Optimove

JANUARY 15, 2020

This will give every customer the personal experience they expect” -Pini Yakuel, CEO, Optimove. The post 15 Ways A Growing Business Can Retain Engagement With Its Customer Base appeared first on Optimove.

Customer Base 52

Customer Base Engagement Customers Customer Experience 52

eglobalis

OCTOBER 9, 2024

Businesses must make informed estimates based on market trends, customer needs, and data. Analise the Scalability A feature request may work well for one client, but does it have the potential to benefit your entire customer base? Serving one segment at the expense of the broader customer base can be risky.

Feedback 410

Feedback ROI Innovation B2B 410

DemandJump

NOVEMBER 2, 2022

Developing a SaaS marketing strategy is a perfect opportunity for companies to reach their target audience online. Content is the key to making that strategy work. A strong B2B SaaS marketing strategy uses valuable content and search engine optimization (SEO) to drive organic traffic to your website.

B2B 105

B2B Customer Base Marketing Company 105

Forrester's Customer Insights

MARCH 10, 2021

Our data shows that new logos account for close to 23% of total revenue, while retained business plus growth via upsell and cross-sell account for the rest. How are you protecting that 77%?

Customer Base 62

Customer Base Data Customers B2B 62

Win the Customer

MAY 6, 2014

You can offer your products and services to customers in another country but learning the culture in new markets is the key to an exceptional experience. Customer Service'

Customer Base 136

Customer Base Customer Experience Culture Customers 136

CSM Practice

JUNE 15, 2017

In this blog, I am going to share three ways to achieve proper segmentation, which will help you move towards efficiently scaling your customer success team. #1: Value-based segmentation is probably one of the most popular segmentation methods out there. One rule is to assign one Customer Success Manager per every 2 MM in ARR.

Customer Base 40

Customer Base Customer Success Customer Journeys Groups 40

Amity

MAY 4, 2016

SaaS Tattler Issue 83 - Tools to Support Your Growing Customer Base. Yes, we recognize that some companies are a bit premature for a Customer Success Platform. However, that shouldn’t stop them from making their customers successful. Tools of the trade: Apps for customer success.

Customer Base 48

Customer Base Tools Effort Score Roadmap 48

Magellan Solutions

OCTOBER 18, 2016

Most businesses spend the majority of their resources on getting new customers that they tend to ignore their most prized asset: their existing customer base or network. “It It is cheaper to retain than acquire a customer,” says 70% of respondents from Econsultancy/Responsys Cross-Channel Marketing Report 2013.

Customer Base 40

Customer Base Social Media ROI Customer Retention 40

Oracle

JULY 16, 2018

It’s one thing to wow your current customer base with sales and marketing efforts, but brands can also expand their audiences by using targeted marketing strategies geared toward the exact audience they’re looking to gain. Learn more on @brandchannel : [link] #ModernMarketing @OracleMktgCloud pic.twitter.com/JxgQCq28EX.

Customer Base 42

Customer Base Strategy Marketing Social Media 42

dscout People Nerds

MARCH 19, 2020

Miraka wanted to see how their values as M?ori ori brand would resonate with an audience abroad. Remote research was critical to understanding this new market. .

Customer Base 52

Customer Base Brands Marketing Customers 52

InMoment XI

JANUARY 12, 2023

Cross-selling and upselling have formed the bedrock of brand aspirations for their existing customer base for a long time now.

Social Media 529

Social Media Tips Customers Customer Retention 529

ECXO

AUGUST 19, 2024

Metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) are commonly used. Effective Audience Segmentation : Segment customers based on demographics, behavior, or preferences to conduct more targeted and relevant experiments.

Customer Journeys 359

Customer Journeys Customer Experience Net Promoter Score Effort Score 359

InMoment XI

FEBRUARY 23, 2024

The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people? The 4 Types of Market Segmentation with Examples There are four common types of strategies that businesses use to segment their customer base.

Marketing 260

Marketing Customer Experience Return on Investment Analysis 260

InMoment XI

FEBRUARY 13, 2024

Consider a cosmetics company that aims to develop new skincare products tailored to the specific needs and preferences of different age groups within its customer base. By using stratified sampling, this company ensures that its market research is comprehensive and representative of its diverse customer base.

Customer Experience 260

Customer Experience Groups Resources Customers 260

C3Centricity

MAY 2, 2023

As an example of this, think about Amazon , which is well known for its customer-centric approach. They offer a wide range of products, fast and reliable delivery, and excellent customer service. As a result, they have a loyal customer base and a strong brand reputation.

Strategy 296

Strategy Customer Centricity Advertising Customer Satisfaction 296

Comm100

NOVEMBER 15, 2022

Grow customer base. The number one benefit of integrating digital channels into a contact centre platform is the ability to grow its customer base. This significantly increases their addressable market through an expanded product offering that meets customer service needs. Increase deal size. Next steps.

