Is it Time to Do Away with Market Research Departments?

C3Centricity

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? 10 Steps to Reinventing Your Market Research Department.

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Top 10 Marketing Infographics to Smash 2018 (Inspiration for the Visual World)

C3Centricity

One of C3Centricity’s annual traditions is to publish a post which shares the best marketing infographics of the previous twelve months. Here is this year’s crop, with ideas on how you can get inspired to take action in your own marketing. Top Marketing Design Trends .

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5 Reasons Your Marketing Needs Human Evaluation

360Connext

Jeannie Walters , speaker, writer and CEO of 360Connext, recently visited us at Hallmark and we had the opportunity to discuss the intricate weaving of the disciplines between marketing and customer experience. So how do you make your marketing more effective?

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Marketing Hope

Customer Bliss

Marketing hope helps customers believe that the company is listening and acting on their words. This is marketing hope. It’s making good decisions and marketing them, which will give the transformation life. The post Marketing Hope appeared first on Customer Bliss.

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Getting to Iconic – How leading brands balance technology and human talent to deliver exceptional CX

Janelle Matthews, SVP, Product Marketing, Genesys. Getting to Iconic – How leading brands balance technology and human talent to deliver exceptional CX. The world’s most influential and customer-centric firms lead with technology, but do not let technology lead their customer relationships.

Today’s Most Stunningly Useful Marketing Infographics

C3Centricity

I have searched the web and come out with the best infographics I can find on marketing. The post Today’s Most Stunningly Useful Marketing Infographics appeared first on C3Centricity. Information integration Marketing

248

How Cadillac drives customer centricity in the luxury market

Vision Critical

As a member of Cadillac’s global launch and lifecycle marketing team, I am obsessed about changing that perception. Luxury, the market that we’re in, is in flux. Today, the brands growing in the luxury market have a clearly articulated purpose. Rethinking marketing.

212

Identify Potential Markets Through Market Research Outsourcing

Magellan Solutions

Are you sure about your target market? Identifying your target market is very important in every type of business. Whether that is a service or a clothing boutique, you don’t want to go through the same trial and error process just to see if the “guestimate” of your market is correct.

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Halloween Scares & Solutions for Marketing

C3Centricity

So what does that have to do with marketing? Apart from the obvious effort of many companies to include the pumpkin shape, flavour or aroma in almost every product they make, at least in the US, marketing too has its scary moments doesn’t it? What scares you marketers the most, or to put it another way, what keeps you up at night? Big data and analytics, with how they will impact predictive modelling and the marketing mix. Global marketing. Marketing ROI.

190

How Real-Time Customer Feedback Drives Fleetio’s Customer-Obsessed Culture

about and experiencing the brand, the product, marketing assets. procurement of case studies and partner marketing content. their marketing department. C A S E S T U D Y How Real-Time Customer. Feedback Drives Fleetio’s. Customer-Obsessed. Culture We wanted a. better indicator.

Smart Marketing for Smart Customers (What Marketers Need to Know Today)

C3Centricity

But are we performing smart marketing too? Here’s how marketers should be reaching, connecting and engaging their customers. We all know that you can’t please all the people all of the time, so why are we marketers still mass producing our messages?

156

5 ways customer feedback can improve your content marketing strategy

Vision Critical

Did you know that 90 percent of all companies market with content ? Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return.

185

Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year.

168

Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity

C3Centricity

Marketing is an old profession. With the advent of digital marketing in the early 80’s, many companies began to take a serious look at their marketing. The post Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity appeared first on C3Centricity.

248

Best Marketing Quotes of 2015 & their Implications for Your Business

C3Centricity

The post Best Marketing Quotes of 2015 & their Implications for Your Business appeared first on C3Centricity. Happy New Year to all C³Centricity Readers! First some exciting news for you. We are updating the Members area of our website, with a whole new look and feel.

249

Executive Report: The Customer Data Too Often Overlooked by the C-Suite

sales or marketing change in the past 12 to 18. are important to informing sales and marketing. strategies evolve based on market changes. provides insights that are relevant to product, sales, marketing, and nearly every other. New Study Reveals Reliance on Too Few.

Why Marketing Campaigns Fail

Promoter.io

But first, I have a question for you … Why is it that most of your marketing campaigns aren’t as effective as you’d like them to be? The post Why Marketing Campaigns Fail appeared first on Promoter.io Featured General Online Marketing

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How Customer Service and Marketing Can Intensify Each Other

Provide Support

Customer service and marketing can intensify and strengthen each other. Customer service and marketing are often seen as completely different processes by most companies. Let’s explore how customer service and marketing can intensify and strengthen each other.(.).

147

4 growth predictions for market research

Vision Critical

Growth in market research spending has been modest for the past few years, according to ESOMAR’s annual Global Market Research (GMR) report. Revenues being generated a year ago have broadly been maintained,” ESOMAR reported in its 2015 edition, saying the industry’s market growth is 0.1

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Customer experience and marketing: Lean into the skid sometimes

Customer Bliss

I have a friend who works in marketing. Even though the normal way we think about marketing involves everything being branded and polished, she says — and I mostly agree — that some of the best marketing “leans into the skid.”

