Innovation doesn’t always need to be radical: an example in diabetes
Clarivate
NOVEMBER 14, 2023
Most clients we work with are keen to communicate that their product is innovative. Innovation is important, right? In fact, in the context of reimbursement decisions for medicines, the definition of ‘rewardable’ innovation has evolved from being a new molecular entity to focus more on value or benefit. [1] Of course they are.
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