B2B Related Topics 
Heart of the Customer
SEPTEMBER 28, 2022
In my new book, Do B2B Better, which comes out next week on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of […]. The post Do B2B Better Excerpt #3: Dow appeared first on Heart of the Customer.
Heart of the Customer
SEPTEMBER 22, 2022
In my new book, Do B2B Better, which comes out next month on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of practical […]. The post Do B2B Better Excerpt #2: Nancy Flowers appeared first on Heart of the Customer.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Heart of the Customer
SEPTEMBER 20, 2022
In my new book, Do B2B Better, which comes out next month on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of practical tips. The post Do B2B Better Excerpt #1: Roxie Strohmenger appeared first on Heart of the Customer.
DemandJump
JANUARY 17, 2023
The fundamental concept of business-to-business (B2B) content marketing is fairly simple. Its main objectives are to make other businesses aware of your product or services, illustrate the value you bring, and convert those businesses into loyal customers
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Forrester Digital Transformation
OCTOBER 25, 2022
Have you wondered what other B2B leaders think of martech solutions? Here’s your chance to help shape the future of B2B marketing technology decisions. Age of the Customer B2B Marketing B2B Research Marketing Operations Marketing Technology (martech
Forrester Digital Transformation
MAY 24, 2022
Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys.
Lumoa
JANUARY 8, 2019
Find out what are 5 leading trends in B2B customer experience management in 2019. Understand the influence of customer feedback on B2B operations. Drive your business-to-business operations to customer success and advocacy. RSS generated with FetchRss
Forrester Digital Transformation
APRIL 11, 2022
B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.
Forrester Digital Transformation
NOVEMBER 11, 2021
When we asked B2B marketing and brand leaders in Forrester’s 2021 Brand And Communications Survey if they act in […]. Age of the Customer B2B Marketing B2B Research Chief Marketing Officer Customer Experience Measurement Marketing B2B
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.
Forrester Digital Transformation
OCTOBER 13, 2022
B2B Marketing B2B Research Chief Marketing Officer Marketing Marketing OperationsCMOs and marketing operations teams benefit greatly by partnering and working together.
Lumoa
APRIL 22, 2020
Conducting B2B customer surveys is for many a struggle. There are two major problems that B2B surveys often experience; not able to collect enough responses and hard to act on the feedback. Learn how to overcome these typical B2B survey problems.
Heart of the Customer
JUNE 9, 2022
The post Unsung Benefits of B2B Customer Journey Mapping appeared first on Heart of the Customer. B2B Journeys (or B2B2C) Customer Journey Mapping B2B consumer journey customer journey customer journey mapping driving change journey mapping profitability thought leadership
Forrester Digital Transformation
FEBRUARY 14, 2022
Age of the Customer B2B CX B2B Marketing B2B Research Brand and CommunicationsPoliticians of all persuasions will agree that people make decisions in strange ways. The motivations of voters are complex.
Advertiser: ZoomInfo
As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.
Forrester Digital Transformation
APRIL 5, 2022
Conversation automation technologies help B2B marketing and sales leaders holistically approach the design, deployment, and optimization of conversational interactions to deliver relevance and value in the moment while informing the timing and treatment of the next action.
Forrester Digital Transformation
JANUARY 20, 2022
Account-Based Marketing (ABM) Advertising B2B MarketingWhat's the best way to spend your paid media advertising budget in 2022? Forrester Principal Analyst John Arnold shares the 10 best ideas.
Experience Matters
SEPTEMBER 11, 2017
B2B CX Benchmarks Bruce Temkin Research CCXP2 Voice of the Customer, Customer Insight, and Understanding CCXP6 Metrics, Measurement, and ROI Customer Connectedness Net Promoter Tech Vendors Temkin Group ResearchWe just published a Temkin Group report, Tech Vendor NPS Benchmark, 2017. The research examines Net Promoter Scores® (NPS®) and the link to loyalty for 58 tech vendors based on feedback from 800 IT decision makers in large North American organizations.
