Friday Flyover: Healthcare marketing videos


Grab your popcorn—it’s time to review healthcare marketing videos on this month’s Friday Flyover. The post Friday Flyover: Healthcare marketing videos appeared first on PK. My colleague Dave Wieneke and I took a look at how four provider systems are using […].

The Patient Experience: Gaining the Competitive Edge in Healthcare


A report by Prophet cites that 81% of consumers are unsatisfied with their healthcare experience, and that the happiest consumers are those who interact with the system the least. HealthcareAre We Expecting Patients to be Patient? The definition of the adjective “patient” is: to accept or tolerate delays, problems, or suffering without becoming annoyed or anxious.

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Making Efficiency a Healthcare Priority


The healthcare industry is something that everyone utilizes even though it has a bad. HealthcareA few days ago, I found out that I need to get surgery on my right elbow. It’s been hurting a long time now, during the course of which I’ve seen various medical experts in hopes they would have a solution. View Article.

4 questions that help define effective healthcare content


As a patient, when we turn to a healthcare provider’s website, […]. The post 4 questions that help define effective healthcare content appeared first on PK.

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

healthcare) to 65% (consumer electronics). eGain clients “ease” (into AI) An integrated healthcare payer and provider in the US tried out. If Artificial Intelligence (AI) for the overall business is a red hot. topic in C-suites, AI for customer engagement is white hot.

Healthcare consumerism: Better in theory than in execution


Consumerism is rapidly becoming a driving force in healthcare. According to one survey, consumerism was second only to industry consolidation as most top of mind for healthcare professionals. While healthcare […]. The post Healthcare consumerism: Better in theory than in execution appeared first on PK. Articles Customer experience Healthcare Business-to-Consumer Healthcare Marketing Healthcare policy Healthcare trends

Healthcare personalization trends


Today’s healthcare patients have access to a greater amount of health information than ever before – and yet still demand more that can be used for their benefit. The post Healthcare personalization trends appeared first on PK. Articles Healthcare Intelligence and Analytics Modernize Experiences Analytics Artificial Intelligence Data Digital Edge Emerging Technologies Healthcare Digital Experience Personalization Personalized Medicine

3 Factors To Increase Healthcare Sales With Virtual Selling

Integrity Solutions

There are three factors that play a pivotal role in healthcare sales reps’ ability to adjust to this virtual selling environment and deliver value that results in more appointments and more closed deals. In all likelihood, the future of healthcare sales will be a blend.

How AI is Changing Healthcare

QuestionPro Audience

Now, there is a lot of excitement about how AI is going to change healthcare. In 2018, we’ll begin the adoption of a technology that may truly transform the way providers work, and the way patients experience healthcare, on a global scale.”.

XM Fireside Chat: Healthcare Experience With Bruce Temkin And Susan Haufe

Experience Matters

During this "XM Fireside Chat," Bruce Temkin & Susan Haufe discuss healthcare experience in the current pandemic environment. The post XM Fireside Chat: Healthcare Experience With Bruce Temkin And Susan Haufe appeared first on Experience Matters. Customer experience Lead XM - Experience Management

Webinar: Building connected healthcare experiences


Technology such as chatbots , telemedicine and voice interfaces are making it easier for patients to get the information and care they need quickly and easily and will continue to do so long after the current healthcare crisis has abated. On May 28, I’ll be hosting a webinar with my colleague Derek Phillips, Director of Content Strategy at PK, called Building Connected Healthcare Experiences to Come Back Stronger from the Pandemic , in conjunction with eHealthcare Strategy & Trends.

NextGen Healthcare’s VoC Program Improves Client Retention and Strengthens Client Loyalty


NextGen Healthcare helps ambulatory care organizations transition to value-based care by empowering them to nurture and build healthier patient communities at a lower cost with its technology-enabled solutions. Healthcare

Video: The Future of the Customer in Healthcare


HealthcareIngrid Lindberg, the founder of Chief Customer, discusses how the more power we give the customer in their own hands through digital technologies, the more CX will have to change.

Healthcare, Now.

C Space

Healthcare, Now. With healthcare on a crisis footing, disruption of the industry is happening right now. Understanding how healthcare brands can be the most valuable and relevant to customers (vs the competition) is crucial, and will be the real predictor of future success.

Why Consider Outsourcing to a Healthcare Call Center

Magellan Solutions

These days outsourcing healthcare call center services is a necessity. It’s the bare minimum for patients who expect healthcare providers to be efficient and attentive. Top Benefits of healthcare call center services. The collection is important to any healthcare provider.

Why Do You Need Data Management In Healthcare?

Magellan Solutions

The healthcare industry is essential in our society, especially in the midst of the COVID-19 pandemic. At its core, however, healthcare is still a business industry, and data is a valuable asset in every business. Healthcare professionals directly deal with the lives of people.

Digital healthcare’s next shift? Voice interfaces


While the use of voice to machine interaction in healthcare may still be in their infancy, early initiatives are validating the promise of voice interfaces. Read more at Fierce Healthcare. The post Digital healthcare’s next shift?

The New Trend in Petcare Healthcare: CBD

QuestionPro Audience

The biggest money maker in the pet industry right now is healthcare, particularly veterinary care. Over the past ten years, the relationship between pet and owner has taken on a new meaning.

Healthcare Consumerism: A Guide


Diving into healthcare consumerism first requires a concrete definition of the new movement — here’s our take which was inspired by multiple interpretations from NRC Health , McKinsey & Company , and HealthLeaders : The healthcare consumerism model sees the patient as a consumer and empowers them with the information and choices necessary to make better healthcare decisions to meet their needs. The Importance of Healthcare Consumerism (In Numbers).

