CloudCherry – Tying Financial Goals to CX Metrics
MARCH 19, 2019
But the good news is, as Tom Mouhsain says in the Forrester report cited above, “there is sufficient auditable evidence to link CX to all of the major financial performance drivers that determine profit — and ultimately to the return on shareholder equity.”. CX can be tied to the financial goals of your business. When that happens, CX teams will be keen to talk finances, while the CFO becomes an advocate for CX due to the financial success they are driving.