Perkville

MAY 13, 2022

Don't let myths about loyalty programs stop you from starting a successful one at your business. Here are four of the most common ones, debunked

Loyalty Programs 52

Loyalty Programs Loyalty 52

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Managing data from the program.

Loyalty Programs 52

Loyalty Programs Examples B2B Loyalty 52

SmartKarrot

MARCH 17, 2022

While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. Customer loyalty is the base of customer retention. What is a B2B Customer Loyalty Program? 10 B2B Loyalty Program Best Practices in 2022.

Loyalty Programs 52

Loyalty Programs B2B Loyalty B2C 52

Perkville

JANUARY 24, 2022

Loyalty programs may seem like a fun way to interact with your customers. The truth is that they're actually effective at achieving specific goals

Loyalty Programs 52

Loyalty Programs Loyalty Interaction Customers 52

Perkville

DECEMBER 6, 2021

Learn what it takes to design and run a gym loyalty program that increases member engagement to improve retention and generate referrals

Loyalty Programs 77

Loyalty Programs Loyalty Engagement 77

QuestionPro Audience

AUGUST 31, 2017

For that reason, consumer-facing companies find it essential to have some type of customer loyalty program. But with so many different loyalty programs out there, how do you know which one is best for you (and your customers!)? Consider these different points as you search for the things you want in a perfect customer loyalty program. When programs are hard to use (or even just unpleasant to use), customers won’t use it.

Loyalty Programs 224

Loyalty Programs Loyalty Data Resources 224

ProProfs Chat

SEPTEMBER 9, 2020

If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points.

Loyalty Programs 81

Loyalty Programs Loyalty Customer Experience Net Promoter Score 81

PK

JULY 1, 2020

Recently, a major retailer asked PK to assess its loyalty program, which had first launched in the late 1990s. By one metric—retention rate—the retailer’s program was still successful. The post Mine your data before you change your loyalty program appeared first on PK.

Loyalty Programs 71

Loyalty Programs Loyalty Retail Metrics 71

ShepHyken

APRIL 18, 2018

Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion around what exactly a loyalty program is. A Wikipedia definition of a loyalty program summed it up well: Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Loyalty Programs 77

Loyalty Programs Loyalty Airlines Customer Experience 77

Kayako

FEBRUARY 14, 2018

When consumers don’t feel the need to look around as much, your business depends on customer retention and loyalty to survive. Why bother with a customer loyalty program? What do we mean when we say “loyalty?” Loyalty usually refers to a strong sense of support or allegiance. For most of us, loyalty is more of an emotional concept than a concrete, measurable one. The business idea of loyalty focuses more on the behavior of customers than the feeling.

Loyalty Programs 162

Loyalty Programs Loyalty Brands Software 162

AskNicely

AUGUST 22, 2018

How many customer loyalty programs do you belong to? customer loyalty programs and yet is only active in 3.9. While loyalty programs promise to gain customer engagement with your brand as well as retention, and word-of-mouth, the sad truth is 53% of loyalty users admit to having quit at least one loyalty program in the last year. You need a better way to create a loyalty program that your customers care about.

Loyalty Programs 150

Loyalty Programs Loyalty Feedback Customer Experience 150

Perkville

FEBRUARY 15, 2022

Learn what it takes to design and run a gym loyalty program that increases member engagement to improve retention and generate referrals

Loyalty Programs 52

Loyalty Programs Loyalty Engagement 52

Perkville

JULY 9, 2019

retention customer retention podcast The Fitness Business Podcast Chantal Brodrick loyalty programs

Loyalty Programs 40

Loyalty Programs Loyalty Customer Retention Customers 40

Perkville

DECEMBER 2, 2021

Here you can read why customer rewards and loyalty programs are successful. They fit the desires and needs of both your business and your customers

Loyalty Programs 52

Loyalty Programs Loyalty Customers 52

Comm100

NOVEMBER 23, 2016

We all know customer loyalty is the driving engine for a flourishing business. But what is customer loyalty, actually? Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate. But customer loyalty goes two ways, and first you have to prove your loyalty before expecting to receive any in return. A solid customer loyalty program.

