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Innovation doesn’t always need to be radical: an example in diabetes

Clarivate

Most clients we work with are keen to communicate that their product is innovative. Innovation is important, right? In fact, in the context of reimbursement decisions for medicines, the definition of ‘rewardable’ innovation has evolved from being a new molecular entity to focus more on value or benefit. [1]

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Prepare for the Chatbots – an example of Digital Customer Experience Innovation by Elena Lockett

ijgolding

Chatbots aren’t a new creation; they were used in the digital world in 2006 as part of a marketing campaign for the horror flick When a Stranger Calls. It is uncertain when chatbots will transform business communications, but it’s certain they will bring many-a-positive transformation. How long have Chatbots been around?

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How Utilities Can Use Digital Communication to Fix a Fractured CX

CSM Magazine

When it comes to providing that kind of experience, the best place to start is with customer communications. Digital innovation and customer expectations. While customers may continue to have a limited choice when it comes to utilities, the sector still faces disruption from innovative new players. Big business benefits.

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Brand Portfolio Secrets to Success (The 5 Things You Need to Know)

C3Centricity

Although Schwartz’s original book was published in 2006, he recently commented on the current choices facing consumers in “The Paradox of Expanded Choices.” I for one enjoy shopping because I am always on the lookout for the latest introductions and innovations. Wake up marketers, you are not innovating!

Brands 218
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How to Connect Your Employees to Your Customers and Company Mission

Customer Bliss

As the banking industry continues to focus more on customer experience and innovation, I think this is a good conversation to have at the beginning of 2019. When Lisa started working at Netspend in 2006, the company was relatively small and was in an industry that didn’t really exist before the company itself existed.

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Arizona Diamondbacks CEO Creates Fan-Centric Culture

Experience Matters

Hall joined the D-backs in May 2005 as Senior Vice President, Communications, was named president in September 2006 and CEO in January 2009. Hall takes culture so seriously that he renamed the front office as the “Culture & Innovation Center.” Needless to say, I really enjoyed the conversation.

Culture 313
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Disruptive innovation: 4 times brands disrupted their own business models

Qualtrics

What is disruptive innovation? The term ‘disruptive innovation’ is attributed to Harvard professor of business Clayton Christiansen , who helped develop the concept in the 1990s. In 2006, the company made a decision to put their money behind ecommerce, and to use it as a market differentiator. Request a Demo.