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Insight for the Pet Food Industry

QuestionPro Audience

Premium pet food sales are continuing to increase, whereas other areas are seeing drops in growth. A recent report from Euromonitor International found that in 2017 premium dog and cat food sales made up more of total value sales than economy and mid-priced sales combined. As pet owners in the U.S.,

Industry 170
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QR Code Marketing for Mobile First Brands 

Optimove

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. How to use QR Codes across your marketing channels Suitably inspired?

Brands 52
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Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job?

Marketing 149
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Marketers, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? CMO #Marketing Click To Tweet. Forbes #CMO #Marketing Click To Tweet. Why is this?

Marketing 136
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4 Times When Marketing Really Nailed It: How Experiential Marketing Wins Big for Brands

CSM Magazine

The parameters of what constitutes a great marketing campaign have changed enormously over the decades, once upon a time it was sales figures alone that caused a stir amongst the internal management teams. What are some of the most innovative or successful marketing campaigns in recent years? Google/Zappos Cupcake ambush.

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Bank Branch Innovation Like Never Before: 5 Brands Redefining Tradition

Avaya

In fact, the market is heading towards bank branch innovation unlike anything we’ve ever seen. Instead, it calls for unparalleled bank branch innovation. One that combines digital innovation with the reliability of a traditional branch experience. Research, however, suggests this will fail to become a reality.

Banking 58
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Innovation, Customer Value Creation, and Pediatric Medical Imaging

Middlesex Consulting

Note that the definition of innovation is essentially identical to the definition of customer value creation. This is because “innovation” without the creation of customer value is just another lesson learned along a journey. When the innovation is successful in meeting customer needs, it is INNOVATION.