Brandwatch CX

DECEMBER 13, 2022

Marketing

Trends 94

Trends Marketing 94

Brandwatch CX

DECEMBER 13, 2022

Marketing

Trends 83

Trends Marketing 83

InMoment XI

APRIL 28, 2022

Market research is seen by a lot of companies and organizations as a nice-to-have. Market research provides the mapping tools you can use to chart your business landscape, understand its various features, and more importantly, get to know the groups and audiences that populate it. .

Marketing 364

Marketing Customer Experience Social Media Tools 364

Influitive

JANUARY 26, 2023

Customer Marketing and Product Marketing are natural collaborators; you need both to be strong. Product marketing focuses on bringing products to market and driving continuous success post-launch. Customer Marketing Uncategorized

Marketing 52

Marketing Sales Engagement Customers 52

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

Retail

Forrester Digital Transformation

JANUARY 24, 2023

As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. These shifts, driven by the proliferation of data, include the rise of buying groups and the preference for self-guided, anonymous or pseudonymous buying journeys.

Technology 52

Technology Customer Insights Marketing Ecommerce 52

InMoment XI

OCTOBER 27, 2022

As business professionals, our lives often involve one or more reports packed with market research data every week, if not every day, providing an onslaught of facts and insights. The most critical ingredient of effective market research reporting comes in the shape of stories.

Data 260

Data Marketing How To Report 260

InMoment XI

OCTOBER 12, 2022

A lot of folks believe that voice of customer (VoC) programs and market research mean the same thing—but they’re actually quite different! Breaking Down the Difference Between Voice of Customer & Market Research. What Is the Definition of Market Research ?

Voice of Customer 283

Voice of Customer Marketing Social Media Feedback 283

DemandJump

NOVEMBER 30, 2022

Love it or hate it, marketing is an essential component of success for companies of virtually any size and across countless industries. SaaS Marketing

B2B 83

B2B Marketing Industry Strategy 83

Brandwatch CX

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. Marketing

Tools 83

Tools Social Media Marketing Sports 83

Speaker: Zak Haitkin, Localization Manager

From broad communication to eLearning and virtual content distinctions to understanding the unique cultural nuances of a new demographic, there are many factors at play when it comes to localization projects at scale. Join this webinar with localization manager Zak Haitkin to dive into the details!

Culture

C3Centricity

JANUARY 17, 2022

This is my selection of great quotes from some of the best marketers around, together with a relevant question to ask yourself for each. 1. “Strategy and timing are the Himalayas of marketing. This post shows the often forgotten importance of marketing to business.

Marketing 258

Marketing Brands Comparison Consumers 258

Forrester Digital Transformation

JANUARY 27, 2023

It's a critical time for B2C marketers to get involved in their organizations’ privacy programs. Age of the Customer B2C Marketing marketing & privacy privacy promotedThe privacy landscape is shifting quickly.

B2C 52

B2C Customer Insights Ecommerce Marketing 52

DemandJump

JANUARY 17, 2023

The fundamental concept of business-to-business (B2B) content marketing is fairly simple. Its main objectives are to make other businesses aware of your product or services, illustrate the value you bring, and convert those businesses into loyal customers

B2B 83

B2B Marketing Customers 83

InMoment XI

DECEMBER 13, 2021

About InMoment’s Market Research and Data Analytics Approach. Here’s why: InMoment goes beyond a traditional approach to pursue what we call modern market research. The Difference Between Traditional & Modern Market Research. What Modern Market Research Strategy Looks Like.

Data 376

Data Marketing Automotive Hospitality 376

Advertiser: ZoomInfo

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Marketing

DemandJump

NOVEMBER 2, 2022

Every marketer knows, the Software as a Service (SaaS) industry is built differently. That being said, there are a few added hurdles and quirks involved in the SaaS marketing processes that other industries don’t have to consider. SaaS Marketing

Marketing 83

Marketing Course Industry Software 83

DemandJump

NOVEMBER 2, 2022

From a marketing point of view, there’s a lot that’s done differently for SaaS than selling more tangible or physical products. So you might be wondering, why is SaaS marketing different? SaaS MarketingSelling Software as a Service (SaaS) can feel like a totally different beast.

