BirdEye

MAY 3, 2023

Marketing objectives are actions that’ll help you achieve your marketing goals. In this blog, we’ll share some strategies for setting effective marketing objectives to reach your desired results. And an effective marketing objective starts with strategies for each of these more manageable elements.

Strategy 91

Strategy Marketing Social Media Net Promoter Score 91

BirdEye

APRIL 28, 2023

If so, then effective insurance marketing strategies are the way to go. Social media marketing Consumers generally prefer to choose brands they trust and can obtain reliable information about online. Social media marketing for your insurance company needs to be more effective in reaching clients through this preferred channel.

Insurance 84

Insurance Strategy Marketing Loyalty Programs 84

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 80

Marketing Multi-Channel B2C Social Media 80

Retently

JANUARY 19, 2023

Achieving the much-desirable product-market fit is the ultimate goal of any SaaS business. After all, it means that a company has identified its business niche, has found a profitable market, and has a product that is well-liked by customers – the true Promoters. Product-market fit (PMF) doesn’t happen overnight.

Survey 134

Survey Measurement Marketing Effort Score 134

Optimove

FEBRUARY 21, 2023

Marketers wait for data teams to get insights and then need to use multiple platforms to create and orchestrate campaigns on one platform and look at analytics dashboards on another to get metrics on performance. The Table of Calculations To make your marketing more efficient, you can calculate the money spent on marketing operations.

Marketing 98

Marketing How To Customer Insights Metrics 98

Optimove

APRIL 6, 2023

Believe it or not, many CRM marketers today still use manual tools like Excel to manage their campaigns. Other marketers use stand-alone email platforms to engage and retain customers. And still, many marketers continue to do it. And some still compile customer receipts individually to determine which email each should receive.

Marketing 98

Marketing Telecommunications Customer Base Touchpoint 98

Retently

AUGUST 29, 2022

In fact, social media is such a sensitive barometer of public opinion that during the presidential election, branding experts speculated that social media could be a more valuable platform for market research than traditional advertising. It’s a statement that many, if not most, people in tech would probably agree with.

NPS 117

NPS Social Media Net Promoter Score Marketing 117

2020 Research

MARCH 23, 2023

Download our panel book No longer niche, the cannabis industry has evolved rapidly over the past few years, emerging as a mainstream market rife with opportunity. There are many sides to the adult-use cannabis market, and collecting data from this consumer base calls for careful consideration from researchers.

Marketing 97

Marketing Consumers Data Guidelines 97

The DiJulius Group

MAY 3, 2023

Creating actionable marketing strategies and ideas can make all the difference in getting your business noticed. But not all marketing is created equally, so you have to know what types apply to your particular enterprise. Today, digital marketing is what most people think of when they think about marketing.

Marketing 52

Marketing Social Media Groups Strategy 52

The DiJulius Group

MAY 3, 2023

Creating actionable marketing strategies and ideas can make all the difference in getting your business noticed. But not all marketing is created equally, so you have to know what types apply to your particular enterprise. Today, digital marketing is what most people think of when they think about marketing.

Marketing 52

Marketing Social Media Groups Strategy 52

Blueshift

MARCH 29, 2023

It’s no secret that AI is shaping marketing this year. With the launch of ChatGPT, AI has been at the center of many of our conversations, particularly in marketing. Now, AI is increasingly becoming an indispensable tool for marketers, and the use of AI in marketing will only continue to expand in the years to come.

Marketing 87

Marketing Customer Experience Customer Insights ROI 87

DemandJump

JANUARY 17, 2023

The fundamental concept of business-to-business (B2B) content marketing is fairly simple. Its main objectives are to make other businesses aware of your product or services, illustrate the value you bring, and convert those businesses into loyal customers.

B2B 97

B2B Marketing Customers 97

Totango

MAY 17, 2023

Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities.

Sales 107

Sales Customer Journeys Marketing Customer Success 107

BirdEye

MAY 31, 2023

Referral marketing is one of the best strategies to generate qualified leads for your business. This article explores the top referral marketing strategies you can leverage to build a successful referral program for your business. Table of contents What is referral marketing? Why does referral marketing work?

Strategy 52

Strategy Marketing Social Media Rewards Programs 52

2020 Research

APRIL 26, 2023

We may also observe a reduction in bond prices, which could deplete the market value of bank capital reserves. banks should double down on their market research initiatives to understand the needs, wants, and perceptions. Leverage Market Research to Understand Client Needs Find the right market research approach for your goals.

