How Product Experts Use Qualitative Data for Roadmap Planning
AUGUST 10, 2018
and then sit around in a room with a bunch of people and just rearrange it into a giant list of prioritized features (we’ll call it a roadmap!) Wouldn’t it be great to get customer feedback before there are even customers so you know what new features and products to prioritize? Yes, we’re talking about gathering feedback from customers who don’t yet exist, for a product that doesn’t yet exist, to create a product that will perform better, sell better, and get rave reviews.