INDUSTRY INSIGHTS YOUR PEERS ARE READING
As buzzwords around personalization and conversation marketing proliferate, we ask Stephan Thun, CEO Europe of MaritzCX, whether advertising really matters anymore. MORE
The typical approach many local advertisers take is to blanket their target audience with ads. But, why do these advertisers do this? Couldn't they focus their advertising on the specific customers in their area? If they're using the right advertising platform. MORE
ROI on Advertising vs. Customer Service? Now is the time to shatter the myth that advertising delivers a higher ROI than customer service. This is the time of year every department in every company is fighting for an increase in their budget. Determining what they are allowed to spend for 2017, especially the budgets of […]. brand loyalty Customer Service MORE
Display Advertising MORE
Under the leadership of CEO Lowell McAdam, the company has been actively putting the pieces in place to undergo a digital transformation--one that will enable the company to earn revenue from digital advertising, largely on mobile devices. . . Customer Engagement Customer Loyalty Customer Strategy Mobile Marketing digital advertising digital marketing Verizon's bid for YahooThis morning's announcement from Verizon about its bid to purchase Yahoo Inc. MORE
Marketers across all industries are forced to continually identify their biggest advertising levers - the sources of growth requiring the least resources. This forces CPG brands to rethink their own advertising methods and re-evaluate the legacy tactics we’ve have held so dearly for years. Display AdvertisingListen to this blog. As the rate of innovation increases. MORE
But advertisers continue to disseminate messaging that promises to solve everyone's self-esteem issues with one magical miracle product. MORE
This is why your agency needs advertising to promote your services. Advertising solves this trilemma. Advertising gives you the opportunity to cut through marketplace noise. Why is advertising so ineffective for so many? Who you're advertising and marketing to. MORE
Network morning television is very important for advertisers, as it has a larger, younger audience than the other daytime TV news shows. When networks can’t deliver the audiences they promised, they typically have to give the advertisers free commercial time. MORE
A transcript from the recording is included below: Display Advertising Paid Search MORE
52 
Like any tone of voice, it works best if it carries through to all aspects of a business’s marketing efforts, from advertisements to product packaging, to in-store displays and social media accounts. Do you use humor to get over your message? Some brands are particularly good at it. MORE
As buzzwords around personalization and conversation marketing proliferate, we ask Stephan Thun, CEO Europe of MaritzCX, whether advertising really matters anymore. MORE
Advertising on Yelp has the potential to bring more exposure to your Yelp business page. Regardless of the number of businesses you have on Yelp, these are the key features you’ll need to know about to get the most from your Yelp Business Advertising: Target Ads. MORE
Unruly is an advertising technology company that gets videos watched, seen, shared and loved across the web. Delivered an industry-renowned product set that helps advertisers around the globe understand why emotional advertising works and how to create it. MORE
advertising Asia Pacific B2C marketing digital marketingOnline video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […]. MORE
The most intelligent brands understand that market research and advertising go hand in hand, and promote a successful product launch. How are they advertising their similar products or services? WHICH ADVERTISING CHANNEL IS BEST FOR YOU? MORE
Did you know that artificial intelligence (AI) has infiltrated all parts of the advertising process? But chances are, in an era of programmatic advertising where machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI. My guess is, probably not. MORE
As buzzwords around personalization and conversation marketing proliferate, we ask Stephan Thun, CEO Europe of MaritzCX, whether advertising really matters anymore. MORE
Recently I had the pleasure of listening to futurist Daniel Burrus speak about the difference between soft and hard trends. Soft trends are those that may or may not continue and can likely be affected by events or action taken by companies, governments, or individuals. For example, based on the first few years of growth, we might expect. View Article MORE
Only 4% of customers trust advertising the most for service information, so can your good customer experience to help seal the deal with customers? Customer Experience Customer Service Infographic Advertising infographic MORE
This is the third blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works , the second article detailed how to run prospecting campaigns. MORE
Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. advertising B2C marketing behavioral targeting brand building chief marketing officer (CMO) consumer segmentation contextual marketing customer centricity customer life cycle marketing & strategy millennials personalization Marketing MORE
