Fast and Cheap Fashion – Who pays the Price?

Helen Dewdney

Is Fast Fashion worth the Risk? Fast fashion has been at the heart of a number of controversies over the past couple of years, but a new report claims that those at the forefront of unsustainable fashion have broken lockdown rules and put lives at risk. Fast fashion explained.

15 Fashion Influencers to Watch from London Fashion Week 2019


London’s Fashion Week was, of course, an online sensation. And that’s because those involved in the Fashion Week are promotional pros, with powerful influencers among them. So, in entirely random order, we’re sharing 15 notable fashion influencers who understand the art of audience engagement. To kick it off, we noted that many of these fashion-forward folks are advocates for larger issues around social change, of which there are sub-categories.

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Glossy Summit: Future of Fashion and Luxury


The post Glossy Summit: Future of Fashion and Luxury appeared first on Optimove. events

In Vogue: The New World of At-Home Fashion

Brandwatch CX

Covid-19 Uncategorized

Implementing Virtual Agents: Where to Start, and How to Finish

Speaker: Brian Morin, CMO, SmartAction & Aarde Cosseboom, Director of GMS Technology and Product, TechStyle Fashion Group

Join us for this in-depth conversation with TechStyle Fashion Group, as they openly discuss their decision to go virtual, and the challenges they faced along the way as they dabbled with both building the omnichannel self-service platform themselves, and outsourcing the design to a partner.

The rise of chief digital officers in fashion, luxury and beauty retail

Vision Critical

Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec. When Nike hired its first chief digital officer just over a year ago, it wasn’t just to lead a couple of projects. Reporting to the president, the CDO took charge of all products and services across, Nike+ as well the brand’s other digital platforms. Already considered a digital innovation leader, Nike’s decision to hire a CDO was seen by industry experts as a big move.


News & Customer Experience

Today we enter the fantastic world of a fashion store. When it comes to fashion retail , there are so many and different touchpoints. Fashion industry is an overstocked market, therefore the only way brands can differentiate themselves is by delivering an ultimate customer experience aligned with their own identity and values.

Social Analytics Research Supports Eco-friendly Fashion


Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. Eco-friendly Fashion: The Fast Fashion Cure. And “fashion” consistently registers as having negative connotations in the sustainability context: It makes sense – Fast Fashion is a main focus for activists, because it’s a huge waste creator. What is Fast Fashion? What is sustainable fashion though? They want fashionable, sustainable choices.

Bad Data Series: Fashion Café Flops Fantastically


To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! What is Fashion Café and Who Are Those Karens ? Fashion Cafe was an international restaurant chain that was based in New York City which featured fashion models (more on them in a second) and had locations in the United States , United Kingdom , South Africa , Mexico , and Spain. Social Insight for a Fashionable Win.

Bad Data Series: Fashion Café Flops Fantastically


To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! What is Fashion Café and Who Are Those Karens ? Fashion Cafe was an international restaurant chain that was based in New York City which featured fashion models (more on them in a second) and had locations in the United States , United Kingdom , South Africa , Mexico , and Spain. Social Insight for a Fashionable Win.

The Post-Covid CX Powered by AI

Speaker: Brian Morin, CMO, SmartAction & Aarde Cosseboom, Director of GMS Technology and Product, TechStyle Fashion Group

Adapting to a post-Covid world means recession-proofing your contact center with AI that reduces reliance on live agents with virtual agents that are always on, perfectly trained, and at a fraction of the cost. Most companies looking to ditch a "Press 1" experience struggle with where to start and how to infuse natural language into their existing technology stack. Join this webinar with TechStyle Fashion Group who recession-proofed their contact center with personalized and frictionless experiences to customers who prefer self-service. Also joining is SmartAction who manages the AI-powered CX for more than 100 brands.

COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands


With salons and boutiques alike forced to shut their storefronts amidst COVID-19, and so many people working remotely and rarely leaving their homes, beauty and fashion are falling from consumers’ priority lists. So, what are beauty and fashion brands doing to stay top of mind with their well-established customer base? H&M was one of the last fashion giant stores to close their stores. Like many fashion retailers, Lululemon closed their doors indefinitely on March 15.

Quality Vegan Fashion Items Are Hard to Find. How Can Brands Help?

