INDUSTRY INSIGHTS YOUR PEERS ARE READING
Marketing and Customer Success: Do you know how to activate your Wonder Twin powers? . I think most marketers would agree that this approach — joining forces with your counterparts in Customer Success — is the best way to do consistently super things across the full customer lifecycle. MORE
Market research, according to The American Marketing Association, is defined as linking the consumer to the marketer through information used to identify and define marketing opportunities and issues; generate, refine and evaluate marketing actions; and monitor performance. MORE
This is a preview of the ebook, “ Delete Santa: Holiday Marketing Nightmares Revealed “, a comic book collaboration between Oracle Marketing Cloud and Jay Baer of Convince & Convert. Does the holiday marketing season have an official start date? MORE
A successful content marketing strategy relies on good customer feedback. In fact, 2018 study by Clutch revealed that 73% of consumers made a purchase based on marketing content they’ve viewed. The right content marketing survey questions. Marketing Surveys MORE
Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. MARKET RESEARCH TAKES A LONG TIME. MORE
So what does that have to do with marketing? Apart from the obvious effort of many companies to include the pumpkin shape, flavour or aroma in almost every product they make, at least in the US, marketing too has its scary moments doesn’t it? What scares you marketers the most, or to put it another way, what keeps you up at night? Big data and analytics, with how they will impact predictive modelling and the marketing mix. Global marketing. Marketing ROI. MORE
What is Marketing Operations? Marketing Operations is the science and art of optimizing efficiency and effectiveness of the Marketing organization. The purpose of marketing operations is to increase organizational efficiency, agility, and value. 7 Deadly Sins of Marketing. MORE
Jeannie Walters , speaker, writer and CEO of 360Connext, recently visited us at Hallmark and we had the opportunity to discuss the intricate weaving of the disciplines between marketing and customer experience. So how do you make your marketing more effective? MORE
Content Marketing Ideas for Incredible Customer Experiences. Customer voice: Creating content through dynamic customer feedback and their perspective is the fastest way to successful content marketing. So, how do you talk to customers if you are a content marketer? . MORE
Marketing 15 best marketing campaigns best marketing campaigns of 2018 marketing campaigns MORE
What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? 10 Steps to Reinventing Your Market Research Department. MORE
One of C3Centricity’s annual traditions is to publish a post which shares the best marketing infographics of the previous twelve months. Here is this year’s crop, with ideas on how you can get inspired to take action in your own marketing. Top Marketing Design Trends . MORE
Did you know that 90 percent of all companies market with content ? Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return. MORE
Marketing hope helps customers believe that the company is listening and acting on their words. This is marketing hope. It’s making good decisions and marketing them, which will give the transformation life. The post Marketing Hope appeared first on Customer Bliss. MORE
C³Centricity is no exception; our marketing quote posts are always the most popular, year after year. [.]. The post How to Use Marketing Quotes to Inspire and Catalyse Action appeared first on C3Centricity. Posts which include quotes are amongst the most shared on social media. MORE
They’re inundated by marketing messages through digital ads, social media, and email, so only the most relevant campaigns capture their attention. To cut through the noise, marketers need to know more about the people they’re marketing to. How customer feedback empowers marketers. Prospect feedback can play a huge role in lead generation and nurturing, helping marketers better understand their audiences. MORE
Market research was developed a century ago to measure the effectiveness of advertisements and products. However, market research and Voice of the Customer (VoC) are not the same. Market Research vs. Voice of the Customer (VoC). Market Research. MORE
What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. CMO #Marketing Click To Tweet. Forbes #CMO #Marketing Click To Tweet. MORE
Market research is one of the most effective ways to gain insight into your customer base, competitors, and overall market. The goal of conducting market research is to equip your company with the information you need to make informed decisions. Attention, small businesses! MORE
Back when I worked for a Manufacturing company, they used Big data and predictive data to determine when to hit the ground hard with Marketing. Minimize customer churn Decrease customer retention Predictive Analytics will assist the organization in identifying gaps with resources to better serve the customer Identify areas where customers run into friction points within marketing or sales and improve the process. Predictive Analytics is such a buzzword isn’t it? MORE
A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? CMO #Marketing Click To Tweet. MORE
All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers. MORE
