Storyminers

JULY 29, 2016

We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . Utilizing ratings and reviews as a B2C brand is a valuable business and marketing solution and is also an incredibly important means of boosting customer satisfaction. For most B2C brands, the customer’s interactions with the organization’s team members are the ones that make or break the experience.

Customer Retention 31

Customer Retention Strategy Brands B2C 31

Heart of the Customer

AUGUST 15, 2016

I’ve seen real challenges in the past when leaders move from B2B to B2C (or vice-versa). Here are four steps to help you get started creating a better B2C customer experience. The post Four steps to build an improved B2C customer experience appeared first on Heart of the Customer.

Customer Experience 14

Customer Experience B2B Customers B2C 14

Magellan Solutions

SEPTEMBER 9, 2015

Businesses have to be aware of the two main market models: business to business (B2B) and business to consumer (B2C). B2C Marketing. The Biggest Difference between B2B and B2C Marketing. The post Lead Generation: What are the Differences Between B2B and B2C Markets?

B2B 17

B2B B2C Consumers Sales 17

Amity

JUNE 28, 2016

SaaS Tattler Issue 88 - Customer Success in B2B vs B2C and why it's important to you. It seems pretty insane to think that Customer Success could actually be as complex -- if not more -- for B2C companies in making their customers successful, as it would for B2B companies.

B2C 19

B2C Video Consumers B2B 19

ForeSee

OCTOBER 21, 2014

Today, B2B and B2C consumers share significant similarities. The post What B2B Companies Can Learn from the B2C Customer Experience appeared first on ForeSee. They are sophisticated, omni-channel and have a strong set of expectations from the companies with which they do business with.

B2C 13

B2C B2B Company Customer Experience 13

Forrester's Customer Insights

AUGUST 29, 2017

advertising B2C marketing data insights digital marketing marketing & strategy media media buying prediction social marketing social media

Consumers 24

Consumers Data Survey B2C 24

Forrester's Customer Insights

SEPTEMBER 6, 2017

advertising agencies artificial intelligence (AI) B2C marketing brand experience consumer mobility digital marketing globalization & localizationOver the past few years, I was lucky enough to travel to many different places: in most European countries, in the US, in Brazil, in the Middle East, in India, in Indonesia or very recently in Japan and Thailand. The digital revolution is happening all over the place and it is fascinating to see how […].

Travel 19

Travel Marketing B2C Advertising 19

Forrester's Customer Insights

SEPTEMBER 5, 2017

Amazon B2C ecommerce ecommerce in-store marketing mcommerce online retail retail amazon digital retail in-store checkoutRecently I stopped in at the new Amazon Book store on 34th Street in Manhattan to see how Amazon is re-imagining the in-store experience.

B2C 18

B2C Ecommerce Retail Marketing 18

Andrew Mcfarland

JANUARY 19, 2016

Best Practices Customer Experience Customer Loyalty B2B B2C Boeing Enghouseinteractive Facebook KISSmetrics Omni-channel Twitter WOMThe folks at Enghouseinteractive asked me via Twitter how important an omni-channel experience is to my customers.

B2C 43

B2C B2B Customer Experience Loyalty 43

Forrester's Customer Insights

JULY 27, 2017

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater?

Entertainment 27

Entertainment Technology Consumers B2C 27

Forrester's Customer Insights

JULY 27, 2017

age of the customer B2C marketing brand building brand experience customer centricity customer data customer insights data insights market research social intelligence social listening & listening platforms social media

Data 22

Data B2C Social Media Brands 22

Forrester's Customer Insights

SEPTEMBER 19, 2017

Amazon B2C ecommerce amazon big billion day Festive Sales Flipkart India online retailOn October 6, 2014, Flipkart launched Big Billion Day, an event that occurs within India’s festive season — a holiday period that accounts for 40% of the total sales of key brands in India.

