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Marketing Related Topics 
InMoment XI
APRIL 28, 2022
Market research is seen by a lot of companies and organizations as a nice-to-have. Market research provides the mapping tools you can use to chart your business landscape, understand its various features, and more importantly, get to know the groups and audiences that populate it. .
Retently
AUGUST 29, 2022
In fact, social media is such a sensitive barometer of public opinion that during the presidential election, branding experts speculated that social media could be a more valuable platform for market research than traditional advertising. Net Promoter Score Market Research NPS Social Media
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C3Centricity
JANUARY 17, 2022
This is my selection of great quotes from some of the best marketers around, together with a relevant question to ask yourself for each. 1. “Strategy and timing are the Himalayas of marketing. This post shows the often forgotten importance of marketing to business.
Forrester Digital Transformation
AUGUST 29, 2022
Providing these insights ranks high among marketing operations teams’ priorities in the year ahead. Age of the Customer annual marketing planning B2B Marketing B2B Research Chief Marketing Officer Marketing Operations Marketing Technology (martech
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.
DemandJump
JUNE 14, 2022
Content marketing is like a race, with companies competing for brand awareness and discovery, first-page search rankings, increased traffic and conversions, and more. Pillar-Based Marketing
Blueshift
SEPTEMBER 14, 2022
What does a modern marketer look like? What I learned from the speakers and attendees at Blueshift Engage San Francisco last month, is that the modern marketer is all of the above – and more. AI Marketing Awards Blueshift Customer Experience Customers + Partners Newsworthy
DemandJump
JUNE 14, 2022
Marketing companies are constantly looking for ways to bump their content to the first page of search engines. Many people know about account-based marketing to increase sales, but fewer know about pillar-based marketing (PBM). Pillar-Based Marketing
Forrester Digital Transformation
AUGUST 24, 2022
Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023. Age of the Customer B2C Marketing Brand and Communications Business Value Chief Marketing Officer
Forrester Digital Transformation
AUGUST 10, 2022
As a result, the category of performance marketing – once wholly focused on search, social, native, and affiliate marketing – is diluting. This dilution, along with three trends, is causing performance marketing’s underperformance.
Advertiser: ZoomInfo
What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.
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Forrester Digital Transformation
AUGUST 8, 2022
Today’s marketers face an existential crisis of looming irrelevance. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience.
DemandJump
DECEMBER 29, 2020
Coming up with content marketing ideas can be an exhausting chore—especially when working as a writer or content strategist for a marketing agency.
DemandJump
NOVEMBER 24, 2020
Digital marketing is all about connecting with your audiences on the internet. One of the best ways that marketers have found to connect to do this is through content marketing. So what is content marketing in digital marketing?
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.
Blueshift
SEPTEMBER 26, 2022
AI Marketing Customer Experience Customers + Partners
DemandJump
JULY 8, 2022
Digital marketing encompasses all of the online activities undertaken to promote your business. From hiring influencers to creating email campaigns to online ads, this type of marketing has become a mainstay for many businesses. Content Marketing
LoyaltyPlus
AUGUST 25, 2022
When it comes to marketing, AI can help identify new audiences while optimizing spend on campaigns. Organisations and agencies are looking for increasingly inventive ways to get the most value possible from their marketing investments. Articles AI Marketing LoyaltyPlus
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.
Forrester Digital Transformation
AUGUST 29, 2022
By investing in audience-centric practices, portfolio marketers can help their organizations be more efficient and effective, despite economic uncertainty. annual marketing planning B2B Marketing Portfolio Marketing predictions
InMoment XI
DECEMBER 1, 2021
It’s easy to confuse loyalty marketing programs with customer experience (CX) programs; both seek to drive positive customer relationships and retention. The Difference Between Loyalty Marketing Programs and Customer Experience.
GetFeedback
JULY 25, 2020
Nine ways for CX and Marketing teams to work better together in optimizing the customer experience. Articles
DemandJump
NOVEMBER 9, 2021
Thirty years ago, marketing strategies reflected the domination of print and broadcast. Search Marketing Organic Search Content MarketingThirty years ago, we consumed news and searched for information in a vastly different way.
Advertiser: ZoomInfo
After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.
Customer Bliss
SEPTEMBER 22, 2015
Marketing hope helps customers believe that the company is listening and acting on their words. This is marketing hope. It’s making good decisions and marketing them, which will give the transformation life. As you market hope and examples that people can emulate, use the customer journey to give context to customers’ lives, rather than celebrating silo victories. The post Marketing Hope appeared first on Customer Bliss.
InMoment XI
NOVEMBER 11, 2021
What do you think of when you hear the term “market research”? Those things are certainly important, but they’re insufficient for creating true Experience Improvement (XI) and getting your organization to the top of your market. The Path to Modern Market Research.
InMoment XI
NOVEMBER 11, 2021
What do you think of when you hear the term “market research”? Those things are certainly important, but they’re insufficient for creating true Experience Improvement (XI) and getting your organization to the top of your market. The Path to Modern Market Research.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.
DemandJump
DECEMBER 18, 2020
Marketing Operations Organic Search Marketing Management Content Marketing
Doing CX Right
MAY 29, 2022
Michael Brenner, author of The Content Formula, and Mean People Suck, explains content marketing best practices to create impact and keep your brand at the forefront of peoples' minds when it's time to buy what you sell. Podcast content marketing Customer Experience Michael Brenner
DemandJump
DECEMBER 8, 2020
Marketing Operations Organic Search Marketing Management Content Marketing
DemandJump
DECEMBER 10, 2020
Marketing Operations Organic Search Marketing Management Content Marketing
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
BirdEye
AUGUST 25, 2022
With a home services marketing strategy, you can attract new customers and start to grow your business. Table of contents What is home services marketing? What is home services marketing? Benefits of home services marketing. Home services marketing strategies.
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