Brandwatch’s Summer of Data: TV Data, LinkedIn, and More

Brandwatch CX

Announcement Brandwatch Updates News Product blended data data data source social media data tv

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You’ve Got Data? Well Don’t Start There!

C3Centricity

Did the title about data make you curious? Of course, in today’s data-rich environment I’m not really suggesting that you actually ignore it! If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not 10x the ROI of your data. The Current Situation with Data. Data is everywhere and most organisations are drowning in it! And this can only be done by asking the right questions of your data and information.

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Six Types Of Experience Data (X-Data)

Experience Matters

One of the key building blocks of Experience Management (XM) is X-data, which helps establish an understanding of how people think, feel, and behave. In almost all circumstances, organizations lack the X-data they truly need. So how should organizations go about instrumenting their operations to collect the right data? To identify the required X-data, it’s important to first understand how data flows from people’s experiences.

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Data Lakes: Navigating Storage and Analytics in Cloud Contact Centers

NICE inContact

A data lake is a repository for storing massive amounts of raw data in its native form, in a single location.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Brandwatch’s Summer of Data: TV Data, LinkedIn, and More

Brandwatch CX

Announcement Brandwatch Updates News Product blended data data data source social media data tv

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Why Wait? The Future of Data is Now.

Forrester's Customer Insights

Over the last 10 years we’ve watched big data, cloud, advanced analytics, and now AI and machine learning drive increased data platform investment. Yet, there wasn’t any real change from traditional data strategy and approaches.

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How to Get the Best Instagram Data Coverage with Brandwatch

Brandwatch CX

Brandwatch Updates Product data instagram social analytics

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Data Governance for 2020 and Beyond

Forrester's Customer Insights

Companies have short attention spans when it comes to data governance. Even for organizations with sustained programs, the continuous push and pull of new regulations, projects, or data and analytics investments create constant disruption. To address these expansions, data owners either search for the simple approach or re-educate on data governance 101. big data data insights data security data data culture data governance data ops data strategy

More Than Just Data: Why Actionable Insights Matter

CloudCherry

There’s no question that customer experience (CX) is a data-driven discipline. Instead, you need to use predictive analytics to clarify expected returns before you take every step—and to ensure you have clean data to power your CX metrics program. Only then can you take meaningful action based on your customer data. . As you can see, descriptive analytics focus on the past; they provide interesting data points but don’t provide a clear path for action.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Personas, Interviews, Data & More: How to Know Your Customer

Experience Investigators by 360Connext

What does the data tell us? Growing companies struggle with their lack of data. Large companies struggle with having too much data they have to sort through for real insights. What data and qualitative insights have customers shared? Lean into the data you have.

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Four Ways to Find New Insights With TV Data in Brandwatch

Brandwatch CX

Announcement Brandwatch Updates Product blended data data data source tv

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How to Get the Best Instagram Data Coverage with Brandwatch

Brandwatch CX

Brandwatch Updates Product data instagram social analytics

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Six Categories Of X&O Data Insights

Experience Matters

One of the cornerstones of XM is the combination of operational data (“O-data”) and experience data (“X-data”). While each type of data can provide valuable insights on its own, Read More. The post Six Categories Of X&O Data Insights appeared first on Experience Matters. Last week I attended SAP’s SAPPHIRE and CX Live events in Orlando. It was great to see 35,000 or so of my new friends.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Data Management: Are you capturing the right information?

Customercount

ADS Consulting Services CEO David Stroeve explains how data management requires having a strategy and reliable methods to access, integrate, and prepare for analytical use. The post Data Management: Are you capturing the right information?

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Live Chat Benchmark Data 2020

Comm100

At the close of every year our data team puts their heads together to bring you our annual Live Chat Benchmark Report. Key Takeaways for 2019: Mobile shows no sign of slowing down: Our data showed that chats on mobile devices continue to experience torrid growth. The post Live Chat Benchmark Data 2020 appeared first on Comm100. Organizations know that providing great customer experiences (CX) is no longer optional in today’s competitive business landscape.

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Bob Kobek Vlog 4 – Data Management

Customercount

Bob Kobek's weekly blog focusing on an article written for CustomerCount by David Stroeve asking if you are collecting the right data? The post Bob Kobek Vlog 4 – Data Management appeared first on CustomerCount.

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Why Technology Won’t Help You Understand Your Customers

C3Centricity

In today’s data-rich environment I’m not really suggesting that you actually ignore data nor technology! In fact it seems to drown out their reasoning of what to do with all the data and they remain frozen in indecision. If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not getting 10x the ROI from your data. The Current Situation with Data. Data is everywhere and most organisations are drowning in it!

Straight Talk about Security, Compliance and Reliability in Cloud Communications

The risk is real - every organization recognizes the consequences of inadequate security, compliance and reliability in communications systems. Data breaches make headlines and privacy violations put companies at legal risk, not to mention the very real revenue costs of downtime. In this report, 8x8 shares how they secure data across every step of their communications system - and how you can easily comply with tightening regulations.

