Guest Post: 10 Ways Consumer Insights Help Improve the Customer Experience

ShepHyken

She shares how businesses can utilize consumer insights to help improve customer service and experience. Consumer insights have moved on from just supporting data for product improvement to being a core part of the strategic agenda at consumer-centric firms.

Changes in Consumer Habits | Download the Report

IntouchInsight

Read about the findings from the large-scale survey we conducted in early May, on changes to consumer behaviors since the inception of COVID-19. Leveraging our platform, we received over 2000 responses and identified some pretty amazing findings

Report 200

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Driverless Cars: Are Consumers Ready?

QuestionPro Audience

Automotive Emerging Technologies Study , only 1 out of every 5 consumers was interested in a fully autonomous vehicle. Only 1 out of every 5 consumers was interested in a fully autonomous vehicle. The past few years have been a whirlwind for the autonomous automotive industry.

2020: Consumer Trends for the Auto Industry

Brandwatch CX

Consumer Trends 2020

How Weather Impacts Consumer Buying Behavior

QuestionPro Audience

the weather has a huge influence on consumer behavior, and the effects are much more extensive than the obvious rain boot and snow shovel examples. PURCHASE PRICE Whether it’s sunshine, temperature, rain or snow, weather influences consumers’ moods.

Why Consumers Trust Influencers Over Celebrities

QuestionPro Audience

There’s been a major disruption in consumer marketing in recent years. With DVR to fast forward through commercials and ad blockers on the internet, brands needed another way to reach consumers. People turn to them for advice, tips, and recommendations regarding consumer products.

What are consumer insights?

DemandJump

Consumer Insights

A complete guide to using consumer panels

QuestionPro Audience

What is a consumer panel? A consumer panel is defined as a representative group of people, selected by an organization or business to provide opinions and inputs for consumer research.

Types of Consumers: Who Buys and When

DemandJump

Consumer Insights

Super Bowl Impact on Consumer Spending

QuestionPro Audience

And these brands are betting—very large sums of money—on consumers checking out their ads. Super Bowl weekend brings in serious revenue from consumer spending for liquor stores, restaurants and grocery stores. Audience Mobile Trending consumer behavior consumer insights

Deep Dive into NPS with the UK Consumer Study

MaritzCX

The Results Are In The UK Consumer Study produced by Bain & Company in partnership with MaritzCX is the first comprehensive annual survey of major UK industries and sub-industries, including Automotive, Travel, Logistics, Utilities, Technology and Media.

Study 284

Protecting Your Brand by Harnessing the Power of Consumer Intent

IntouchInsight

Find out how to anticipate needs and understand consumer behaviour and intent as businesses are forced to shift away from their traditional sales model

Consumer Brands NPS® Benchmarks

CustomerGauge

Or why Starbucks is leading the fast food consumer brands NPS chart? Today we will walk through the NPS achievements, CX strategies and best practices from the consumer brands industry. The post Consumer Brands NPS® Benchmarks appeared first on CustomerGauge.

NPS 94

Changes in Consumer Habits | A Closer Look at the Restaurant Industry

IntouchInsight

In this report, we look at the implications that COVID-19 has had on consumer habits as they pertain to the consumption of take-out and dine-in food and beverages, as well as how the restaurant industry will need to adapt in order to meet new health and safety guidelines

Save Consumers

DemandJump

Dear consumers, Display Advertising Company Updates Save Consumers

Super Bowl Impact on Consumer Spending

QuestionPro Audience

And these brands are betting—very large sums of money—on consumers checking out their ads. Super Bowl weekend brings in serious revenue from consumer spending for liquor stores, restaurants and grocery stores. Audience Mobile Trending consumer behavior consumer insights Super Bowl

Data Privacy: How Consumers Feel

QuestionPro Audience

Privacy and security are definitely at the forefront of consumers’ minds in today’s digital era. Brands need to be cognizant of consumers’ feelings about the security of their personal information and online behaviors.

How New Year’s Resolutions Impact Consumer Buying Behavior

QuestionPro Audience

January 1 marks not just the beginning of many consumer’s journeys to their goals, but also a turning point for industries that stand to profit from these sudden shifts in consumer behavior. Audience Mobile consumer behavior consumer insights

Happiness Affects How Consumers View Companies

Experience Matters

I started by examining the question: Does the innate happiness of a consumer influence how she perceives her experiences with companies?

New Research Digs Into Industries And Consumer Feedback Patterns

Experience Matters

In a previous post, I mentioned two reports from late last year that show the business value of CX, The ROI of CX and What Consumers Do After a Bad Experience. consumers and examine almost 300 companies over 20 industries. The XM Institute is kicking off the year with a research bang.

