How 6 marketing leaders plan to improve customer experience
JANUARY 13, 2017
Despite all the recent buzz about CX becoming a bigger part of the marketing function, however, CMOs have yet to really step up to the plate. According to a 2016 study by Deloitte and the CMO Council , only a small minority of marketing leaders have made significant progress in improving CX.
Marketing Solutions to More Actionable Insights
JUNE 19, 2016
Marketing depends upon actionable insights to satisfy and delight their customers. The post Marketing Solutions to More Actionable Insights appeared first on C3Centricity. How comfortable are you with your own process and the actionability of the results?
SEPTEMBER 22, 2015
Marketing hope helps customers believe that the company is listening and acting on their words. This is marketing hope. It’s making good decisions and marketing them, which will give the transformation life. The post Marketing Hope appeared first on Customer Bliss.
Why Marketing Campaigns Fail
JANUARY 19, 2017
But first, I have a question for you … Why is it that most of your marketing campaigns aren’t as effective as you’d like them to be? The post Why Marketing Campaigns Fail appeared first on Promoter.io Featured General Online Marketing
Today’s Most Stunningly Useful Marketing Infographics
APRIL 17, 2016
I have searched the web and come out with the best infographics I can find on marketing. The post Today’s Most Stunningly Useful Marketing Infographics appeared first on C3Centricity. Information integration Marketing
5 ways customer feedback can improve your content marketing strategy
DECEMBER 15, 2016
Did you know that 90 percent of all companies market with content ? Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return.
These 3 obsolete market research practices are on their way out
JUNE 22, 2016
One of the top influencers in market research , Poynter has delivered some of the most popular and most provocative presentations at the past Summits. ” Siloed market research departments. This is just a small sample of Poynter’s intriguing thoughts about market research.
Market research as a profit center: How smart companies use customer feedback to generate revenue
OCTOBER 13, 2016
One of the biggest disruptions in the market research industry is the monetization of the research practice. Steve McSpiritt, market research specialist at Barnes & Noble College. Think and act like a marketer.
How market researchers can thrive in the age of faster and cheaper
AUGUST 8, 2016
In my upcoming presentations at the 2016 Customer Intelligence Summit in Chicago and London , I’ll be sharing actionable tactics on how to thrive as a modern market researcher. Similarly, there will be less unwanted marketing, and more precisely targeted messaging to customers.
The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit
SEPTEMBER 22, 2016
Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Market research departments are increasingly contributing directly to the bottom line.
The Customer Experience Is Your Best Marketing
NOVEMBER 16, 2016
What is marketing? A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!): Great definition, but marketing has changed. Websites are a great example to illustrate how marketing has changed.
Best Marketing Quotes of 2015 & their Implications for Your Business
JANUARY 15, 2016
The post Best Marketing Quotes of 2015 & their Implications for Your Business appeared first on C3Centricity. Happy New Year to all C³Centricity Readers! First some exciting news for you. We are updating the Members area of our website, with a whole new look and feel.
Together, Customer Success And Customer Marketing Can Create A Better Customer Experience
OCTOBER 22, 2014
Marketing and customer success need to work more closely together to improve the overall customer experience. How can customer success and customer marketing help each other? Providing customer feedback on products, marketing materials and their overall experience.
Inside Customer Success: Oracle Marketing Cloud
FEBRUARY 10, 2017
Oracle Marketing Cloud offers a complete suite of powerful solutions that provide marketers with a comprehensive view of customer interactions, orchestrating the right experience for each customer and helping attract ideal customers that spend more, stay loyal, and become brand advocates.
How Marketers Like You Are fully Benefiting From This Awesomely Changing World that is Marketing
APRIL 2, 2016
If you are a fellow marketer who follows me on Twitter, Facebook or LinkedIn, you will have seen some photos of the various places I visited, from San Jose in Silicon Valley near San Francisco, to the huge sprawling metropolis that is Los Angeles.
The Enterprise Marketing Technology Landscape - Simplified
Forrester's Customer Insights
NOVEMBER 2, 2015
We've all seen comprehensive diagrams featuring hundreds of vendor logos across multiple marketing technology categories. So, when tasked with mapping the technologies required to deliver contextual marketing, I decided to simplify things. enterprise marketing software suites.
Measuring Marketing Effectiveness
FEBRUARY 19, 2015
However, another rich territory for seeing the benefit of multiple technical customer insight (CI) disciplines is the measurement of marketing effectiveness. The most obvious example is probably the challenge of measuring the effectiveness of “below the line” verses “above the line” marketing.
How are Marketing and PR Setting Your Customer’s Expectations?
APRIL 10, 2015
In many ways, publicity and marketing set the stage for your customers, and it can lead to moments of delight or huge disappointment. Better marketing isn’t the lifeline. Recently, I was contacted by a marketing agency regarding one of their clients.
20 Great Marketing Quotes - Frank Reactions
JANUARY 8, 2015
This past year of podcasting the Frank Online Marketing Show (in the process of being renamed to Frank Reactions) covered a lot of topics. Here are some of the best quotes about marketing. Also check out 30 Great Customer Experience … Continue Reading → The post 20 Great Marketing Quotes appeared first on Frank Reactions. B2B Blog Internet Marketing Interview Highlights Retail Sales Social Media Strategies Trust Web design marketing podcast quotes
Why Marketing Automation Doesn’t Work for NPS
FEBRUARY 25, 2016
The post Why Marketing Automation Doesn’t Work for NPS appeared first on Promoter.io Featured Net Promoter Online MarketingI was at an event the other night with one of my kids. The organization that hosted the event had hired a magician to perform for a room full of 8- 10 year olds. The guy was kind of a hack, but did well by a child’s standards. One of the tricks he performed was […].
