How to Humanize Customer Experience & Drive Meaningful Customer Relationships

InMoment XI

There’s a problem with how many businesses view customer experience (CX) data: human beings cannot (and should not) be distilled down to numbers. With that in mind, we’re going to dive into a few things to bear in mind while creating more human and more connective customer relationships!

You Can’t Automate Your Customer Relationship


I recently wrote an article in Forbes about how three out of four customers are more loyal to your employee than your business. If they leave and take 3 out of 4 customers with them, that could be painful to a company. If it’s good for the customer, then it’s worth considering.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Strengthen Customer Relationships With Digital Customer Service


Ramping up Digital Customer Service doesn't mean losing the human element. With the continuous engagement of DCS, you can strengthen customer relationships. Digital Customer Service customer engagement customer relationship

Maintaining Customer Relationships During a Pandemic

Wired and Dangerous

CX (customer experience) has been hot for a few years. Today we face a huge challenge in maintaining and building customer relationships when personal connections are significantly reduced or eliminated due to the COVID-19 virus.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

What is Customer Relationship Development?

Andrew Mcfarland

Customer relationship management (CRM) involves the administration of interactions with customers. Creating a solid strategy to develop a positive customer relationship is crucial. The key to success is having a plan and multiple approaches to managing relationships. Positive customer relations increase customer loyalty. Positive customer relations are a crucial aspect of a successful business.

Tactics that Kill Customer Relationships

Who's Your Gladys?

While many companies like to combine stellar customer service with a subtle up-sell to grow their sales, there’s a fine line between an up-sell and a turn-off. The post Tactics that Kill Customer Relationships appeared first on Who's Your Gladys? Communicating with Customers customer experience technology customer loyalty Customer Service Dissatisfied customer Marilyn Suttle

Assessing Customer Relationships

Andrew Mcfarland

For years, I have used a simple diagram to assess customer relationships while generating meaningful and actionable customer discussion. How do you start to improve customer relationships? Customer Loyalty Relationship

How energy firms can save customer relationships

MyCustomer Experience

HWhen COVID-19 changed the way many of us live and work, it caused energy demand to drop dramatically and energy prices to become unstable. 26th Aug 2022. By Dave Dunlop Partner and Chief Design Officer

A Framework for Developing Customer Relationships

Andrew Mcfarland

A former colleague recently sought out some advice about a relationship she had with a customer. I provided some ideas to think through how much she should invest in that relationship. Best Practices Active Advocate Customer Relationship Detractor Hero Passive Power Sponsor

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Deepen Customer Relationships with Meaningful, Emotional Connections

InMoment XI

Many programs measure functional delivery, but a true “relationship” must deliver customer and employee experiences that are both functionally, and emotionally fulfilling. The Theory of Emotional Connections Service industry companies are always talking about how customer-focused they are and about wanting to build relationships with customers.

What does customer relationship *really* mean to you?


Most companies know what their customers buy, when they purchase and where. But few truly understand why those customers buy—why customers choose to have a relationship with companies to begin with. Business leaders need to step back and more clearly define what customer relationships mean to them. A clearer understanding of customer relationships helps align the tools a company uses with the strategy it is pursuing.

Customer Health Solutions: Accurately Monitoring Your Customer Relationships


A new term, customer health, is all about monitoring the customer relationship to ensure it remains in a vibrant state. Because not all businesses are receptive to proactive support or additional conversations, the concept of customer health has evolved because it allows a business to further understand the impact of their interactions. Point of Contact Information – It’s essential to factor in who the key decision maker is in every customer relationship.

Strengthen your B2B Customer Relationships

Daniel Group

You can strengthen your B2B customer relationships from the front-line. Customer loyalty is the key to maintaining your company’s profitability. Here are some practical steps your front line managers can take to keep and build your customer relationships.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships


With consumer spending cutbacks, it’s more important than ever for marketers to tighten their relationships with customers to stay loyal to a preferred, deeply trusted brand. Customer-led marketing still delivers brands an average increase of 33% in customer lifetime value.

The Evolution of Customer Relationships

Andrew Mcfarland

A recent conversation with a friend set my mind to consider the changing nature of customer-supplier relationships. In my experience, such relationships have evolved from win-loss to become more win-win.

Are customer relationships a waste of time?


