Conversation Automation, Personalization, and AI: 5 Key Findings for B2B Marketers

Forrester Digital Transformation

Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys.

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These Six Competencies Raise The Bar For B2B Paid Media Advertising

Forrester Digital Transformation

B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.

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Unsung Benefits of B2B Customer Journey Mapping

Heart of the Customer

The post Unsung Benefits of B2B Customer Journey Mapping appeared first on Heart of the Customer. B2B Journeys (or B2B2C) Customer Journey Mapping B2B consumer journey customer journey customer journey mapping driving change journey mapping profitability thought leadership

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Closing The B2B Trust Gap

Forrester Digital Transformation

When we asked B2B marketing and brand leaders in Forrester’s 2021 Brand And Communications Survey if they act in […]. Age of the Customer B2B Marketing B2B Research Chief Marketing Officer Customer Experience Measurement Marketing B2B

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

Lessons in B2B growth strategy that are literally out of this world 

Forrester Digital Transformation

On paper this appeared to be quite a shift away from my regular day job covering Account-based marketing (ABM) in the B2B marketing practice. B2B Marketing B2B Research Innovation

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Four Takeaways From B2B Summit North America

Forrester Digital Transformation

Here are my key takeaways from my first time at Forrester's B2B Summit North America. B2B Marketing B2B Research Marketing Operations Marketing Technology (martech

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Who Are The B2B “Early Deciders”?

Forrester Digital Transformation

Age of the Customer B2B CX B2B Marketing B2B Research Brand and CommunicationsPoliticians of all persuasions will agree that people make decisions in strange ways. The motivations of voters are complex.

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The 10 Best Ways To Spend Your B2B Paid Media Budget In 2022

Forrester Digital Transformation

Account-Based Marketing (ABM) Advertising B2B MarketingWhat's the best way to spend your paid media advertising budget in 2022? Forrester Principal Analyst John Arnold shares the 10 best ideas.

The Quantum Physics Of Future-Ready B2B Content

Forrester Digital Transformation

Age of the Customer B2B CX B2B Marketing B2B Research Chief Marketing Officer Content Strategy and Operations Digital Transformation personalization promoted

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

As B2B Media Time Grows, Marketers Need These Five Audience Insights

Forrester Digital Transformation

Audience insights are more critical than ever for B2B marketers. How much time are B2B buyers spending with digital media? About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they […].

B2B Rebranding Is On The Rise

Forrester Digital Transformation

Age of the Customer B2B Marketing B2B Research Brand and Communications CMO TrendsOne of the most consequential and long-lasting decisions a marketing leader can make is to change the organization’s brand.

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5 trends in B2B customer experience management

Lumoa

Find out what are 5 leading trends in B2B customer experience management in 2019. Understand the influence of customer feedback on B2B operations. Drive your business-to-business operations to customer success and advocacy. RSS generated with FetchRss

Choosing An Advertising Platform For Your B2B Business

Forrester Digital Transformation

Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company? Account-Based Marketing (ABM) Advertising B2B Marketing B2C Marketing

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Four Key Ways B2B Buying Varies Across Global Regions

Forrester Digital Transformation

Age of the Customer B2B Marketing B2B Research Chief Marketing Officer marketing strategy Portfolio MarketingUnderstanding key differences in the purchasing process will improve your marketing, sales, and product strategies.

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B2B Companies Take Action, To A Point, In Response To The War In Ukraine

Forrester Digital Transformation

B2B CX B2B Marketing B2B Research Brand and Communications Business Value Chief Marketing Officer Chief Sales Officer CMO Trends customer experience ethical marketing marketing strategy Russia Ukraine

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How to conduct B2B customer surveys that provide ROI

Lumoa

Conducting B2B customer surveys is for many a struggle. There are two major problems that B2B surveys often experience; not able to collect enough responses and hard to act on the feedback. Learn how to overcome these typical B2B survey problems.

