INDUSTRY INSIGHTS YOUR PEERS ARE READING
Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. B2B B2B marketing customer advocacy B2B Marketing social media MORE
Marketing and Customer Success: Do you know how to activate your Wonder Twin powers? . I think most marketers would agree that this approach — joining forces with your counterparts in Customer Success — is the best way to do consistently super things across the full customer lifecycle. MORE
The post Best Marketing Quotes of 2015 & their Implications for Your Business appeared first on C3Centricity. Happy New Year to all C³Centricity Readers! First some exciting news for you. We are updating the Members area of our website, with a whole new look and feel. MORE
Market research, according to The American Marketing Association, is defined as linking the consumer to the marketer through information used to identify and define marketing opportunities and issues; generate, refine and evaluate marketing actions; and monitor performance. MORE
But are we performing smart marketing too? Here’s how marketers should be reaching, connecting and engaging their customers. We all know that you can’t please all the people all of the time, so why are we marketers still mass producing our messages? MORE
52 Reasons to Embrace Marketing Operations Gary Katz. What is a Marketing Operations mindset? Marketing Operations = greater capacity to create the future & reinvent Marketing from within. Marketing Operations drives this effort. Scalable marketing. MORE
Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. MARKET RESEARCH TAKES A LONG TIME. MORE
So what does that have to do with marketing? Apart from the obvious effort of many companies to include the pumpkin shape, flavour or aroma in almost every product they make, at least in the US, marketing too has its scary moments doesn’t it? What scares you marketers the most, or to put it another way, what keeps you up at night? Big data and analytics, with how they will impact predictive modelling and the marketing mix. Global marketing. Marketing ROI. MORE
What is Marketing Operations? Marketing Operations is the science and art of optimizing efficiency and effectiveness of the Marketing organization. The purpose of marketing operations is to increase organizational efficiency, agility, and value. 7 Deadly Sins of Marketing. MORE
Using traditional marketing, attracting enough visitors to your site to make it an ad revenue success is improbably hard. We’ve been spending lots of time researching the emerging field of Advocacy Marketing. MORE
Jeannie Walters , speaker, writer and CEO of 360Connext, recently visited us at Hallmark and we had the opportunity to discuss the intricate weaving of the disciplines between marketing and customer experience. So how do you make your marketing more effective? MORE
As a member of Cadillac’s global launch and lifecycle marketing team, I am obsessed about changing that perception. Luxury, the market that we’re in, is in flux. Today, the brands growing in the luxury market have a clearly articulated purpose. Rethinking marketing. MORE
Content Marketing Ideas for Incredible Customer Experiences. Customer voice: Creating content through dynamic customer feedback and their perspective is the fastest way to successful content marketing. So, how do you talk to customers if you are a content marketer? . MORE
Are you sure about your target market? Identifying your target market is very important in every type of business. Whether that is a service or a clothing boutique, you don’t want to go through the same trial and error process just to see if the “guestimate” of your market is correct. MORE
What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? 10 Steps to Reinventing Your Market Research Department. MORE
Market research is a valuable tool, and one that the smartest companies invest in. Companies like Lego, McDonald’s and Apple have been utilizing market research (MR) for years, and dominate their respective markets. MORE
One of C3Centricity’s annual traditions is to publish a post which shares the best marketing infographics of the previous twelve months. Here is this year’s crop, with ideas on how you can get inspired to take action in your own marketing. Top Marketing Design Trends . MORE
Did you know that 90 percent of all companies market with content ? Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return. MORE
Little known fact: Bob Dylan was singing about market research. Market research is changing, and smart businesses are seizing the opportunity to use smartphones to gather data in a timely, efficient way. Audience Mobile Market mobile apps mobile market research mobile research MORE
Market research is necessary for a business to learn and grow. In a recent study conducted by market research firm, Attest, 26% of businesses surveyed said they do not gauge the market before launching a new product or service. ONLINE MARKET RESEARCH FOR THE WIN. MORE
Marketing hope helps customers believe that the company is listening and acting on their words. This is marketing hope. It’s making good decisions and marketing them, which will give the transformation life. The post Marketing Hope appeared first on Customer Bliss. MORE
C³Centricity is no exception; our marketing quote posts are always the most popular, year after year. [.]. The post How to Use Marketing Quotes to Inspire and Catalyse Action appeared first on C3Centricity. Posts which include quotes are amongst the most shared on social media. MORE
They’re inundated by marketing messages through digital ads, social media, and email, so only the most relevant campaigns capture their attention. To cut through the noise, marketers need to know more about the people they’re marketing to. How customer feedback empowers marketers. Prospect feedback can play a huge role in lead generation and nurturing, helping marketers better understand their audiences. MORE