Advertising on TripAdvisor. Accommodations and restaurants can boost their performance on TripAdvisor with additional advertising tools that are available for a fee. For Accommodations: How to Advertise on TripAdvisor. For Restaurants: How to Advertise on TripAdvisor. MORE
The post {Infographic} Customer Experience Lessons from Television Advertising’s Biggest Day in America appeared first on Joseph Michelli. __. Joseph A. Michelli, Ph.D. is a professional speaker and chief experience officer at The Michelli Experience. MORE
Video consumption has exploded across all devices and is one of the fastest growing advertising category. The acquisition of TubeMogul strengthens Adobe’s leadership in digital marketing and advertising technology. The addition of TubeMogul will enable Adobe’s customers to maximize their video advertising investments across desktop, mobile, streaming devices and TV. TubeMogul’s video advertising platform. Why is video advertising so important? MORE
It’s unbelievable how much attention Amazon Advertising now gets. Prior to 2018, very few media outlets or Forrester clients even spoke about Amazon’s ad products. MORE
41 
The advertising and marketing industry has been in a state of flux for several years now and 2018 was no different. At Adexchanger’s Industry Preview, advertising and marketing executives pondered the direction of the industry. MORE
Advertising legend Lester Wunderman will receive a lifetime achievement award this week from the Marketing EDGE for his many accomplishments. . He's been called the creator of direct marketing and a pioneer in many modern marketing innovations. MORE
Today’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or think about their experiences with brands. advertising age of the customer B2C marketing b2c marketing MORE
Below you’ll find just five of many strategies you can implement to make your web-based efforts sophisticated and successful: Pay-Per-Click Advertising. Start using these web-based advertising tricks now so your organization can start to thrive in the ecommerce sector! MORE
(Dave Novitzky contributed to this blog) It’s January, snowy, unbearably cold, and to make matters worse, a Monday. You’re trying to make it to the weekend so you don’t need to go outside. until you see an empty lounge chair on a beautiful warm beach floating down the Hudson River. Yes, you […]. B2C marketing MORE
Recently I had the pleasure of listening to futurist Daniel Burrus speak about the difference between soft and hard trends. Soft trends are those that may or may not continue and can likely be affected by events or action taken by companies, governments, or individuals. MORE
Let’s look at some of the key customer experience lessons we can derive from some of the most effective and least effective ads developed by the world’s most esteemed advertising creatives: Communicate when people want to listen. That said, Tide faired well with a running set of commercials that they hadn’t previewed before the event and in which they tried to lure the viewer into thinking they were seeing a typical advertisement for diamonds, shavers, etc. MORE
The advertising industry is going under. The Advertising Industry Won’t Be Useful Anymore. Advertising won’t be enough to break through the stranglehold companies like Amazon will have on most of our buying. MORE
Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more but marketers are still struggling with the same issue: delivering compelling content on mobile devices. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. Marketing Mobile Marketing homepage MORE
Recently I had the pleasure of listening to futurist Daniel Burrus speak about the difference between soft and hard trends. Soft trends are those that may or may not continue and can likely be affected by events or action taken by companies, governments, or individuals. MORE
Evan Wenger (Analyst, Liquid Advertising) talks about how NetBase helps them influence strategy throughout the video game world. Learn how social listening allows Liquid Advertising to measure the success of their marketing campaigns at live conferences like Comic Con and E3. MORE
But at some point most companies who want to stay profitable are going to have to start putting some real money into straight-up advertising. And really, in some ways, advertising has hardly changed. 2018's Best Digital Advertising Blogs. 2018's Best Digital Advertising Articles. MORE
Advertising Related Topics 
QuestionPro Audience
JUNE 28, 2018
The most intelligent brands understand that market research and advertising go hand in hand, and promote a successful product launch. How are they advertising their similar products or services? WHICH ADVERTISING CHANNEL IS BEST FOR YOU?
MaritzCX
FEBRUARY 14, 2015
As buzzwords around personalization and conversation marketing proliferate, we ask Stephan Thun, CEO Europe of MaritzCX, whether advertising really matters anymore.
ReviewTrackers
MARCH 15, 2019
Advertising on TripAdvisor. Accommodations and restaurants can boost their performance on TripAdvisor with additional advertising tools that are available for a fee. For Accommodations: How to Advertise on TripAdvisor. For Restaurants: How to Advertise on TripAdvisor.
