I have a friend who works in marketing. Even though the normal way we think about marketing involves everything being branded and polished, she says — and I mostly agree — that some of the best marketing “leans into the skid.” MORE
Customer Focus Marketing Sales Small Business Social Selling marketing salesThe sales team loves you – because you are always responsive to their ad hoc requests for a presentation, brochure, case study, or email campaign NOW. MORE
Today’s marketing landscape is no longer brand-centric, rather is customer-centric. One of the fundamental principles of marketing is delighting the customer to get them to choose your brand over your competitors. Marketing data can help you understand your customers better. MORE
Sixty-one percent of marketers planned to increase their spending on email this year, making email a higher priority than social media, mobile marketing or any other channel, StrongView’s 2015 Marketing Trends Survey found. Marketing Tips guest post MORE
If there’s one generation that marketers can’t stop talking about, it’s the Millennials. As Millennials enter adulthood and their preferences impact the economy, marketers and researchers need to develop a deeper understanding of them. How can marketers best engage with millennials? MORE
Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Market research departments are increasingly contributing directly to the bottom line. MORE
Content marketing’s PR has its ups and downs. It’s been proclaimed the king of marketing universe on one day, to be questioned as an efficient marketing strategy on the day after. Don’t fall into articles that proclaim the death of content marketing. MORE
Join me for a little case analysis to learn how you can create this kind of relation using marketing automation and how to level up your business in the process. Let’s find an analogy that will help you understand the power and mechanics of marketing automation. MORE
The marketing compliance waters for companies that sell via telephone have always been known to be choppy. This ruling brings some much-needed common sense to the TPCA/DNC lawsuit frenzy, while further proving how volatile the regulatory environment is for companies that market to consumers. Staying afloat in the ocean of marketing regulations saps you of critical resources that could be better used to facilitate growth. MORE
The post Best Marketing Quotes of 2015 & their Implications for Your Business appeared first on C3Centricity. Happy New Year to all C³Centricity Readers! First some exciting news for you. We are updating the Members area of our website, with a whole new look and feel. MORE
Last semester I took my first marketing research class (for the purpose of this article, I’m going to use the term marketing research to refer to data from a specific company, as contrasted with market research, which pertains to data from. I’m a college student, interning at MaritzCX and part of the CX Café team. MORE
What is marketing? A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!): Great definition, but marketing has changed. Websites are a great example to illustrate how marketing has changed. MORE
In my upcoming presentations at the 2016 Customer Intelligence Summit in Chicago and London , I’ll be sharing actionable tactics on how to thrive as a modern market researcher. Similarly, there will be less unwanted marketing, and more precisely targeted messaging to customers. MORE
One of the biggest disruptions in the market research industry is the monetization of the research practice. Steve McSpiritt, market research specialist at Barnes & Noble College. Think and act like a marketer. MORE
Do marketers suffer from an unjustified youth fixation? But what if chasing after teen opinions is a waste of marketing dollars? Emerging Trends Marketing Mobile Marketing homepage MORE
One of the top influencers in market research , Poynter has delivered some of the most popular and most provocative presentations at the past Summits. ” Siloed market research departments. This is just a small sample of Poynter’s intriguing thoughts about market research. MORE
Did you know that 90 percent of all companies market with content ? Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return. MORE
I will always remember my first marketing class in college when we learned about the 4 P’s – Product, Price, Place, and Promotion. Before I go any further, as a customer service and experience expert, I believe that service and experience are all about marketing. MORE
Despite all the recent buzz about CX becoming a bigger part of the marketing function, however, CMOs have yet to really step up to the plate. According to a 2016 study by Deloitte and the CMO Council , only a small minority of marketing leaders have made significant progress in improving CX. MORE
In many ways, publicity and marketing set the stage for your customers, and it can lead to moments of delight or huge disappointment. Better marketing isn’t the lifeline. Recently, I was contacted by a marketing agency regarding one of their clients. MORE
Marketing hope helps customers believe that the company is listening and acting on their words. This is marketing hope. It’s making good decisions and marketing them, which will give the transformation life. The post Marketing Hope appeared first on Customer Bliss. MORE
