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4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

We asked Forrest Morgeson, assistant professor of marketing at the Broad College of Business at Michigan State University and the director of research at the Customer Satisfaction Institute at Michigan, to discuss it with us on the podcast. When they see something they want to improve, they need to do something about it.

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Stepping into a new decade: What’s evolving from 2010 to 2020 in SaaS

SurveySparrow

The start of the millennium saw SaaS companies guided by sales-led growth which was then replaced by market-led growth in the years to follow. concentrated on marketing campaigns to procure customers and drive growth. Most of the consumers want to self-educate. They don’t need a salesperson or marketing campaigns.

Trends 107
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B2C Marketing Operations: It’s Time To Shine

Forrester's Customer Insights

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Marketing […]

B2C 26
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The 2021 Marketing Game Plan Shift – From “Buying From” to “Buying Into”

Beyond Philosophy

They were trying to capitalize on a trend where more and more consumers want to buy from brands that share the same values as them. Here’s the one that best captures it in my opinion: 77% of consumers say they buy from brands who they share values with (Havas Group, 2019). I know what Hyundai were onto. years vs 3.4

Marketing 147
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Bitcoin or Bust

QuestionPro Audience

Although bitcoin is forecast to grow even more in 2018, the cryptocurrency market makes many economists uneasy, and there are predictions of a bubble ahead. In 2010 the first person sold theirs, swapping 10,000 bitcoins for two pizzas. The volatility is expected to drop over the long run as the market gains more legitimacy.

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2019 Social Media Marketing Predictions

NetBase

Here are some social media marketing predictions for 2019, as heard from the experts at our recent NetBase LIVE conferences in New York and Los Angeles. It’s about creating new experiences that are memorable to consumers, powered by your brand. Stories that Grab Consumers by the Heart. Dominos UK is a great example of this.

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5 Essential Features for Customer Service Success

Kayako

83% of consumers expressed a need for some help on their online shopping journey. One study found that the brands that provide the best customer experiences achieved 17% compound growth between 2010 and 2015. Consumers feel let down when the pre-sale marketing context differs from after the sale.