Search Advertising Enters 2018 On The Cusp Of A Renaissance

Forrester's Customer Insights

In recent years, search has been the important but sleepy mainstay of the digital advertising market. Even though it garners the most digital advertising dollars, the attention paid to search has faded as growth has matured and novel channels like social and video have emerged.

Interruptions To The Advertising Market

Forrester's Customer Insights

The advertising headwinds have been gathering. Advertising fueled the remarkable rise of […]. advertising brand experience chief marketing officer (CMO) customer experience virtual agentsThe $7.4B lost to bad ads. The chronic underperformance. Major firms pulling millions from media budgets. Consumers actively avoiding ads. And yet the interruptions continue.

An Advertising Legend Looks Ahead

Think Customers

Advertising legend Lester Wunderman will receive a lifetime achievement award this week from the Marketing EDGE for his many accomplishments. . He's been called the creator of direct marketing and a pioneer in many modern marketing innovations.

The Advertising Industry is Doomed, says Retail Expert Doug Stephens - Frank Reactions

Tema Frank

The advertising industry is going under. The Advertising Industry Won’t Be Useful Anymore. Advertising won’t be enough to break through the stranglehold companies like Amazon will have on most of our buying.

Digital advertising and marketing under the GDPR: A question of How, not If.

Forrester's Customer Insights

advertising B2C marketing Europe privacy regulations & legislation data processing GDPR MarketingThe May 25th deadline announces a period great reckoning for data-driven marketing in Europe. The question marketers ask me most often is “Can we continue to do this…” or in other words, will this type of activity be allowed under the GDPR? But often, with this Regulation, the question is not whether you can or […].

Data 23

'Bad' Creative is Killing Mobile Advertising

Think Customers

Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more but marketers are still struggling with the same issue: delivering compelling content on mobile devices. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. Marketing Mobile Marketing homepage

Video Advertising: Key to Getting Customers Attention As Ad Blocking is Increasing

Natalie Petouhof

Video consumption has exploded across all devices and is one of the fastest growing advertising category. The acquisition of TubeMogul strengthens Adobe’s leadership in digital marketing and advertising technology. The addition of TubeMogul will enable Adobe’s customers to maximize their video advertising investments across desktop, mobile, streaming devices and TV. TubeMogul’s video advertising platform. Why is video advertising so important?

Marketing Solutions to More Actionable Insights

C3Centricity

Marketing depends upon actionable insights to satisfy and delight their customers. How comfortable are you with your own process and the actionability of the results? Insights are the holy grail that all businesses seek but rarely find. Are you one of them?

How Advertisers Can Navigate the Private Marketplace: A Beginner's Guide

iPerceptions

This is the third blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works , the second article detailed how to run prospecting campaigns.

Customer experience and marketing: Lean into the skid sometimes

Customer Bliss

leaning into the skid), some of the key lines in this advertisement include: “Sure, it might feel a little haphazard in there but where else would you stumble on a designer dress while looking for a frying pan”. I have a friend who works in marketing.

Verizon's Bid for Yahoo: A Digital Advertising Coup

Think Customers

Under the leadership of CEO Lowell McAdam, the company has been actively putting the pieces in place to undergo a digital transformation--one that will enable the company to earn revenue from digital advertising, largely on mobile devices. . . Customer Engagement Customer Loyalty Customer Strategy Mobile Marketing digital advertising digital marketing Verizon's bid for YahooThis morning's announcement from Verizon about its bid to purchase Yahoo Inc.

Why The Convergence Of Adtech And Martech Matters

Forrester's Customer Insights

As we covered in our recent webinar, the convergence of advertising technology and marketing technology is inevitable — and that’s a good thing for marketers. advertising advertising agencies contextual marketing marketing technology

Will Morning Shows Lose Advertisers Over Sexual Harassment Allegations?

QuestionPro Audience

Network morning television is very important for advertisers, as it has a larger, younger audience than the other daytime TV news shows. When networks can’t deliver the audiences they promised, they typically have to give the advertisers free commercial time.

Paid Advertising Solutions For Hyperlocal Businesses: The Most Bang For Your Buck

Grade.us

The typical approach many local advertisers take is to blanket their target audience with ads. But, why do these advertisers do this? Couldn't they focus their advertising on the specific customers in their area? If they're using the right advertising platform.