Marketing 82

Marketing Software 82

DemandJump

JUNE 14, 2022

Content marketing is like a race, with companies competing for brand awareness and discovery, first-page search rankings, increased traffic and conversions, and more. Pillar-Based Marketing

Strategy 82

Strategy Marketing Tips Brands 82

Retently

AUGUST 29, 2022

In fact, social media is such a sensitive barometer of public opinion that during the presidential election, branding experts speculated that social media could be a more valuable platform for market research than traditional advertising. Net Promoter Score Market Research NPS Social Media

Social Media 124

Social Media NPS Net Promoter Score Effort Score 124

Advertiser: ZoomInfo

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Marketing

Forrester Digital Transformation

OCTOBER 13, 2022

CMOs and marketing operations teams benefit greatly by partnering and working together. B2B Marketing B2B Research Chief Marketing Officer Marketing Marketing Operations

B2B 81

B2B Customer Insights Marketing Ecommerce 81

Forrester Digital Transformation

JANUARY 24, 2023

Age of the Customer B2C Marketing Climate Action CMO Trends SustainabilityThere is no single green or sustainable consumer. Learn the value of segmenting your customer base by their green purchasing habits.

Customer Insights 81

Customer Insights Ecommerce Marketing Consumers 81

DemandJump

JUNE 14, 2022

Marketing companies are constantly looking for ways to bump their content to the first page of search engines. Many people know about account-based marketing to increase sales, but fewer know about pillar-based marketing (PBM). Pillar-Based Marketing

Marketing 78

Marketing Connections Sales Strategy 78

DemandJump

NOVEMBER 30, 2022

As it applies to marketing, SaaS is just a term to describe the kind of product or service that's being marketed—in this case, a software solution. We can further break this down into two categories: business to consumer (B2C) and business to business (B2B) SaaS marketing.

B2C 82

B2C B2B Marketing Software 82

Advertiser: ZoomInfo

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Marketing

DemandJump

NOVEMBER 30, 2022

Content is a powerful marketing tool for all industries—that should be a no-brainer for marketers by now. But content is especially crucial for SaaS marketing. SaaS Marketing

Marketing 82

Marketing Connections Tools Industry 82

DemandJump

NOVEMBER 30, 2022

With a content-driven SaaS marketing strategy, you can start building relationships with more highly-qualified leads than with paid advertising alone. SaaS MarketingAbsolutely essential.

Advertising 87

Advertising Marketing Strategy 87

DemandJump

DECEMBER 29, 2020

Coming up with content marketing ideas can be an exhausting chore—especially when working as a writer or content strategist for a marketing agency.

Marketing 81

Marketing Management 81

DemandJump

DECEMBER 21, 2022

Whether you’re an experienced web developer, a marketer who’s new to creating SaaS content , or you just have a good idea for a SaaS company, there are resources to help you get on the right track. SaaS MarketingYes—there most certainly is!

Marketing 82

Marketing Software Course Resources 82

Advertiser: ZoomInfo

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Data

Forrester Digital Transformation

AUGUST 29, 2022

Providing these insights ranks high among marketing operations teams’ priorities in the year ahead. Age of the Customer annual marketing planning B2B Marketing B2B Research Chief Marketing Officer Marketing Operations Marketing Technology (martech

Customer Insights 83

Customer Insights Marketing Ecommerce Data 83

DemandJump

NOVEMBER 30, 2022

Creating and implementing a content marketing strategy can take up a lot of time, especially for businesses without a designated SaaS marketing team. SaaS Marketing

B2B 83

B2B Marketing Strategy Customers 83

DemandJump

NOVEMBER 24, 2020

Digital marketing is all about connecting with your audiences on the internet. One of the best ways that marketers have found to connect to do this is through content marketing. So what is content marketing in digital marketing?

Marketing 83

Marketing Connections Strategy Management 83

DemandJump

NOVEMBER 2, 2022

All marketers know SaaS marketing is a difficult beast to tame. SaaS platform’s nuanced nature, short sales cycles, and the constant need to innovate all make it challenging to develop a fool-proof B2B SaaS marketing strategy. SaaS Marketing

B2B 83

B2B Marketing Innovation Sales 83

Advertiser: ZoomInfo

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

Sales

Brandwatch CX

OCTOBER 24, 2019

Marketing

Marketing 66

Marketing 66

DemandJump

NOVEMBER 2, 2022

Competition is growing, and your SaaS marketing needs to be able to set you apart. On top of a saturated market, choosing the right SaaS marketing strategy can be more challenging than in other, more traditional industries. SaaS Marketing

Strategy 83

Strategy Marketing Software Industry 83

Customer Bliss

SEPTEMBER 22, 2015

Marketing hope helps customers believe that the company is listening and acting on their words. This is marketing hope. It’s making good decisions and marketing them, which will give the transformation life. As you market hope and examples that people can emulate, use the customer journey to give context to customers’ lives, rather than celebrating silo victories. The post Marketing Hope appeared first on Customer Bliss.

Marketing 162

Marketing Company Examples Connections 162

Blueshift

OCTOBER 5, 2022

AI Marketing Awards Blueshift Customer Experience Customers + Partners Newsworthy

Marketing 87

Marketing Customer Experience Customers 87

Advertiser: ZoomInfo

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

B2B