CRM + CEM: The Perfect Pairing to Empower Frontline Agents and Uncover Predictive Insights
OCTOBER 4, 2018
Combining the data from a CRM and a CEM is a perfect pairing – like wine and cheese or peanut butter and jelly. Together, a CRM + CEM can provide a well-rounded picture of what your customers are doing, and help to predict what they do next. This is where customer experience management software (a CEM) is helpful. What is a CEM? What is a CEM? A CEM focuses on the customer journey from the perspective of the customer.