Marketing Related Topics 
eglobalis
JANUARY 13, 2025
Regularly analysing and refining AI models based on seasonal or market trends ensures sustained efficiency improvements. Organizations aiming to enhance loyalty should focus on integrating AI with their marketing and sales platforms. This approach strengthened customer trust and loyalty.
eglobalis
DECEMBER 11, 2024
Cultural Adaptation In a global market, cultural nuances significantly impact customer experience. For instance, a company might test different marketing messages or customer service approaches in various regions to determine the most culturally appropriate and effective methods.
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ECXO
NOVEMBER 25, 2024
Broader Market Demand : Data-Driven Validation While an individual request might reflect one customer’s unique need, assessing whether it signals a broader market demand is critical. Use quantitative tools : Leverage surveys, CRM data, and market analytics to determine whether a request is a widespread need.
eglobalis
OCTOBER 14, 2024
This approach is flawed because each company faces different customer challenges based on its industry, market, and operational structure. Their programs emphasize leadership alignment, operational efficiency, and proactive CX strategies that integrate marketing, sales, and service.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. 📆 August 12, 2025 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST
C3Centricity
NOVEMBER 26, 2024
It’s a transformational shift essential to gaining a lasting competitive edge in today’s market. It’s about allowing the voice of the consumer to influence every area of the organization, from product design to marketing, support, and even company culture.
eglobalis
JUNE 30, 2025
With 350+ global facilities and 78 manufacturing plants, its scale creates both market power and resilience. Medtronic doesn’t just participate in the global market—it shapes it. The Medtronic Mindset was not introduced to replace old values—but to adapt them to today’s market demands.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.
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