About a year ago, we began dedicating ourselves to a more intentional and dedicated content marketing strategy. We’re a small business that serves a larger market, so having our potential clients find us became critical. MORE
Market research was developed a century ago to measure the effectiveness of advertisements and products. However, market research and Voice of the Customer (VoC) are not the same. Market Research vs. Voice of the Customer (VoC). Market Research. MORE
Marketing is an old profession. With the advent of digital marketing in the early 80’s, many companies began to take a serious look at their marketing. The post Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity appeared first on C3Centricity. MORE
Growth in market research spending has been modest for the past few years, according to ESOMAR’s annual Global Market Research (GMR) report. Revenues being generated a year ago have broadly been maintained,” ESOMAR reported in its 2015 edition, saying the industry’s market growth is 0.1 MORE
Customer service and marketing can intensify and strengthen each other. Customer service and marketing are often seen as completely different processes by most companies. Let’s explore how customer service and marketing can intensify and strengthen each other.(.). MORE
What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. CMO #Marketing Click To Tweet. Forbes #CMO #Marketing Click To Tweet. MORE
Market research is one of the most effective ways to gain insight into your customer base, competitors, and overall market. The goal of conducting market research is to equip your company with the information you need to make informed decisions. Attention, small businesses! MORE
A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? CMO #Marketing Click To Tweet. MORE
I’m going to let you in on a deep, dark secret: there are still companies who do not conduct market research. Now for a company who does use market research. The first Nest product was a home thermostat, which they chose after conducting market research. That’s a big market. ”. MORE
Top 3 Marketing Surveys. Website surveys are ideal for collecting data that can be used to improve your layout, help optimize content, and learn about the market segment attracted to your services. It can also be used to improve your content marketing strategy in the future. This info can help marketers develop more compelling campaigns and build effective go-to-market strategies. Ready to move mountains (or at least metrics) with your marketing? MORE
The post Artificial Intelligence (AI): Hype or Help for Marketers? Advertising Frank Reactions Podcast Marketing Research Sales Shows Technology AI artificial intelligenceappeared first on Frank Reactions. MORE
This past year of podcasting the Frank Online Marketing Show (in the process of being renamed to Frank Reactions) covered a lot of topics. Here are some of the best quotes about marketing. Also check out 30 Great Customer Experience … Continue Reading → The post 20 Great Marketing Quotes appeared first on Frank Reactions. B2B Blog Internet Marketing Interview Highlights Retail Sales Social Media Strategies Trust Web design marketing podcast quotes MORE
All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers. MORE
Marketing depends upon actionable insights to satisfy and delight their customers. The post Marketing Solutions to More Actionable Insights appeared first on C3Centricity. How comfortable are you with your own process and the actionability of the results? MORE
I first read Gilmore & Pine’s The Experience Is the Marketing on a cross-country flight sometime around the year 2007. It’s not about experience marketing, but rather marketing experiences.”. So what’s your marketing plan? MORE
The client doesn’t need to understand the differences between Sales and Support and Service and CSM and Marketing. The New Sales and Marketing. Sales teams wanted to understand prospect behavior, scale their engagements via marketing nurture, and influence marketing priorities. MORE
It’s important to understand how customer intelligence is different from market intelligence. Market intelligence teaches us about a segment or group and discerns how they are similar. Customer intelligence informs us about the individuals who make those buying decisions in that market. MORE
I have searched the web and come out with the best infographics I can find on marketing. The post Today’s Most Stunningly Useful Marketing Infographics appeared first on C3Centricity. Information integration Marketing MORE
Title: The post Music: A Marketing Tool appeared first on Beyond Philosophy. Music has a unique effect on our brain, especially concerning memory. Apple brilliantly capitalizes on all of them in its holiday ad. MORE
Marketing Related Topics 
C3Centricity
JULY 30, 2018
All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers.
C3Centricity
APRIL 2, 2018
What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? 10 Steps to Reinventing Your Market Research Department.
Customer Bliss
SEPTEMBER 22, 2015
Marketing hope helps customers believe that the company is listening and acting on their words. This is marketing hope. It’s making good decisions and marketing them, which will give the transformation life. The post Marketing Hope appeared first on Customer Bliss.
C3Centricity
AUGUST 23, 2015
C³Centricity is no exception; our marketing quote posts are always the most popular, year after year. [.]. The post How to Use Marketing Quotes to Inspire and Catalyse Action appeared first on C3Centricity. Posts which include quotes are amongst the most shared on social media.
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As revenue grows and the go-to-market strategy is identified, founders quickly realize they need a proactive program that goes beyond basic customer services. Most tech companies start with a barebone customer success ‘program’ that is reactive.