Omni-Channel 216

Omni-Channel Chatbots Social Media Software 216

Alida

JANUARY 18, 2022

Understanding what your customers want and expect is key to any business’s success, but uncovering those insights can take a lot of effort. You need to collect broad customer feedback, which means getting responses that are representative of your entire customer base.

Customer Engagement 246

Customer Engagement Engagement Feedback Customer Base 246

Experience Investigators by 360Connext

SEPTEMBER 10, 2024

Once a month, we check in with news and current events to find out what’s happening in the world of customer experience and discuss ideas and insights that we can learn from as CX leaders. Ever wondered how a company with a loyal customer base could fumble a major app redesign?

User Experience 162

User Experience Study Consumers Customer Journeys 162

Alida

OCTOBER 18, 2021

But have brands adapted alongside their customer base? The pandemic has sparked immense change in consumer behaviour trends and so it should come as no surprise that consumer needs and desires have also shifted. According to over 5,000 global consumers, clearly not enough.

Trends 246

Trends Consumers Customers Customer Base 246

Pink Guava

APRIL 18, 2019

If you are a part of product startup team, whether you are an area developer or a founder, you find yourselves pulled into a biggest concern and that is finding ways to add good number of users. There is always this constant struggle to choose between investing on the product engineering or branding/marketing.

Customer Journeys 40

Customer Journeys Customer Base Customer Experience How To 40

Steve DiGioia

OCTOBER 3, 2021

In today’s challenging marketplace, the businesses that anticipate their customers’ needs, make it convenient to purchase, and find ways to do more than expected will create a more loyal customer base than those who don’t.

Customer Base 288

Customer Base Customer Service Training Brands 288

ShepHyken

MARCH 11, 2024

How can businesses think outside the box to create fan-like loyalty among their customer base? What lessons can companies learn from the legendary rock band, Van Halen, in creating loyal customer followings? Plus, Shep and Jim share the customer experience moments that changed their lives.

Customer Experience 150

Customer Experience Entertainment Loyalty Customer Centricity 150

Beyond Philosophy

AUGUST 23, 2024

Rule #2: Fire customers if they don’t align with your brand. Your brand’s values should resonate with your customer base. If a customer’s values conflict with yours, maintaining the relationship can harm your brand’s integrity and alienate your core audience.

Customer Centricity 78

Customer Centricity Policies Resources Metrics 78

Quadient

JULY 11, 2019

Unless your business is focused on a specific age group, targeting one generation to the exclusion of others is not always a good strategy. .

Customer Base 40

Customer Base How To Groups Strategy 40

Retently

MAY 21, 2024

This occurs when the survey participants don’t represent the broader customer base. An unrepresentative sample can overly emphasize certain customer types (such as those who have recently made a purchase or those who are more digitally savvy), distorting the NPS. Sampling NPS bias What is it? Why does it matter?

Net Promoter Score 147

Net Promoter Score NPS Culture Survey 147

Retently

JULY 16, 2024

Response rate This is the percentage of customers who actually complete the survey out of those invited. Higher response rates improve the reliability of the NPS by providing a more representative sample of your customer base. Here’s why: Not all customers are the same.

Net Promoter Score 148

Net Promoter Score Effort Score NPS Customer Satisfaction 148

Kapta Customer Success

SEPTEMBER 22, 2024

It measures the ability of a company to retain and grow its existing customer base, which is essential for long-term success and sustainable growth.

Metrics 59

Metrics Software Measurement Customer Base 59

Kerry Bodine

FEBRUARY 6, 2021

We once created a set of five journey maps for a retailer whose customer base was something like 98% women — and so the persona we created for each map was also a woman. We were simply representing the customers who comprised the majority of the retailers’ customer base and revenue. Then layer in diversity.

Customer Journeys 256

Customer Journeys Retail Analysis Customers 256

Horizon CX

AUGUST 7, 2023

Here are some ways diversity can help CX professionals improve what they know and what they do to produce better customer experiences: Enhanced Understanding of Customer Needs : A diverse team can represent a broader range of customers and their unique preferences, backgrounds, and challenges.

Culture 130

Culture Innovation Groups Communication 130

C3Centricity

APRIL 18, 2023

Why is a Customer-first Strategy Important? There are several reasons why a customer-first strategy is crucial for the success of your business. First and foremost, it helps you build a loyal customer base.

Strategy 156

Strategy Customer Centricity Culture Meeting 156

Comm100

APRIL 13, 2023

After quickly providing this information, the customer can then be informed of the expected wait time and, better still, the ability to be alerted by SMS when the next agent is available. These notifications can be automated and customized based on various scenarios.

Wait Times 148

Wait Times Management Customer Satisfaction Loyalty 148