QuestionPro Audience

AUGUST 31, 2017

For that reason, consumer-facing companies find it essential to have some type of customer loyalty program. But with so many different loyalty programs out there, how do you know which one is best for you (and your customers!)? Consider these different points as you search for the things you want in a perfect customer loyalty program. When programs are hard to use (or even just unpleasant to use), customers won’t use it.

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ProProfs Chat

SEPTEMBER 9, 2020

If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points.

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Loyalty Programs Loyalty Customer Experience Net Promoter Score 81

Kayako

FEBRUARY 14, 2018

When consumers don’t feel the need to look around as much, your business depends on customer retention and loyalty to survive. Why bother with a customer loyalty program? What do we mean when we say “loyalty?” Loyalty usually refers to a strong sense of support or allegiance. For most of us, loyalty is more of an emotional concept than a concrete, measurable one. The business idea of loyalty focuses more on the behavior of customers than the feeling.

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ShepHyken

APRIL 18, 2018

Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion around what exactly a loyalty program is. A Wikipedia definition of a loyalty program summed it up well: Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

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Loyalty Programs Loyalty Airlines Video 75

PK

JULY 1, 2020

Recently, a major retailer asked PK to assess its loyalty program, which had first launched in the late 1990s. By one metric—retention rate—the retailer’s program was still successful. The post Mine your data before you change your loyalty program appeared first on PK.

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Loyalty Programs Loyalty Retail Metrics 63

AskNicely

AUGUST 22, 2018

How many customer loyalty programs do you belong to? customer loyalty programs and yet is only active in 3.9. While loyalty programs promise to gain customer engagement with your brand as well as retention, and word-of-mouth, the sad truth is 53% of loyalty users admit to having quit at least one loyalty program in the last year. You need a better way to create a loyalty program that your customers care about.

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Loyalty Programs Loyalty Feedback Customer Experience 150

Forrester's Customer Insights

AUGUST 4, 2021

A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world. Age of the Customer Big Data customer loyalty data mining and collection personalization promoted

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Loyalty Programs Loyalty Tools Data 52

FiveStars

MAY 13, 2020

Gaining new customers may seem like the best way to help your business grow, but keeping those customers with a salon loyalty program is more effective in expanding your bottom line. The post Top 10 Examples of Spa and Salon Loyalty Programs appeared first on Fivestars Insights.

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Loyalty Programs Examples Loyalty Customers 83

Comm100

NOVEMBER 23, 2016

We all know customer loyalty is the driving engine for a flourishing business. But what is customer loyalty, actually? Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate. But customer loyalty goes two ways, and first you have to prove your loyalty before expecting to receive any in return. A solid customer loyalty program.

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Loyalty Programs Loyalty Customer Experience Rewards Programs 152

Oracle

JANUARY 4, 2021

In a recent webinar hosted by Oracle, Vitamix, a leading global manufacturer of high-performance blending technology for consumers and commercial settings, shared three ways to elevate customer experience and deepen loyalty. Design your loyalty program to foster engagement. Design your loyalty program with your goals and objectives in mind. The team wanted their program to reward the small brand interactions that foster engagement – not just drive purchases.

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Loyalty Programs Loyalty Engagement Brands 63

Vanilla Forums

FEBRUARY 3, 2021

When we talk about loyalty, it’s likely that the first thing that manifests in your mind is expectations. Loyalty is something that you expect from your significant other, your employees, your partners, and definitely, your customers. The foundation of brand loyalty depends on it.

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Loyalty Programs Loyalty Customer Experience Tips 64

ProProfs Chat

MAY 31, 2019

Loyalty goes a long way in defining and building relationships between people. How to Cultivate Customer Loyalty. The primary purpose of a customer loyalty program is to leverage the current customers into promoting the brand and retaining new customers. The question arises as to what approach should a business take to cultivate brand loyalty among its customers. You can’t cultivate brand loyalty without being in tune with the needs and wants of your customers.

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Loyalty Programs Loyalty Customer Experience Net Promoter Score 57

Oracle

SEPTEMBER 16, 2020

Over the years, the concept of brand loyalty hasn’t changed, but a brand’s approach to customer loyalty and retention has. Customer loyalty is shifting to brands that deliver exceptional customer experiences using more relevant personalization. Whether a brand interaction occurs online, in-app, in-store, over the phone, or across the social landscape, brands who recognize customers across all touch points are the ones driving successful loyalty.

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Loyalty Programs Loyalty Brands Retail 60

Influitive

FEBRUARY 26, 2020

Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive. In B2B, purchase decisions involve more than one stakeholder and your core user is not always the person paying the bill. […].

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Oracle

APRIL 6, 2021

From the way consumers buy groceries to how they’re rewarded for their loyalty, the impact of shopping for essentials in a pandemic has permanently changed the grocery market. Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market. Here are some tips for grocery retailers planning to launch or revamp their loyalty programs this year. Digitize your program.

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Loyalty Programs Ecommerce Rewards Programs Loyalty 61

Beyond Philosophy

JUNE 11, 2015

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. also has no loyalty program.

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Loyalty Programs Loyalty Net Promoter Score Airlines 93

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. The Benefits of Loyalty Programs . What Makes a Good Loyalty Program? .

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Loyalty Programs Customer Experience Loyalty Rewards Programs 52

Michelli Experience

MARCH 2, 2016

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. In the recent change to the Starbucks loyalty program, the company is moving toward a reward system based on customer spend not simply based on customers making a set number of purchases.

