Automotive Industry Transformation = Disruption or Opportunity?
APRIL 10, 2017
Over the past two decades we have witnessed a massive transformation in the automotive industry, driven primarily by advances in technology. Disruption in the Industry. As technology has taken a front seat in the new generation of vehicles, the industry has undergone a tremendous amount of change. 1 Don Butler, Ford Motor Company, “ Digital Transformation and the Automotive Industry ,” CXO Talk, 8 May 2015, [link].