Remove 2004 Remove Customers Remove Marketing Remove Sales
article thumbnail

ROI and the Secure Customer Index (SCI)

Horizon CX

Customer Satisfaction & Loyalty vs. Quarterly Numbers—The Conflict. As the Senior Manager of Customer Experience, I found myself amidst an executive leadership conflict that had been playing out for a few years and way above my pay grade. In 2004, D. The analogy of pushing wet spaghetti up a hill was often raised.

ROI 130
article thumbnail

ESG and the RFP: How to Assess Your Outsourcer’s ESG Efforts

BlueOcean

The first mainstream mention of ESG as a concept came from the United Nations in 2004 in their report titled “ Who Cares Wins.” With that said, how do you ensure your outsourced customer care partners or potential partners are holding themselves accountable to robust ESG standards?

How To 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product-led Growth: What It Is and Why You Need It

Totango

It lets your product do the talking, departing from a sales-led growth strategy that depends on a conventional sales pitch. SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. What Is Product-led Growth (PLG)?

article thumbnail

Vital for your careers: learn from the worst decisions we have made

Beyond Philosophy

So, I quit that job and moved to an engineering-based company with plans to become a sales manager with a sales team. Expanding Too Quickly Around 2004, I made the mistake of thinking that my global Customer Experience Consultancy was about to experience rapid growth. They are gold…or, I should say, diamonds.

article thumbnail

How to engage millennials for customer insight and marketing

Alida

If there‰’s one generation that marketers can‰’t stop talking about, it’s the Millennials. As Millennials enter adulthood and their preferences impact the economy, marketers and researchers need to develop a deeper understanding of them. How can marketers best engage with millennials? A dislike for traditional marketing.

article thumbnail

The 2021 Marketing Game Plan Shift – From “Buying From” to “Buying Into”

Beyond Philosophy

That’s a sharp contrast from a car ad that I remember from 2004, which featured a Honda and a Mitsubishi car driving on a bridge and one was able to stop a meter ahead of the other, which was enough to not fall into the collapsed part of the bridge. The basis for many customer decisions has shifted. years vs 3.4

Marketing 147
article thumbnail

Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

We’re honored to be honored for our work alongside so many of our customer service and customer experience colleagues. This is especially true in the customer service industry. Customer Experience (CX) has catapulted into one of the most important aspects of determining business success. Adrian Swinscoe.