Top 10 Customer Relationship Management (CRM) Trends for 2021


Evolving times have led the CRM (customer relationship management) system to boost up from a mere tool to an all-in-all contact management software. Here are enlisted top 10 customer relationship management trends to watch out for 2021.

How Better Customer Relationship Management Can Increase ROI


If you are a customer success team leader or a CSM, you spend your days establishing and nurturing customer relationships, so obviously you realize how important they are to the ongoing success of your organization. What is customer ROI?


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Customer Relationship Management System Features: What a CRM Includes and What It Doesn’t


We’re living in the age of the recurring revenue business, and in this increasingly digital economy, enterprises succeed by nurturing customer relationships over the entire lifecycle. Do it right and customers will stay with you for years. Keeping customers happy starts with obsessively gathering insights on your clients from data. With this much information and so many customers, you need software that will inform you when a customer experiences a relevant event.

B2B Customer Success and Customer Relationship Management


Customer Relationship Management (CRM) can have many different definitions, and can sometimes cause confusion. Does CRM include correspondence before a company becomes a customer, such as sales and marketing? Should CRM extend to all areas of a business, including internal IT teams who don’t interact with customers? Customer Relationship Management. Let's examine why B2B customer success and CRM are so important.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Mobile Customer Relationship Management: Mobile is the New CRM

Natalie Petouhof

There is a mobile customer relationship management company that is scaling fast. Grant’s experience working with Enterprise and Mobile industries will help solidify Helpshift’s customer base and triumphs in the market. Kevin Grant was quoted saying “ Helpshift’s approach to mobile CRM is truly revolutionizing the customer service industry. Helpshift’s SDK allows companies of any size to have a direct in-app conversation with their customers.

Refreshing Thoughts on Social Customer Relationship Management

Win the Customer

Customer relationship management systems are now merging with social media capabilities enabling organizations to build stronger relationship with customers. Because of the increasing popularity of social media technologies, Customer Relationship Management now gives way to a broader perspective that acknowledges the new capabilities that are a result of social and technological shifts caused by social media applications.

7 Social Customer Relationship Management Tips for any Business


Customer Focus Social Selling Customer Relationship Management Customer ServiceThe world is seeing rapid change triggered by the fast advancements in technology which also transform passive consumers into active participants. Many companies are no longer investing into creating products that they can then push down the pipeline to passive audiences. Nowadays, ideas are flowing back up from the consumers to the producers. Image source: [.].

What is Customer Relationship Management (CRM): The Ultimate Beginner’s Guide!


CRM stands for Customer Relationship Management, and it is a tool that is used to help businesses keep track of the interactions it has with its customers. It is for the sales and marketing teams to streamline its activities effectively with potential and existing customers. The Sales team uses it to reach out to prospective customers, interact with them, and keep a record of it for future references. Customer info could be accidentally deleted.

3 Customer Relationship Management Tips From a CX Book Report

Smarter CX

a customer experience podcast series, hosts and CX experts Joey Coleman and Dan Gingiss share best practices for creating a solid CX strategy. In this episode, Joey and Dan dive into the insights and tactics of Blake Morgan’s book “More Is More,” talk about why you should make your work harder for your business rather than your customers, and explore a unique customer experience campaign from a small art-house cinema in New York.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

7 Social Customer Relationship Management Tips for Any Business


Customer Focus Social Selling Customer Relationship Management Customer ServiceThe world is seeing rapid change triggered by the fast advancements in technology which also transform passive consumers into active participants. Many companies are no longer investing in creating products that they can then push down the pipeline to passive audiences. Nowadays, ideas are flowing back up from the consumers […].

The Value of Customer Relationship Management: An Interview With Dawn Mergenthaler

Heart of the Customer

She works closely with customer experience (CX) professionals to understand the insights gained that can be leveraged for CRM. She’s well-known for partnering cross-functionally to improve the customer’s communication experience across an organization, ultimately working to improve […]. The post The Value of Customer Relationship Management: An Interview With Dawn Mergenthaler appeared first on Heart of the Customer.

Powerful Customer Relationship Management: Episode 15 of Experience This!

Smarter CX

– a new customer experience podcast series – is now available. Episode 15 summary: Successful customer relationship management means not being afraid to publicly admit your mistakes. The post Powerful Customer Relationship Management: Episode 15 of Experience This! Experts Customer Experience Experience This! ? ? ?. Episode 15 of Experience This! Listen here.

CSM from the Trenches: Mentors – Jorie Basque, Customer Relationship Manager, InGenius


This series, now a community for frontline Customer Success Managers (CSMs), discusses trends, best practices, and advice that can help the frontline. The goal is that by sharing our experiences, we’ll be able to learn and apply more practical advice / practices to our customer success careers. From : Jorie Basque , Customer Relationship Manager. True customer advocacy – giving everything I have to building customer success as a culture.

Customer Dynamics – Expanding the Scope of Customer Relationship Management (CRM)

Customer Interactions

Knowledge is king when it comes to successfully managing customer relationships. Knowing your customers’ activities, interests and preferences lets you tailor services and offerings to their individual tastes. Most companies use some type of customer relationship management (CRM) system for tracking and managing relationships with their customers

What Makes Up An Effective Customer Relationship Management System [Infographic]

transcosmos Information Systems

Customer service is one of the pillars of success for many businesses. Companies cannot expect to achieve optimal growth and increase their revenue if they do not have a solid customer service support in place that allows them to maximise their interactions with customers. Every company needs a system to organise, manage, monitor, and enhance the quality of service and experience they provide to their customers.

DMPs, CRMs & CDPs. What Are They & Why Should You Care?