182

The Book of NPS

02Introduction “Customer-obsessed strategies are a shared agenda for business and technology leaders — requiring a common view of what is happening in the market and how best to respond.” — Forrester The Next Evolution of the NPS Status Quo For years, NPS has remained a boardroom-only metric.

Choppy Waters of Marketing Compliance

inContact

The marketing compliance waters for companies that sell via telephone have always been known to be choppy. This ruling brings some much-needed common sense to the TPCA/DNC lawsuit frenzy, while further proving how volatile the regulatory environment is for companies that market to consumers. Staying afloat in the ocean of marketing regulations saps you of critical resources that could be better used to facilitate growth.

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How Marketers Like You Are fully Benefiting From This Awesomely Changing World that is Marketing

C3Centricity

If you are a fellow marketer who follows me on Twitter, Facebook or LinkedIn, you will have seen some photos of the various places I visited, from San Jose in Silicon Valley near San Francisco, to the huge sprawling metropolis that is Los Angeles.

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How to engage millennials for customer insight and marketing

Vision Critical

If there‰’s one generation that marketers can‰’t stop talking about, it’s the Millennials. As Millennials enter adulthood and their preferences impact the economy, marketers and researchers need to develop a deeper understanding of them. How can marketers best engage with millennials?

207

How to Use Marketing Quotes to Inspire and Catalyse Action

C3Centricity

C³Centricity is no exception; our marketing quote posts are always the most popular, year after year. In fact it has become something of a tradition to share a post of the recent and most inspiring marketing quotes during the Summer and Winter vacation breaks.

156

Study: The Health of the Contact Center

in the form of increased market share and revenue. 1The Health of the Contact Center: Agent Well-Being in a Customer-Centric Era 2New study reveals heightened complexity of. customer experience increases pressure on the.

The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Vision Critical

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Market research departments are increasingly contributing directly to the bottom line.

275

The customer experience is your best marketing

NewVoiceMedia

What is marketing? A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!): Great definition, but marketing has changed. Websites are a great example to illustrate how marketing has changed.

223

Market research as a profit center: How smart companies use customer feedback to generate revenue

Vision Critical

One of the biggest disruptions in the market research industry is the monetization of the research practice. Steve McSpiritt, market research specialist at Barnes & Noble College. Think and act like a marketer.

247

Customer Intelligence vs. Market Intelligence

Wired and Dangerous

It’s important to understand how customer intelligence is different from market intelligence. Market intelligence teaches us about a segment or group and discerns how they are similar. Customer intelligence informs us about the individuals who make those buying decisions in that market.

130

ABM: Just Another Name For Go-To-Market Planning And Execution?

Forrester's Customer Insights

Top B2B marketing leaders think carefully and thoroughly about which markets represent the best fit for their offerings. Account-based marketing (ABM) is the most recent embodiment of this practice – what is generally called go-to-market strategy.

38

AI Helps Marketers Target The Right Customers, Across The Right Channels And Content At Scale

Forrester's Customer Insights

artificial intelligence (AI) B2C marketing chief marketing officer (CMO) digital marketing email marketing integrated marketing (cross-channel) marketing & strategy AI ROI

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Instagram Marketing Tips for Better Content Marketing

Joe Rawlinson

Instagram is a completely unique blend of stunning visuals, storytelling hashtags, content curation opportunities, and real-time marketing which can’t be beat. Marketers who wish to use the platform will need a plan which always works with these unique online marketing tools. With a little bit of planning, a big heap of creativity, and the right timing your Instagram marketing will succeed. Remember this is social media first, and marketing is always second.

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Marketers, You Desperately Need A New Mindset

Forrester's Customer Insights

You have to feel bad for marketers: For years, they’ve tried to keep pace with changing buyer behaviors and adapt to the cross-device and cross-channel habits of their customers.

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The Fundamentals of Omnichannel Marketing

Smarter CX

Omnichannel marketing helps both B2B and B2C organizations connect to their existing and potential customers in more meaningful and relevant ways. So, what exactly does omnichannel mean, and what does an effective omnichannel marketing strategy look like?

68

The Customer Experience Is Your Best Marketing

ShepHyken

What is marketing? A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!): Great definition, but marketing has changed. Websites are a great example to illustrate how marketing has changed.

113

Marketers, Do You Know Everything You Should? From the 5Ps to the 7Qs.

C3Centricity

Marketing is a great profession. I’ve worked in or with marketing teams for most of my career. The post Marketers, Do You Know Everything You Should?

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Marketers plan to prioritize customer loyalty, but doing so comes with challenges

Vision Critical

A new report backs this up: “ For Love or Money 2017: Customer Loyalty – The Marketers’ Point of View ” found marketers plan to focus on customer loyalty in the next few months because it takes precedence over acquiring new customers. Marketers aren’t thinking engagement.

130

52 Reasons to Embrace Marketing Operations

ClearAction

52 Reasons to Embrace Marketing Operations Gary Katz. What is a Marketing Operations mindset? Marketing Operations = greater capacity to create the future & reinvent Marketing from within. Marketing Operations drives this effort. Scalable marketing.

68

Four Keys to Marketing Operations Success

ClearAction

Four Keys to Marketing Operations Success Gary Katz. What does “best practices” in Marketing Operations (MO) look like, and how do industry-leading companies operate and integrate this highly valuable function? We polled more than 80 marketing leaders to find out.

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