Prepare for the Chatbots – an example of Digital Customer Experience Innovation by Elena Lockett
ijgolding
SEPTEMBER 15, 2016
Chatbots aren’t a new creation; they were used in the digital world in 2006 as part of a marketing campaign for the horror flick When a Stranger Calls. Both marketing and sales can capitalise on the data collected by using it in highly effective campaigns that improve customer loyalty and give them the upper edge on the competition.
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