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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. The fast fashion industry currently produces over 92 million tons of waste per year.

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“New-Style” Digital Versus “Old-Fashioned” Human Interactions

Shep Hyken

The post “New-Style” Digital Versus “Old-Fashioned” Human Interactions appeared first on Shep Hyken. Here’s a question, and I think I know the answer.

Fashion 94
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How can individuals & small companies compete in the fashion sustainability marketplace?

Helen Dewdney

Something yet to be covered at the conference is sustainable fashion. When asked, people usually will say that they would rather buy sustainable fashion than so-called “fast fashion”. But when faced with choice on price, the fast fashion wins.

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The Big Fashion Industry Trends for 2021

Brandwatch CX

Fashion 83
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Implementing Virtual Agents: Where to Start, and How to Finish

Speaker: Brian Morin, CMO, SmartAction & Aarde Cosseboom, Director of GMS Technology and Product, TechStyle Fashion Group

Join us for this in-depth conversation with TechStyle Fashion Group, as they openly discuss their decision to go virtual, and the challenges they faced along the way as they dabbled with both building the omnichannel self-service platform themselves, and outsourcing the design to a partner.

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Creating Authentic Commerce Experiences for Sustainable Fashion

Merkle

Fashion has always been the epicenter of what’s trending. And they used that influence to create fast fashion, where styles only last for a season and materials were sourced by whatever means necessary to produce products quickly

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Fast and Cheap Fashion – Who pays the Price?

Helen Dewdney

Is Fast Fashion worth the Risk? Fast fashion has been at the heart of a number of controversies over the past couple of years, but a new report claims that those at the forefront of unsustainable fashion have broken lockdown rules and put lives at risk. Fast fashion explained.

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Social Analytics Research Supports Eco-friendly Fashion

NetBase

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. Eco-friendly Fashion: The Fast Fashion Cure. And “fashion” consistently registers as having negative connotations in the sustainability context: It makes sense – Fast Fashion is a main focus for activists, because it’s a huge waste creator. What is Fast Fashion? What is sustainable fashion though? They want fashionable, sustainable choices.

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NYFW 2022: How New York Fashion Week Unfolded Online

Brandwatch CX

Fashion 52
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NYFW 2022: How New York Fashion Week Unfolded Online

Brandwatch CX

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The Post-Covid CX Powered by AI

Speaker: Brian Morin, CMO, SmartAction & Aarde Cosseboom, Director of GMS Technology and Product, TechStyle Fashion Group

Adapting to a post-Covid world means recession-proofing your contact center with AI that reduces reliance on live agents with virtual agents that are always on, perfectly trained, and at a fraction of the cost. Most companies looking to ditch a "Press 1" experience struggle with where to start and how to infuse natural language into their existing technology stack. Join this webinar with TechStyle Fashion Group who recession-proofed their contact center with personalized and frictionless experiences to customers who prefer self-service. Also joining is SmartAction who manages the AI-powered CX for more than 100 brands.

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In Vogue: The New World of At-Home Fashion

Brandwatch CX

Covid-19 Uncategorized

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A Guide to Influencer Marketing in the Fashion Industry

Brandwatch CX

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A Guide to Influencer Marketing in the Fashion Industry

Brandwatch CX

Fashion 52
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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

With salons and boutiques alike forced to shut their storefronts amidst COVID-19, and so many people working remotely and rarely leaving their homes, beauty and fashion are falling from consumers’ priority lists. H&M was one of the last fashion giant stores to close their stores.

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Xpedition and Voyado Partner to Help Boost Loyalty and Retention for Fashion Brands

CSM Magazine

The collaboration will deliver faster time to benefit in an era of unprecedented change in fashion retail. . Together Xpedition and Voyado will empower fashion brands to forge a loyal following and increase revenues rapidly.

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Social Analytics Research Supports Eco-friendly Fashion

NetBase

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. Eco-friendly Fashion: The Fast Fashion Cure. And “fashion” consistently registers as having negative connotations in the sustainability context: It makes sense – Fast Fashion is a main focus for activists, because it’s a huge waste creator. What is Fast Fashion? What is sustainable fashion though? They want fashionable, sustainable choices.

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Bad Data Series: Fashion Café Flops Fantastically

NetBase

To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! What is Fashion Café and Who Are Those Karens ? Fashion Cafe was an international restaurant chain that was based in New York City which featured fashion models (more on them in a second) and had locations in the United States , United Kingdom , South Africa , Mexico , and Spain. Social Insight for a Fashionable Win.

Fashion 40
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Bad Data Series: Fashion Café Flops Fantastically

NetBase

To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! What is Fashion Café and Who Are Those Karens ? Fashion Cafe was an international restaurant chain that was based in New York City which featured fashion models (more on them in a second) and had locations in the United States , United Kingdom , South Africa , Mexico , and Spain. Social Insight for a Fashionable Win.

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The rise of chief digital officers in fashion, luxury and beauty retail

Alida

Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec. When Nike hired its first chief digital officer just over a year ago, it wasn’t just to lead a couple of projects. Reporting to the president, the CDO took charge of all products and services across Nike.com, Nike+ as well the brand’s other digital platforms. Already considered a digital innovation leader, Nike’s decision to hire a CDO was seen by industry experts as a big move.

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TOUCHPOINT & FASHION RETAIL

News & Customer Experience

Today we enter the fantastic world of a fashion store. When it comes to fashion retail , there are so many and different touchpoints. Fashion industry is an overstocked market, therefore the only way brands can differentiate themselves is by delivering an ultimate customer experience aligned with their own identity and values.

