Retail Industry Transformation = Selling Things ? Selling the Experience
JUNE 16, 2017
Over the last 10 years the retail industry has been radically transformed. Disruptions in the Industry. Whether retailers are ready for it or not, consumers have become hooked on the real-time, personalized world. Consumers expect to get what they want, when they want 24/7. They also expect to be able to order, return and browse in the channel of their choice: online, in store, chat, mobile app etc. Retailers are no longer selling things.