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What marketing trends will have the most impact in 2023?

Brandwatch CX

Marketing

Trends 94
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What marketing trends will have the most impact in 2023?

Brandwatch CX

Marketing

Trends 83
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3 Ways Market Research Supercharges Experience Programs

InMoment XI

Market research is seen by a lot of companies and organizations as a nice-to-have. Market research provides the mapping tools you can use to chart your business landscape, understand its various features, and more importantly, get to know the groups and audiences that populate it. .

Marketing 364
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Customer Marketing vs Product Marketing

Influitive

Customer Marketing and Product Marketing are natural collaborators; you need both to be strong. Product marketing focuses on bringing products to market and driving continuous success post-launch. Customer Marketing Uncategorized

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

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Putting the Revenue in Marketing Technology

Forrester Digital Transformation

As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. These shifts, driven by the proliferation of data, include the rise of buying groups and the preference for self-guided, anonymous or pseudonymous buying journeys.

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How to Tell a Story with Market Research Data

InMoment XI

As business professionals, our lives often involve one or more reports packed with market research data every week, if not every day, providing an onslaught of facts and insights. The most critical ingredient of effective market research reporting comes in the shape of stories.

Data 260
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What Is the Difference Between Voice of Customer and Market Research?

InMoment XI

A lot of folks believe that voice of customer (VoC) programs and market research mean the same thing—but they’re actually quite different! Breaking Down the Difference Between Voice of Customer & Market Research. What Is the Definition of Market Research ?

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What Is B2B SaaS Marketing?

DemandJump

Love it or hate it, marketing is an essential component of success for companies of virtually any size and across countless industries. SaaS Marketing

B2B 83
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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch CX

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. Marketing

Tools 83
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Localization: Revolutionize Your Global Content Strategy

Speaker: Zak Haitkin, Localization Manager

From broad communication to eLearning and virtual content distinctions to understanding the unique cultural nuances of a new demographic, there are many factors at play when it comes to localization projects at scale. Join this webinar with localization manager Zak Haitkin to dive into the details!

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13 Most Inspiring Marketing Quotes and Questions to Live By in 2022

C3Centricity

This is my selection of great quotes from some of the best marketers around, together with a relevant question to ask yourself for each. 1. “Strategy and timing are the Himalayas of marketing. This post shows the often forgotten importance of marketing to business.

Marketing 258
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Data Privacy Day, B2C Marketing Edition

Forrester Digital Transformation

It's a critical time for B2C marketers to get involved in their organizations’ privacy programs. Age of the Customer B2C Marketing marketing & privacy privacy promotedThe privacy landscape is shifting quickly.

B2C 52
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What Is B2B Content Marketing?

DemandJump

The fundamental concept of business-to-business (B2B) content marketing is fairly simple. Its main objectives are to make other businesses aware of your product or services, illustrate the value you bring, and convert those businesses into loyal customers

B2B 83
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InMoment’s Modern Market Research and Data Analytics Approach Ranks in Top 50

InMoment XI

About InMoment’s Market Research and Data Analytics Approach. Here’s why: InMoment goes beyond a traditional approach to pursue what we call modern market research. The Difference Between Traditional & Modern Market Research. What Modern Market Research Strategy Looks Like.

Data 376
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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

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What Makes SaaS Marketing Unique?

DemandJump

Every marketer knows, the Software as a Service (SaaS) industry is built differently. That being said, there are a few added hurdles and quirks involved in the SaaS marketing processes that other industries don’t have to consider. SaaS Marketing

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Why Is SaaS Marketing Different?

DemandJump

From a marketing point of view, there’s a lot that’s done differently for SaaS than selling more tangible or physical products. So you might be wondering, why is SaaS marketing different? SaaS MarketingSelling Software as a Service (SaaS) can feel like a totally different beast.