Loyalty Programs 151

Loyalty Programs Loyalty Customer Experience Rewards Programs 151

FiveStars

MAY 13, 2020

Gaining new customers may seem like the best way to help your business grow, but keeping those customers with a salon loyalty program is more effective in expanding your bottom line. The post Top 10 Examples of Spa and Salon Loyalty Programs appeared first on Fivestars Insights.

Loyalty Programs 83

Loyalty Programs Examples Loyalty Customers 83

Forrester's Customer Insights

AUGUST 4, 2021

A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world. Age of the Customer Big Data customer loyalty data mining and collection personalization promoted

Loyalty Programs 52

Loyalty Programs Customer Insights Loyalty omnichannel 52

Genroe

NOVEMBER 15, 2021

The post [CX Tribe] 16 November 2021 – Better Loyalty Program Targeting appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. CX Tribe is the best Customer Experience insights, case studies and statistics. Human curated. Delivered weekly.

Loyalty Programs 52

Loyalty Programs Net Promoter Score Case Study B2B 52

Vanilla Forums

FEBRUARY 3, 2021

When we talk about loyalty, it’s likely that the first thing that manifests in your mind is expectations. Loyalty is something that you expect from your significant other, your employees, your partners, and definitely, your customers. The foundation of brand loyalty depends on it.

Loyalty Programs 80

Loyalty Programs Loyalty Customer Experience Tips 80

Oracle

JANUARY 4, 2021

In a recent webinar hosted by Oracle, Vitamix, a leading global manufacturer of high-performance blending technology for consumers and commercial settings, shared three ways to elevate customer experience and deepen loyalty. Design your loyalty program to foster engagement. Design your loyalty program with your goals and objectives in mind. The team wanted their program to reward the small brand interactions that foster engagement – not just drive purchases.

Loyalty Programs 63

Loyalty Programs Loyalty Brands Engagement 63

ProProfs Chat

MAY 31, 2019

Loyalty goes a long way in defining and building relationships between people. How to Cultivate Customer Loyalty. The primary purpose of a customer loyalty program is to leverage the current customers into promoting the brand and retaining new customers. The question arises as to what approach should a business take to cultivate brand loyalty among its customers. You can’t cultivate brand loyalty without being in tune with the needs and wants of your customers.

Loyalty Programs 57

Loyalty Programs Loyalty Customer Experience Net Promoter Score 57

Influitive

FEBRUARY 26, 2020

Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive. In B2B, purchase decisions involve more than one stakeholder and your core user is not always the person paying the bill. […].

B2C 57

B2C Loyalty Programs B2B Loyalty 57

Beyond Philosophy

JUNE 11, 2015

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. also has no loyalty program.

Loyalty Programs 93

Loyalty Programs Loyalty Net Promoter Score Airlines 93

Oracle

SEPTEMBER 16, 2020

Over the years, the concept of brand loyalty hasn’t changed, but a brand’s approach to customer loyalty and retention has. Customer loyalty is shifting to brands that deliver exceptional customer experiences using more relevant personalization. Whether a brand interaction occurs online, in-app, in-store, over the phone, or across the social landscape, brands who recognize customers across all touch points are the ones driving successful loyalty.

Loyalty Programs 58

Loyalty Programs Loyalty Retail Brands 58

Michelli Experience

MARCH 2, 2016

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. In the recent change to the Starbucks loyalty program, the company is moving toward a reward system based on customer spend not simply based on customers making a set number of purchases.

Loyalty Programs 109

Loyalty Programs Loyalty Consulting Rewards Programs 109

InMoment XI

MARCH 6, 2013

I recently sat down with my colleague Jamie Ziegler to chat about the role of sales organizations in customer loyalty programs – an important consideration for B2B companies. Jamie has a wealth of practical knowledge on the topic having run global loyalty programs at JD Edwards and VMware and spent several years as an enterprise salesperson herself. Here are five of the less obvious items you can use to give your program a boost.

