Why Marketing Campaigns Fail

Promoter.io

But first, I have a question for you … Why is it that most of your marketing campaigns aren’t as effective as you’d like them to be? The post Why Marketing Campaigns Fail appeared first on Promoter.io Featured General Online Marketing

Marketing Solutions to More Actionable Insights

C3Centricity

Marketing depends upon actionable insights to satisfy and delight their customers. The post Marketing Solutions to More Actionable Insights appeared first on C3Centricity. How comfortable are you with your own process and the actionability of the results?

How Cadillac drives customer centricity in the luxury market

Vision Critical

As a member of Cadillac’s global launch and lifecycle marketing team, I am obsessed about changing that perception. Luxury, the market that we’re in, is in flux. Today, the brands growing in the luxury market have a clearly articulated purpose. Rethinking marketing.

How to engage millennials for customer insight and marketing

Vision Critical

If there‰’s one generation that marketers can‰’t stop talking about, it’s the Millennials. As Millennials enter adulthood and their preferences impact the economy, marketers and researchers need to develop a deeper understanding of them. How can marketers best engage with millennials?

Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity

C3Centricity

Marketing is an old profession. With the advent of digital marketing in the early 80’s, many companies began to take a serious look at their marketing. The post Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity appeared first on C3Centricity.

Today’s Most Stunningly Useful Marketing Infographics

C3Centricity

I have searched the web and come out with the best infographics I can find on marketing. The post Today’s Most Stunningly Useful Marketing Infographics appeared first on C3Centricity. Information integration Marketing

How to Improve Customer Experience with Marketing

ReviewTrackers

These expectations give marketing departments a chance to create real relationships with customers and be creative about the way to build these relationships. If you read one section from this article… The customer should be at the center of your marketing strategy.

5 ways customer feedback can improve your content marketing strategy

Vision Critical

Did you know that 90 percent of all companies market with content ? Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return.

How to Use Marketing Quotes to Inspire and Catalyse Action

C3Centricity

C³Centricity is no exception; our marketing quote posts are always the most popular, year after year. [.]. The post How to Use Marketing Quotes to Inspire and Catalyse Action appeared first on C3Centricity. Posts which include quotes are amongst the most shared on social media.

5 Local Marketing Strategies for Non-Local Businesses

Grade.us

When it comes to winning local business, elite marketers understand that relationship with influential locals is a key driver. You want the leader to promote your marketing services to their audience. Local Marketing Public Relations Review Marketing

The Customer Experience Is Your Best Marketing

ShepHyken

What is marketing? A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!): Great definition, but marketing has changed. Websites are a great example to illustrate how marketing has changed.

These 3 obsolete market research practices are on their way out

Vision Critical

One of the top influencers in market research , Poynter has delivered some of the most popular and most provocative presentations at the past Summits. ” Siloed market research departments. This is just a small sample of Poynter’s intriguing thoughts about market research.

Personalization – The Fifth P In Marketing

ShepHyken

I will always remember my first marketing class in college when we learned about the 4 P’s – Product, Price, Place, and Promotion. Before I go any further, as a customer service and experience expert, I believe that service and experience are all about marketing.

Market research as a profit center: How smart companies use customer feedback to generate revenue

Vision Critical

One of the biggest disruptions in the market research industry is the monetization of the research practice. Steve McSpiritt, market research specialist at Barnes & Noble College. Think and act like a marketer.

How market researchers can thrive in the age of faster and cheaper

Vision Critical

In my upcoming presentations at the 2016 Customer Intelligence Summit in Chicago and London , I’ll be sharing actionable tactics on how to thrive as a modern market researcher. Similarly, there will be less unwanted marketing, and more precisely targeted messaging to customers.

Marketing Through Valuable Experiences

Kerry Bodine

I first read Gilmore & Pine’s The Experience Is the Marketing on a cross-country flight sometime around the year 2007. It’s not about experience marketing, but rather marketing experiences.”. So what’s your marketing plan?

The Global Digital Marketing Gap

Forrester's Customer Insights

advertising agencies artificial intelligence (AI) B2C marketing brand experience consumer mobility digital marketing globalization & localizationOver the past few years, I was lucky enough to travel to many different places: in most European countries, in the US, in Brazil, in the Middle East, in India, in Indonesia or very recently in Japan and Thailand. The digital revolution is happening all over the place and it is fascinating to see how […].

How 6 marketing leaders plan to improve customer experience

Vision Critical

Despite all the recent buzz about CX becoming a bigger part of the marketing function, however, CMOs have yet to really step up to the plate. According to a 2016 study by Deloitte and the CMO Council , only a small minority of marketing leaders have made significant progress in improving CX.

The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Vision Critical

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Market research departments are increasingly contributing directly to the bottom line.

Best Marketing Quotes of 2015 & their Implications for Your Business

C3Centricity

The post Best Marketing Quotes of 2015 & their Implications for Your Business appeared first on C3Centricity. Happy New Year to all C³Centricity Readers! First some exciting news for you. We are updating the Members area of our website, with a whole new look and feel.

Halloween Scares & Solutions for Marketing

C3Centricity

So what does that have to do with marketing? Apart from the obvious effort of many companies to include the pumpkin shape, flavour or aroma in almost every product they make, at least in the US, marketing too has its scary moments doesn’t it? What scares you marketers the most, or to put it another way, what keeps you up at night? Big data and analytics, with how they will impact predictive modelling and the marketing mix. Global marketing. Marketing ROI.

4 Amazing Examples of User-Generated Content in Marketing

ReviewTrackers

Using UGC in marketing is cost-effective and ideal in today’s social-media-driven world; it also strengthens your brand credibility, promotes instant outreach, and fosters authenticity and consumer trust. Examples of User-Generated Content in Marketing.