Banking 96

Banking Marketing Loyalty Customer Experience 96

DemandJump

NOVEMBER 30, 2022

Love it or hate it, marketing is an essential component of success for companies of virtually any size and across countless industries. To put it bluntly, whether we’re talking about an organization of 5 employees or 5,000, how a company approaches its marketing strategies can make or break their business.

B2B 83

B2B Marketing Strategy Industry 83

Optimove

MAY 30, 2023

Our May 2023 survey of marketers shows that for the second year in a row, respondents continue to allocate more of their budget for acquisition marketing versus retention marketing, despite consumer spending uncertainty, and that new customer acquisition can cost  five times  more than retaining an existing one.

B2C 90

B2C Survey Multi-Channel Marketing 90

SmartMessage Blog

JUNE 1, 2023

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

Communication 40

Communication Marketing How To Multi-Channel 40

Zonka Feedback

AUGUST 15, 2022

Are you interested in conducting market research but need some templates to get started? We unpack market research best practises, survey planning best practises, and share some of our best templates for brand, customer, product, and employee research in this guide. What is a Market Research Template. What is Market Research?

Marketing 95

Marketing Survey Trends Customers 95

Optimove

MAY 29, 2023

The Changing Digital Marketing Landscape Digital marketing is changing at the speed of light. As consumers become increasingly tech-savvy, some marketing practices simply don’t cut it anymore. As consumers become increasingly tech-savvy, some marketing practices simply don’t cut it anymore. Thinking product centricity.

Marketing 52

Marketing Customer Journeys Consumers Brands 52

Brandwatch CX

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 111

Tools Marketing Social Media Metrics 111

Bill Quiseng

JANUARY 11, 2023

The New Marketing is not advertising online to your customers. QUI QUOTE: Customer CARE is the New Marketing. And when you CARE, each customer is WOWED and happy, intent on returning again and again, raving to others along the way. It’s your customers raving about you to others on social media.

Customer Care 88

Customer Care Customers Marketing Customer Experience 88

2020 Research

MAY 31, 2023

Market research helps you get to know your customers and gain a profound understanding of their preferences. Your organization can then provide tailored products and services that meet their financial needs – but knowing where to start with market research can be dauting.

Marketing 52

Marketing Case Study Banking Study 52

BirdEye

NOVEMBER 23, 2022

Instagram marketing can help you reach your target audience, grow a following for your business, while also improving your lead generation rates. Instagram is surely a strong marketing tool for businesses of all sizes. Marketing on Instagram can be challenging, especially for those who aren’t super tech-savvy.

Marketing 91

Marketing Social Media Advertising Brands 91

Optimove

MAY 30, 2023

The post Optimove Research: 2023 Survey of B2C Marketers appeared first on Optimove.

B2C 76

B2C Survey Marketing 76

ReviewTrackers

JULY 28, 2021

Social media marketing for insurance is experiencing major growth. While providers recognize that insurance social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge. Insurance and Social Media.

Social Media 175

Social Media Insurance Marketing Tips 175

Blueshift

APRIL 7, 2023

We’re pleased to announce that Blueshift was named a Leader in G2 ’s Spring 2023 report in the Marketing Automation , Customer Data Platform (CDP) , and Mobile Marketing categories. Our Leader ranking is based on receiving high customer satisfaction scores and having a large market presence.

Marketing 95

Marketing Customer Satisfaction Customer Success Feedback 95

Optimove

JULY 10, 2022

What is Marketing Orchestration. Marketing orchestration allows marketers to perform high-quality campaigns faster by coordinating data from multiple platforms. By synchronizing teams, content, channels, workflows, and data, marketing orchestration ensures all resources are working together to improve the customer journey.

Marketing 80

Marketing Customer Journeys Customer Experience Customer relationships 80

BirdEye

AUGUST 25, 2022

With a home services marketing strategy, you can attract new customers and start to grow your business. Table of contents What is home services marketing? What is home services marketing? Benefits of home services marketing. Common marketing hurdles for home services businesses.

Marketing 87

Marketing Customer Experience Social Media Feedback 87

DemandJump

NOVEMBER 30, 2022

Creating and implementing a content marketing strategy can take up a lot of time, especially for businesses without a designated SaaS marketing team. By hiring a SaaS content marketing agency , you can have the best of both worlds: amazing content to share with your target audience and more time to focus on your business.

Marketing 84

Marketing B2B Strategy Customers 84