QuestionPro Audience
DECEMBER 8, 2017
Network morning television is very important for advertisers, as it has a larger, younger audience than the other daytime TV news shows. When networks can’t deliver the audiences they promised, they typically have to give the advertisers free commercial time.
MaritzCX
FEBRUARY 14, 2015
As buzzwords around personalization and conversation marketing proliferate, we ask Stephan Thun, CEO Europe of MaritzCX, whether advertising really matters anymore.
MaritzCX
FEBRUARY 14, 2015
As buzzwords around personalization and conversation marketing proliferate, we ask Stephan Thun, CEO Europe of MaritzCX, whether advertising really matters anymore.
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Tema Frank
AUGUST 8, 2017
The advertising industry is going under. The Advertising Industry Won’t Be Useful Anymore. Advertising won’t be enough to break through the stranglehold companies like Amazon will have on most of our buying.
DemandJump
DECEMBER 4, 2018
Display Advertising
Think Customers
FEBRUARY 1, 2019
The advertising and marketing industry has been in a state of flux for several years now and 2018 was no different. At Adexchanger’s Industry Preview, advertising and marketing executives pondered the direction of the industry.
MaritzCX
NOVEMBER 21, 2014
Recently I had the pleasure of listening to futurist Daniel Burrus speak about the difference between soft and hard trends. Soft trends are those that may or may not continue and can likely be affected by events or action taken by companies, governments, or individuals.
MaritzCX
NOVEMBER 21, 2014
Recently I had the pleasure of listening to futurist Daniel Burrus speak about the difference between soft and hard trends. Soft trends are those that may or may not continue and can likely be affected by events or action taken by companies, governments, or individuals.
|
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NetBase
JANUARY 23, 2019
Evan Wenger (Analyst, Liquid Advertising) talks about how NetBase helps them influence strategy throughout the video game world. Learn how social listening allows Liquid Advertising to measure the success of their marketing campaigns at live conferences like Comic Con and E3.
MaritzCX
NOVEMBER 21, 2014
Recently I had the pleasure of listening to futurist Daniel Burrus speak about the difference between soft and hard trends. Soft trends are those that may or may not continue and can likely be affected by events or action taken by companies, governments, or individuals. For example, based on the first few years of growth, we might expect. View Article
DemandJump
DECEMBER 17, 2018
Marketers across all industries are forced to continually identify their biggest advertising levers - the sources of growth requiring the least resources. This forces CPG brands to rethink their own advertising methods and re-evaluate the legacy tactics we’ve have held so dearly for years. Display AdvertisingListen to this blog. As the rate of innovation increases.
Michelli Experience
FEBRUARY 8, 2018
The post {Infographic} Customer Experience Lessons from Television Advertising’s Biggest Day in America appeared first on Joseph Michelli. __. Joseph A. Michelli, Ph.D. is a professional speaker and chief experience officer at The Michelli Experience.
ReviewTrackers
DECEMBER 6, 2018
Advertising on Yelp has the potential to bring more exposure to your Yelp business page. Regardless of the number of businesses you have on Yelp, these are the key features you’ll need to know about to get the most from your Yelp Business Advertising: Target Ads.
Forrester's Customer Insights
DECEMBER 12, 2018
advertising Asia Pacific B2C marketing digital marketingOnline video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […].
Grade.us
NOVEMBER 6, 2018
This is why your agency needs advertising to promote your services. Advertising solves this trilemma. Advertising gives you the opportunity to cut through marketplace noise. Why is advertising so ineffective for so many? Who you're advertising and marketing to.
Michelli Experience
FEBRUARY 6, 2018
Let’s look at some of the key customer experience lessons we can derive from some of the most effective and least effective ads developed by the world’s most esteemed advertising creatives: Communicate when people want to listen. That said, Tide faired well with a running set of commercials that they hadn’t previewed before the event and in which they tried to lure the viewer into thinking they were seeing a typical advertisement for diamonds, shavers, etc.
Think Customers
JUNE 6, 2016
Advertising legend Lester Wunderman will receive a lifetime achievement award this week from the Marketing EDGE for his many accomplishments. . He's been called the creator of direct marketing and a pioneer in many modern marketing innovations.
