loyalty but also pave the way for enduring success. __ Blake Morgan is a customer experience futurist and the bestselling author of The Customer of the Future.

Loyalty 98

Loyalty Customers Chief Customer Officer Customer Centricity 98

C3Centricity

MAY 30, 2023

If you haven’t already heard, AI is the key to winning customer loyalty today! Another way to … The post In Today’s Competitive Market, AI is the Key to Winning Customer Loyalty first appeared on c3centricity.

Loyalty 226

Loyalty Customers Chatbots Customer Satisfaction 226

eglobalis

NOVEMBER 1, 2023

How to boost customer loyalty in a tough economy - Customer Experience The post How to boost customer loyalty in a tough economy appeared first on Eglobalis.

Loyalty 106

Loyalty Customers How To Customer Experience 106

BlueOcean

DECEMBER 13, 2022

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.

Loyalty Programs 177

Loyalty Programs Loyalty Customer Experience Brands 177

TechSee

OCTOBER 2, 2023

In the world of customer loyalty, service is the currency paid. The rare 30-year customer embodies this loyalty, having been part of the company’s successes and growing pains. Her remarkable three-decade commitment to her service provider tells a story of enduring loyalty and trust.

Loyalty 124

Loyalty Customer Service Customers Customer Experience 124

GetFeedback

JANUARY 14, 2021

20 essential customer loyalty survey questions and surveying best practices.

Loyalty 307

Loyalty Survey Customers 307

Lumoa

SEPTEMBER 8, 2020

Measuring customer loyalty these days is a little more complex. According to HubSpot, customer loyalty is “a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful and remarkable experiences they’ve had with that brand.” Why is Customer Loyalty Important?

Loyalty 208

Loyalty Measurement Customers NPS 208

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

Bill Quiseng

MAY 31, 2023

Every week, in the month of June, I will offer each one of the Three Principles to Build Customer Loyalty. And customer loyalty is how your customers feel about what you did over and over again. So here are Three Principles to Build Customer Loyalty. Why only three? Because nobody can remember Number Four. Who is Number Four?

Loyalty 109

Loyalty Customers Customer Experience Customer Experience Management 109

CSM Magazine

NOVEMBER 10, 2023

When it comes to the world of casinos, loyalty isn’t just a virtue but a strategic game-changer. There is hardly any online or land-based casino that doesn’t offer some kind of a loyalty program, like the iRush Rewards program or any other like this. But do those programs really work, and how?

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Travel 52

Beyond Philosophy

OCTOBER 7, 2021

Loyalty is one of the most overused phrases in business today. ” But that is not what loyalty is. So, today we’re going to talk about the five rules that will build customer loyalty. Before we get into the rules, let’s talk about what loyalty is. That’s what loyalty is. Ask Wells Fargo.

Loyalty 172

Loyalty Customers Airlines Customer Experience 172

Adrian Swinscoe

JULY 28, 2023

The website automatically […] The post Creating memorable customer experiences: Inspiring loyalty first appeared on Adrian Swinscoe. This is a guest post from Nevilson Christian, Founder of SeekThem. Imagine this: You visit an online retail website for the first time.

Customer Experience 98

Customer Experience Loyalty Customers Retail 98

MyCustomer

JUNE 5, 2023

In his latest article on customer loyalty, John Aves of CP2 Experience outlines the bad behaviours that businesses must avoid if they want to attract and retain loyal customers.

Loyalty 104

Loyalty Customers Customer Experience 104

ShepHyken

NOVEMBER 18, 2020

If you have been following my work, you may remember something I refer to as The Loyalty Question. Most people think customer loyalty is about a lifetime. As you ask yourself the loyalty question, think about the next time every time. So, The Loyalty Question 2.0 The post The Loyalty Question 2.0

Loyalty 143

Loyalty Self Service Customer Experience Customer Service 143

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. Large brands with their own loyalty program typically invest heavily to integrate the loyalty platform into one or more POSs, but for smaller and medium-sized companies, this is often out of reach in terms of cost and technical complexity.

Loyalty 59

Loyalty Loyalty Programs Retail Customer Experience 59

AWS Machine Learning

NOVEMBER 26, 2023

Amazon Personalize is excited to announce the new Next Best Action ( aws-next-best-action ) recipe to help you determine the best actions to suggest to your individual users that will enable you to increase brand loyalty and conversion. User B 17141 Subscribe to Loyalty Program 2 0.71 User A 11999 Purchase in “Jewelry” category 2 0.86

Loyalty 83

Loyalty Loyalty Programs Brands Customer Experience 83

MyCustomer

JUNE 8, 2023

Evelyn Hamilton discusses the ways in which customer data can streamline the customer experience of travellers, and in doing so, enhance customer loyalty.

Loyalty 112

Loyalty Travel Customers Customer Experience 112

Totango

JULY 1, 2022

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. First, we’ll discuss what customer loyalty is. What Is Customer Loyalty?

Loyalty 110

Loyalty B2B Customers Net Promoter Score 110

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs ROI Touchpoint 52

Help Scout

AUGUST 22, 2023

Learn what customer stickiness is and how SaaS businesses can both improve stickiness and transform it into enduring customer loyalty. Read the full article

Loyalty 100

Loyalty Customers 100

CSM Magazine

OCTOBER 4, 2023

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do your customers value the rewards the scheme provides?

Loyalty 59

Loyalty How To Airlines Customer Experience 59

ShepHyken

MARCH 14, 2023

I’ve covered different gap concepts in the past, and it’s time to add yet another to the list, and that is the Loyalty Gap. By the way, this is a perfect time to mention International Customer Loyalty Month, which happens every year in April. You can learn more at www.CustomerLoyaltyMonth.com. So, back to the Loyalty Gap.

Loyalty 105

Loyalty Customers Customer Experience Customer Service 105

Help Scout

AUGUST 22, 2023

Customer loyalty is key to reducing churn and increasing revenue for your online business. Here's everything you need to build loyalty. Read the full article

Loyalty 76

Loyalty Measurement Customers How To 76

Forrester's Customer Insights

AUGUST 16, 2023

Does your brand employ a loyalty services provider in addition to a loyalty technology provider? Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. If not, you should consider it.

Loyalty 46

Loyalty Brands Technology Customer Experience 46

Optimove

JANUARY 26, 2023

When marketing journeys start with the customer rather than a product or service, they create trust and set the foundations for a lifetime of loyalty and improved bottom lines. Consumers think trust between brands and consumers is getting worse The results emphasize that brand loyalty is a massive bonus for retailers. More results? 

Loyalty 105

Loyalty Consumers Brands Retail 105

ShepHyken

OCTOBER 6, 2023

He writes about the strategies and tools to build customer loyalty. Building and maintaining customer loyalty is more critical than ever in today’s highly competitive business landscape. By going above and beyond to exceed expectations, businesses can foster a more profound sense of loyalty. #2.

Loyalty 63

Loyalty Tools Customers Loyalty Programs 63

ShepHyken

MAY 29, 2023

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. Loyalty programs have now evolved to include enhancing the customer experience. In the recent Achieving Customer Amazement study , 69% of customers say loyalty programs are important to them.

Loyalty 62

Loyalty Loyalty Programs Customers Airlines 62