4 New Tech Trends Marketers Need To Know About Holiday Advertising

iPerceptions

The holiday season is upon us. For marketers, it is one of the most important times of the year. According to the National Retail Federation (NRF), the average U.S. consumer plans to spend about $935 this year. Overall, the NRF predicts retail sales will be 3.6 percent greater than 2015's revenue. Digital Marketing

Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity

C3Centricity

Marketing is an old profession. It’s been around for hundreds of years in one form or another. If you’d like to see more about its complete history, then I highly recommend this Hubspot infographic.

TV Industry: It’s Time For A Round of “Stop, Keep, Change”

Forrester's Customer Insights

advertising advertising agencies age of the customer B2C marketing behavioral targeting brand building chief marketing officer (CMO) customer centricity demand-side platforms (DSPs) digital marketing integrated marketing (cross-channel) marketing & strategy marketing ROI media media buying programmatic buyingI’m obsessed with the future of television. A couple years ago, I pursued it largely as a research exercise.

Do Your Customers Talk About Your Products or Your Ads?

CX Journey

Image courtesy of Carli Jean Are you delivering a great customer experience - or are you just relying on advertising to create awareness and sell your products? On the eve (sorta) of the biggest day of the year for the advertising industry (OK, for commercials. Forget the advertising.

Consultancies Change The Game

Forrester's Customer Insights

advertising advertising agencies B2C marketing customer centricity digital agencies marketing organization & culture marketing service providers media buying

Predictions 2018: Who Will Win And Who Will Lose Across The Media Landscape

Forrester's Customer Insights

Publishers scrambled to make money and keep their two sets of customers – consumers and advertisers – happy. advertising agencies B2C marketing digital agencies media predictionMedia, so vital to the wellbeing of the economy, has endured a turbulent year. Marketers questioned the quality of the supply chain. Agencies reorganized to reinforce their value proposition. Ad tech continued to consolidate.

Agency Layoffs Or Agency Calibration?

Forrester's Customer Insights

advertising advertising agencies chief marketing officer (CMO) digital agencies digital marketing marketing service providers systems integration

Marketers, Do You Know Everything You Should? From the 5Ps to the 7Qs.

C3Centricity

From the outside, they are seen as the department that comes in late, parties every night and gets to talk about advertising at conferences in exotic places. Marketing is a great profession. I’ve worked in or with marketing teams for most of my career.

{Infographic} Customer Experience Lessons from Television Advertising’s Biggest Day in America

Michelli Experience

The post {Infographic} Customer Experience Lessons from Television Advertising’s Biggest Day in America appeared first on Joseph Michelli. __. Joseph A. Michelli, Ph.D. is a professional speaker and chief experience officer at The Michelli Experience.

As CVS Goes Post-Digital, Walgreens Reverts to Pre-Digital

Forrester's Customer Insights

advertising age of the customer B2C marketing corporate strategy digital marketing healthcare marketing & strategyFor a case study on how marketing must break from past practices, one needn’t look further than two recent announcements, one from CVS and the other from Walgreens. One company is pushing the boundaries of retail healthcare; the other is looking back a century for its marketing ideas. In this report, my colleague Shar VanBoskirk and […].

What is the Google Home Service Ads Program?

Grade.us

As this program rolls out, the small businesses (or more specifically, home-service providers) that know how to make the most of Google’s advertising capabilities are the ones that will dominate. Advertising Google Local Marketing Review Marketing Small Business Marketing

For a laugh: Adobe’s new customer experience ad

Customer Bliss

Customer Listening Path 5 customer experience competencies adobe advertising align around experience branding commercials leading from marketing marketing pop culture

How State Farm Turned a Marketing Tagline into an Expression of Its Corporate Values

Forrester's Customer Insights

advertising B2C marketing corporate social responsibility Insurance mediaHappy 2018! I hope everyone enjoyed their holidays and had a chance to relax. As we get back to the swing of our regular routines, I have to wonder — what becomes of the season of giving? The Salvation Army bell ringers have disappeared, and cause-related marketing ads promoting companies’ charitable giving (like Subaru’s Share […].

Predictions 2018: A Year Of Reckoning

Forrester's Customer Insights

advertising age of the customer artificial intelligence (AI) blockchain customer experience digital transformation predictionWhen we put together our 2018 predictions, four overarching themes caught my attention: separation, speed, money, and time. Separation. The uncertain fate of many companies seems at odds with the reality that most economies, labor markets, and industries are relatively healthy.

