The problem of real-time data in CX

Customer Bliss

Real-time data is a problem for customer experience. Here’s a relevant pull quote: “We live in a right-now economy, and deriving real-time insights and acting on customer data has never been more important for organizations to succeed,” said Billy Bosworth, CEO at DataStax. “We

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For Data Scientists, Big Data is not so Big

Bob Hayes

In our study of data scientists, we found that only about a third of them possessed skills needed to handle big and distributed data. These results are in line with findings from other studies that find that data scientists typically analyze small data sets.

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Trending Sources

Take Action on Your Customer Data!

CX Journey

Image courtesy of ARMLE Are you taking action on your customer data? The Future is Now: Take Your Customer Data to the Next Level Two Major Flaws of Your Customer Listening Efforts It's a problem. Ensure that you have multiple streams/types of data for more-robust analysis.

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Investigating Data Scientists, their Skills and Team Makeup

Bob Hayes

A new survey of 490 data professionals from small to large companies, conducted by AnalyticsWeek in partnership with Business Over Broadway, provides a look into the field of data science. Download the free Executive Summary of the report, Optimizing your Data Science Teams. .

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Forbes Insights: Data Elevates the Customer Experience

New ways of discovering and applying customer insights

Data Science Skills and the Improbable Unicorn

Bob Hayes

The role of data and analytics in business continues to grow. To make sense of their plethora of data, businesses are looking to data scientists for help. Job site,, shows a continued growth in "data scientist" positions. Assessing Proficiency in Data Skills.

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3 Ways Integrated Analytics Can Solve Your Data Nightmare


When it comes to making operations more efficient, most executives know they need to leverage data to identify areas of improvement. Data collection and storage is manageable, but executives can easily find themselves with a mountain of information and more questions than answers.

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The rise and fall of big data hype—and what it means for customer intelligence

Vision Critical

The following is an excerpt from the e-book Big Data and Beyond. The big data hype is officially dead. In 2015, the analyst firm Gartner dropped big data from its Hype Cycle for Emerging Technologies report. The rise of big data. The big drawback of big data.

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Customer retention: 35 data-backed approaches

Customer Bliss

I talk often about customer experience , but recently I’ve heard from some followers that they’d like a bit more on customer retention. The first thing to understand about customer retention is that obviously it comes straight from customer experience.

Data Scientists and the Practice of Data Science

Bob Hayes

I was recently involved in a couple of panel discussions on what it means to be a data scientist and the practice of data science. Moderated by Brian Fanzo , the panel included me and these data experts: Andrew C. Oliver , President of Mammoth Data.

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When Does Education Level Matter in Data Science?

Bob Hayes

Data scientists are highly educated. In our study of data scientists, we found that over half of them, both men and women , hold either a Masters or PhD degree and about a quarter of them hold a 4-year degree. Data scientists have the hottest jobs in America this year.

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Big Data: Is Customer Service Ready for It?

Sunil Panikker

3 Steps to Prepare Customer Service for Big Data A very interesting blog post by Bernard Marr demystifying big data defines its essence and explains the extensive global influence and boundless benefits that can be derived. Is customer service ready for big data?

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The Age of Alt: Data Commercialization Brings Alternative Data To Market

Forrester's Customer Insights

They're looking for alternative data - or "alt-data.". We know that business leaders want to better leverage data and analytics in their decision-making. Demand for data is exploding. Fortunately, the supply of data is booming as well. big data. data economy.

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10 Data Science Skills You Need to Improve Project Success

Bob Hayes

Last week, I identified the top skills across different data science professionals. For example, the top two skills were communication and managing structured data while the bottom two skills were big and distributed data and cloud management. S - Data Management (.33).

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Skill-Based Approach to Improve the Practice of Data Science

Bob Hayes

Our Big Data world requires the application of data science principles by data professionals. I've recently taken a look at what it means to practice data science as a data scientist. Substandard Proficiency in Data Skills. Data Mining. Data Mining.

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Why Data Science Needs Subject Matter Expertise: Data Have Meaning

Bob Hayes

In our Big Data world , we are awash in data. Volume, Velocity and Variety) represent significant hurdles to businesses in their race to extract value from their data. The Meaning of Your Data. Data are more than a string of numbers. Ensuring your data represents something meaningful to your business is essential to finding value from your data. The meaning of numbers is about the veracity of your data.

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Getting Insights Using Data Science Skills and the Scientific Method

Bob Hayes

The event will, no doubt, help companies understand how to use analytics to get insight from their data. As a first step in sharing my knowledge about how to get insight from data, IBM asked me what I thought about the role of the data scientist in the Insight Economy.

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The Data Economy Is Going To Be Huge. Believe Me.

Forrester's Customer Insights

I've just finished reading the recent Communication on Building a European Data Economy published by the European Commission. I'm in the thick of my research for a new report on data commercialization. big data. data economy. Are they serious?

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?Big Data – The Case for Customer Experience


Big Data is back on the corporate agenda. exabytes of data were created every day; by 2014 this was 2.3 I say ‘back’, it never went away for the CIO, it’s just moving with the times, bumped along by changes in operating systems, user technologies and digital transformation. In 2013 IBM reported over 2.5 zettabytes. View Article

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Keeping Up with the Data Eruption


7 Ways to Make Sure You’re Getting the Most of Your Unstructured Data with Text Analytics Today and Tomorrow Yesterday my 10-year-old daughter sent 43 text messages, posted 8 videos, and put up two new Instagram posts. And given the fact she spent 8 hours at school and 4 hours at gymnastics practice, that. View Article

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Improving Gender Diversity in Data Science

Bob Hayes

Results of a survey of data professionals show that about 1 out of 4 data scientists are women. Both women and men have similar levels of education and proficiency in data science skills. Ways of improving gender diversity in the field of data science are offered.

