You’ve Got Data? Well Don’t Start There!

C3Centricity

Did the title about data make you curious? Of course, in today’s data-rich environment I’m not really suggesting that you actually ignore it! If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not 10x the ROI of your data.

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Data Activation: Data In, ROI Out

Blueshift

Over the last couple of months, we’ve been taken you on a data activation journey with our 7-part series. The post Data Activation: Data In, ROI Out appeared first on Blueshift. Customer Data & CDPs

ROI 52

Data Activation: Data In, ROI Out

Blueshift

Over the last couple of months, we’ve been taken you on a data activation journey with our 7-part series. The post Data Activation: Data In, ROI Out appeared first on Blueshift. Customer Data & CDPs

ROI 52

More Than Just Data: Why Actionable Insights Matter

CloudCherry

There’s no question that customer experience (CX) is a data-driven discipline. Instead, you need to use predictive analytics to clarify expected returns before you take every step—and to ensure you have clean data to power your CX metrics program. Make Sure You Have Clean Data.

Data 254

Straight Talk about Security, Compliance and Reliability in Cloud Communications

10 Surveys for Actionable Data

GetFeedback

In doing so, you gain a more holistic view of your audience and get access to more data to drive your business forward. Measuring key support metrics like Customer Effort or Customer Satisfaction can give you the data you need to improve service quality.

Survey 238

Data for the Sake of Data? Never!

CX Journey

Image courtesy of Pixabay "Data is just data until you do something with it," right? Today, on a webinar with Logi Analytics , I am sharing tips on moving beyond data for the sake of data (and dashboards for the sake of dashboards).

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The importance of enforcing data privacy regulations

Customercount

CustomerCount is mindful of data privacy when collecting and securing data. Continue reading → The post The importance of enforcing data privacy regulations appeared first on CustomerCount. News data privacy data protection data regulations

Data 71

Data Security, Privacy, and Trust

MaritzCX

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What is Data Activation?

Blueshift

We all know data is the key to better customer engagement; the question is how to best cultivate it? For marketers who have been challenged with delivering increasingly real-time, customized, elaborate customer experiences, data and having a deep customer understanding is essential.

Data 52

The Health of the Contact Center: Are You Ready for 2019?

And it’s true: the report data also shows that call volume. By asking the right questions and looking for answers in customer interaction data, companies can uncover. CUSTOMER DATA AVAILABLE AT THE TIME OF THE REQUEST. 10 % data-driven.

What is Data Activation?

Blueshift

We all know data is the key to better customer engagement; the question is how to best cultivate it? For marketers who have been challenged with delivering increasingly real-time, customized, elaborate customer experiences, data and having a deep customer understanding is essential.

Data 52

5 Tips to Improve Your Data Quality

QuestionPro Audience

The only thing worse than no data is bad data, because bad data will lead to bad business decisions. We’ve compiled a list of 5 best practices to improve the data quality of your research. Every good idea should be supported by extensive research.

Tips 265

The Big Problem With Big Data

Blueshift

Big data has been a game-changer for marketing. Never before has so much data been available for businesses to use in their decision-making processes. Yet there’s still a looming problem with big data: it’s big. Customer Data & CDPs

Data 52

The Big Problem With Big Data

Blueshift

Big data has been a game-changer for marketing. Never before has so much data been available for businesses to use in their decision-making processes. Yet there’s still a looming problem with big data: it’s big. Customer Data & CDPs

Data 52

Optimizing Customer Experience Data to Drive Business Success

7 practical steps to build a data-driven CX program

Centriam Customer Experience Lab

Recent articles about customer experience (CX) have included statements as grandiose as: “Customer experience is the new brand.”- Forbes. Put customer experience at the heart of your operations.”- McKinsey. Customer experience is the key competitive differentiator.” - Wall Street Journal.

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The Customer Data Platform Benefits You Should Know

Totango

Hidden inside customer data, there are many opportunities to grow and improve your brand, but what if you don’t know what to look for? Customer data must be actionable or else it is just a heavy collection of wasted opportunities. What is a Customer Data Platform?

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Data Privacy Isn't Just about GDPR Compliance

Vision Critical

Established to give Europeans more control over their personal data, the regulation has had a much more expansive reach due in part to the open nature of the Internet. Europe’s landmark privacy regulation, GDPR, celebrates its first anniversary on May 25.

Data 184

The What. The So What. The Now What. From Customer Experience Data to Outcomes.

IntouchInsight

CX thought leader, Annette Franz, discusses the key components required to go from customer experience data to customer experience outcomes

Data 330

Digital Experience: Customer Journey Mapping

Speaker: Nitin Sharma, MBA (Market Research, Management Decision Making), CEO, Gold Research Inc.