GetFeedback
JUNE 12, 2018
They’re inundated by marketing messages through digital ads, social media, and email, so only the most relevant campaigns capture their attention. To cut through the noise, marketers need to know more about the people they’re marketing to. How customer feedback empowers marketers. Prospect feedback can play a huge role in lead generation and nurturing, helping marketers better understand their audiences.
AskNicely
JULY 3, 2018
Marketing and Customer Success: Do you know how to activate your Wonder Twin powers? . I think most marketers would agree that this approach — joining forces with your counterparts in Customer Success — is the best way to do consistently super things across the full customer lifecycle.
C3Centricity
FEBRUARY 5, 2018
One of C3Centricity’s annual traditions is to publish a post which shares the best marketing infographics of the previous twelve months. Here is this year’s crop, with ideas on how you can get inspired to take action in your own marketing. Top Marketing Design Trends .
Kayako
JULY 30, 2018
Content Marketing Ideas for Incredible Customer Experiences. Customer voice: Creating content through dynamic customer feedback and their perspective is the fastest way to successful content marketing. So, how do you talk to customers if you are a content marketer? .
ClearAction
JULY 28, 2018
What is Marketing Operations? Marketing Operations is the science and art of optimizing efficiency and effectiveness of the Marketing organization. The purpose of marketing operations is to increase organizational efficiency, agility, and value. 7 Deadly Sins of Marketing.
QuestionPro Audience
SEPTEMBER 27, 2018
Market research is necessary for a business to learn and grow. In a recent study conducted by market research firm, Attest, 26% of businesses surveyed said they do not gauge the market before launching a new product or service. ONLINE MARKET RESEARCH FOR THE WIN.
QuestionPro Audience
MAY 4, 2018
Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. MARKET RESEARCH TAKES A LONG TIME.
C3Centricity
JUNE 28, 2018
A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? CMO #Marketing Click To Tweet.
C3Centricity
JUNE 28, 2018
What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. CMO #Marketing Click To Tweet. Forbes #CMO #Marketing Click To Tweet.
Gainsight
OCTOBER 22, 2018
The client doesn’t need to understand the differences between Sales and Support and Service and CSM and Marketing. The New Sales and Marketing. Sales teams wanted to understand prospect behavior, scale their engagements via marketing nurture, and influence marketing priorities.
QuestionPro Audience
JUNE 28, 2018
Market research, according to The American Marketing Association, is defined as linking the consumer to the marketer through information used to identify and define marketing opportunities and issues; generate, refine and evaluate marketing actions; and monitor performance.
C3Centricity
JUNE 19, 2016
Marketing depends upon actionable insights to satisfy and delight their customers. The post Marketing Solutions to More Actionable Insights appeared first on C3Centricity. How comfortable are you with your own process and the actionability of the results?
QuestionPro Audience
FEBRUARY 12, 2018
Market research is one of the most effective ways to gain insight into your customer base, competitors, and overall market. The goal of conducting market research is to equip your company with the information you need to make informed decisions. Attention, small businesses!
360Connext
MARCH 8, 2018
Jeannie Walters , speaker, writer and CEO of 360Connext, recently visited us at Hallmark and we had the opportunity to discuss the intricate weaving of the disciplines between marketing and customer experience. So how do you make your marketing more effective?
C3Centricity
APRIL 17, 2016
I have searched the web and come out with the best infographics I can find on marketing. The post Today’s Most Stunningly Useful Marketing Infographics appeared first on C3Centricity. Information integration Marketing
Kerry Bodine
SEPTEMBER 27, 2017
I first read Gilmore & Pine’s The Experience Is the Marketing on a cross-country flight sometime around the year 2007. It’s not about experience marketing, but rather marketing experiences.”. So what’s your marketing plan?
C3Centricity
OCTOBER 12, 2014
So what does that have to do with marketing? Apart from the obvious effort of many companies to include the pumpkin shape, flavour or aroma in almost every product they make, at least in the US, marketing too has its scary moments doesn’t it? What scares you marketers the most, or to put it another way, what keeps you up at night? Big data and analytics, with how they will impact predictive modelling and the marketing mix. Global marketing. Marketing ROI.
GetFeedback
APRIL 30, 2018
Top 3 Marketing Surveys. Website surveys are ideal for collecting data that can be used to improve your layout, help optimize content, and learn about the market segment attracted to your services. It can also be used to improve your content marketing strategy in the future. This info can help marketers develop more compelling campaigns and build effective go-to-market strategies. Ready to move mountains (or at least metrics) with your marketing?
QuestionPro Audience
JANUARY 10, 2018
Market research is a valuable tool, and one that the smartest companies invest in. Companies like Lego, McDonald’s and Apple have been utilizing market research (MR) for years, and dominate their respective markets.