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Making Sense of Our Big Data World: Samples, Populations and Sampling Error

Bob Hayes

As part of my series on Making Sense of Our Big Data World, today's post is on sampling error. See the overview, Making Sense of Our Big Data World: Statistics for the 99% , to understand the importance and value of understanding statistics and statistical thinking.

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Getting More Insights from Data: Nine Facts about the Practice of Data Science

Bob Hayes

The value of data is measured by what you do with it, and organizations are relying on data scientists to extract that value. I recently conducted a survey of data professionals to better understand what it means to be a data scientist. Facts about Data Science.

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Statistics: Is This Big Data’s Biggest Hurdle?

Bob Hayes

Big Data is less about the data itself and more about what you do with the data. The application of statistics and statistical principles on the data helps you extract the information it contains. We have a lot of data and are generating a lot more of it.

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How IBM is Transforming Data Science

Bob Hayes

I was invited by IBM as a guest to share some insights from the perspective of a data scientist. Data science is about extracting insights from data. The platform allows programmers to can get access to any of the data sets via an API to help them develop products.

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Be warned: Is your data failing you?

Beyond Philosophy

CX Data platforms are growing in popularity by those that seek to improve their Customer Experiences. These platforms can provide data management intended to optimize the Customer Experience, not only at a general level but also at a personalized level. What is a CX Data Platform?

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Will omnichannel someday die out because of Big Data?

Customer Bliss

Omnichannel and the rapid scale of Big Data . megabytes of new data will be created for every person on the planet every second. If you do the full math on that, the total volume of data globally in 2020 might be around 44 zettabytes. Now we know the rapid scale of Big Data.

Do you know where your data is?


One of the biggest challenges CX practitioners face is uncovering actionable data that will help improve the customer experience. Often company structure and culture play a big role in determining how hard/easy it is to dig out the data. So where are the data sources?

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Maximizing the Impact of Data Science Using the Scientific Method

Bob Hayes

We live in a Big Data world where everything is being quantified. As a result, businesses are trying to make sense of their ever-expanding, diverse, streaming data sources to drive their business forward. If your competitors have access to the same type of data (CRM, ERP, weather, etc.)

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The Data Privacy Challenge – Is Your CX Program Ready?


On the other hand, personal data and data-protection regulations are becoming more restrictive. Two very divergent trends are coming to a head, which could potentially change the way the industry does business.

Empirically-Based Approach to Understanding the Structure of Data Science

Bob Hayes

Based on a study of 620+ data professionals, we found that data science skills fall into three broad areas: domain expertise (in our case, business), technology/programming and math/statistics. 25 Data Science Skills Assessed in the Data Science Survey.

Four Ways Big Data Can Improve Customer Surveys

Bob Hayes

Big Data. They provide the data that fuel the customer experience analytics that generate the customer insights to drive the business forward. In this new Big Data world , however, it’s clear that businesses are now able to use different sources of data (e.g.,

What's My Data Worth?

Forrester's Customer Insights

I know I'm sitting on valuable data but I'm not sure just how valuable. When it comes to using the data internally to improve operational efficiency or service delivery, the resulting cost savings demonstrates the value. Or when using the data to identify new customer opportunities, either upsell to existing customers or identifying potential new customers, the resulting revenue generated demonstrates the value. But what if I want to take the data to market?

Nine Myths to Debunk for a Data-Powered Contact Center


Analytics in the data-powered contact center are proven to drive KPIs across key metrics, including first contact resolution, cross promotions and overall customer satisfaction. Myth #2: You’ll have too much data.

[Infographic] A Quick Guide to Customer Data


​In the world of SaaS, there certainly isn't a lack of data. In order to activate and leverage customer data for success, you need to start not only by collecting data but by collecting the right data.

The Future is Now: Take Your Customer Data to the Next Level

CX Journey

Data is available in abundance these days. There are a ton of statistics out there about the volume of data we see today vs. just a few years ago, but I think we can all agree that there's a lot of it! Companies are sitting on a goldmine of data.

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Insights Services Drive Data Commercialization

Forrester's Customer Insights

The new data economy isn't about data; it is about insights. A growing number of companies recognize the opportunity their data provides, and they take that data to market: 1/3 of firms report commercializing data or sharing it for revenue with partners or customers.

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Sell the Value of Data Insights to the C-Suite


The key to unlocking this power is the insight provided by data analytics. There are three primary points to cover when selling the value of data insights to the C-suite: Outline the functionality and benefits of using analytics.

Assess Your Data Science Expertise

Bob Hayes

What kind of a data scientist are you? Take the free Data Skills Scoring System Survey at [link]. Data science skills. Companies rely on experts who can make sense of their data. Complementary Data Skills Required. Data Skills Scoring System (DS3).

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Shocking! Yahoo’s data breach

Beyond Philosophy

That was over two years ago—ironically around the same time as the Yahoo Data breach. Later, when Yahoo account holders think of the brand, they will remember feeling afraid, angry and disappointed that it lost their data to hackers, where it ended up on the black market.

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