Forrester Digital Transformation
OCTOBER 21, 2022
Age of the Customer B2B Marketing B2B Research Data InsightsOrganizations who consistently produce and take action on insights simply perform better. We can help get you there.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.
Genroe
DECEMBER 19, 2022
Covering the different B2B marketing social media Use Cases for Facebook and LinkedIn and which platform is best for each application. The post LinkedIn vs Facebook: Which is Best for B2B Marketing? appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.
Forrester Digital Transformation
APRIL 18, 2022
Age of the Customer B2B CX B2B Marketing B2B Research Chief Marketing Officer Content Strategy and Operations Digital Transformation personalization promoted
Forrester Digital Transformation
MARCH 14, 2022
Age of the Customer B2B Marketing B2B Research Brand and Communications CMO TrendsOne of the most consequential and long-lasting decisions a marketing leader can make is to change the organization’s brand.
Forrester Digital Transformation
SEPTEMBER 26, 2022
B2B Marketing Brand and Communications Chief Marketing Officer CMO Trends
Advertiser: ZoomInfo
What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.
Forrester Digital Transformation
MARCH 15, 2022
Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company? Account-Based Marketing (ABM) Advertising B2B Marketing B2C Marketing
Heart of the Customer
OCTOBER 6, 2021
There’s some overlap between B2C, B2B, and B2B2C issues, but I want to address each audience individually. The post 10 Questions for B2B CX Leaders appeared first on Heart of the Customer.
Forrester Digital Transformation
APRIL 4, 2022
Age of the Customer B2B Marketing B2B Research Chief Marketing Officer marketing strategy Portfolio MarketingUnderstanding key differences in the purchasing process will improve your marketing, sales, and product strategies.
DemandJump
NOVEMBER 2, 2022
SaaS platform’s nuanced nature, short sales cycles, and the constant need to innovate all make it challenging to develop a fool-proof B2B SaaS marketing strategy. This is especially true when it comes to content marketing for B2B SaaS organizations.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.
DemandJump
NOVEMBER 30, 2022
As businesses start to put a focus on digital technology, there has been a growth in demand for business-to-business (B2B) Software as a Service (SaaS) solutions. SaaS B2B marketing can help your business deliver organic traffic to your site and boost conversion.
Forrester Digital Transformation
JUNE 8, 2022
Here are my key takeaways from my first time at Forrester's B2B Summit North America. B2B Marketing B2B Research Marketing Operations Marketing Technology (martech
DemandJump
NOVEMBER 30, 2022
Love it or hate it, marketing is an essential component of success for companies of virtually any size and across countless industries.
Forrester Digital Transformation
JANUARY 27, 2023
Nominate it for Forrester’s 2023 B2B Program Of The Year Award and showcase it on stage at B2B Summit North America. Account-Based Marketing (ABM) B2B MarketingHas your company’s demand and ABM program earned bragging rights?
Advertiser: ZoomInfo
As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
DemandJump
NOVEMBER 30, 2022
As a B2B SaaS company, your ability to get your software into the hands of other businesses is essential to success. Expanding your customer base relies heavily on marketing and business models like freemium and product demos. So what steps should you take to build a robust customer base?
Forrester Digital Transformation
MAY 13, 2022
Audience insights are more critical than ever for B2B marketers. How much time are B2B buyers spending with digital media? About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they […].
Forrester Digital Transformation
JANUARY 31, 2022
B2B Marketing B2B Research Business Intelligence Business Value Data Insights marketing measurement & optimization Marketing Operations marketing strategyThe “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer.
Forrester Digital Transformation
JANUARY 9, 2023
Forrester has identified five key predictions for 2023, and this blogs highlights three of them for India B2B Marketing leaders. Inflation woes, supply chain disruptions, economic headwinds, and an impeding slowdown cloud the visibility of what lies ahead.
Advertiser: ZoomInfo
While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Expert insights. Personalized for you.
124 
Let's personalize your content