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B2B Sellers Must Reevaluate How They Build Trust With Buyers

Forrester Digital Transformation

B2B buyers are making decisions on behalf of their employer and must constantly balance not only the risk factors of their organization and the functions they represent but also their own professional risk factors.

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5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Report: Tech Vendor NPS Benchmark, 2017 (B2B)

Experience Matters

B2B CX Benchmarks Bruce Temkin Research CCXP2 Voice of the Customer, Customer Insight, and Understanding CCXP6 Metrics, Measurement, and ROI Customer Connectedness Net Promoter Tech Vendors Temkin Group ResearchWe just published a Temkin Group report, Tech Vendor NPS Benchmark, 2017. The research examines Net Promoter Scores® (NPS®) and the link to loyalty for 58 tech vendors based on feedback from 800 IT decision makers in large North American organizations.

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10 Questions for B2B CX Leaders

Heart of the Customer

There’s some overlap between B2C, B2B, and B2B2C issues, but I want to address each audience individually. The post 10 Questions for B2B CX Leaders appeared first on Heart of the Customer.

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Asking The Right Questions For B2B Marketing ROI

Forrester Digital Transformation

B2B Marketing B2B Research Business Intelligence Business Value Data Insights marketing measurement & optimization Marketing Operations marketing strategyThe “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer.

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Have Courage: You’re Going To Need It To Run B2B Paid Media

Forrester Digital Transformation

B2B paid media professionals are in for a roller coaster ride over the next three to five years. Principal Analyst John Arnold explains in a new report on the future of B2B advertising. Account-Based Marketing (ABM) Advertising B2B Marketing

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Building The Elements Of Your B2B Marketing Plan

Forrester Digital Transformation

Annual marketing planning is tricky on a number of fronts, and in this blog post series, I’ve addressed a few of the main challenges that B2B marketing leaders face. B2B Marketing marketing annual planning

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Interviews Aren’t Dead: How B2B Companies Can Learn More from Their Buyers

InMoment XI

B2B purchasing decisions are complex. While B2B firms have more systems in place than ever to predict sales outcomes, they’re still blindsided when prospects choose another vendor. They’re financial. They’re political. But more than anything—they’re unpredictable.

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The Three Key Inputs You Need For B2B Marketing Planning

Forrester Digital Transformation

For a B2B annual marketing plan to be meaningful, marketing leaders need the right information — and to know how to find it. B2B Marketing marketing annual planning

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What Kind of B2B Marketing Sandwich Will You Make?

Forrester Digital Transformation

What Kind of B2B Marketing Sandwich Will You Make? Age of the Customer B2B Marketing Brand and Communications Chief Marketing Officer CMO Trends marketing measurement & optimization

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Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Take A Pragmatic Approach to B2B Conversation Design to Avoid Dystopian Dialogue

Forrester Digital Transformation

From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats.

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Three Steps To Build B2B Digital Marketing Capabilities

Forrester Digital Transformation

For B2B marketing leaders looking to improve their organization's digital capabilities, it's important to know precisely what you're trying to achieve and to break down the endeavor in smaller, defined steps.

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How Does B2B CX Quality Impact Loyalty? — A Forrester B2B Summit 2022 Session Preview

Forrester Digital Transformation

Age of the Customer B2B CX B2B Marketing B2B Research Chief Marketing Officer customer experience customer experience index (CX Index

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1 Thing All B2B Companies Can Do To Improve The Customer Experience

Kerry Bodine

Here’s the problem: Individual B2B customers tend to have strong personal connections to one ( maaaybe two) people in the organizations they do business with. B2B customers reach out directly to their dedicated contacts whenever they have a question or problem. B2B CX Management

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Six Ways to Show B2B CX Value

Heart of the Customer

The post Six Ways to Show B2B CX Value appeared first on Heart of the Customer. B2B Journeys (or B2B2C) Metrics & ROI Best practices business value Customer Experience customer experience tip CX Tips Executives metrics and roi profitability value

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