Predictions 2018: Visionary CMOs Will Focus On Growth And Customer-Obsession

Forrester's Customer Insights

advertising artificial intelligence (AI) brand experience chief marketing officer (CMO) marketing & strategyWith the waning days of 2017, a fresh start emerges. CMOs again begin to plan their personal affirmations to revitalize from a draining year. Headlines awash in ad fraud, brand safety concerns, data privacy debacles, and the threat of Amazon dropping into a market near you has caused tremors, shuddering your role. Numerous teachable, though […].

The Data Digest: Instagram And Snapchat Have Room For More Ads, According To Forrester Data’s US Youth Survey

Forrester's Customer Insights

advertising B2C marketing data insights digital marketing marketing & strategy media media buying prediction social marketing social media

OTT Won’t Replace Traditional TV — The Two Will Get Married And Have Babies

Forrester's Customer Insights

advertising B2C marketing communications digital marketing marketing & strategy marketing attitudes marketing methods media media buyingRecent headlines have covered cord cutting as if it is an inevitable trend, set to doom the TV industry as we know it. However, when we peel back the layers of the alarmist headlines, the argument doesn’t really hold: No streaming service yet offers all that consumers want, as my colleague Kris Arcand found in […].

NBCUniversal Launches One-Stop Shop for Data-Driven Ad Targeting

Natalie Petouhof

NBCUniversal wants to make it easier for advertisers to use data to target audiences more precisely across TV, digital and social media. It’s basically a set of digital tools that advertisers will be able to use to match their own data with data from NBCU and third-party sources, in order to put together ad targeting segments, such as new moms in the market for a family friendly car. Tweet What is Audience Studio?

Does Advertising Matter Anymore?

MaritzCX

As buzzwords around personalization and conversation marketing proliferate, we ask Stephan Thun, CEO Europe of MaritzCX, whether advertising really matters anymore.

Top Gear Marketing: How Honda Measures The “Rhythm Of The Brain”

Forrester's Customer Insights

advanced analytics advertising advertising agencies age of the customer B2C marketing chief marketing officer (CMO) content marketing customer experience strategy digital marketing marketing & strategy marketing measurement marketing metrics digital strategy MarketingWhy Should You Care? Ever seen puppies on ads? How about babies? If you have, chances are that you weren’t seeing much of anything else.

The Global Digital Marketing Gap

Forrester's Customer Insights

advertising agencies artificial intelligence (AI) B2C marketing brand experience consumer mobility digital marketing globalization & localizationOver the past few years, I was lucky enough to travel to many different places: in most European countries, in the US, in Brazil, in the Middle East, in India, in Indonesia or very recently in Japan and Thailand. The digital revolution is happening all over the place and it is fascinating to see how […].

Customer Experience Lessons from Television Advertising’s Biggest Day In America

Michelli Experience

Let’s look at some of the key customer experience lessons we can derive from some of the most effective and least effective ads developed by the world’s most esteemed advertising creatives: Communicate when people want to listen. That said, Tide faired well with a running set of commercials that they hadn’t previewed before the event and in which they tried to lure the viewer into thinking they were seeing a typical advertisement for diamonds, shavers, etc.

2018 Super Bowl Ads: Plenty of Fumbles Off The Field

Forrester's Customer Insights

VP, Research Director Brigitte Majewski interviewed a few us who cover all things marketing here at Forrester to get at what really matters when it comes to Super Bowl advertising and why. advertising B2C marketingFew marketers can resist the lure of the Super Bowl ad hype. Brigitte: The buzz in Marketingville around the Super Bowl is astounding. […].

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The Data Digest: eCommerce May Be The Only Way To Challenge The Google/Facebook Duopoly

Forrester's Customer Insights

As will be no surprise to advertising industry watchers, the duopoly of Google and Facebook once again demonstrated its dominance of the ad market following the release of their Q2 2017 earnings results. advertising Amazon data insights digital marketing ecommerce media buying online retail

Are you Jeopardising your Customers’ Loyalty? Or is it Going to Disappear Anyway?

C3Centricity

Brand Building Connecting with customers Customer Centric Business customer service Marketing Packaging Pricing Advertising brand brand building CMO communication consumer loyalty customer centricity customer loyalty customer satisfaction price rises retail loyalty

Video: Does Advertising Matter Anymore?

MaritzCX

As buzzwords around personalization and conversation marketing proliferate, we ask Stephan Thun, CEO Europe of MaritzCX, whether advertising really matters anymore.