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InMoment XI
APRIL 28, 2022
Market research is seen by a lot of companies and organizations as a nice-to-have. Market research provides the mapping tools you can use to chart your business landscape, understand its various features, and more importantly, get to know the groups and audiences that populate it. .
C3Centricity
JANUARY 17, 2022
This is my selection of great quotes from some of the best marketers around, together with a relevant question to ask yourself for each. 1. “Strategy and timing are the Himalayas of marketing. This post shows the often forgotten importance of marketing to business.
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InMoment XI
DECEMBER 13, 2021
About InMoment’s Market Research and Data Analytics Approach. Here’s why: InMoment goes beyond a traditional approach to pursue what we call modern market research. The Difference Between Traditional & Modern Market Research. What Modern Market Research Strategy Looks Like.
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What kind of reaction do you notice when “voice of the customer” is mentioned at your company? Chances are it conjures up some mix of frustration, anxiety, disappointment, confusion, or avoidance. That’s because today, most companies fail to get a real payoff from their voice of the customer (VOC) investment. Your VOC program needs to be carefully designed; this eBook will guide you with the 4 dimensions for true success. Download the eBook today!
Brandwatch CX
FEBRUARY 26, 2022
A few years ago our then-intern (and now Product Marketing Manager) Phill Agnew was let loose on our Brandwatch Twitter account. “Don’t be a stupid marketer. Marketers don’t want to be stupid. While that’s bad news for most marketers, it’s good news for you.
InMoment XI
DECEMBER 1, 2021
It’s easy to confuse loyalty marketing programs with customer experience (CX) programs; both seek to drive positive customer relationships and retention. The Difference Between Loyalty Marketing Programs and Customer Experience.
Forrester Digital Transformation
APRIL 20, 2022
What Kind of B2B Marketing Sandwich Will You Make? When analyzing a survey question from Forrester’s 2022 Global Marketing Survey (during lunch), it became apparent that high growth (>20% increase in annual revenue) companies and […].
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.
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InMoment XI
NOVEMBER 11, 2021
What do you think of when you hear the term “market research”? Those things are certainly important, but they’re insufficient for creating true Experience Improvement (XI) and getting your organization to the top of your market. The Path to Modern Market Research.
InMoment XI
NOVEMBER 11, 2021
What do you think of when you hear the term “market research”? Those things are certainly important, but they’re insufficient for creating true Experience Improvement (XI) and getting your organization to the top of your market. The Path to Modern Market Research.
Vanilla Forums
APRIL 26, 2022
Marketing Customer SuccessIn most companies, customer success owns all things customer-related. As they're the ones who have the most interaction with customers, and are in communication with them most regularly, it makes sense that’s how things would go.
GetFeedback
JULY 25, 2020
Nine ways for CX and Marketing teams to work better together in optimizing the customer experience. Articles
Advertiser: ZoomInfo
What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.
Forrester Digital Transformation
JANUARY 31, 2022
The “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer. B2B Marketing B2B Research Business Intelligence Business Value Data Insights marketing measurement & optimization Marketing Operations marketing strategy
Forrester Digital Transformation
APRIL 22, 2022
Automation, artificial intelligence (AI), and analytics are eating into marketers' roles. B2B Marketing Marketing Operations Marketing Technology (martech But with that change comes opportunity.
Customer Bliss
SEPTEMBER 22, 2015
Marketing hope helps customers believe that the company is listening and acting on their words. This is marketing hope. It’s making good decisions and marketing them, which will give the transformation life. As you market hope and examples that people can emulate, use the customer journey to give context to customers’ lives, rather than celebrating silo victories. The post Marketing Hope appeared first on Customer Bliss.
Forrester Digital Transformation
FEBRUARY 12, 2022
To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. So why do marketers have so much trouble with demand program planning?
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.
DemandJump
NOVEMBER 24, 2020
Digital marketing is all about connecting with your audiences on the internet. One of the best ways that marketers have found to connect to do this is through content marketing. So what is content marketing in digital marketing?
DemandJump
NOVEMBER 9, 2021
Thirty years ago, marketing strategies reflected the domination of print and broadcast. Search Marketing Organic Search Content MarketingThirty years ago, we consumed news and searched for information in a vastly different way.
Forrester Digital Transformation
MARCH 31, 2022
Marketing’s shift to digital and its rising importance in a rapidly changing world will lead to an acceleration in marketing investment over the next five years. B2B Marketing B2C Marketing CMO Trends pandemic
Forrester Digital Transformation
OCTOBER 4, 2021
A focus on enhancing partner experience and generating customer value are key to channel marketing success in the year ahead. Age of the Customer B2B Marketing Channel Marketing Chief Marketing Officer marketing annual planning marketing strategy Planning Assumptions
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.
DemandJump
DECEMBER 29, 2020
Coming up with content marketing ideas can be an exhausting chore—especially when working as a writer or content strategist for a marketing agency.
C3Centricity
OCTOBER 7, 2020
Every strategy comes with its own set of rules, and the same is true for word-of-mouth marketing (WOMM). In fact, this has become an essential part of marketing as people have started to lose trust in the reviews they read online – more on that later. 5 Connect with Market Mavens.
Forrester Digital Transformation
DECEMBER 10, 2021
Marketing sourcing metrics aren't meeting the needs of B2B marketing organizations and continue to fall out of favor. B2B Marketing marketing measurement & optimization Marketing Operations
Advertiser: ZoomInfo
After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.
DemandJump
DECEMBER 18, 2020
Marketing Operations Organic Search Marketing Management Content Marketing
DemandJump
DECEMBER 18, 2020
Marketing Operations Organic Search Marketing Management Content Marketing
Forrester Digital Transformation
OCTOBER 6, 2021
Though the forecast for 2022 remains unsettled, B2B marketing leaders can take decisive steps to set themselves and their teams up for success. Age of the Customer B2B Marketing Chief Marketing Officer Emerging Growth Marketing marketing annual planning marketing strategy Planning Assumption
Brandwatch CX
MARCH 31, 2022
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.
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