Brandwatch CX

How to Prevent Fashion Influencer Fraud with Social Listening


Fashion influencer fraud is a troubling trend in the industry. Currently costing brands more than one billion each year, fashion influencer fraud is big business. Social listening captures relevant intel around these influencers in relation to your brand and the fashion industry in general. Brands can explore the Fashion conversation stream for clues around what people are talking about in the category and potentially stumble upon some influencers there.

Growing Business the Old-Fashioned Way

Customers Rock!

Here is a blast from the past, a classic Customers Rock! post on taking care of your current customers. Thanks to @Foundora for bringing it back to my attention. Enjoy! Many companies spend a lot of time and money on attracting new customers to their product or service. Much of the marketing budget is spent on mass approaches such as advertising and direct mail.

Running a Customer Success Team in the Fashion Industry

CSM Magazine

The Customer Success Manager is a relatively new job title in the fashion industry that has become necessary due to the growing demands of customers and clients. Look at other companies in the fashion industry such as Azazie bridal gowns for a good examples of how customer processes can be effectively managed. Information gathered will also help you gain insight into the real world applications of your fashion products and services.

eCommerce Will Account for 36% of Global Fashion Retail Sales by 2022

Forrester's Customer Insights

Fashion is the second largest retail category after grocery. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing. In our recently published Online Fashion Retail […]. The eCommerce shift is a significant, palpable movement in most economies. Brick-and-mortar and eCommerce retailers are vying for shoppers’ attention and dollars. B2C ecommerce ecommerce global ecommerce

How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Smarter CX

Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started, which was the first store to sell women’s fashion shoes in Brazil. Passarela is one of the biggest fashion retailers in Brazil, with more than 40 stores in 12 cities in the state of São Paulo and a distribution center of 16 thousand square meters.

Five Huge Fashion Industry Trends for 2020

Brandwatch CX

“Oh when you smilin’, when you smilin’ The whole world smiles with you” – do happy customers = better customer experiences?


I make no secret of the fact that I am a fan of ‘old fashioned values’ in the delivery of great Customer Experiences. Vickie was lovely – in fact a joy to talk to – our being nice to her (displaying simple old-fashioned values) made our customer experience far better than normal – in fact it made our experience memorable. Nine times out of ten, good old-fashioned values from the customer will be returned in spades from an employee.

Campaigns We Love: “Coach – Defining Modern Luxury”

Gravy Analytics

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design. The company’s handbags, clothing and accessories take center stage in spots featuring actor Selena Gomez , the current face of Coach.

9-1-1 Telecommunicator Lauded for Good Old-Fashioned Detective Skills

Customer Interactions

Good old-fashioned detective skills typically aren’t part of the job description, but this year’s PSAPs’ Finest Telecommunicator of the Year was able to apply her quick thinking and sleuthing to help police nab the bad guy. What does it take to be a successful 9-1-1 telecommunicator? Certainly, solid listening and communication skills are key, as well as a certain ‘thick-skinnedness,’ calm under pressure, manual dexterity and multi-tasking abilities.

3 notable trends in the retail apparel industry

Vision Critical

But regardless of the reasons for the shift in shopping habits, the remaining apparel and fashion companies are facing a retail landscape that’s more competitive and cutthroat. Innovation Customer Experience retail fashion apparelApparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes.

In the fiercely, competitive struggle of fashion and service, Burberry does it well

Service Untitled

Chief creative officer Christopher Bailey made sure only one central location would be responsible for the Burberry theme; thus concentrating on design and the ‘brand’ which is inexorably fashion. With the expert incorporation of social media, Burberry has more than 10 million Facebook followers, but even Twitter was not to be the final public method of expanding the younger consumer desire of fashion and function communication.

NY Fashion Week Themes Reflect Social Analytics Insight


New York Fashion Week just ended and it took online by storm, naturally. Though unfortunately, it’s where the insight stops for fashion brands that are using other sentiment analysis tools. Fashion Week Theme Discovery. ‘I can’t try that on because I’m not made like that,’” she said in a post-show interview with Business of Fashion. And S by Serena was seen taking up the charge as well , offering fashions for a range of body types.

