GetFeedback

JULY 25, 2020

Nine ways for CX and Marketing teams to work better together in optimizing the customer experience. Articles

Marketing 327

Marketing Customer Experience Customers 327

DemandJump

NOVEMBER 24, 2020

Digital marketing is all about connecting with your audiences on the internet. One of the best ways that marketers have found to connect to do this is through content marketing. So what is content marketing in digital marketing?

Marketing 83

Marketing Connections Strategy Management 83

C3Centricity

OCTOBER 7, 2020

Every strategy comes with its own set of rules, and the same is true for word-of-mouth marketing (WOMM). In fact, this has become an essential part of marketing as people have started to lose trust in the reviews they read online – more on that later. 5 Connect with Market Mavens.

Marketing 228

Marketing Social Media Net Promoter Score NPS 228

DemandJump

DECEMBER 18, 2020

Marketing Operations Organic Search Marketing Management Content Marketing

Marketing 75

Marketing Management 75

Advertiser: ZoomInfo

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Data

DemandJump

DECEMBER 8, 2020

Marketing Operations Organic Search Marketing Management Content Marketing

Marketing 75

Marketing Management 75

Optimove

JULY 18, 2021

As AI becomes more prominent in the world, and specifically in the marketing technology stack, it is important for marketers to understand how they can leverage AI to scale and maximize their efforts. The post Marketer vs. AI? Why not Marketer + AI appeared first on Optimove.

Marketing 52

Marketing Technology 52

GetFeedback

AUGUST 31, 2020

Strategies for leveraging the practice of customer journey mapping across Marketing and Sales departments. Articles

Sales 265

Sales Customer Journeys Marketing How To 265

Customer Bliss

SEPTEMBER 22, 2015

Marketing hope helps customers believe that the company is listening and acting on their words. This is marketing hope. It’s making good decisions and marketing them, which will give the transformation life. As you market hope and examples that people can emulate, use the customer journey to give context to customers’ lives, rather than celebrating silo victories. The post Marketing Hope appeared first on Customer Bliss.

Marketing 161

Marketing Company Examples Connections 161

DemandJump

NOVEMBER 24, 2020

If you’ve paid attention to the world of marketing over the last 10 years or so, you’ve heard “content” a lot. Why is content marketing, of all the digital marketing solutions available to your business, important for you to employ?

Marketing 82

Marketing Strategy Management 82

Advertiser: ZoomInfo

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Marketing

DemandJump

DECEMBER 8, 2020

Marketing Operations Organic Search Marketing Management Content Marketing

Marketing 78

Marketing Management 78

DemandJump

DECEMBER 18, 2020

Marketing Operations Organic Search Marketing Management Content Marketing

Marketing 77

Marketing Management 77

DemandJump

DECEMBER 29, 2020

Coming up with content marketing ideas can be an exhausting chore—especially when working as a writer or content strategist for a marketing agency.

Marketing 56

Marketing Management 56

DemandJump

NOVEMBER 24, 2020

Marketing Operations Organic Search Marketing Management Content MarketingYou can create content to your heart’s content, but you need two things in order to make sure you’re building a successful plan.

Tools 78

Tools Marketing Management 78

Advertiser: ZoomInfo

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Marketing

DemandJump

DECEMBER 10, 2020

Marketing Operations Organic Search Marketing Management Content Marketing

Marketing 75

Marketing Management 75

DemandJump

DECEMBER 18, 2020

Marketing Operations Organic Search Marketing Management Content Marketing

Examples 74

Examples Marketing Management 74

DemandJump

DECEMBER 10, 2020

Marketing Operations Organic Search Marketing Management Content Marketing

Marketing 75

Marketing Management 75

DemandJump

DECEMBER 10, 2020

Marketing Operations Organic Search Marketing Management Content Marketing

Marketing 73

Marketing Management 73

Advertiser: ZoomInfo

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Data

DemandJump

DECEMBER 18, 2020

Marketing Operations Organic Search Marketing Management Content Marketing

Marketing 70

Marketing Management 70

C3Centricity

APRIL 17, 2019

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours. How we marketers can relinquish our well-established thoughts and actions to make our businesses grow more profitably.

Marketing 181

Marketing Technology Conference Customer Experience 181

DemandJump

NOVEMBER 25, 2020

What are the top 5 content marketing strategies that you can incorporate into your business? Check out these content marketing ideas and see how they can transform your business: Marketing Operations Organic Search Marketing Management Content Marketing

Examples 83

Examples Marketing Strategy Management 83

Brandwatch CX

OCTOBER 24, 2019

Marketing

Marketing 65

Marketing 65

Advertiser: ZoomInfo

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

B2B

C3Centricity

MARCH 18, 2020

Marketing is a great profession and the marketing 5Ps is the code by which we live. I’ve worked in or with marketing teams for almost my whole career and I am passionate about brand building. Because marketers simply don’t always ask the right questions!

Marketing 194

Marketing Brands Advertising eBook 194

DemandJump

DECEMBER 10, 2020

Marketing Operations Organic Search Marketing Management Content Marketing

Marketing 82

Marketing Management 82

Omnicus

JUNE 28, 2021

Customers don’t become loyal to your brand because your marketing is excellent. Make no mistake about it; marketing is essential. They become loyal because you take good care of them. Excellent customer service experiences drive a great customer experience. It drives customer awareness, helps build top of mind, influences our buying behavior, and significantly impacts brand recognition and brand reputation. And it makes us buy your products and services. Customer Experience

Marketing 140

Marketing Brands Customer Experience Customer Service 140

GetFeedback

JUNE 12, 2018

They’re inundated by marketing messages through digital ads, social media, and email, so only the most relevant campaigns capture their attention. To cut through the noise, marketers need to know more about the people they’re marketing to. How customer feedback empowers marketers. Prospect feedback can play a huge role in lead generation and nurturing, helping marketers better understand their audiences.

Feedback 200

Feedback Marketing Net Promoter Score Survey 200

Advertiser: ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Customer Relationship Management

DemandJump

DECEMBER 6, 2020

How do you write a marketing plan? What makes a marketing plan “good” or “bad?” When you sit down to make your content marketing plan , these are questions that can seem daunting. Marketing Operations Organic Search Marketing Management Content Marketing

Marketing 79

Marketing How To Management 79

DemandJump

DECEMBER 8, 2020

Marketing Operations Organic Search Marketing Management Content Marketing

Marketing 80

Marketing Strategy Management 80

DemandJump

NOVEMBER 24, 2020

Today’s marketer looks a little different than they did half a century ago. Marketing Operations Organic Search Marketing Management Content Marketing

Marketing 77

Marketing Management 77

SmartMessage Blog

JULY 27, 2021

This is also true for digital marketing and one of its important topics, e-mail marketing. It is among the duties of marketers to monitor e-mail notifications and campaigns from relevant metrics and get better results. In this article, we have compiled 8 important metrics for email marketing. Data marks success or failure for email marketing as well. All marketers strive for a high clickthrough rate.

Metrics 40

Metrics Marketing Return on Investment Report 40

Advertiser: ZoomInfo

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

Marketing

C3Centricity

JULY 30, 2018

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers. In addition to knowing and describing your target customers in detail, the other tip I give when you want to update your marketing when you adopt a customer first strategy. “Never miss an episode.

Marketing 152

Marketing Strategy Customer Experience Customer Centricity 152