Data Activation: Data In, ROI Out

Blueshift

Over the last couple of months, we’ve been taken you on a data activation journey with our 7-part series. The post Data Activation: Data In, ROI Out appeared first on Blueshift. Customer Data & CDPsWe covered everything from what it is to its crucial role in today’s marketing landscape and how to get started. If you blinked and missed an important tip or two, not to worry. Here’s a recap […].

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Data Activation: Data In, ROI Out

Blueshift

Over the last couple of months, we’ve been taken you on a data activation journey with our 7-part series. The post Data Activation: Data In, ROI Out appeared first on Blueshift. Customer Data & CDPsWe covered everything from what it is to its crucial role in today’s marketing landscape and how to get started. If you blinked and missed an important tip or two, not to worry. Here’s a recap […].

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Build Your Customer-First Foundation, Align Your Team, and Unite the C-Suite with Data-Backed Insights

Customer Bliss

Because data is uniting right? When it comes to engaging the C-suite in order to get movement going, she shares the following: Come with data, come with information, not opinions, because you can opine all day long about what you think the issues and the opportunities are, but when you can bring very specific actionable items forward, you’re going to get an invitation to the Party every single time.

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Data Security, Privacy, and Trust

MaritzCX

Heightened Stance on Enterprise Data Protection–ISO 27001 Information Security Management Certification Rich Burgi Named Chief Information Security Officer In demonstrating our continued commitment to maintaining the highest standards in security for our customers, we, the customer experience (CX) company for big business, have attained a heightened level of information management security certification, ISO 27001.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

3 Ways Restaurants Can Deliver Superior Service + Continue To Evolve the Customer Experience

SMG CX

Industry Trends Data Science Brand ResearchAs we enter into a new phase of the pandemic—one of colder temperatures, a potential third wave, and the added threat of cold + flu season—businesses relying on outside service will once again have to adjust operational procedures.

5 Tips to Improve Your Data Quality

QuestionPro Audience

The only thing worse than no data is bad data, because bad data will lead to bad business decisions. We’ve compiled a list of 5 best practices to improve the data quality of your research. By always giving respondents an option to choose “not applicable”, “other”, or “prefer not to answer”, you can control the quality of your data. Audience Mobile Uncategorized data quality Market Research Tips online survey writing tips tips to design survey

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Customer Feedback Management & Data Types 3

Customercount

In the final part of our Customer Feedback and Data Types mini-series, we consider the different data types business can collect and how CustomerCount can help in both collection and the analysis. The post Customer Feedback Management & Data Types 3 appeared first on CustomerCount.

Data for the Sake of Data? Never!

CX Journey

Image courtesy of Pixabay "Data is just data until you do something with it," right? That statement has plagued companies for a long time and for a variety of reasons - not the least of which is that they just don’t know what to do with the data: how to analyze it, how to use the outputs, what the outputs mean, etc. Today, on a webinar with Logi Analytics , I am sharing tips on moving beyond data for the sake of data (and dashboards for the sake of dashboards).

Data 101

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

More Than Just Data: Why Actionable Insights Matter

CloudCherry

There’s no question that customer experience (CX) is a data-driven discipline. Instead, you need to use predictive analytics to clarify expected returns before you take every step—and to ensure you have clean data to power your CX metrics program. Only then can you take meaningful action based on your customer data. . As you can see, descriptive analytics focus on the past; they provide interesting data points but don’t provide a clear path for action.

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Guest Post: 5 Unexpected Uses for Customer Data

ShepHyken

Customer data analytics is possible due to the rise of IoT, Big Data, and, of course, AI. Therefore, it’s time to unleash the real power of customer data. Wearable devices open new horizons for customer data management. Customer data makes our world client-oriented.

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The problem of real-time data in CX

Customer Bliss

Real-time data is a problem for customer experience. Here’s a relevant pull quote: “We live in a right-now economy, and deriving real-time insights and acting on customer data has never been more important for organizations to succeed,” said Billy Bosworth, CEO at DataStax. “We By offering a complete CX data platform, DataStax provides critical technology to power the CX movement.”.

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The First-Party Data Opportunity: What Marketers Need to Know

Blueshift

Data has officially surpassed oil as the world’s most valuable resource. But, not all customer data was created equal — 42% of marketers still consider 3rd party data effective, new regulations under GDPR, and deprecations by players like Google have made the use of this data risky business.

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Get More Value from Contact Center Performance

This whitepaper has provided some suggestions for KPIs that you may want to use. Once you’ve chosen your KPIs, make sure that you’ve communicated the importance of these metrics to all employees in your contact center, as well as how you expect them to be achieved.

Introducing The Forrester Wave™: Graph Data Platforms, Q4 2020

Forrester's Customer Insights

We recently published “The Forrester Wave™: Graph Data Platforms, Q4 2020” evaluation to help organizations make the appropriate decision when choosing a vendor. Big Data Data Analysis Data Insights enterprise architecture Information Technology dbms graph data platforms