How Marketers Like You Are fully Benefiting From This Awesomely Changing World that is Marketing

C3Centricity

If you are a fellow marketer who follows me on Twitter, Facebook or LinkedIn, you will have seen some photos of the various places I visited, from San Jose in Silicon Valley near San Francisco, to the huge sprawling metropolis that is Los Angeles.

Two Minutes of Advice for B2B Marketers On Content Marketing Platforms

Forrester's Customer Insights

In April 2017, I completed a Wave report on content marketing platforms (CMPs) – specifically, Contently, Kapost, NewsCred, Opal, Percolate, ScribbleLive, Skyword, Spredfast, and Sprinklr – for B2C marketers. B2B marketers asked: What about us?

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3 Analogies for Pitching Online Review Marketing and Management

Grade.us

Which is exactly how most agencies sell online review marketing and management services. Customers, competitors, the market – they all have something to say about their business. Online review marketing and management puts clients in the driver’s seat.

Measuring Marketing Effectiveness

Peter Lavers

However, another rich territory for seeing the benefit of multiple technical customer insight (CI) disciplines is the measurement of marketing effectiveness. The most obvious example is probably the challenge of measuring the effectiveness of “below the line” verses “above the line” marketing.

Interruptions To The Advertising Market

Forrester's Customer Insights

advertising brand experience chief marketing officer (CMO) customer experience virtual agentsThe advertising headwinds have been gathering. The $7.4B lost to bad ads. The chronic underperformance. Major firms pulling millions from media budgets. Consumers actively avoiding ads. And yet the interruptions continue. There are bright spots: great storytelling from some brands, better channel orchestration, and the pragmatic application of programmatic.

20 Great Marketing Quotes - Frank Reactions

Tema Frank

This past year of podcasting the Frank Online Marketing Show (in the process of being renamed to Frank Reactions) covered a lot of topics. Here are some of the best quotes about marketing. Also check out 30 Great Customer Experience … Continue Reading → The post 20 Great Marketing Quotes appeared first on Frank Reactions. B2B Blog Internet Marketing Interview Highlights Retail Sales Social Media Strategies Trust Web design marketing podcast quotes

How are Marketing and PR Setting Your Customer’s Expectations?

360Connext

In many ways, publicity and marketing set the stage for your customers, and it can lead to moments of delight or huge disappointment. Better marketing isn’t the lifeline. Recently, I was contacted by a marketing agency regarding one of their clients.

How Marketing Automation Makes You More Human

LiveChat

Join me for a little case analysis to learn how you can create this kind of relation using marketing automation and how to level up your business in the process. Let’s find an analogy that will help you understand the power and mechanics of marketing automation.

The Enterprise Marketing Technology Landscape - Simplified

Forrester's Customer Insights

We've all seen comprehensive diagrams featuring hundreds of vendor logos across multiple marketing technology categories. So, when tasked with mapping the technologies required to deliver contextual marketing, I decided to simplify things. enterprise marketing software suites.

Why Marketing Automation Doesn’t Work for NPS

Promoter.io

The post Why Marketing Automation Doesn’t Work for NPS appeared first on Promoter.io Featured Net Promoter Online MarketingI was at an event the other night with one of my kids. The organization that hosted the event had hired a magician to perform for a room full of 8- 10 year olds. The guy was kind of a hack, but did well by a child’s standards. One of the tricks he performed was […].

NPS 47

Inside Customer Success: Oracle Marketing Cloud

Amity

Oracle Marketing Cloud offers a complete suite of powerful solutions that provide marketers with a comprehensive view of customer interactions, orchestrating the right experience for each customer and helping attract ideal customers that spend more, stay loyal, and become brand advocates.

CRM, Social Media, Marketing and More — Everything You Need to Know About Customer Engagement Software

Comm100

Today, if you google ‘Customer Engagement Software’, you’ll find that the top results are lists of the best customer engagement tools on the market. Marketing (Personalization) Software. Previous marketing efforts (are they on an emailing or mailing list?

Digital advertising and marketing under the GDPR: A question of How, not If.

Forrester's Customer Insights

The May 25th deadline announces a period great reckoning for data-driven marketing in Europe. The question marketers ask me most often is “Can we continue to do this…” or in other words, will this type of activity be allowed under the GDPR? advertising B2C marketing Europe privacy regulations & legislation data processing GDPR Marketing

Data 23

The Definition of Content Marketing

LiveChat

Content marketing’s PR has its ups and downs. It’s been proclaimed the king of marketing universe on one day, to be questioned as an efficient marketing strategy on the day after. Don’t fall into articles that proclaim the death of content marketing.

5 Tools to Turbocharge Your Content Marketing

LiveChat

In the modern age of 2017 it is the perfect time to take the opportunity to enhance your content marketing. Increasing your value and therefore, your businesses value can be done with the help of these five awesome tools specifically designed to help you turbocharge your content marketing.

Tools 37

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

The post What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes appeared first on C3Centricity. Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them.

How content marketing helps you support customers, not just win them

Kayako

Content marketing can be for more than just gaining new customers — it can, and should, serve as an educational tool. Marketing is where you talk about why your company exists and how you work in service of your users, but your customers will be pretty unhappy if all you do is talk.

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Choppy Waters of Marketing Compliance

inContact

The marketing compliance waters for companies that sell via telephone have always been known to be choppy. This ruling brings some much-needed common sense to the TPCA/DNC lawsuit frenzy, while further proving how volatile the regulatory environment is for companies that market to consumers. Staying afloat in the ocean of marketing regulations saps you of critical resources that could be better used to facilitate growth.