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How to Prevent Fashion Influencer Fraud with Social Listening

NetBase

Fashion influencer fraud is a troubling trend in the industry. Currently costing brands more than one billion each year, fashion influencer fraud is big business. Social listening captures relevant intel around these influencers in relation to your brand and the fashion industry in general. Brands can explore the Fashion conversation stream for clues around what people are talking about in the category and potentially stumble upon some influencers there.

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Glossy Summit: Future of Fashion and Luxury

Optimove

The post Glossy Summit: Future of Fashion and Luxury appeared first on Optimove. events

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Growing Business the Old-Fashioned Way

Customers Rock!

Here is a blast from the past, a classic Customers Rock! post on taking care of your current customers. Thanks to @Foundora for bringing it back to my attention. Enjoy! Many companies spend a lot of time and money on attracting new customers to their product or service. Much of the marketing budget is spent on mass approaches such as advertising and direct mail.

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How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Oracle

Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. Passarela is one of the biggest fashion retailers in Brazil, with more than 40 stores in 12 cities in the state of São Paulo and a distribution center of 16 thousand square meters.

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Running a Customer Success Team in the Fashion Industry

CSM Magazine

The Customer Success Manager is a relatively new job title in the fashion industry that has become necessary due to the growing demands of customers and clients. Look at other companies in the fashion industry such as Azazie bridal gowns for a good examples of how customer processes can be effectively managed. Information gathered will also help you gain insight into the real world applications of your fashion products and services.

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eCommerce Will Account for 36% of Global Fashion Retail Sales by 2022

Forrester's Customer Insights

Fashion is the second largest retail category after grocery. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing. In our recently published Online Fashion Retail […]. The eCommerce shift is a significant, palpable movement in most economies. Brick-and-mortar and eCommerce retailers are vying for shoppers’ attention and dollars. B2C ecommerce ecommerce global ecommerce

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Quality Vegan Fashion Items Are Hard to Find. How Can Brands Help?

Brandwatch CX

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How we encourage belonging among employees: eCommerce fashion brand Myntra

Qualtrics

Myntra, India’s leading e-commerce destination for fashion and lifestyle products, is already progressing on its journey to cultivate a sense of belonging among its employees. The post How we encourage belonging among employees: eCommerce fashion brand Myntra appeared first on Qualtrics.

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“Oh when you smilin’, when you smilin’ The whole world smiles with you” – do happy customers = better customer experiences?

ijgolding

I make no secret of the fact that I am a fan of ‘old fashioned values’ in the delivery of great Customer Experiences. Vickie was lovely – in fact a joy to talk to – our being nice to her (displaying simple old-fashioned values) made our customer experience far better than normal – in fact it made our experience memorable. Nine times out of ten, good old-fashioned values from the customer will be returned in spades from an employee.

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Writing well: the new old-fashioned way to make an impact

Adrian Swinscoe

The post Writing well: the new old-fashioned way to make an impact first appeared on Adrian Swinscoe This is a guest post by Robert Kelsey, bestselling author of Writing Well for Work and Pleasure offers hope for those fearing the new “thought leadership” […].

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Five Huge Fashion Industry Trends for 2020

Brandwatch CX

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Campaigns We Love: “Coach – Defining Modern Luxury”

Gravy Analytics

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design. The company’s handbags, clothing and accessories take center stage in spots featuring actor Selena Gomez , the current face of Coach.

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9-1-1 Telecommunicator Lauded for Good Old-Fashioned Detective Skills

Customer Interactions

Good old-fashioned detective skills typically aren’t part of the job description, but this year’s PSAPs’ Finest Telecommunicator of the Year was able to apply her quick thinking and sleuthing to help police nab the bad guy. What does it take to be a successful 9-1-1 telecommunicator? Certainly, solid listening and communication skills are key, as well as a certain ‘thick-skinnedness,’ calm under pressure, manual dexterity and multi-tasking abilities.

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3 notable trends in the retail apparel industry

Alida

But regardless of the reasons for the shift in shopping habits, the remaining apparel and fashion companies are facing a retail landscape that’s more competitive and cutthroat. Innovation Customer Experience retail fashion apparelApparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes.

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NY Fashion Week Themes Reflect Social Analytics Insight

NetBase

New York Fashion Week just ended and it took online by storm, naturally. Though unfortunately, it’s where the insight stops for fashion brands that are using other sentiment analysis tools. Fashion Week Theme Discovery. ‘I can’t try that on because I’m not made like that,’” she said in a post-show interview with Business of Fashion. And S by Serena was seen taking up the charge as well , offering fashions for a range of body types.

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In the fiercely, competitive struggle of fashion and service, Burberry does it well

Service Untitled

Chief creative officer Christopher Bailey made sure only one central location would be responsible for the Burberry theme; thus concentrating on design and the ‘brand’ which is inexorably fashion. With the expert incorporation of social media, Burberry has more than 10 million Facebook followers, but even Twitter was not to be the final public method of expanding the younger consumer desire of fashion and function communication.

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Building a better loyalty programme

MyCustomer Experience

Gas, grocery, fashion, technology. Check your wallet (digital and/or physical) - do you have loyalty cards for your favorite retail outlets? 13th Dec 2022. By BlueOceanContactCenters

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Building a Better Loyalty Program (and the Reward

MyCustomer Experience

Gas, grocery, fashion, technology. Check your wallet (digital and/or physical) - do you have loyalty cards for your favorite retail outlets? 13th Dec 2022. By BlueOceanContactCenters

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SWAGGER Magazine: Standing out in a Sea of Content

Alida

They help build their readers' confidence by providing them a pulse on the latest trends in fashion, grooming, entertainment, travel, culture, automotive, and more. (Part 1 of 4). SWAGGER Magazine is North America's leading, digital-first, modern men's luxury lifestyle magazine.