There are so many acronyms in the software space and this can make it difficult to know what DMPS, CRMS, and CDPs really are, why an organization may have one or all of them, and the impact these systems can have in relation to infusing customer insights into your organization. Business Strategy Customer Relationship Management Marketing Voice of Customer Technology

How social awareness can improve customer relationship management

Service Untitled

Businesses grow as more customers come aboard, and that constant search for new clients is the life jacket for success. Of course building relationships with new customers are paramount; the hard part is taking the leads and transforming them into customers. One of the best ways to do that is through customer engagement; in other words having a customer relationship management strategy.

3 Ways Contact Centers Can Deliver on Digital Expectations

Think Customers

Fostering these digital-first experiences for customers will take innovation, people and technology will need to be optimized to handle unexpected volatility and volume surge. Integrate chatbots to triage the needs of customers, which allows agents to focus on problems that demand empathy.

Predictions 2021: It’s All About Empathy, Digital, And Virtualizing Customer Care

Forrester's Customer Insights

The purpose of customer service is no longer just to alleviate run-of-the-mill inconveniences; it is to provide fundamental and necessary services for consumers devastated by the COVID-19 pandemic. Learn how customer service will evolve in 2021.

SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

In 2003 there were 30 Chief Customer Officers worldwide according to the Chief Customer Officer (CCO) Council, reaching 450 by 2011. Over time, however, there has been a gradual recognition of the importance of having an executive in the C-Suite responsible for elevating and growing the customer experience; as of this year, 22% of Fortune 100 Companies and 10% of Fortune 500 Companies have a CCO onboard. Building Relationships is Key to Survival.

Evolve Your CRM From Departmental CRM To Unified CRM

Forrester's Customer Insights

Age of the Customer customer experience customer experience management customer relationship management (CRM CRM is widely used by companies both big and small. Gone are the days when it was purchased as a monolithic on-premise application.

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Slippery Customer Service Issues Put Companies on Thin Ice

Experience Investigators by 360Connext

“I love what you say about caring about your customer’s experience! We get it when we’re customers. We know the dread we feel when we need to make a customer service call over a problem with billing. We are told to focus on our small piece of the customer puzzle. And we seem to have collective amnesia of what it’s like to be a customer. If you care about customers, get out there and really live through it with them.

Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester's Customer Insights

age of the customer B2B ecommerce B2C ecommerce customer relationship management (CRM) digital agencies digital customer experience digital transformation ebusiness strategy enterprise content management (ecm) Innovation omnichannel customer experience personalization user experience analytics Automation customer experience digital strategy innovationThe legendary R&B singer and songwriter Ben E.

Retailers: Here’s How Consumers Are Shopping This Holiday Season

Forrester's Customer Insights

Age of the Customer Customer Insights customer loyalty customer relationship management (CRM) Fulfillment holiday omnichannel customer experience pandemic retail loyalty Retail Trends

3 Hot Takeaways from CX Happy Hour

Think Customers

2020 has been a wakeup call for customer experience, but not everything will stick. Between sips of my hot cocoa here are the three biggest customer experience takeaways I took from TTEC’s own Liz Glagowski discussion with Dan. Here’s to good customer experience.

A Diehard Fanbase of Customers Help Create Sales Champions

Think Customers

Timothy Blank, a vice president at TTEC, recently spoke with Customer Strategist Journal Editor-in-Chief Elizabeth Glagowski about the crucial role practice plays in a sales team’s success. Value your customers. The proof is in the pudding for why you want to retain loyal customers.”.

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B2C Firms Must Prepare As Consumer Buying Enters A New Era

Forrester's Customer Insights

Age of the Customer B2C Marketing Channel Marketing Chief Marketing Officer CMO Trends Customer Engagement Customer Insights customer loyalty customer relationship management (CRM) customer-centric design promoted

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When Is It Okay to Fire a Client? How to Do It the Right Way?


Are you irritated with some of your customers? Moreover, it is not always healthy to nod to your customer with a ‘yes’ all the time. The thing is, once a customer relationship begins to sour, it impacts your business in a negative light.

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Salesforce Picks Up (The) Slack To Extend CRM’s Reach Into Collaboration, But Won’t Dethrone Microsoft Teams

Forrester's Customer Insights

customer relationship management (CRM) collaboration CRM enterprise collaboration salesforce slackIn its largest acquisition to date at approximately $27.7 billion, Salesforce has announced that it intends to acquire Slack in a move to add collaboration to its portfolio.

Predictions 2021: Divided Consumers Will Wrestle With Escalating Individual, Community, And Global Tensions

Forrester's Customer Insights

Age of the Customer Customer Insights customer relationship management (CRM) Customer Segmentation pandemic prediction promoted

Is it Time for a Customer Service Facelift?

Who's Your Gladys?

Only your customers know for sure. Customer Relationship Management Customer Service internal customer Marilyn Suttle customer care Customer Service Articles customer service culture Customer Service Trainers Could your service use a facelift? And they’re willing to tell you, if you take the initiative to ask. They’re already telling friends, family, and their social networks.

Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers


It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

Keeping the “Dream” in Your Dream Team

Who's Your Gladys?

When your goal is to build a customer service dream team, and keep it going strong – it makes sense to learn from those who’ve already done it. That’s why we’re sharing concrete strategies from Dialog Direct, a company that offers a range of customer. Customer Service Trainers David Shapiro employee engagement Michelle Pretty Sara Wright

What is a Relationship Manager and How to Become a Great One?


For the businesses to run smoothly between the customers and the company, you need a certain person who fills in, as a bridge. That bridge in the customer success space is the relationship manager. What is a Relationship Manager? Source: Pexels.

Real-Time, Contactless Feedback During The Pandemic

Forrester's Customer Insights

FeedbackNow by Forrester has launched new contactless feedback solutions so companies can measure and adjust their customer experiences in real-time throughout the pandemic.