Vision Critical
DECEMBER 4, 2017
As a member of Cadillac’s global launch and lifecycle marketing team, I am obsessed about changing that perception. Luxury, the market that we’re in, is in flux. Today, the brands growing in the luxury market have a clearly articulated purpose. Rethinking marketing.
QuestionPro Audience
JANUARY 26, 2018
Little known fact: Bob Dylan was singing about market research. Market research is changing, and smart businesses are seizing the opportunity to use smartphones to gather data in a timely, efficient way. Audience Mobile Market mobile apps mobile market research mobile research
QuestionPro Audience
OCTOBER 2, 2018
I’m going to let you in on a deep, dark secret: there are still companies who do not conduct market research. Now for a company who does use market research. The first Nest product was a home thermostat, which they chose after conducting market research. That’s a big market. ”.
C3Centricity
MAY 22, 2016
Marketing is an old profession. With the advent of digital marketing in the early 80’s, many companies began to take a serious look at their marketing. The post Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity appeared first on C3Centricity.
C3Centricity
OCTOBER 8, 2017
But are we performing smart marketing too? Here’s how marketers should be reaching, connecting and engaging their customers. We all know that you can’t please all the people all of the time, so why are we marketers still mass producing our messages?
Vision Critical
DECEMBER 15, 2016
Did you know that 90 percent of all companies market with content ? Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return.
AskNicely
JANUARY 24, 2017
Using traditional marketing, attracting enough visitors to your site to make it an ad revenue success is improbably hard. We’ve been spending lots of time researching the emerging field of Advocacy Marketing.
Magellan Solutions
FEBRUARY 8, 2018
Are you sure about your target market? Identifying your target market is very important in every type of business. Whether that is a service or a clothing boutique, you don’t want to go through the same trial and error process just to see if the “guestimate” of your market is correct.
C3Centricity
JANUARY 15, 2016
The post Best Marketing Quotes of 2015 & their Implications for Your Business appeared first on C3Centricity. Happy New Year to all C³Centricity Readers! First some exciting news for you. We are updating the Members area of our website, with a whole new look and feel.
Wired and Dangerous
JUNE 29, 2015
It’s important to understand how customer intelligence is different from market intelligence. Market intelligence teaches us about a segment or group and discerns how they are similar. Customer intelligence informs us about the individuals who make those buying decisions in that market.
Beyond Philosophy
FEBRUARY 2, 2015
Title: The post Music: A Marketing Tool appeared first on Beyond Philosophy. Music has a unique effect on our brain, especially concerning memory. Apple brilliantly capitalizes on all of them in its holiday ad.
Tema Frank
JULY 20, 2018
The post Artificial Intelligence (AI): Hype or Help for Marketers? Advertising Frank Reactions Podcast Marketing Research Sales Shows Technology AI artificial intelligenceappeared first on Frank Reactions.
Promoter.io
JANUARY 19, 2017
But first, I have a question for you … Why is it that most of your marketing campaigns aren’t as effective as you’d like them to be? The post Why Marketing Campaigns Fail appeared first on Promoter.io Featured General Online Marketing
Tema Frank
JANUARY 8, 2015
This past year of podcasting the Frank Online Marketing Show (in the process of being renamed to Frank Reactions) covered a lot of topics. Here are some of the best quotes about marketing. Also check out 30 Great Customer Experience … Continue Reading → The post 20 Great Marketing Quotes appeared first on Frank Reactions. B2B Blog Internet Marketing Interview Highlights Retail Sales Social Media Strategies Trust Web design marketing podcast quotes
ClearAction
NOVEMBER 26, 2017
52 Reasons to Embrace Marketing Operations Gary Katz. What is a Marketing Operations mindset? Marketing Operations = greater capacity to create the future & reinvent Marketing from within. Marketing Operations drives this effort. Scalable marketing.
Vision Critical
JULY 5, 2016
Growth in market research spending has been modest for the past few years, according to ESOMAR’s annual Global Market Research (GMR) report. Revenues being generated a year ago have broadly been maintained,” ESOMAR reported in its 2015 edition, saying the industry’s market growth is 0.1
360Connext
FEBRUARY 11, 2015
About a year ago, we began dedicating ourselves to a more intentional and dedicated content marketing strategy. We’re a small business that serves a larger market, so having our potential clients find us became critical.
Provide Support
NOVEMBER 16, 2017
Customer service and marketing can intensify and strengthen each other. Customer service and marketing are often seen as completely different processes by most companies. Let’s explore how customer service and marketing can intensify and strengthen each other.(.).
Forrester's Customer Insights
SEPTEMBER 10, 2018
Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. B2B B2B marketing customer advocacy B2B Marketing social media
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