A Complete Guide to Growing Your Customer Base

SmartKarrot

It is not hard to comprehend that customers are the backbone of any successful business. All the business processes that you implement towards your company’s growth don’t mean a thing if your customer base is not growing. Nuances of growing customer base.

4 customer-based strategies health care can learn from retail

Vision Critical

Long after the Affordable Care Act spurred a shift from fee-for-service to value-based , patient-centric care, many health care providers are still at a loss. Enter: The kings of customer-centric service, interaction and engagement—retail brands. The health care industry has frequently lagged behind other industries in terms of technology and customer service developments.

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Segmenting Your Customer Base to Scale

Amity

As your company grows and more customers are added to your care, you will either need to hire more people, or be smarter with your time. To scale your Customer Success team, you will need to segment your customers and apply the appropriate engagement model. This means defining the appropriate amount of time and resources to mitigate the related level of risk each customer segment entails. One rule is to assign one Customer Success Manager per every 2 MM in ARR.

Increase revenue through utilizing existing customer base

Magellan Solutions

Most businesses spend the majority of their resources on getting new customers that they tend to ignore their most prized asset: their existing customer base or network. “It It is cheaper to retain than acquire a customer,” says 70% of respondents from Econsultancy/Responsys Cross-Channel Marketing Report 2013. Companies that are not “very committed” to customer retention or relationship marketing were surveyed regarding why they tended to be that way.

The Better Way to Onboard Customers

Speaker: Skilljar Experts

The best onboarding programs have a super power: they’re constantly improving. Here at Skilljar, we’ve learned a thing or two about onboarding, both by crafting our own experience, and by collaborating with the best Customer Education professionals in the world. In our upcoming webinar, we’re going to share these learnings with you.

Tools to Support Your Growing Customer Base

Amity

SaaS Tattler Issue 83 - Tools to Support Your Growing Customer Base. Yes, we recognize that some companies are a bit premature for a Customer Success Platform. However, that shouldn’t stop them from making their customers successful. With all that being said, we’ve dedicated this issue of the SaaS Tattler to helping CSMs find amazing tools to support their growing customer base. Tools of the trade: Apps for customer success.

15 Ways A Growing Business Can Retain Engagement With Its Customer Base

Optimove

As customers, we love our neighborhood grocer, because he knows exactly what we like and what to recommend. But he has only hundreds of customers. Growing businesses can maintain engagement by using AI and machine learning to personalize their customer experience at scale. This will give every customer the personal experience they expect” -Pini Yakuel, CEO, Optimove. “Scaling up is always a pain point for a growing business.

Increasing Your International Customer Base and Experience Online

Win the Customer

You can offer your products and services to customers in another country but learning the culture in new markets is the key to an exceptional experience. Customer Service

How Miraka Expanded its Customer Base by Leveraging In-Aisle Exploratory Research

dscout People Nerds

Miraka wanted to see how their values as M?ori ori brand would resonate with an audience abroad. Remote research was critical to understanding this new market.

3 Marketing Strategies to Knock Your Customer Base Out of the Park

Smarter CX

It’s one thing to wow your current customer base with sales and marketing efforts, but brands can also expand their audiences by using targeted marketing strategies geared toward the exact audience they’re looking to gain. Here are 3 marketing strategies to employ when looking to boost your presence and engage both current and potential customers. The post 3 Marketing Strategies to Knock Your Customer Base Out of the Park appeared first on SmarterCX.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

How to Deliver CX that Appeals to a Multi-generational Customer Base: We Asked Experts from Around the World

Quadient

Unless your business is focused on a specific age group, targeting one generation to the exclusion of others is not always a good strategy.

Read this to know how to have exponential customer base for your new product/portal through Customer Experience!

Pink Guava

Customer Experience for the big Launch of your Product One of the big mistakes we often make is we plan this big launch and we invest in an event where we invite the best of best in industry only realising later it only landed you in this initial hype of congratulatory messages. That's where understanding of customer experience comes handy! Here is the customer journey and find a means to know direct from your customer what he thinks about your product/portal.

How to Increase Your Customer Base Using Social Media and Blogging

CSM Magazine

By using social networks and blogging, you can increase your customer base and make new business connections. It can also be a source for a loyal customer base. This method can help to make a new customer base, where you can easily communicate with the clients through texting and connect through personal messaging and visual content. Besides, customers will quickly lose interest if you show content once per month. Knowledge Base

Are You Looking to Upset Your Customer?

Steve DiGioia

But, in the business world there are certain minimums that a customer can expect, right? The post Are You Looking to Upset Your Customer? Customer Service Are You Looking to Upset Your Customer customer basebecause one size doesn't fit all. This original article was written by Steve DiGioia. I’m easy to please, at least I think so; and I’m not high-maintenance. I don’t have unreasonable requests, and I understand things don’t always go as planned.

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Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. In the midst of that development, it’s easy to overlook another core component of your program: marketing. In this webinar, Natasha Husein, Product Marketing Manager at classroom learning technology company, Clever, will present her strategy for branding Clever Academy, and creating customer champions that drive widespread program adoption across its broad user base.

Thinking is bad

Heart of the Customer

My wife doesn’t really know what I do, so how can I effectively communicate customer experience to somebody who’s never heard of it? If they don’t give me a blank look, most folks hear customer experience and ask, “So, you work in a call center?” I explored the difference between customer service and experience in this post about Target’s data breach. Here’s what I’ve tried: “I prevent customers from having to think.”

