QuestionPro Audience

MARCH 16, 2018

As mobile becomes more popular, however, the entertainment business is using the technology to capture what was lost in the relationship between the studios and the consumer, and convert that data into meaningful insight into what works and what doesn’t. Data analytics has opened a number of new avenues that the entertainment industry can use to analyze past data, make creative marketing decisions, and predict the turnout for upcoming movie releases.

Entertainment 212

Entertainment Industry Data Advertising 212

Brandwatch CX

MARCH 30, 2021

Entertainment 52

Entertainment Industry Trends 52

Brandwatch CX

NOVEMBER 15, 2019

Consumer Trends 2020 Uncategorized

Entertainment 57

Entertainment Consumers Trends Industry 57

Optimove

OCTOBER 6, 2020

“Optimove’s multichannel orchestration and testing capabilities allowed Fortuna Entertainment Group to implement the data-centric marketing plan devised by the Optimove Strategic Services team and reap “impressive results.” ” The post Optimove mitigates COVID-19 impact on Fortuna Entertainment’s sports bettors appeared first on Optimove.

Entertainment 40

Entertainment Sports Groups Data 40

NetBase

MARCH 23, 2020

The Entertainment Industry has been hard hit by COVID-19, but is there a way to bring about innovative solutions during this crisis? The post Entertainment Hit Hard by Coronavirus & Considering Innovative Solutions appeared first on NetBase.

Entertainment 65

Entertainment Innovation Banking Consumers 65

NetBase

OCTOBER 21, 2019

And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. And one industry that’s at the forefront of this “eat or be eaten” rush forward that all brands face – a sector that’s forced to reinvent itself more than most, is the media and entertainment industry.

Entertainment 46

Entertainment Social Media Report Industry 46

NetBase

OCTOBER 21, 2019

And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. And one industry that’s at the forefront of this “eat or be eaten” rush forward that all brands face – a sector that’s forced to reinvent itself more than most, is the media and entertainment industry.

Entertainment 40

Entertainment Social Media Report Industry 40

dscout People Nerds

AUGUST 29, 2016

A People Nerds interview with Susan Kresnicka

Entertainment 43

Entertainment Culture 43

CX Ahead

FEBRUARY 11, 2019

The post Engagement lessons from Orlando, the world’s entertainment capital appeared first on CX Ahead. Besides from being a CX Speaker, I also publish articles such as this one on the CX Network, a leading platform for senior CX and Marketing leaders. Back in 2016, I wrote an article sharing that the biggest misconception around customer experience back then was that marketing would fully own the customer journey design. This […].

Entertainment 40

Entertainment Customer Journeys Marketing Case Study 40

Alida

APRIL 1, 2021

Media & EntertainmentThe streaming media market is, at times, a tale of contrasts. On one hand, the market is booming: According to MarketsandResearch, the global streaming media market is on pace to expand at a 23.2% compound annual growth rate (CAGR) between 2021 and 2025.

Entertainment 130

Entertainment Marketing Study How To 130

Brandwatch CX

MAY 27, 2020

Covid-19 Media & Entertainment Sector

Entertainment 63

Entertainment 63

Playvox

JUNE 26, 2018

If you're in the customer service and experience department, then you've probably heard all about gamification in the call center agents, as it boosts agent performance and engagement. Gamification has proven to be an effective strategy, which is why innovative companies have started to apply this not just for their customer service agents, but for their customers as well.

Entertainment 42

Entertainment Call Center Innovation Loyalty 42

Gravy Analytics

APRIL 15, 2019

Gravy Analytics uses anonymous, mobile location signals to understand where people go in their daily lives, and give brands new visibility into the offline customer journey. These location-derived insights power our industry-leading audiences that enable advertisers to reach engaged consumers

Entertainment 56

Entertainment Travel Advertising Customer Journeys 56

Brandwatch CX

MAY 21, 2020

Covid-19 Media & Entertainment Sector

Entertainment 52

Entertainment 52

inmoment

SEPTEMBER 19, 2019

Last week, I led a roundtable discussion at the Future Guest Experience 2019 conference, where I had a chance to chat with executives and CX experts who are searching for ways to future-proof their guest experiences. One of the biggest challenges that I’ve seen businesses face today is creating experiences that are both consistent and memorable.

Entertainment 40

Entertainment Customer Experience Hospitality Guest Experience 40

CSM Magazine

DECEMBER 5, 2017

Unlike their predecessors, who use the internet mainly to source information, the research found that 86 percent of Gen Z rely on the internet primarily for social media and entertainment, demonstrating a marked shift from “inform me” to “entertain me.” Gen Z has never known a time devoid of online access and they depend on it for entertainment over information.