What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes
JULY 2, 2016
The post What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes appeared first on C3Centricity. Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them.
How content marketing helps you support customers, not just win them
OCTOBER 6, 2015
Content marketing can be for more than just gaining new customers — it can, and should, serve as an educational tool. Marketing is where you talk about why your company exists and how you work in service of your users, but your customers will be pretty unhappy if all you do is talk.
Marketing Research and Single Women Buying SUVs
JUNE 3, 2016
Last semester I took my first marketing research class (for the purpose of this article, I’m going to use the term marketing research to refer to data from a specific company, as contrasted with market research, which pertains to data from. I’m a college student, interning at MaritzCX and part of the CX Café team.
How Marketing Automation Makes You More Human
FEBRUARY 22, 2016
Join me for a little case analysis to learn how you can create this kind of relation using marketing automation and how to level up your business in the process. Let’s find an analogy that will help you understand the power and mechanics of marketing automation.
How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy
FEBRUARY 13, 2017
Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, or a bustling startup, people expect their interactions to be something that wows them.
Dreaming of Contextual Marketing
Forrester's Customer Insights
OCTOBER 17, 2014
At Dreamforce in San Francisco earlier this week, Salesforce Marketing Cloud CEO Scott McCorkle highlighted retailer Eddie Bauer''s strategy to make marketing so good that it feels like customer service and customer service so good that it feels like marketing. He may well have added that when marketing and service are well executed, they both begin to feel like sales - or at least the extension of sales environments that they are meant to support.
How to Tell a Story with Market Research Data
DECEMBER 20, 2016
The insights offered by neuroscience have taken the research world by storm and companies have developed both neuro- marketing and neuroscience research to implement a new way of thinking.
Forget Millennials, Market to Human Beings
APRIL 29, 2015
Do marketers suffer from an unjustified youth fixation? But what if chasing after teen opinions is a waste of marketing dollars? Emerging Trends Marketing Mobile Marketing homepage
The Death of Inbound Marketing (& What You Can Do About It) - Frank Reactions
FEBRUARY 7, 2017
So, like many people, I was thrilled when “ inbound marketing ” became a thing. Inbound marketing isn’t enough anymore. Chart courtesy of Marketing Profs). Now to be fair, with good content marketing, some inbound calls or emails are likely to happen.
Choppy Waters of Marketing Compliance
AUGUST 18, 2016
The marketing compliance waters for companies that sell via telephone have always been known to be choppy. This ruling brings some much-needed common sense to the TPCA/DNC lawsuit frenzy, while further proving how volatile the regulatory environment is for companies that market to consumers. Staying afloat in the ocean of marketing regulations saps you of critical resources that could be better used to facilitate growth.
Everything You Ever Wanted To Know About Marketing Clouds - Introducing The Forrester Wave: Enterprise Marketing Software Suites
Forrester's Customer Insights
OCTOBER 21, 2014
Today, my co-author Rusty Warner and I published the first-ever Forrester Wave: Enterprise Marketing Software Suites, Q4 2014. Or, as they are popularly referred to, the "marketing clouds." Read more Categories: Marketing technology. enterprise marketing software suites.
Service Provider OR Value Creator: Escape the Classic Marketing Catch-22
NOVEMBER 9, 2015
Customer Focus Marketing Sales Small Business Social Selling marketing salesThe sales team loves you – because you are always responsive to their ad hoc requests for a presentation, brochure, case study, or email campaign NOW.
What marketers can learn from #fakenews
JANUARY 24, 2017
Using traditional marketing, attracting enough visitors to your site to make it an ad revenue success is improbably hard. We’ve been spending lots of time researching the emerging field of Advocacy Marketing.
Interview: Why Marketing Should be the Orchestrator of Customer Experience Design
JUNE 15, 2015
photo credit to Igor Bulgarin / Shutterstock.com Managing principal at Storyminers and experience design expert, Mike Wittenstein, shares his views on how marketing can take the lead on transformational change: Marketing leaders are perfectly positioned to orchestrate their company’s customer experience-led future, but must put more emphasis on internal communications and designing a framework for […].
DMA '15: Marketers Must Change
OCTOBER 12, 2015
How should marketers change their thinking? That was the question I repeatedly asked myself while attending &Then, the Direct Marketing Association's 2015 conference last week. Customer Engagement Customer Experience Customer Loyalty Marketing then directmarketingassociation dma15 marketersmustchangeThere’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.
Ways to Improve Your Email Marketing Campaign’s Effectiveness
DECEMBER 10, 2015
Sixty-one percent of marketers planned to increase their spending on email this year, making email a higher priority than social media, mobile marketing or any other channel, StrongView’s 2015 Marketing Trends Survey found. Marketing Tips guest post
Great Marketing Quotes for Breaking the Ice with Your Audience
FEBRUARY 8, 2016
Now it’s time to open the next chapter – Marketing Quotes. Being good at marketing means you need to know your audience in and out. Following this idea, I’ve prepared a list of great marketing quotes. Good marketers have the ability to see these human beings in every detail.