Trends for the Entertainment Industry in 2022
Brandwatch CX
JANUARY 14, 2022
Marketing
Entertainment Related Topics 
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How the Entertainment Industry is Using Data Collection
QuestionPro Audience
MARCH 16, 2018
As mobile becomes more popular, however, the entertainment business is using the technology to capture what was lost in the relationship between the studios and the consumer, and convert that data into meaningful insight into what works and what doesn’t. Data analytics has opened a number of new avenues that the entertainment industry can use to analyze past data, make creative marketing decisions, and predict the turnout for upcoming movie releases.
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In-Car Entertainment Technology Trends for 2021
GlowTouch
JULY 12, 2021
Adding to the experience is the latest in-car entertainment, with trends that leave the eight-track, cassette, and CD eras in the dust. That means hundreds of miles with plenty of windshield time and a need to keep drivers and passengers alike entertained.
2020: Consumer Trends for the Entertainment Industry
Brandwatch CX
NOVEMBER 15, 2019
Consumer Trends 2020 Uncategorized
Entertainment Hit Hard by Coronavirus & Considering Innovative Solutions
NetBase
MARCH 23, 2020
The Entertainment Industry has been hard hit by COVID-19, but is there a way to bring about innovative solutions during this crisis? The post Entertainment Hit Hard by Coronavirus & Considering Innovative Solutions appeared first on NetBase.
More Than Just a Survey Platform: BDG Partners with Alida
Alida
AUGUST 17, 2021
Brand Experience Media & EntertainmentFor BDG, impactful relationships with Alida is the key to their survey success.
Social Media Industry Report 2019: Media & Entertainment
NetBase
OCTOBER 21, 2019
And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. And one industry that’s at the forefront of this “eat or be eaten” rush forward that all brands face – a sector that’s forced to reinvent itself more than most, is the media and entertainment industry.
Streaming Providers Use Voice of Customer (VoC) Insights to Improve CX
Alida
AUGUST 24, 2021
Customer Experience Media & EntertainmentThere’s no doubt about it: The pandemic turned media streaming from a rising star to a consumer staple.
How to Scale Your Customer Insights like Twitter and PokerStars
Alida
NOVEMBER 29, 2021
Customer Experience Product Experience Brand Experience Media & EntertainmentNow that you’ve been gathering valuable customer insights with your insight community and your CX strategy is yielding impactful results, you might be wondering how to take this program to the next level.
Cultural anthropology for entertainment
dscout People Nerds
AUGUST 29, 2016
A People Nerds interview with Susan Kresnicka
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SWAGGER Magazine: Standing out in a Sea of Content
Alida
JUNE 3, 2021
They help build their readers' confidence by providing them a pulse on the latest trends in fashion, grooming, entertainment, travel, culture, automotive, and more. Customer Experience Brand Experience Media & Entertainment(Part 1 of 4).
How to Do Really Great Video Research
Alida
NOVEMBER 23, 2021
Customer Experience Product Experience Brand Experience Media & EntertainmentNowadays, more and more people are capturing and sharing their everyday lives through a combination of pictures, short videos, and even full-length vlogs (video blogs).
Optimove mitigates COVID-19 impact on Fortuna Entertainment’s sports bettors
Optimove
OCTOBER 6, 2020
“Optimove’s multichannel orchestration and testing capabilities allowed Fortuna Entertainment Group to implement the data-centric marketing plan devised by the Optimove Strategic Services team and reap “impressive results.” ” The post Optimove mitigates COVID-19 impact on Fortuna Entertainment’s sports bettors appeared first on Optimove.
Engagement lessons from Orlando, the world’s entertainment capital
CX Ahead
FEBRUARY 11, 2019
The post Engagement lessons from Orlando, the world’s entertainment capital appeared first on CX Ahead. Besides from being a CX Speaker, I also publish articles such as this one on the CX Network, a leading platform for senior CX and Marketing leaders. Back in 2016, I wrote an article sharing that the biggest misconception around customer experience back then was that marketing would fully own the customer journey design. This […].