Entertainment 40

Entertainment Social Media Study Customer Experience 40

Alida

OCTOBER 18, 2016

Business Strategy Customer Experience Employee Engagement Innovation Marketing Research consumer goods finance healthcare media and entertainment retail technologyGeneration Z, the cohort born between 1996 and 2010, is ready for the spotlight. Finally escaping the shadows of the generations before them, many Gen Zers are now entering the workforce. As a result, their spending power, currently valued at $44 billion , is growing every day.

Report 219

Report Entertainment Travel Healthcare 219

Chadwick Martin Bailey

JANUARY 14, 2020

Most articles looking back at the 2010’s mentioned the massive evolution in how we consume entertainment and the onset of the streaming wars. Arguably that’s good if the goal is to entertain the masses, but it limits the ability to enhance subscribers’ identities.

Entertainment 85

Entertainment Brands Connections Study 85

Chadwick Martin Bailey

DECEMBER 4, 2020

It announced a strategic reorganization of its media and entertainment business, including the addition of a distribution team, with the goal of amplifying its success in the space. Why specifically Disney+ when there are so many offerings under its media and entertainment umbrella?

Entertainment 52

Entertainment Conference Resources Financial 52

Alida

JULY 19, 2016

Business Strategy Customer Experience Employee Engagement Innovation Marketing Research CPG finance FMCG health care Media & Entertainment retail technology travel and tourismIt’s impossible to overstate the urgency for businesses to understand Millennials, the generation born between 1980 and 1995. In the U.S. alone, Millennials number 80 million, and control over $600 billion in annual spending. Also known as Gen Y, this cohort already has enormous impact on society and the economy.

Tourism 157

Tourism Report Industry Entertainment 157

Alida

AUGUST 1, 2017

Marcus Lofthouse, senior director of user experience at Audible, a seller and producer of spoken audio entertainment and programming, shared his insights from a subscription service perspective. “On Customer Experience technology media and entertainment customer experience CX and the CityEighty degrees and a nice breeze – check. Evening rooftop in New York City and specialty cocktails – check.

Entertainment 116

Entertainment Advertising User Experience Consumers 116

Chadwick Martin Bailey

DECEMBER 3, 2020

marketing strategy digital media and entertainment research Market research Identity Gaming Social Benefits COVID-19Ask any CMBer what they love about CMB and there’s a good chance they’ll say it’s the people.

Entertainment 52

Entertainment Connections Video Groups 52

Chadwick Martin Bailey

OCTOBER 4, 2019

But it’s especially true for brands in the entertainment space, like Mattel. marketing strategy brand health and positioning digital media and entertainment research growth and innovation Identity emotion BrandFx consumer psychologyDid I ever tell you about my dissertation…? Wait, don’t go! I promise it’s interesting. It was 2002. My advisor and I had been studying gender stereotypes, which we found were still depressingly pervasive.

Entertainment 67

Entertainment Fashion Study Analysis 67

Alida

DECEMBER 19, 2017

Research Marketing Business Strategy Innovation Customer Experience media and entertainmentLynda Clarizio has seen the world of advertising evolve from several vantage points thanks to a varied career that goes back to the early days of the commercial Internet. Now president of U.S. media at Nielsen, her overriding advice to attendees at the closing keynote of the 2017 Customer Intelligence Summit ’s first day: Take risks, embrace challenges, and be yourself.

Advertising 100

Advertising Entertainment Industry Measurement 100

Chadwick Martin Bailey

DECEMBER 16, 2019

research, CMB interviewed thousands of gamers regarding more than 30 media, entertainment and gaming brands on this very topic. Chadwick Martin Bailey consumer insights Consumer Pulse digital media and entertainment research Market research Identity emotion technology Gaming

Entertainment 52

Entertainment Brands Video Report 52

Chadwick Martin Bailey

JANUARY 14, 2020

Most articles looking back at the 2010’s mentioned the massive evolution in how we consume entertainment and the onset of the streaming wars. Arguably that’s good if the goal is to entertain the masses, but it limits the ability to enhance subscribers’ identities.

Entertainment 52

Entertainment Brands Connections Study 52

Gravy Analytics

JUNE 10, 2019

Blog Industry Solutions Insights Travel & Entertainment Avengers Endgame Foot Traffic gravy daas Location Intelligence Movie GoersAvengers: Endgame opened on April 24, 2019 to rave reviews and record-setting ticket sales. Its $1.2B opening weekend was the largest in movie history – both domestic and worldwide. Gravy data engineer Paul E. decided to look at foot traffic at movie theaters across the U.S. to see what exactly the impact was of Avengers: Endgame on theater visits.