Brands 11

Brands Sales B2C Ecommerce 11

Magellan Solutions

AUGUST 17, 2017

The best B2C lead generation strategies are those that produce leads of high quality, enabling for a more efficient sales funnel and faster conversion. The best part about this B2C lead generation method? Lead generation B2C Lead Generation lead generation

B2C 1

B2C Sales Advertising Social Media 1

Forrester's Customer Insights

AUGUST 9, 2017

advertising B2C marketing brand building branding marketing & strategy media media buyingMarketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of […].

ROI 14

ROI Advertising B2C Brands 14

Forrester's Customer Insights

JULY 18, 2017

B2B marketing B2C marketing brand experience branding chief marketing officer (CMO To most marketers, this is an age-old axiom: emotions drive brands. And emotional motivators, like pixie dust, are sprinkled by the likes of Apple, Harley, Lego, and Patagonia to create a frenzied devotion that, on a good day, can give the Star Trek fandom a run for its money. But how does one create pixie […].

Brands 14

Brands B2C B2B Marketing 14

Forrester's Customer Insights

AUGUST 15, 2017

B2B ecommerce B2C ecommerce blockchain chatbots digital business digital transformation ebusiness strategy ecommerce InsuranceCanadian and US insurers have a lot on their plates this year. They’re not just grappling with extreme weather, substantial underwriting losses from all those motor vehicle claims, but also rising customer expectations and an onslaught of fintech disruptors.

Customer Expectations 12

Customer Expectations Insurance Customers Ecommerce 12

Forrester's Customer Insights

JULY 28, 2017

age of the customer agile commerce Asia Pacific B2C ecommerce chief information officer (CIO) chief marketing officer (CMO) cloud computing customer experience digital business digital transformation ecommerce

Retail 15

Retail Customer Experience Industry Customers 15

Forrester

JULY 10, 2015

Empathy and expectation mapping exercises can help both B2C and B2B organizations improve their customer experiences by helping to interpret the irrational buying behavior of customer decisions, better visualize emotional flash points and Read more Categories: B2B. B2B B2C Customer Experience Customer Experience Empathy Expectation Mapping customer journeyExpectation Maps are a Smart Way to Visualize Customer Journey Emotion.

B2C 35

B2C B2B Customer Experience Customer Journeys 35

Magellan Solutions

APRIL 19, 2017

Thankfully, there are a number of proven b2c lead generation ideas that you can utilize for your business, today. These tried-and-tested b2c lead generations strategies have benefitted many businesses who put them into practice, and now it’s your turn.

B2C 1

B2C Social Media Connections Marketing 1

Forrester's Customer Insights

AUGUST 16, 2017

advertising B2B marketing B2C marketing digital marketing marketing automation marketing technology online marketing technologyFor marketers, the struggle is real: you want to provide your customers and prospects cohesive cross-channel experiences that demonstrate you actually know them (without freaking them out) — all while reducing the number of vendors in your tech stack.

Customer Experience 9

Customer Experience Customers B2C Marketing 9

CX Journey

JANUARY 27, 2015

We often hear customer experience professionals talk about the fact that there''s a great emphasis to - and a greater return if we - focus our efforts on the customer experience for B2C companies. While the two are different, to some degree, what do B2C and B2B companies have in common?

Innovation 28

Innovation Company Customer Experience Professionals Trends 28

Forrester's Customer Insights

AUGUST 1, 2017

B2C marketing chatbotsMarketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value.

Banking 8

Banking Trends Report Brands 8

Forrester's Customer Insights

JULY 13, 2017

advertising B2C marketing digital marketing online retail search marketingThe Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter’s inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 – more than any other online retailer (and just over a third of what Wal-Mart did). And we find that Amazon is big and gaining […].

Company 9

Company B2C Advertising Marketing 9

Forrester's Customer Insights

AUGUST 7, 2017

B2B marketing B2C marketing brand building brand experience branding chief marketing officer (CMO) customer experience strategy digital marketing marketing & strategy marketing attitudes marketing methods marketing organization & cultureTHE MANIFESTO Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind.