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PBM Marketing Strategy

DemandJump

Content marketing is like a race, with companies competing for brand awareness and discovery, first-page search rankings, increased traffic and conversions, and more. Pillar-Based Marketing

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NPS vs. Social Media For Market Research

Retently

In fact, social media is such a sensitive barometer of public opinion that during the presidential election, branding experts speculated that social media could be a more valuable platform for market research than traditional advertising. Net Promoter Score Market Research NPS Social Media

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Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

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The B2B CMO And Marketing Operations: A Symbiotic Relationship

Forrester Digital Transformation

CMOs and marketing operations teams benefit greatly by partnering and working together. B2B Marketing B2B Research Chief Marketing Officer Marketing Marketing Operations

B2B 81
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Breaking The Green Market Opportunity Down Into Segments

Forrester Digital Transformation

Age of the Customer B2C Marketing Climate Action CMO Trends SustainabilityThere is no single green or sustainable consumer. Learn the value of segmenting your customer base by their green purchasing habits.

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What Is PBM Marketing?

DemandJump

Marketing companies are constantly looking for ways to bump their content to the first page of search engines. Many people know about account-based marketing to increase sales, but fewer know about pillar-based marketing (PBM). Pillar-Based Marketing

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What Does SaaS Mean in Marketing?

DemandJump

As it applies to marketing, SaaS is just a term to describe the kind of product or service that's being marketed—in this case, a software solution. We can further break this down into two categories: business to consumer (B2C) and business to business (B2B) SaaS marketing.

B2C 82
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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

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Why Is Content Marketing Important for SaaS?

DemandJump

Content is a powerful marketing tool for all industries—that should be a no-brainer for marketers by now. But content is especially crucial for SaaS marketing. SaaS Marketing

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What Is Content Marketing in SaaS?

DemandJump

With a content-driven SaaS marketing strategy, you can start building relationships with more highly-qualified leads than with paid advertising alone. SaaS MarketingAbsolutely essential.

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Content Marketing Ideas for Marketing Agencies

DemandJump

Coming up with content marketing ideas can be an exhausting chore—especially when working as a writer or content strategist for a marketing agency.

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Is There a SaaS Certification for Marketing?

DemandJump

Whether you’re an experienced web developer, a marketer who’s new to creating SaaS content , or you just have a good idea for a SaaS company, there are resources to help you get on the right track. SaaS MarketingYes—there most certainly is!

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

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For Marketing Operations Leaders, 2023 Brings Opportunity Amid Uncertainty

Forrester Digital Transformation

Providing these insights ranks high among marketing operations teams’ priorities in the year ahead. Age of the Customer annual marketing planning B2B Marketing B2B Research Chief Marketing Officer Marketing Operations Marketing Technology (martech

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What Is a B2B Content Marketing Agency?

DemandJump

Creating and implementing a content marketing strategy can take up a lot of time, especially for businesses without a designated SaaS marketing team. SaaS Marketing

B2B 83
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What is Content Marketing in Digital Marketing?

DemandJump

Digital marketing is all about connecting with your audiences on the internet. One of the best ways that marketers have found to connect to do this is through content marketing. So what is content marketing in digital marketing?

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What Is B2B SaaS Content Marketing?

DemandJump

All marketers know SaaS marketing is a difficult beast to tame. SaaS platform’s nuanced nature, short sales cycles, and the constant need to innovate all make it challenging to develop a fool-proof B2B SaaS marketing strategy. SaaS Marketing

B2B 83
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16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

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10 Essential Market Research Methods

Brandwatch CX

Marketing

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What Is a SaaS Marketing Strategy?

DemandJump

Competition is growing, and your SaaS marketing needs to be able to set you apart. On top of a saturated market, choosing the right SaaS marketing strategy can be more challenging than in other, more traditional industries. SaaS Marketing

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Marketing Hope

Customer Bliss

Marketing hope helps customers believe that the company is listening and acting on their words. This is marketing hope. It’s making good decisions and marketing them, which will give the transformation life. As you market hope and examples that people can emulate, use the customer journey to give context to customers’ lives, rather than celebrating silo victories. The post Marketing Hope appeared first on Customer Bliss.

Marketing 162
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Blueshift Named Marketing Automation, CDP, and Mobile Marketing Leader by G2

Blueshift

AI Marketing Awards Blueshift Customer Experience Customers + Partners Newsworthy

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.