Service Untitled» Blog Archive » Abercrombie & Fitch Customer Service

Service Untitled

One of the favorite stops for her daughter is Abercrombie and Fitch; of course, it caters to the fashionable, modern collegiate lifestyle. Service Untitled The blog about customer service and the customer service experience.

As Online Sales Strengthen, Brick-And-Mortar Retail Must Rethink How To Survive


Retail Pulse, which is published by Optimove, made some interesting observations on fashion transactions, particularly those that take place online. The post As Online Sales Strengthen, Brick-And-Mortar Retail Must Rethink How To Survive appeared first on Optimove.

Retail-tainment: The future of in-store experience


Since its conception, the fashion industry has evolved at the speed of seasonal shopping. Not anymore. The time it takes to upload a new.R 11th Nov 2019. By Elliott Jacobs

Introducing The Temkin Customer Success Index

Experience Matters

As I discussed in a previous post, many customer success organizations still look a lot like old-fashioned account management teams. Over the last few years, many B2B organizations have created customer success organizations that focus on ensuring that their clients are happy. These companies are realizing that customers aren’t just buying their products, they’re making purchases with the expectation that they will achieve some value from the provider’s products and services.

Vuzix to Debut ‘Blade’ Smartglasses at CES Next Week

QuestionPro Audience

Weighing in at 3 oz and using proprietary waveguide optics, the company says they’ve fit in a “sizable virtual screen and brilliant pallet of colors via a thin completely see-through lens, in a fashionable form factor.” “With a fashionable form factor, a brilliant display, and a broad range of features that allow the user to experience AR at work or play, the Vuzix Blade is the first pair of smart glasses that people would actually enjoy wearing.”

How To Keep Marketing In A Pandemic

Forrester's Customer Insights

Many companies, especially those in hard-hit industries like travel and fashion retail, were […]. The COVID-19 pandemic upended the 2020 plans of many B2C marketers — amounting to a projected 28% decline in US marketing spend through 2021.

Why Apprenticeship is Becoming the New College Degree

The DiJulius Group

Apprenticeships, once considered an “old-fashioned” training pathway limited to very specific trades, are gaining ground today as a highly effective and efficient route to a rewarding career. This guest article is brought to you by Mark C. Perna, speaker at the 2019 Customer Service Revolution. According to a recent survey, 62 percent of Americans believe apprenticeships. Read Full Article. The post Why Apprenticeship is Becoming the New College Degree appeared first on The DiJulius Group.

Customer-Centric Roundup: August 2017


Wearing white is now somewhat of a taboo (yes, some believe wearing white after labor day is a fashion no-no). The summer holidays have come to an end. Everyone is now back at school. Also with this came a whole bunch of new stats and stories about the customer experience to pour over. So let’s dive right into it. Customer Experience

Companies showing great CX in the wake of natural disasters

Customer Bliss

Airline margins are incredibly tight, and JetBlue will lose money on this in some form or fashion. Last week, we highlighted what Southwest Airlines was doing for those displaced by Hurricane Harvey , and now we have a few more examples to share: Mattress Mack: This story has gotten some attention , and “Mattress Mack” (real name is Jim McIngvale), who owns several Houston-area furniture stores, has opened his doors to those displaced by Harvey.

The Parallels Between Customer Experience and a Rolls Royce

Michel Falcon Experience

Has your company designed your customer experience in a similar fashion to how you mapped out this year’s marketing efforts? In 2013, BC Business, a leading business publication in Vancouver, published a study that my team and I had produced.The study revealed that 87% of executives believed that their company was… Read More». The post The Parallels Between Customer Experience and a Rolls Royce appeared first on Michel Falcon Customer and Employee Experience Expert

Smart Retail eCommerce Shopping Features And What We Can Learn From Them

Forrester's Customer Insights

Here are three examples of smart retail website features making online shopping easier in fashion today […]. Retailers are trying to differentiate their shopping experiences to win, serve, and, retain increasingly empowered customers. The first step to adding any website feature is to ensure you understand your customers, their needs, and journeys. You’re lost without it.

Customer Experience Indexes: Modern Thinking


Old-fashioned thinking for customer experience indexes is to jump on the bandwagon of what everyone is doing. What’s old-fashioned use of customer experience indexes? Customer Experience Indexes: Modern Thinking Lynn Hunsaker. Why are customer experience indexes powerful?