Who’s Improving the REAL Experience of Healthcare Customers?

Experience Investigators by 360Connext

The healthcare industry in the United States is very focused on patient experience right now. But healthcare is an ecosystem. Take the amount of paper healthcare customers encounter. ” Healthcare paperwork goes “Jeckyll and Hyde” The point here is that the survey is often on lovely, easy-to-read and complete paper. Some larger healthcare systems are starting to catch up, and they are investing in technology to help the patient experience.

The Empowered Healthcare Patient

Forrester's Customer Insights

age of the customer customer experience customer experience strategy customer insights data insights healthcareThe coronavirus (COVID-19) has undoubtedly cast a long shadow over the media, business, and consumer conversation. The story is not only one of gloom and doom — as people take precautions to safeguard against risk and contain threats in this moment, a bigger-picture look at today’s empowered customers reminds us that consumers are more resourceful, […].

What Consumer Goods Companies Can Learn From Healthcare. 7 Lessons of Customer Service Excellence


If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry name and well healthcare’s reputation is not that great. The post What Consumer Goods Companies Can Learn From Healthcare.

Education And Healthcare Employees Are Most Impacted By Companies? COVID Response

Experience Matters

The post Education And Healthcare Employees Are Most Impacted By Companies’ COVID Response appeared first on Experience Matters. To understand the impact that COVID is having on employees, we surveyed more than 5,000 U.S. employees. While 11% have been laid off or temporarily furloughed, the remaining employees provided feedback on their COVID work environment. We found that: Most people are working from home.

Healthcare Experience: Better Care for Patients and HPCs


The Healthcare Experience Through Time. As our understanding of science has improved, so too has the modernization of healthcare. But doctors and healthcare providers existed before then, and so did the healthcare experience. . The Healthcare Experience Is Evolving.

The Disruptive And Problem-Solving Potential Of Emerging Technologies In CPG, Healthcare, And Retail

Forrester's Customer Insights

Emerging technology is always changing, so we wanted to understand the impact on different industries.

How Zocdoc Reviews Help Healthcare Providers


The growing number of healthcare review platforms like Zocdoc gives medical practices an online presence. Having an online footprint is essential, especially in the healthcare industry.Data shows that only 5 percent of healthcare providers consider themselves as digital-first organizations. A simple scheduling system and the ability to fill out basic forms are also included to create a better healthcare experience.

Improve Customer Experience in Healthcare: 4 Podcast Interviews

Customer Bliss

I’ve noticed that within this collection of interviews, quite a few of my guests have represented the healthcare industry. For those of you seeking to gain tips and insight on what CX in the healthcare industry looks like, here are a few podcast episodes you should listen to. Geeta Wilson , the VP, Consumer Experience – Enterprise Transformation at Humana Healthcare , talks to me about the work she did to implement a customer experience transformation at Humana.

Telemedicine will help healthcare heal after COVID-19’s reckoning


This is a time already ripe for innovation, and I believe that it is from these roots that telemedicine will emerge to make healthcare better and more accessible. Telemedicine will help healthcare heal. Often left out of the broader narrative is the impact COVID-19 will have on rural communities and their healthcare infrastructure. I work in healthcare because its leaders have such a broad commitment to service and seeking fact-based change.

How healthcare contact centers can reframe the patient experience in the era of COVID-19


The healthcare contact center has been impacted by COVID-19 more so than virtually any other industry. This was the topic at the healthcare roundtable at CCW 2020 (“CCW at Home”), where a number of health and health services-related organizations discussed the new norm for the contact center.

Why Trust Will Drive the Future of Healthcare Innovation

Connective DX

The post Why Trust Will Drive the Future of Healthcare Innovation appeared first on PK. Automate Services Healthcare Innovation Reports

Why Trust Will Drive the Future of Healthcare Innovation


The post Why Trust Will Drive the Future of Healthcare Innovation appeared first on PK. Automate Services Healthcare Innovation Reports

How Healthcare is Embracing the Digitally-Empowered Consumer

Smarter CX

The IQVIA also estimates that the use of Digital Health apps in 5 patient populations could save the US healthcare system $7 billion per year. The post How Healthcare is Embracing the Digitally-Empowered Consumer appeared first on SmarterCX.

Self-Triage Solutions Hold the Keys to the Healthcare Digital Front Door

Forrester's Customer Insights

Conversely, if you are a healthcare organization (HCO), you likely have had to deploy a self-triage solution to stem […]. If you have needed care over the last couple of months you likely have encountered a self-triage solution.

4 Winning Patient Acquisition Strategies for Healthcare Marketers


There is a vital shift happening right now in healthcare marketing and patient acquisition. Here are 4 patient acquisition strategies that you can implement today: Healthcare Marketing Strategies to Drive Patient Acquisition. Education Healthcare

3 Ways to Ensure Data Security in Healthcare


61% of healthcare organizations are worried about malware infiltrations according to Information Age , and for good reason. Data security in healthcare is a major issue: the sector suffered more than half of all cyber-attacks last year according to a report by security firm Cylance.

Healthcare Research: In Healthcare We Trust

QuestionPro Audience

The current state of healthcare in America is contentious, to say the least. The media and politicians, some even overseas, offer their takes on the pros and cons on universal healthcare–but understanding the industry is not so simple. Many healthcare research questions remain unanswered – how do Americans actually feel about healthcare?

How healthcare providers can manage the patient experience and employee experience through COVID-19 + beyond


Following the initial limited-services phase of the pandemic, healthcare providers and patients are still settling into a new normal. Employee Engagement Industry Trends CX Programs