Entertainment 53

Entertainment Sales Data Travel 53

Forrester's Customer Insights

MAY 28, 2019

Early last week, Ajit Pai, the Chairman of the US Federal Communications Commission (FCC) announced his approval of the merger of T-Mobile and Sprint. This will result in a third mega-carrier in the US mobile wireless market, which is a good move for consumers like you and me. I am glad this deal will now […].

Wireless 41

Wireless Entertainment Telecommunications Marketing 41

Gravy Analytics

AUGUST 1, 2019

News Travel & Entertainment AdmitOne AdmitOne Verified Attendance Gravy Analytics IoT Sports Sports Stadiums TechTalksAttending sports events in stadiums is among one of the most enjoyable experiences of life. It is also a way to strengthen the bond with friends and family. However, people often avoid stadiums due to many hassles and unavoidable experiences they need to go through. From high prices of tickets to parking issues, attendees face many challenges before and during the game.

Sports 40

Sports Consumers Data Entertainment 40

Gravy Analytics

JUNE 12, 2019

Blog Events & Tradeshows Featured Events Restaurants Travel & Entertainment aspen food & wine classic Gravy Audiences Location IntelligenceFood & Wine Classic in Aspen. Aspen, CO | June 14 – 16, 2019. Each summer, the world’s top chefs and sommeliers gather in Aspen, Colorado to kick off the season with the world’s premier food and wine exhibition.

Advertising 40

Advertising Entertainment Consumers Industry 40

Teletech

DECEMBER 10, 2015

Customer Experience TIME (Telecommunications, Internet, Media, Entertainment) customerexperience telecomDespite its nostalgic undertones, the term "traditional" used to describe technology now substitutes as code for old and expensive. Rather, the transition to digital brings with it the promise of increasing customer loyalty, and for telecoms, digital adoption could be the industry's saving grace. There’s more… To read the rest of this blog posting click here.

Loyalty 40

Loyalty Industry Technology Entertainment 40

Avaya

AUGUST 21, 2017

Sports fans are focused and engaged, with instant mobile access to info and entertainment. Customer Engagement Avaya Avaya Sports and Entertainment fan engagement Fan ExperienceThe sports fan experience—the way we consume and immerse ourselves in sports on site, at home, in a pub, pre-season, live, or in retrospect—is interwoven with digital tech. They crave integrated experiences that reach beyond the walls of the stadium.

Sports 47

Sports Social Media Entertainment Innovation 47

Verint

JANUARY 23, 2018

Turnkey Intelligence is an independent third-party research firm recognized, respected and trusted by the top entities in sports and entertainment. After doing its homework, the company chose Verint Enterprise Feedback Management as the critical foundation to solicit and capture feedback from more than one million sports and entertainment fans annually.

Feedback 25

Feedback Case Study Study Groups 25

Avaya

JUNE 1, 2017

Customer Engagement Avaya Avaya Sports and Entertainment fan engagementSensors in their jerseys, shoes, and helmets. Sensors in the turf, the goal box, race car, and golf club. Athletes of the future will be tracked at every moment so we can know how fast and focused they are, and when they’re “in the zone.” The sports experience has become a 21st-Century medley of sights, smells, and experiences. Undoubtedly, technology is shaping the modern fan experience.

Sports 46

Sports Technology Engagement Wireless 46

Chadwick Martin Bailey

DECEMBER 10, 2015

Marketing Strategy Media & Entertainment Research RetailUnless you have been living in exile on the swampy planet Dagobah, you may have noticed that December 18 th marks the release of Star Wars: The Force Awakens.

Marketing 52

Marketing Sports Fashion Entertainment 52

Avaya

MARCH 1, 2017

Customer Engagement Avaya Sports and EntertainmentI’ve always liked things in threes. Three stooges, Charlie’s Angels, the rule of three (suggests that when things come in threes, they are inherently funnier, more satisfying, or more effective than other numbers of things). And let’s not miss the fact that I have three kids. It’s no different when I think about the important technological evolution of Avaya Stadium, which is turning three years old. When We Were One.

Sports 46

Sports Entertainment Social Media Innovation 46

Advantage Communications

MARCH 15, 2021

92 percent of this time spent on apps like social media, messaging and entertainment - with just 8 percent spent on a web browser. The time that US users spend on their mobile phones is continuing to grow. According to TechCrunch , Americans spend about five hours per day on their cell phones.

Entertainment 56

Entertainment Social Media Strategy Customer Experience 56