Meeting 9

Meeting Customers Brands B2C 9

Forrester's Customer Insights

AUGUST 15, 2017

B2C ecommerce business & IT alignment online retail retail PaymentsVantiv has the largest payments industry acquisition of 2017 ($10.4B) under its belt — now what? Integration is the trickiest part of any acquisition and comes after the dust settles and the deal is done. This crucial phase begins in earnest this week for Vantiv and Worldpay. To accelerate its business and achieve the full […].

Industry 8

Industry B2C Ecommerce Retail 8

Genroe

SEPTEMBER 18, 2016

B2B - Business to Business B2C - Business to Consumer Best PracticesAssuming you have decided that running a customer feedback survey is a good idea, the next question is: when should you send the survey to your customers? There are no hard and fast rules. Different types of businesses and industries have different approaches that work best. However there are some good rules of thumb you can […].

Survey 14

Survey B2C B2B Consumers 14

ENGAGE.cx

AUGUST 18, 2015

Customer Experience B2C CRM customer experience customer relationship customer-centric CXConsumers are becoming, and in many cases already are, too sophisticated for gimmicks and trends. They are empowered; they have an infinite number of choices on where and how to spend their money.

Strategy 19

Strategy B2C Customer Experience Customer relationships 19

Forrester's Customer Insights

AUGUST 21, 2017

B2B marketing B2C marketing branding chief marketing officer (CMO) customer experience customer experience strategy marketing & strategy strategy & strategic planning UncategorizedA MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about […].

Meeting 6

Meeting Customers Brands B2C 6

Forrester's Customer Insights

AUGUST 14, 2017

B2B B2B marketing B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) customer experience strategy marketing & strategyA MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about […].

Meeting 4

Meeting Customers Brands B2C 4

Forrester's Customer Insights

SEPTEMBER 13, 2017

Forrester’s 2017 Asia Pacific Martech Challenges Survey is open, and we’re looking for B2C marketers in the region to provide their perspective. If you’re a marketing leader who is involved in marketing technology (martech) decisions and implementations, please take a moment to complete the survey. Marketers in Asia Pacific are increasing their spending on martech. […

B2C 14

B2C Survey Technology Marketing 14

Customer Bliss

AUGUST 31, 2016

Over the years, the B2B (business-to-business) industry hasn’t exactly taken to adopting the latest customer engagement technology as quickly as its B2C (business to consumer) counterparts. Guest Post by Robert C.

omnichannel 115

omnichannel B2B Customer Engagement Engagement 115

Middlesex Consulting

JULY 12, 2015

These days, there are three business models that are emerging into serious long-term opportunities. I have written about the Internet of Things , which is the most developed, and now write about The Sharing Economy.

B2C 1

B2C B2B Hotels Course 1

Think Customers

SEPTEMBER 5, 2017

And the recent Leadscon 2017 “Connect to Convert” conference in New York bustled with innovative ideas about how to use AI and bots in B2C and B2B marketing. AI and chatbots are driving forces in how businesses understand and assist their customers.

B2C 19

B2C B2B Conference Innovation 19

nanorep

MARCH 9, 2016

Functioning under a B2B or B2C model, the number of employees and the platform where your target audience spends most of its time, are all factors which should alter the way your company offers support. No two companies do customer service the same way. In order to choose the best persona to fit the type customer experience your clients expect from you, you first have to know your options and choose the best for the given situation

Customer Service 24

Customer Service B2C B2B Customers 24

CSM Magazine

JULY 28, 2016

The boundaries between digital and physical are now increasingly blurring, especially in B2C with its intense pace and volume of customer interactions that spill over multiple channels.

Customer Experience 42

Customer Experience B2C Customers Customer Service 42

Middlesex Consulting

MAY 31, 2015

But what has changed now is that while the shaping of superlative experiences is now an absolute imperative in the B2C industry, the B2B industry sadly lags significantly in this respect. Notes: 1) The author of this post, Anil V.

B2C 1

B2C B2B Fashion Competitive Advantage 1

Kerry Bodine

JULY 10, 2017

Business people across every conceivable industry, both B2B and B2C, are diving into journey mapping initiatives right now.

Customer Journeys 106

Customer Journeys B2C B2B Exercises 106