“It’s up to you” – Choices can ruin your customer experience

Heart of the Customer

Choices make or break your customer experience. Design them well and they make life easier on your customers. But leave them to chance and they can drag down your customer experience. I’m teaching a series customer experience workshops for an insurance company. I called the claims number at State Farm, where I’ve been a customer for over 25 years. Your customer experience is all about emotions. Customer Experience Customer-Based Capabilities

Microsoft: Customer Experience (finally) wins over “strategy”

Heart of the Customer

Do you trap your customers? Do you try to force customers who use one product to use another? By trapping customers into our systems, we believe they’ll learn to like our systems, and we’ll come out ahead. Instead, we frustrate our customers so much that they end up leaving us altogether. I was once a LexisNexis customer, managing 25 accounts. Trapping customers feels like a good strategy, but never works.

Training Customers = Losing

Heart of the Customer

Customers aren’t filling out our form completely. ” “We just need to teach our customers how to use our website so they won’t call us so much.” ” ———— These are all actual quotes from employees we’ve worked with while leading customer experience workshops. Training customers is a losing proposition. Customer training programs are the last vestige of the internally-focused company.

Transforming the Digital Customer Support Journey

This eBook will focus on exploring the process of digital support transformations, including the types of support solutions available that meet customer demands and how to create the best combination for your customer base.

Effective Customer Service Can be the Key to Small Business Growth

NICE inContact

It won't help your small business if you're pulling in new customers through the front door while losing the same number of existing customers out the back door. To experience sustainable growth, shut that back door by taking care of your customer base with effective service.

Make it Easy - Give Customers the Support Experience They Expect and Value

NICE inContact

In the first post of this three part series, Effective Customer Service Can be the Key to Small Business Growth, we talked about how small businesses need to protect their existing customer base if they want to achieve meaningful, sustainable growth.

Moments of Truth: Retaining Customers Through the Frontline

MaritzCX

Katy Churches, manager of CX at American Family Insurance, discusses the importance of moments of truth in retaining your customer base

Video: Moments of Truth: Retaining Customers Through the Frontline

MaritzCX

Katy Churches, Director of CX at American Family Insurance, discusses the importance of moments of truth in retaining your customer base. Financial Services

Video: Moments of Truth: Retaining Customers Through the Frontline

MaritzCX

Katy Churches, Director of CX at American Family Insurance, discusses the importance of moments of truth in retaining your customer base

What Can a Digital First Contact Center do for Customer Experience?

NICE inContact

Mike Bowman, Director of Operations for Educational Computer Systems Inc (ECSI) experienced his customer base (largely made up of students with loans) specifically telling him that they didn’t want to speak to agents, which led to him deploying an omnichannel contact center. Customer Experience Omnichannel Advantages of the Cloud Call Center Best Practices

Explaining the Net Promoter Score (NPS) 

Customercount

Find out more about the Net Promoter Score, a simple metric which is used to determine the loyalty of customers based on whether they would recommend you to a friend or colleague.

B2C Influence on B2B Customer Expectations

MaritzCX

There are obvious differences in the way B2C and B2B companies engage, interact with, and serve their respective customer bases. Traditionally, this was appropriately based on significant differences in expectations from those customer groups. However, recent research is indicating that this expectation gap is evaporating at an alarming rate. This should not come as a. View Article.

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AEGON – NPS Measurements in Realtime

MaritzCX

Real-time NPS measures enable Aegon to establish operational processes to close the feedback loop across multiple touchpoints MOVING TO REALTIME NPS FEEDBACK Aegon’s purpose is to enable their customers to achieve a lifetime of financial security, by offering tailored products and services meeting the needs of their wide customer base.

NPS 232

B2C Influence on B2B Customer Expectations

MaritzCX

There are obvious differences in the way B2C and B2B companies engage, interact with, and serve their respective customer bases. Traditionally, this was appropriately based on significant differences in expectations from those customer groups. However, recent research is indicating that this expectation gap is evaporating at an alarming rate. This should not come as a. View Article.

B2C 200

AEGON – NPS Measurements in Realtime

MaritzCX

Real-time NPS measures enable Aegon to establish operational processes to close the feedback loop across multiple touchpoints MOVING TO REALTIME NPS FEEDBACK Aegon’s purpose is to enable their customers to achieve a lifetime of financial security, by offering tailored products and services meeting the needs of their wide customer base.

NPS 200

Get The Complete Picture With The Enhanced Customer 360 SuccessBLOC

Totango

Today we’re announcing multiple updates to the Customer 360 SuccessBLOC, making it more powerful than ever before. With the Customer 360 SuccessBLOC, we’ve built you a complete real-time view into customer health, across your entire customer base.

The Ultimate Contact Center Customer Experience Tech to Meet Your Customers Expectations

Advantage Communications

High-quality customer service is the key to retaining a loyal customer base for any business. However, creating the kind of customer support system needed to appease every customer is easier said than done. Artificial Intelligence Customer Service Trends

Episode #1 – Why All the Fuss About the Customer Experience? - Transforming the Customer Experience

Kristina Evey

What’s all the fuss about the customer experience? This episode explains why the successful companies are using the Customer Experience as a strategic advantage, building a loyal customer base, and increasing their profits. What's all the fuss about the customer experience? This episode explains why the successful companies are using the Customer Experience as a strategic advantage, building a loyal customer base, and increasing their profits.

Tailoring Retail Customer Experience Programs

Centriam Customer Experience Lab

When it comes to improving customer experience, not all retailers are the same. Different business models, customer bases, and product selections prevent a one size fits all approach to providing great customer service. So how can retailers use this trichotomy to guide them towards the best performing customer experience programs? Retail Customer Experience

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The Other Way to Deliver Great Service: Tailoring Customer Experience Programs by Retail Segment

Centriam Customer Experience Lab

When it comes to improving customer experience, not all retailers are the same. Different business models, customer bases, and product selections prevent a one size fits all approach to providing great customer service. So how can retailers use this trichotomy to guide them towards the best performing customer experience programs? Retail Customer Experience

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