Loyalty Are customer relationships a waste of time

Building customer relationships: Examples and lessons from 3 smart brands


Most companies today have a customer relationship problem. Many brands simply have no idea about the evolving needs of their customers, and that’s impeding their ability to build a closer relationship with customers. Interestingly, the same study found that 81 percent of marketers believe they are close to having a holistic picture of the customer.). Creating a close relationship grows the lifetime value of your customers.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

The Keys To Better Post-Sale Customer Relationships In 2022

Forrester Digital Transformation

Existing customers account for more than three-quarters of annual revenue for B2B organizations, Forrester data shows. Find insights to deepen and build on customer relationships in our Customer Engagement Planning Assumptions report for 2022.

8 signs of a healthy (customer) relationship


We don’t do toxic relationships anymore. That’s why, in honor of Valentine’s Day, we’re discussing what qualities to look for in a healthy customer relationship that truly has the potential to go the distance. It’s 2022.

Customer Relationships and Moments That Matter

CX Journey

Image courtesy of Corporate Traveller Are you challenged at developing lasting relationships with your customers? I was recently sent a copy of KPMG Nunwood's report titled B2B Customer Experience: Winning the Moments That Matter. The report is filled with some great nuggets, but I latched on to the phases of relationship connection and moments that matter. How do you achieve relationship status with your customers? B2B customer experience

Customer experience vs. customer relationship: What’s the difference? 


Keeping customers happy is one of the most important things you can do. So, when it comes to the customer experience vs. customer relationship debate, the answer is both! Customer experience vs. customer relationship: What they mean for your business.

CEM 52

How to Run a Successful Voice of the Customer Program

The Voice of the Customer (VoC) is the core foundation of any successful customer experience program. Download this guide from GetFeedback to learn how you can launch a successful Voice of the Customer program that drives return on investment!

Meditation on Customer Relationships & Experiences

Maz Iqbal

One might think by now that we would have figured out what makes for great customer relationships & experiences. Here’s what comes up for me: One does not create/build, nor manage customer relationships That’s … Continue reading "Meditation on Customer Relationships & Experiences". CRM Customer Experience Customer Loyalty customer experience customer loyalty customer relationships

Real Estate: Top Five Ways to Manage Customer Relationships

CSM Magazine

To prevent that, you have to skillfully manage customer relationships which means you should know how to build trust, keep communication lines open, and resolve conflicts. Should there be any delay, make sure to let your customer know as soon as possible and offer a solution.

Begin Cultivating the Long-Term Customer Relationship

Customer Bliss

Customers are assets to be cared for and nurtured. Knowing the value of a long-term customer guides the company’s decisions on how they welcome new customers and continue to develop existing customer relationships. Beloved companies believe their customers and employees. A beloved company gets rid of the extra rules, regulations, and policies; they eliminate the barriers between customers and employees.

Strengthen Your Customer Relationships with Service that Packs an Emotional Punch

NICE inContact

The right customer intelligence and quality management software provide a solid platform from which to launch customer engagement initiatives. Businesses that get this right will have loyal customers who are willing to buy more and refer friends and family.

Partner with Call Experts to create lasting customer relationships.

Call Experts

At Call Experts, we know it’s essential to create long-lasting customer relationships. We have a team of experts who have been trained professionally and work hard to make sure your customers are happy , and we’ll do whatever it takes to make sure they feel that way.

Making The Most Out of Customer Relationships


Customer service, for instance, and more specifically the customer experience is still, today, one of the most vital aspects of running and operating a business. In other words, customer relationships always have, and always will be, a top priority for legitimate business owners.

Why You Should Focus on Nurturing the Customer Relationship


The digital transformation of business has created a customer-centered economy where customers seek short-term commitments and value choice, flexibility, and personalized service. This has irrevocably changed how enterprises need to approach customers. Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. Invest in Current Customers .

3 ways of calculating the ROI of customer relationship intelligence


Calculating the ROI of ongoing customer engagement is easier than you think. The key is to follow practical frameworks that tie the insight you get from customer relationships to measurable business results. At the Customer Intelligence Summit , three customer-led companies shared how they are making ROI measurement a reality. Based on the examples provided by the speakers, here are three feasible ways of determining the business impact of customer intelligence.

ROI 135

6 tips for building better customer relationships at scale in 2021


SurveyMonkey's CX leaders share trends and advice for providing support at scale. Articles

Helping Companies Build Stronger Customer Relationships


Managing customer relationships, on the other hand, has been incredibly challenging. To this end, helping enterprises rekindle the spirit of customer relations is TeamSupport. Built for remote working, the company’s solution has enabled the concept of support teams in different time zones around the world, as well as global customers with unique needs, holidays, and SLAs. “We Maintaining B2B Customer Relationships Most Promising CRM

Are customer relationships valuable: Measuring the costs vs benefits of relationships


Loyalty Customer relationship costs vs benefits - revealed