Loyalty Programs 200

Loyalty Programs Sales Loyalty Tips 200

InMoment XI

MARCH 6, 2013

I recently sat down with my colleague Jamie Ziegler to chat about the role of sales organizations in customer loyalty programs – an important consideration for B2B companies. Jamie has a wealth of practical knowledge on the topic having run global loyalty programs at JD Edwards and VMware and spent several years as an enterprise salesperson herself. Here are five of the less obvious items you can use to give your program a boost

Loyalty Programs 200

Loyalty Programs Sales Loyalty Tips 200

InMoment XI

MARCH 6, 2013

I recently sat down with my colleague Jamie Ziegler to chat about the role of sales organizations in customer loyalty programs – an important consideration for B2B companies. Jamie has a wealth of practical knowledge on the topic having run global loyalty programs at JD Edwards and VMware and spent several years as an enterprise salesperson herself. Here are five of the less obvious items you can use to give your program a boost

Loyalty Programs 200

Loyalty Programs Sales Loyalty Tips 200

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. The Benefits of Loyalty Programs . What Makes a Good Loyalty Program? .

Loyalty Programs 52

Loyalty Programs Customer Experience Loyalty Rewards Programs 52

Oracle

APRIL 6, 2021

From the way consumers buy groceries to how they’re rewarded for their loyalty, the impact of shopping for essentials in a pandemic has permanently changed the grocery market. Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market. Here are some tips for grocery retailers planning to launch or revamp their loyalty programs this year. Digitize your program.

Loyalty Programs 61

Loyalty Programs Loyalty Ecommerce Rewards Programs 61

FiveStars

MAY 13, 2020

For those looking to make the most out of dining out, we reviewed 10 popular restaurant loyal programs that may be worth […]. The post 6 Business Takeaways from Top Restaurant Loyalty Programs appeared first on Fivestars Insights. Customer Loyalty

Loyalty Programs 52

Loyalty Programs Loyalty Customers 52

FiveStars

MAY 13, 2020

The post 10 Restaurant Loyalty Programs Ideas for Small Businesses [2020] appeared first on Fivestars Insights. Customer Loyalty

Loyalty Programs 52

Loyalty Programs Loyalty Industry Customers 52

Customers That Stick

SEPTEMBER 18, 2014

Here’s a look at how to target Millennials effectively through loyalty programs. A recent study by Bond Brand Loyalty found that nearly 70 percent of those surveyed said they’d change where they shop because of the presence of a quality loyalty program, indicating that Millennials are highly responsive to retailer loyalty programs. Stay on top of your competitor’s programs. Make your program mobile friendly.

Loyalty Programs 108

Loyalty Programs Loyalty Social Media Study 108

Michelli Experience

MARCH 1, 2016

Loyalty Programs 109

Loyalty Programs Loyalty Consulting Social Media 109

Teletech

NOVEMBER 5, 2014

For many businesses, one of the most significant benefits provided by a loyalty program is tracking the purchases made by individual customers over time. All marketers need longitudinal insight to see how their business is actually affected by the experiences their customers have with their products, but some business models won''t naturally provide that insight without a tool like a loyalty program.

Loyalty Programs 53

Loyalty Programs Loyalty Customer Insights Tools 53

Customer Input

OCTOBER 17, 2013

Recent studies show loyalty programs are not effective at creating customer loyalty, but customer experience improvements are. Articles Customer input Journal Featured Customer Experience Loyalty Loyalty Programs

Loyalty Programs 85

Loyalty Programs Loyalty Study Customer Experience 85

Oracle

MARCH 18, 2021

And for the most avid travelers engaged in airline, credit card, and hotel loyalty programs, 2020 provided extremely limited opportunities to maintain status, earn points, or redeem travel rewards. To address this vacuum, leading travel brands have revamped their loyalty programs, shifting away from spend-and-get models toward personalized value-based loyalty programs. Travel loyalty reimagined. Acting on customer loyalty data.

Loyalty Programs 54

Loyalty Programs Travel Airlines Hotels 54