The 7 Keys to Word-of-Mouth Marketing

C3Centricity

Every strategy comes with its own set of rules, and the same is true for word-of-mouth marketing (WOMM). In fact, this has become an essential part of marketing as people have started to lose trust in the reviews they read online – more on that later. 5 Connect with Market Mavens.

What is Content Marketing in Digital Marketing?

DemandJump

Digital marketing is all about connecting with your audiences on the internet. One of the best ways that marketers have found to connect to do this is through content marketing. So what is content marketing in digital marketing?

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What are Content Marketing Channels?

DemandJump

Marketing Operations Organic Search Marketing Management Content Marketing

What Does Content Marketing Mean?

DemandJump

Marketing Operations Organic Search Marketing Management Content Marketing

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Is Social Media Content Marketing?

DemandJump

Marketing Operations Organic Search Marketing Management Content Marketing

What are the Types of Content Marketing?

DemandJump

Marketing Operations Organic Search Marketing Management Content Marketing

Content Marketing Ideas for Small Business

DemandJump

Marketing Operations Organic Search Marketing Management Content Marketing

What Are Examples of Content Marketing?

DemandJump

Marketing Operations Organic Search Marketing Management Content Marketing

How Marketers Can Benefit From More Than Technology: Modern Marketing

C3Centricity

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours. How we marketers can relinquish our well-established thoughts and actions to make our businesses grow more profitably.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Content Marketing Ideas: Lessons From 2020

DemandJump

Marketing Operations Organic Search Marketing Management Content Marketing

Why is Content Marketing Important?

DemandJump

If you’ve paid attention to the world of marketing over the last 10 years or so, you’ve heard “content” a lot. Why is content marketing, of all the digital marketing solutions available to your business, important for you to employ?

The Importance of Content in Digital Marketing

DemandJump

Marketing Operations Organic Search Marketing Management Content Marketing

Bridging the Gap Between Marketing and CX

GetFeedback

Nine ways for CX and Marketing teams to work better together in optimizing the customer experience. Articles

Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. In the midst of that development, it’s easy to overlook another core component of your program: marketing. In this webinar, Natasha Husein, Product Marketing Manager at classroom learning technology company, Clever, will present her strategy for branding Clever Academy, and creating customer champions that drive widespread program adoption across its broad user base.

What is the Value of Content Marketing?

DemandJump

Marketing Operations Organic Search Marketing Management Content Marketing

What is Included in Content Marketing?

DemandJump

Marketing Operations Organic Search Marketing Management Content Marketing

What are Content Marketing Tools?

DemandJump

Marketing Operations Organic Search Marketing Management Content MarketingYou can create content to your heart’s content, but you need two things in order to make sure you’re building a successful plan.

Tools 78

Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called “ AI and ML are Taking Digital Marketing to the Next Level.” Smart Marketing is Responsible Marketing.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

What Are The Elements of a Content Marketing Plan?

DemandJump

Marketing Operations Organic Search Marketing Management Content Marketing

How to Update Your Marketing with a Customer First Strategy

C3Centricity

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers. In addition to knowing and describing your target customers in detail, the other tip I give when you want to update your marketing when you adopt a customer first strategy. “Never miss an episode.

Top 5 Content Marketing Strategy Examples

DemandJump

What are the top 5 content marketing strategies that you can incorporate into your business? Check out these content marketing ideas and see how they can transform your business: Marketing Operations Organic Search Marketing Management Content Marketing

What Are Content Marketing Methods?

DemandJump

Marketing is a wild world, isn’t it? Marketing Operations Organic Search Marketing Management Content MarketingWhether you’re a pro who does it every day, or a business owner who’s trying to manage it all by yourself, the fact is that things are constantly changing.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

What are Examples of Content Marketing on Social Media?

DemandJump

Marketing Operations Organic Search Marketing Management Content Marketing

What Makes a Good Marketing Plan?

DemandJump

How do you write a marketing plan? What makes a marketing plan “good” or “bad?” When you sit down to make your content marketing plan , these are questions that can seem daunting. Marketing Operations Organic Search Marketing Management Content Marketing

Content Marketing Plan Template and PDF: Simplify Your Strategy

DemandJump

Marketing Operations Organic Search Marketing Management Content Marketing

How Effective is Content Marketing?

DemandJump

When looking at marketing techniques, it’s easy to get swept up in all the buzz around content marketing. The real question is if the touted benefits of content marketing live up to all the hype. Marketing Operations Organic Search Marketing Management Content Marketing

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Content Marketing Examples: When To Use Each Type

DemandJump

Marketing Operations Organic Search Marketing Management Content Marketing

What Makes a Good Content Marketer?

DemandJump

Today’s marketer looks a little different than they did half a century ago. Marketing Operations Organic Search Marketing Management Content Marketing

What B2B Marketing Leaders Are Measuring: Five Key Takeaways

Forrester Jay McBain

Marketing Operations SiriusDecisions Research Marketing MeasurementInstead of asking leaders which metrics they feel are most important, we simply asked leaders which metrics appear on their top-level dashboards.

Content Marketing Tips from 2020

DemandJump

Look to 2020 as a testament of how rapidly content marketing strategy (and everything else, for that matter) can be turned on its head. For content marketers, there’s a lot to take away from this year. Marketing Operations Organic Search Marketing Management Content Marketing

Tips 56

The Better Way to Onboard Customers

Speaker: Skilljar Experts

The best onboarding programs have a super power: they’re constantly improving. Here at Skilljar, we’ve learned a thing or two about onboarding, both by crafting our own experience, and by collaborating with the best Customer Education professionals in the world. In our upcoming webinar, we’re going to share these learnings with you.

Content Marketing Strategy Template and PDF

DemandJump

Content marketing strategy dictates a specific message and a filtered way of distributing the message across various content mediums. Marketing Operations Organic Search Marketing Management Content Marketing