New Research Spells Big Trouble For Movie Theatres
Brandwatch CX
MAY 27, 2020
Covid-19 Media & Entertainment Sector
Increase Reservations: Top 5 Gravy Audiences Travel & Entertainment Companies Used in 2018
Gravy Analytics
APRIL 15, 2019
Gravy Analytics uses anonymous, mobile location signals to understand where people go in their daily lives, and give brands new visibility into the offline customer journey. These location-derived insights power our industry-leading audiences that enable advertisers to reach engaged consumers
New Research Spells Big Trouble For Movie Theatres
Brandwatch CX
MAY 21, 2020
Covid-19 Media & Entertainment Sector
Using Insights to Stay Ahead in an Oversaturated Market
Alida
APRIL 20, 2021
Customer Experience Media & EntertainmentNew competitors popping up, alongside industry titans expanding into new markets, make the competition for share of wallet more crowded than ever.
How Hospitality and Entertainment Brands Can Future-Proof the Guest Experience
inmoment
SEPTEMBER 19, 2019
Last week, I led a roundtable discussion at the Future Guest Experience 2019 conference, where I had a chance to chat with executives and CX experts who are searching for ways to future-proof their guest experiences. One of the biggest challenges that I’ve seen businesses face today is creating experiences that are both consistent and memorable.
How PodPlays Is Disrupting the Podcast Industry with Listener Feedback
Alida
APRIL 26, 2021
Product Experience Media & Entertainment Tech Industry User ExperiencePodPlays® is a family-friendly audio drama podcast with a mission to discover Nashville’s next country hits.
Group Nine Captures a 360-Degree View of Digital Audiences
Alida
APRIL 8, 2021
Customer Experience Media & EntertainmentGroup Nine Media is a leading digital media company with many highly visible, category-leading brands in its portfolio, which include Thrillist , The Dodo , NowThis , POPSUGAR , and Seeker.
How to Lead in a Crowded Streaming Media Market
Alida
APRIL 1, 2021
Media & EntertainmentThe streaming media market is, at times, a tale of contrasts. On one hand, the market is booming: According to MarketsandResearch, the global streaming media market is on pace to expand at a 23.2% compound annual growth rate (CAGR) between 2021 and 2025.
The Benefits of Creating an Entertaining Customer Experience with Gamification
Playvox
JUNE 26, 2018
If you're in the customer service and experience department, then you've probably heard all about gamification in the call center agents, as it boosts agent performance and engagement. Gamification has proven to be an effective strategy, which is why innovative companies have started to apply this not just for their customer service agents, but for their customers as well.
Gen Z Rely on the Internet Primarily for Social Media and Entertainment
CSM Magazine
DECEMBER 5, 2017
Unlike their predecessors, who use the internet mainly to source information, the research found that 86 percent of Gen Z rely on the internet primarily for social media and entertainment, demonstrating a marked shift from “inform me” to “entertain me.” Gen Z has never known a time devoid of online access and they depend on it for entertainment over information.
Generation Z statistics: New report on the values, attitudes and behaviors of the post-Millennials
Alida
OCTOBER 18, 2016
Business Strategy Customer Experience Employee Engagement Innovation Marketing Research consumer goods finance healthcare media and entertainment retail technologyGeneration Z, the cohort born between 1996 and 2010, is ready for the spotlight. Finally escaping the shadows of the generations before them, many Gen Zers are now entering the workforce. As a result, their spending power, currently valued at $44 billion , is growing every day.
It’s Not Just About Baby Yoda
Chadwick Martin Bailey
JANUARY 14, 2020
Most articles looking back at the 2010’s mentioned the massive evolution in how we consume entertainment and the onset of the streaming wars. Arguably that’s good if the goal is to entertain the masses, but it limits the ability to enhance subscribers’ identities.