2020: Consumer Trends for the Restaurant Industry

Brandwatch CX

Consumer Trends 2020 Uncategorized

The Digital Revolution: Rising Consumer Expectations

NICE inContact

The highest growth is expected in the areas of messaging and AI-driven self-service , offering consumers more ways to connect with companies so they can select their channel of choice for the type of problem/issue to address. The post The Digital Revolution: Rising Consumer Expectations appeared first on NICE inContact Blog. Digital today is much more than just email and chat.

Why is Consumer Insight Important?

DemandJump

Consumer insight is important because of what such insights can do for the performance of your marketing campaigns. Consumer Insights

Where to collect consumer insights

DemandJump

Depending on the types of consumer insights your business plans to use, you may look for valuable online data in a variety of places. To get an accurate view of your customer journey and consumer buying habits, take a diversified approach to data discovery. Consumer Insights

Consumers? Online And In-Person Plans As The U.S. Heads Back To Business

Experience Matters

To understand consumer mindset entering into this new phase, we asked 10,000 U.S. consumers a number of questions about their attitudes and activities. As you can see in the two charts below: Consumers are worried. The post Consumers’ Online And In-Person Plans As The U.S.

Magic Mirror Reflects Major Innovation for the Connected Consumer

Experience Investigators by 360Connext

Visit me on the web at MikeWittenstein.com More Posts Follow Me: The post Magic Mirror Reflects Major Innovation for the Connected Consumer appeared first on Customer Experience Consulting.

The Changing Pattern of Consumer Communications

Experience Matters

consumers prefer to communicate with each other, analyzing their answers to the question, Which method would you most likely use to communicate with your friends? For the past several years, we’ve been examining how U.S. As you can see in the figure below: Text messages are on the rise (+8 points between 2012 and 2016), while […]. Customer experience

Changes in Consumer Habits | Implications for Convenience Stores and Gas Stations

IntouchInsight

As every industry is adapting to changes in consumer behaviour, we explore how COVID-19 has impacted convenience stores and gas stations.

The Importance of Consumer Behavior in Marketing

DemandJump

It's about meeting consumers' needs, understanding what makes them tick, and speaking to them in the ways that make them want to engage. In order to do this, marketers turn to a variety of reports, surveys, and tools to understand one thing - consumer behavior. Consumer Behavior

Walgreens Captures Consumer Concerns with Care Clinics

NetBase

Consumers are worried about lots of things – more so than ever before. It is expanding its offerings to speak to consumer concerns, by opening care clinics across the U.S. And all of this is corresponding with the shift in consumer sentiment.

Businesses Are Confident in AI — But Consumers Are More Cautious

NICE inContact

But consumers are more cautious. Then, we compared business responses with what more than 2,400 consumers told us about their actual service experiences in our 2018 study. Businesses are confident in chatbots’ ability to make it easier for consumers to get their issues resolved, and consumers are less certain. Businesses are enthusiastic about consumer use of at-home virtual assistants for customer service, and consumers less so.

Making the most of consumer touch points

Customercount

Throughout the vacation process, there are consumer touch points that can improve customer engagement and make a huge different in customer satisfaction. The post Making the most of consumer touch points appeared first on CustomerCount.

Introducing Brandwatch Consumer Research

Brandwatch CX

What 1000 Consumers Say About Bad Customer Service

Kayako

Word of mouth marketing is one of the most valuable forms of marketing with 92% of consumers believing recommendations from friends and family over all forms of advertising. The statistics support this too: 59% of consumers like to tell others about new products. CONTENTS.

Unexpected Insight Consumer & Market Intelligence Offers

NetBase

But don’t take our word for it, we interviewed a couple of NetBase Certified Data Analysts from Doe-Anderson to share their experience around everything consumer and market intelligence has to offer. Heading Off a Crisis with Consumer Intelligence.

What Is Consumer Buying Behavior?

DemandJump

Definition of Consumer Buying Behavior: Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. Consumer Behavior

How Do I Get Consumer Insights?

DemandJump

Obtaining meaningful customer insights requires analysis of cross-channel consumer behavior in order to draw accurate conclusions about the ways consumers research and buy products. Consumer Insights

Deconstructing the Modern Consumer

Optimove

” These quotes – either from general business/finance sources such as Forbes, Kellogg, and Deloitte, or from more niche blogs such as Visual Capitalist, Equities, SmarterCX, and Steven Van Belleghem’s – all paint a very similar and clear picture of The Modern Consumer.

Car-Shopping in 2018: Consumer Insight

QuestionPro Audience

It used to be that consumers were stuck with whatever price the car dealership offered them, give or take a little wiggle room. In the age of the internet, where consumers have more options than ever, how are they making their purchasing decisions when car shopping?

What is a consumer Journey Map?

DemandJump

What is a Consumer Journey Map? A consumer journey map is a visual representation of your consumers’ experiences with your brand. Consumer Insights Marketing Analytics Marketing Management