C³Centricity is no exception; our marketing quote posts are always the most popular, year after year. [.]. The post How to Use Marketing Quotes to Inspire and Catalyse Action appeared first on C3Centricity. Posts which include quotes are amongst the most shared on social media. MORE
Growth in market research spending has been modest for the past few years, according to ESOMAR’s annual Global Market Research (GMR) report. Revenues being generated a year ago have broadly been maintained,” ESOMAR reported in its 2015 edition, saying the industry’s market growth is 0.1 MORE
Marketing is an old profession. With the advent of digital marketing in the early 80’s, many companies began to take a serious look at their marketing. The post Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity appeared first on C3Centricity. MORE
Which is exactly how most agencies sell online review marketing and management services. Customers, competitors, the market – they all have something to say about their business. Online review marketing and management puts clients in the driver’s seat. MORE
If you are a fellow marketer who follows me on Twitter, Facebook or LinkedIn, you will have seen some photos of the various places I visited, from San Jose in Silicon Valley near San Francisco, to the huge sprawling metropolis that is Los Angeles. MORE
Customer Experience + Marketing: Pro’s & Con’s. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Marketers Think of Customer Experience. Marketing feel pressure to help achieve revenue targets. MORE
Oracle Marketing Cloud offers a complete suite of powerful solutions that provide marketers with a comprehensive view of customer interactions, orchestrating the right experience for each customer and helping attract ideal customers that spend more, stay loyal, and become brand advocates. MORE
When it comes to winning local business, elite marketers understand that relationship with influential locals is a key driver. You want the leader to promote your marketing services to their audience. Local Marketing Public Relations Review Marketing MORE
This past year of podcasting the Frank Online Marketing Show (in the process of being renamed to Frank Reactions) covered a lot of topics. Here are some of the best quotes about marketing. Also check out 30 Great Customer Experience … Continue Reading → The post 20 Great Marketing Quotes appeared first on Frank Reactions. B2B Blog Internet Marketing Interview Highlights Retail Sales Social Media Strategies Trust Web design marketing podcast quotes MORE
Content marketing can be for more than just gaining new customers — it can, and should, serve as an educational tool. Marketing is where you talk about why your company exists and how you work in service of your users, but your customers will be pretty unhappy if all you do is talk. MORE
Marketing depends upon actionable insights to satisfy and delight their customers. The post Marketing Solutions to More Actionable Insights appeared first on C3Centricity. How comfortable are you with your own process and the actionability of the results? MORE
However, another rich territory for seeing the benefit of multiple technical customer insight (CI) disciplines is the measurement of marketing effectiveness. The most obvious example is probably the challenge of measuring the effectiveness of “below the line” verses “above the line” marketing. MORE
The post Why Marketing Automation Doesn’t Work for NPS appeared first on Promoter.io Featured Net Promoter Online MarketingI was at an event the other night with one of my kids. The organization that hosted the event had hired a magician to perform for a room full of 8- 10 year olds. The guy was kind of a hack, but did well by a child’s standards. One of the tricks he performed was […]. MORE
advertising brand experience chief marketing officer (CMO) customer experience virtual agentsThe advertising headwinds have been gathering. The $7.4B lost to bad ads. The chronic underperformance. Major firms pulling millions from media budgets. Consumers actively avoiding ads. And yet the interruptions continue. There are bright spots: great storytelling from some brands, better channel orchestration, and the pragmatic application of programmatic. MORE
I have searched the web and come out with the best infographics I can find on marketing. The post Today’s Most Stunningly Useful Marketing Infographics appeared first on C3Centricity. Information integration Marketing MORE
These expectations give marketing departments a chance to create real relationships with customers and be creative about the way to build these relationships. If you read one section from this article… The customer should be at the center of your marketing strategy. MORE
advertising agencies artificial intelligence (AI) B2C marketing brand experience consumer mobility digital marketing globalization & localizationOver the past few years, I was lucky enough to travel to many different places: in most European countries, in the US, in Brazil, in the Middle East, in India, in Indonesia or very recently in Japan and Thailand. The digital revolution is happening all over the place and it is fascinating to see how […]. MORE
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In my upcoming presentations at the 2016 Customer Intelligence Summit in Chicago and London , I’ll be sharing actionable tactics on how to thrive as a modern market researcher. Similarly, there will be less unwanted marketing, and more precisely targeted messaging to customers.
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