I first read Gilmore & Pine’s The Experience Is the Marketing on a cross-country flight sometime around the year 2007. It’s not about experience marketing, but rather marketing experiences.”. So what’s your marketing plan? MORE
Marketing depends upon actionable insights to satisfy and delight their customers. The post Marketing Solutions to More Actionable Insights appeared first on C3Centricity. How comfortable are you with your own process and the actionability of the results? MORE
Here are some social media marketing predictions for 2019, as heard from the experts at our recent NetBase LIVE conferences in New York and Los Angeles. The post 2019 Social Media Marketing Predictions appeared first on NetBase. Marketing MORE
Before summarising what I presented, I’d like to share some of the ideas and takeaways that I discovered about digital marketing and the impact of AI (artificial intelligence) and ML (machine learning). Your digital marketing has everything to gain and nothing to lose. MORE
If you commission or conduct market research, then this post is a must-read. One of the biggest frustrations I remember having when I worked in market research, was a delay in the delivery of materials to be tested. WHEN MARKET RESEARCH IS POLITICALLY MOTIVATED. MORE
Marketing MORE
I have searched the web and come out with the best infographics I can find on marketing. The post Today’s Most Stunningly Useful Marketing Infographics appeared first on C3Centricity. Information integration Marketing MORE
2018 was a year of significant innovation within the marketing world. Marketing thinkers, practitioners, and business leaders shared great insights this year. Balancing data with humanity in marketing. On the changing role of marketing leadership. MORE
Marketing Related Topics 
C3Centricity
JULY 30, 2018
All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers.
C3Centricity
JANUARY 21, 2019
If you commission or conduct market research, then this post is a must-read. One of the biggest frustrations I remember having when I worked in market research, was a delay in the delivery of materials to be tested. WHEN MARKET RESEARCH IS POLITICALLY MOTIVATED.
GetFeedback
JANUARY 21, 2019
A successful content marketing strategy relies on good customer feedback. In fact, 2018 study by Clutch revealed that 73% of consumers made a purchase based on marketing content they’ve viewed. The right content marketing survey questions. Marketing Surveys
Customer Bliss
SEPTEMBER 22, 2015
Marketing hope helps customers believe that the company is listening and acting on their words. This is marketing hope. It’s making good decisions and marketing them, which will give the transformation life. The post Marketing Hope appeared first on Customer Bliss.
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C3Centricity
AUGUST 23, 2015
C³Centricity is no exception; our marketing quote posts are always the most popular, year after year. [.]. The post How to Use Marketing Quotes to Inspire and Catalyse Action appeared first on C3Centricity. Posts which include quotes are amongst the most shared on social media.
Smarter CX
DECEMBER 24, 2018
2018 was a year of significant innovation within the marketing world. Marketing thinkers, practitioners, and business leaders shared great insights this year. Balancing data with humanity in marketing. On the changing role of marketing leadership.
GetFeedback
JUNE 12, 2018
They’re inundated by marketing messages through digital ads, social media, and email, so only the most relevant campaigns capture their attention. To cut through the noise, marketers need to know more about the people they’re marketing to. How customer feedback empowers marketers. Prospect feedback can play a huge role in lead generation and nurturing, helping marketers better understand their audiences.
Kerry Bodine
SEPTEMBER 27, 2017
I first read Gilmore & Pine’s The Experience Is the Marketing on a cross-country flight sometime around the year 2007. It’s not about experience marketing, but rather marketing experiences.”. So what’s your marketing plan?
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CloudCherry
FEBRUARY 19, 2019
Back when I worked for a Manufacturing company, they used Big data and predictive data to determine when to hit the ground hard with Marketing. Minimize customer churn Decrease customer retention Predictive Analytics will assist the organization in identifying gaps with resources to better serve the customer Identify areas where customers run into friction points within marketing or sales and improve the process. Predictive Analytics is such a buzzword isn’t it?
C3Centricity
FEBRUARY 18, 2019
Before summarising what I presented, I’d like to share some of the ideas and takeaways that I discovered about digital marketing and the impact of AI (artificial intelligence) and ML (machine learning). Your digital marketing has everything to gain and nothing to lose.
Brand Watch
NOVEMBER 16, 2018
Marketing 15 best marketing campaigns best marketing campaigns of 2018 marketing campaigns
AskNicely
JULY 3, 2018
Marketing and Customer Success: Do you know how to activate your Wonder Twin powers? . I think most marketers would agree that this approach — joining forces with your counterparts in Customer Success — is the best way to do consistently super things across the full customer lifecycle.