Beyond Philosophy
MARCH 7, 2016
Like any tone of voice, it works best if it carries through to all aspects of a business’s marketing efforts, from advertisements to product packaging, to in-store displays and social media accounts. Do you use humor to get over your message? Some brands are particularly good at it.
Forrester's Customer Insights
JULY 26, 2018
Today’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or think about their experiences with brands. advertising age of the customer B2C marketing b2c marketing
Win the Customer
DECEMBER 28, 2013
Only 4% of customers trust advertising the most for service information, so can your good customer experience to help seal the deal with customers? Customer Experience Customer Service Infographic Advertising infographic
Think Customers
APRIL 28, 2015
But advertisers continue to disseminate messaging that promises to solve everyone's self-esteem issues with one magical miracle product.
Forrester's Customer Insights
OCTOBER 29, 2018
It’s unbelievable how much attention Amazon Advertising now gets. Prior to 2018, very few media outlets or Forrester clients even spoke about Amazon’s ad products.
Grade.us
NOVEMBER 9, 2018
But at some point most companies who want to stay profitable are going to have to start putting some real money into straight-up advertising. And really, in some ways, advertising has hardly changed. 2018's Best Digital Advertising Blogs. 2018's Best Digital Advertising Articles.
iPerceptions
OCTOBER 13, 2016
This is the third blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works , the second article detailed how to run prospecting campaigns.
Forrester's Customer Insights
JANUARY 24, 2019
Did you know that artificial intelligence (AI) has infiltrated all parts of the advertising process? But chances are, in an era of programmatic advertising where machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI. My guess is, probably not.
Confirmit
FEBRUARY 26, 2017
Unruly is an advertising technology company that gets videos watched, seen, shared and loved across the web. Delivered an industry-renowned product set that helps advertisers around the globe understand why emotional advertising works and how to create it.
Grade.us
OCTOBER 31, 2017
The typical approach many local advertisers take is to blanket their target audience with ads. But, why do these advertisers do this? Couldn't they focus their advertising on the specific customers in their area? If they're using the right advertising platform.
Forrester's Customer Insights
JUNE 5, 2018
Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. advertising B2C marketing behavioral targeting brand building chief marketing officer (CMO) consumer segmentation contextual marketing customer centricity customer life cycle marketing & strategy millennials personalization Marketing
Think Customers
APRIL 1, 2015
Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more but marketers are still struggling with the same issue: delivering compelling content on mobile devices. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. Marketing Mobile Marketing homepage
Think Customers
JULY 25, 2016
Under the leadership of CEO Lowell McAdam, the company has been actively putting the pieces in place to undergo a digital transformation--one that will enable the company to earn revenue from digital advertising, largely on mobile devices. . . Customer Engagement Customer Loyalty Customer Strategy Mobile Marketing digital advertising digital marketing Verizon's bid for YahooThis morning's announcement from Verizon about its bid to purchase Yahoo Inc.
Win the Customer
AUGUST 7, 2017
Below you’ll find just five of many strategies you can implement to make your web-based efforts sophisticated and successful: Pay-Per-Click Advertising. Start using these web-based advertising tricks now so your organization can start to thrive in the ecommerce sector!
Natalie Petouhof
NOVEMBER 10, 2016
Video consumption has exploded across all devices and is one of the fastest growing advertising category. The acquisition of TubeMogul strengthens Adobe’s leadership in digital marketing and advertising technology. The addition of TubeMogul will enable Adobe’s customers to maximize their video advertising investments across desktop, mobile, streaming devices and TV. TubeMogul’s video advertising platform. Why is video advertising so important?
The DiJulius Group
OCTOBER 12, 2016
ROI on Advertising vs. Customer Service? Now is the time to shatter the myth that advertising delivers a higher ROI than customer service. This is the time of year every department in every company is fighting for an increase in their budget. Determining what they are allowed to spend for 2017, especially the budgets of […]. brand loyalty Customer Service
Forrester's Customer Insights
FEBRUARY 22, 2019
(Dave Novitzky contributed to this blog) It’s January, snowy, unbearably cold, and to make matters worse, a Monday. You’re trying to make it to the weekend so you don’t need to go outside. until you see an empty lounge chair on a beautiful warm beach floating down the Hudson River. Yes, you […]. B2C marketing
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