The problem of real-time data in CX

Customer Bliss

Real-time data is a problem for customer experience. Here’s a relevant pull quote: “We live in a right-now economy, and deriving real-time insights and acting on customer data has never been more important for organizations to succeed,” said Billy Bosworth, CEO at DataStax. “We

Data 215

Six Categories Of X&O Data Insights

Experience Matters

One of the cornerstones of XM is the combination of operational data (“O-data”) and experience data (“X-data”). While each type of data can provide valuable insights on its own, Read More. The post Six Categories Of X&O Data Insights appeared first on Experience Matters. Last week I attended SAP’s SAPPHIRE and CX Live events in Orlando. It was great to see 35,000 or so of my new friends.

Data 163

The Best Customer-Centric Uses of Data

Totango

Becoming customer-centric —putting the customer’s needs and interests at the center of your goals and processes—is impossible without customer data. You need customer data to track progress toward goals, deliver on promises, and continually upgrade your product.

Data Privacy: How Consumers Feel

QuestionPro Audience

Facebook’s Cambridge Analytica scandal is the most obvious and public case of a business misusing personal data, which has brought this issue to the forefront. consumers worry about how brands collect and use their personal data, and 34% don’t trust tech companies with their digital privacy.

The Future of Contact Centers: What Technology Is Right for Your Customers?

Speaker: Laura Sikorski, Contact Center Consultant

How the Entertainment Industry is Using Data Collection

QuestionPro Audience

Hollywood is learning what those in the market research world have known for years: follow the data. When they looked at the data, however, they found that 75% of the people who viewed the trailer online bought tickets to “Beauty and the Beast”, “Pitch Perfect”, and “Cinderella”.

A Whole-Field Approach to Data Integration

MaritzCX

Now that Summer is in full swing, many eyes are looking forward to another season of America’s Pastime, BASEBALL! As a baseball fan myself, I follow the team of my childhood, the 1992 and 1993 World Series Champions, the Toronto Blue Jays.

Data 385

Navigate Forrester’s Data Economy Research

Forrester's Customer Insights

It’s not hard to see the signs that the data economy is heating up. They mine their own data, yet increasingly they want incremental insights that drive further differentiation and competitive advantage. Virtually all decision makers want to be insights-driven.

Data 53

5 Steps to Understanding Customer Needs Through Mindset Data

Smarter CX

If you can tap into this type of data, you can adapt your experiences accordingly to make sure you’re catering for mindsets as well as what your customers actually want. Step 1: Set up a cross-functional data team. Step 2: Capture data in minute detail and at scale.

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Data-Driven Approach to Proving Customer Success

Speaker: Irit Eizips, CEO, CSM Practice

Customer service, including contact center support and other customer facing teams must then: track the right customer data to prove value was achieved, and track the right KPIs to continuously improve their customer success strategy.

What’s Missing from your Data Insights?

Experience Investigators by 360Connext

It’s vital to use real-life situations and analysis to determine what ACTIONS to take on those data insights if you want to work through your toughest customer experience issues. More Posts - Website Follow Me: The post What’s Missing from your Data Insights?

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Data Cleansing And Migration: The Solution To Exploding Data?

Magellan Solutions

Data explosion. The world has been consuming data at an unprecedented level. Data collection and analytics will even bring them closer to their customers as they analyze behaviors and demographics. What if the business has already collected so much data?

Data 52

Not All Customer Data Are Created Equal: Why You Should Move Toward High-Quality Consent and Declared Data

Vision Critical

We must be more careful and thoughtful than ever when deciding how to access and utilize customer data. With new privacy regulations and a greater public awareness of online privacy rights, we marketers have had a fire lit under us.

Data 164

Creating a Customer-Centric Culture: Share Data with Purpose

CloudCherry

Instead, the customer-centric approach focuses on listening to customers, understanding and connecting with them on a human level, harnessing data to build customer knowledge, then advocating for customers based on their needs. Everyone is Talking About Customer-Centric Data—Few are Using It.

Executive Report: The Customer Data Too Often Overlooked by the C-Suite

5 Survey Tips for Getting Better Customer Data

GetFeedback

Today, to collect the best customer data you must ask the right questions while also providing the ideal customer experience. . The importance of collecting great customer data. Customer data can have an enormous impact on the success of a business.

Survey 247

3 Tips on Maximizing Salesforce Survey Data

GetFeedback

Today, we’ll share a few simple tips on improving visibility and driving action with Salesforce survey data. With both, you have the flexibility to filter out the noise and focus on your most important survey data. With survey data on the customer record, you can understand customer satisfaction and loyalty at a glance and act quickly to fix mistakes. The post 3 Tips on Maximizing Salesforce Survey Data appeared first on GetFeedback Blog.

Tips 210

Big Data – Breaking the Silos

MaritzCX

Experts anticipate the amount of data collected globally to break the 40-zettabyte mark by the year 2020 at the latest. Editor’s note: This was originally posted on Document Strategy’s website here.

Data 260

What is Unstructured Data?

Brandwatch CX

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Good, Better, Best: Three Ways to Calculate the ROI of CX Initiatives

Speaker: John Joba and David Robbins