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Loyalty Programs Loyalty Consulting Rewards Programs 109

FiveStars

MAY 13, 2020

For those looking to make the most out of dining out, we reviewed 10 popular restaurant loyal programs that may be worth […]. The post 6 Business Takeaways from Top Restaurant Loyalty Programs appeared first on Fivestars Insights. Customer Loyalty

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FiveStars

MAY 13, 2020

The post 10 Restaurant Loyalty Programs Ideas for Small Businesses [2020] appeared first on Fivestars Insights. Customer Loyalty

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Loyalty Programs Loyalty Industry Customers 52

InMoment XI

MARCH 6, 2013

I recently sat down with my colleague Jamie Ziegler to chat about the role of sales organizations in customer loyalty programs – an important consideration for B2B companies. Jamie has a wealth of practical knowledge on the topic having run global loyalty programs at JD Edwards and VMware and spent several years as an enterprise salesperson herself. Here are five of the less obvious items you can use to give your program a boost.

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Loyalty Programs Sales Loyalty Tips 200

InMoment XI

MARCH 6, 2013

I recently sat down with my colleague Jamie Ziegler to chat about the role of sales organizations in customer loyalty programs – an important consideration for B2B companies. Jamie has a wealth of practical knowledge on the topic having run global loyalty programs at JD Edwards and VMware and spent several years as an enterprise salesperson herself. Here are five of the less obvious items you can use to give your program a boost

Loyalty Programs 200

Loyalty Programs Sales Loyalty Tips 200

InMoment XI

MARCH 6, 2013

I recently sat down with my colleague Jamie Ziegler to chat about the role of sales organizations in customer loyalty programs – an important consideration for B2B companies. Jamie has a wealth of practical knowledge on the topic having run global loyalty programs at JD Edwards and VMware and spent several years as an enterprise salesperson herself. Here are five of the less obvious items you can use to give your program a boost

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Loyalty Programs Sales Loyalty Tips 200

Oracle

MARCH 18, 2021

And for the most avid travelers engaged in airline, credit card, and hotel loyalty programs, 2020 provided extremely limited opportunities to maintain status, earn points, or redeem travel rewards. To address this vacuum, leading travel brands have revamped their loyalty programs, shifting away from spend-and-get models toward personalized value-based loyalty programs. Travel loyalty reimagined. Acting on customer loyalty data.

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Loyalty Programs Airlines Travel Hotels 57

Customers That Stick

SEPTEMBER 18, 2014

Here’s a look at how to target Millennials effectively through loyalty programs. A recent study by Bond Brand Loyalty found that nearly 70 percent of those surveyed said they’d change where they shop because of the presence of a quality loyalty program, indicating that Millennials are highly responsive to retailer loyalty programs. Stay on top of your competitor’s programs. Make your program mobile friendly.

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Loyalty Programs Loyalty Social Media Study 108

Oracle

APRIL 8, 2021

Episode 9 explored the role of loyalty marketing programs with my special guest, Clay Walton-House, Managing Director, Integrated Loyalty Solutions at PK. The Markie Awards program recognizes excellence in marketing, sales, service, and commerce.

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Loyalty Programs Loyalty Customer relationships Ecommerce 52

Michelli Experience

MARCH 1, 2016

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Loyalty Programs Loyalty Consulting Social Media 109

Teletech

NOVEMBER 5, 2014

For many businesses, one of the most significant benefits provided by a loyalty program is tracking the purchases made by individual customers over time. All marketers need longitudinal insight to see how their business is actually affected by the experiences their customers have with their products, but some business models won''t naturally provide that insight without a tool like a loyalty program.

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Loyalty Programs Loyalty Customer Insights Tools 53

Customer Input

OCTOBER 17, 2013

Recent studies show loyalty programs are not effective at creating customer loyalty, but customer experience improvements are. Articles Customer input Journal Featured Customer Experience Loyalty Loyalty Programs

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Loyalty Programs Loyalty Study Customer Experience 85

Oracle

JUNE 10, 2019

It’s hard to imagine a person who doesn’t carry a couple of loyalty cards in their virtual wallets these days. If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it. Customers want to feel special, and loyalty programs give them the sought-after sense of exclusive treatment and engagement. Common types of loyalty programs. Tiered program.

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Loyalty Programs Entertainment Loyalty Touchpoint 48

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty?

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Oracle

FEBRUARY 12, 2021

To successfully drive customer loyalty, innovative brands provide seamless (and relevant) customer experiences at every interaction. Loyalty programs can help brands become more omnichannel focused and personalized. Here are some ideas from industry-leading brands on how to make your customers fall in love with your loyalty program in 2021. Connect to customers through loyalty campaigns. Leverage loyalty data to create magical moments.

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Loyalty Programs Customer Experience Loyalty Brands 50

Forrester's Customer Insights

APRIL 17, 2020

It’s no secret that shoppers love retail loyalty programs. When executed well, loyalty programs deepen customer relationships, drive business results, and even create brand differentiation. retail loyalty

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Loyalty Programs Retail Loyalty Customer relationships 33

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program. These findings point to a need for brands and marketers to flip the concept of loyalty. Include Me Loyalty members want to be part of your brand’s story.

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Loyalty Programs Loyalty omnichannel Brands 61

Currency Alliance

MAY 9, 2017

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The old business model might have worked when only a few very large brands had loyalty programs. The typical consumer is now a member of lots of programs.

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Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting.

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Loyalty Programs Loyalty Hotels Airlines 52

FiveStars

AUGUST 29, 2019

Customer loyalty is immensely important to small businesses that are building their brand. One way to encourage customer loyalty is to build a robust customer loyalty […]. The post How to Pick the Best Customer Loyalty Program For Your Small Business appeared first on Fivestars Insights. Customer Loyalty Small Business Marketing Small Business Success Stories

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Loyalty Programs Loyalty Brands How To 57