How the Entertainment Industry is Using Data Collection
QuestionPro Audience
MARCH 16, 2018
As mobile becomes more popular, however, the entertainment business is using the technology to capture what was lost in the relationship between the studios and the consumer, and convert that data into meaningful insight into what works and what doesn’t. Data analytics has opened a number of new avenues that the entertainment industry can use to analyze past data, make creative marketing decisions, and predict the turnout for upcoming movie releases.
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