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Joe Ciuffo, Product Marketing Director, Genesys. According to a recent global survey conducted by MIT Technology Review Insights, 90% of companies are deploying AI across some aspect of their customer journey.
C3Centricity
FEBRUARY 5, 2018
One of C3Centricity’s annual traditions is to publish a post which shares the best marketing infographics of the previous twelve months. Here is this year’s crop, with ideas on how you can get inspired to take action in your own marketing. Top Marketing Design Trends .
Smarter CX
DECEMBER 13, 2018
This is a preview of the ebook, “ Delete Santa: Holiday Marketing Nightmares Revealed “, a comic book collaboration between Oracle Marketing Cloud and Jay Baer of Convince & Convert. Does the holiday marketing season have an official start date?
PeopleMetrics
SEPTEMBER 24, 2018
Market research was developed a century ago to measure the effectiveness of advertisements and products. However, market research and Voice of the Customer (VoC) are not the same. Market Research vs. Voice of the Customer (VoC). Market Research.
C3Centricity
JUNE 19, 2016
Marketing depends upon actionable insights to satisfy and delight their customers. The post Marketing Solutions to More Actionable Insights appeared first on C3Centricity. How comfortable are you with your own process and the actionability of the results?
Advertisement
More than 1,000 marketing and. value to sales, marketing, IT, product development and. New study reveals that companies must first focus on themselves. to meet customer expectations for digital service Social Media Voice of the. Customer. Analytics.
Vision Critical
DECEMBER 15, 2016
Did you know that 90 percent of all companies market with content ? Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return.
C3Centricity
APRIL 17, 2016
I have searched the web and come out with the best infographics I can find on marketing. The post Today’s Most Stunningly Useful Marketing Infographics appeared first on C3Centricity. Information integration Marketing
QuestionPro Audience
MAY 4, 2018
Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. MARKET RESEARCH TAKES A LONG TIME.
C3Centricity
OCTOBER 12, 2014
So what does that have to do with marketing? Apart from the obvious effort of many companies to include the pumpkin shape, flavour or aroma in almost every product they make, at least in the US, marketing too has its scary moments doesn’t it? What scares you marketers the most, or to put it another way, what keeps you up at night? Big data and analytics, with how they will impact predictive modelling and the marketing mix. Global marketing. Marketing ROI.
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in customer experience in its market. If Artificial Intelligence (AI) for the overall business is a red hot. topic in C-suites, AI for customer engagement is white hot. wonder professionals, who had removed AI from their resumes, are. scrambling to add it back in!
ClearAction
JULY 28, 2018
What is Marketing Operations? Marketing Operations is the science and art of optimizing efficiency and effectiveness of the Marketing organization. The purpose of marketing operations is to increase organizational efficiency, agility, and value. 7 Deadly Sins of Marketing.
C3Centricity
JUNE 28, 2018
What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. CMO #Marketing Click To Tweet. Forbes #CMO #Marketing Click To Tweet.
Kayako
JULY 30, 2018
Content Marketing Ideas for Incredible Customer Experiences. Customer voice: Creating content through dynamic customer feedback and their perspective is the fastest way to successful content marketing. So, how do you talk to customers if you are a content marketer? .
QuestionPro Audience
FEBRUARY 12, 2018
Market research is one of the most effective ways to gain insight into your customer base, competitors, and overall market. The goal of conducting market research is to equip your company with the information you need to make informed decisions. Attention, small businesses!
Advertisement
public opinion, market research and strategy firms that. delivers market and societal intelligence for transformational. AI+CXArtificial Intelligence and the Customer ExperienceHow comfortable are consumers interacting with AI for customer service?
QuestionPro Audience
JUNE 28, 2018
Market research, according to The American Marketing Association, is defined as linking the consumer to the marketer through information used to identify and define marketing opportunities and issues; generate, refine and evaluate marketing actions; and monitor performance.
360Connext
MARCH 8, 2018
Jeannie Walters , speaker, writer and CEO of 360Connext, recently visited us at Hallmark and we had the opportunity to discuss the intricate weaving of the disciplines between marketing and customer experience. So how do you make your marketing more effective?
C3Centricity
JUNE 28, 2018
A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? CMO #Marketing Click To Tweet.
NetBase
NOVEMBER 19, 2018
Here are some social media marketing predictions for 2019, as heard from the experts at our recent NetBase LIVE conferences in New York and Los Angeles. The post 2019 Social Media Marketing Predictions appeared first on NetBase. Marketing
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