The ultimate report on Millennial customers: Gen Y attitudes and their impact on tech, finance, media and other major industries
Alida
JULY 19, 2016
Business Strategy Customer Experience Employee Engagement Innovation Marketing Research CPG finance FMCG health care Media & Entertainment retail technology travel and tourismIt’s impossible to overstate the urgency for businesses to understand Millennials, the generation born between 1980 and 1995. In the U.S. alone, Millennials number 80 million, and control over $600 billion in annual spending. Also known as Gen Y, this cohort already has enormous impact on society and the economy.
How Elizabeth Arden, Bustle, Refinery29 and Audible think about CX
Alida
AUGUST 1, 2017
Marcus Lofthouse, senior director of user experience at Audible, a seller and producer of spoken audio entertainment and programming, shared his insights from a subscription service perspective. “On Customer Experience technology media and entertainment customer experience CX and the CityEighty degrees and a nice breeze – check. Evening rooftop in New York City and specialty cocktails – check.
Walt’s Golden Child+
Chadwick Martin Bailey
DECEMBER 4, 2020
It announced a strategic reorganization of its media and entertainment business, including the addition of a distribution team, with the goal of amplifying its success in the space. Why specifically Disney+ when there are so many offerings under its media and entertainment umbrella?
Nielsen’s Lynda Clarizio shares her perspective on the evolving media landscape
Alida
DECEMBER 19, 2017
Research Marketing Business Strategy Innovation Customer Experience media and entertainmentLynda Clarizio has seen the world of advertising evolve from several vantage points thanks to a varied career that goes back to the early days of the commercial Internet. Now president of U.S. media at Nielsen, her overriding advice to attendees at the closing keynote of the 2017 Customer Intelligence Summit ’s first day: Take risks, embrace challenges, and be yourself.
Driving Innovation and Collaboration in the Autodesk Research Community
Alida
FEBRUARY 22, 2022
with a diverse portfolio of software products and services for the architecture, engineering, construction (AEC), manufacturing, media and entertainment, and education industries. Autodesk, Inc. is an American multinational software corporation ??with
Was a Gender-Neutral Doll the Right Move for Mattel?
Chadwick Martin Bailey
OCTOBER 4, 2019
But it’s especially true for brands in the entertainment space, like Mattel. marketing strategy brand health and positioning digital media and entertainment research growth and innovation Identity emotion BrandFx consumer psychologyDid I ever tell you about my dissertation…? Wait, don’t go! I promise it’s interesting. It was 2002. My advisor and I had been studying gender stereotypes, which we found were still depressingly pervasive.
The Rise of Multiplayer Shouldn’t Be Sus to Anyone
Chadwick Martin Bailey
DECEMBER 3, 2020
marketing strategy digital media and entertainment research Market research Identity Gaming Social Benefits COVID-19Ask any CMBer what they love about CMB and there’s a good chance they’ll say it’s the people.
The Inner Battle Royale: Who Is The Fortnite Fan?
Chadwick Martin Bailey
DECEMBER 16, 2019
research, CMB interviewed thousands of gamers regarding more than 30 media, entertainment and gaming brands on this very topic. Chadwick Martin Bailey consumer insights Consumer Pulse digital media and entertainment research Market research Identity emotion technology Gaming
Avengers: Endgame Saw 90% More Moviegoers In Theaters Opening Weekend
Gravy Analytics
JUNE 10, 2019
Blog Industry Solutions Insights Travel & Entertainment Avengers Endgame Foot Traffic gravy daas Location Intelligence Movie GoersAvengers: Endgame opened on April 24, 2019 to rave reviews and record-setting ticket sales. Its $1.2B opening weekend was the largest in movie history – both domestic and worldwide. Gravy data engineer Paul E. decided to look at foot traffic at movie theaters across the U.S. to see what exactly the impact was of Avengers: Endgame on theater visits.
Why My Money's on Disney+
Chadwick Martin Bailey
JANUARY 14, 2020
Most articles looking back at the 2010’s mentioned the massive evolution in how we consume entertainment and the onset of the streaming wars. Arguably that’s good if the goal is to entertain the masses, but it limits the ability to enhance subscribers’ identities.
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