Retail Consumer Trends and Real-Time Feedback: Monitoring How Price Hikes Impact Market Sentiment


According to Deloitte’s Global State of the Consumer Tracker survey, 77% of retail consumers are concerned by the increasing prices of everyday products. Marketing campaigns.

Consumer Insights Strategies for Marketing Leaders

2020 Research

Understanding your customers is essential to creating a successful marketing plan. A strong consumer insights strategy enables you as a marketer to gain the critical customer knowledge you need before tackling your marketing strategy. Guide consumer insights


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13 Most Inspiring Marketing Quotes and Questions to Live By in 2022


This is my selection of great quotes from some of the best marketers around, together with a relevant question to ask yourself for each. 1. “Strategy and timing are the Himalayas of marketing. This post shows the often forgotten importance of marketing to business.

As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships


With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Consumers are already indicating they plan to tighten their belts during the upcoming holiday shopping season. A new era of marketing.

Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

How Weather Impacts Consumer Buying Behavior

QuestionPro Audience

the weather has a huge influence on consumer behavior, and the effects are much more extensive than the obvious rain boot and snow shovel examples. Weather affects consumers’ mood, which influences buying behavior and dictates where they purchase, what they purchase, and how much they are willing to spend. PURCHASE PRICE Whether it’s sunshine, temperature, rain or snow, weather influences consumers’ moods. March winds and April showers bring forth May flowers.

The Importance of Consumer Behavior in Marketing


It's about meeting consumers' needs, understanding what makes them tick, and speaking to them in the ways that make them want to engage. In order to do this, marketers turn to a variety of reports, surveys, and tools to understand one thing - consumer behavior. Consumer Behavio

Consumers Crave Authenticity, And CMOs Can Deliver

Forrester Digital Transformation

As the age of misinformation and slew of dubious corporate claims threaten consumers’ trust in brands, consumers are desperate for authenticity. In our new report, The Algorithm Of Authenticity, we synthesize consumer data, industry case […].

Consumer Intelligence for Plant-Based Market Innovation


The plant-based market is booming, and consumer intelligence is brands’ ticket to ride. Consumers attracted to the plant-based lifestyle have lots of questions that need answering. The global meat substitute market stood at over $11B in 2019 and is projected to top $30B by 2026.

Why Consumers Trust Influencers Over Celebrities

QuestionPro Audience

There’s been a major disruption in consumer marketing in recent years. With DVR to fast forward through commercials and ad blockers on the internet, brands needed another way to reach consumers. According to marketing firm Media Kix, Beyonce can earn $1 million for a sponsored social media post, Selena Gomez can earn more than half a million and Kendall Jenner gets up to $300,000. People turn to them for advice, tips, and recommendations regarding consumer products.

Customer Perceptions of the Community Experience

Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand. Get a copy of the free report from Vanilla Forums today to find out how customer expectations can be addressed through community and how community can affect your brand’s bottom line.

Consumer Insights PDF: Downloadable Custom Insights


Consumer insights are critical for agencies and marketing teams seeking better opportunities to speak to their audiences and provide a better journey to conversion. Consumer Insights Organic Search

US Consumer Privacy Attitudes In 2022

Forrester Digital Transformation

Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy.

The New Green Consumer

Forrester Digital Transformation

Unsurprisingly, European consumers lead on green adoption, while Australian and US consumers are the least green. There is no “one size fits all” approach when it comes to green consumers, as their behaviors, attitudes, and expectations are evolving quickly.

Research Report: U.S. Consumer Trends in Finance

2020 Research

consumers are shifting their attitudes toward banking service providers. Legacy banks must consider how to cultivate consumer loyalty and fight back against challenger banks who are simply doing a better job. Word-of-mouth marketing. Consumers engage with challenger banks at a.

Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.

Marketing to Consumers Stuck at Home


If you want to succeed in digital marketing, you have to be ready to adapt quickly when changes come your way. So it makes sense that our industry is thinking so critically about reaching consumers during the ongoing COVID-19 crisis. Consumer Insights

Unexpected Insight Consumer & Market Intelligence Offers


But don’t take our word for it, we interviewed a couple of NetBase Certified Data Analysts from Doe-Anderson to share their experience around everything consumer and market intelligence has to offer. Heading Off a Crisis with Consumer Intelligence.

The Green Consumer Paradox

Forrester Digital Transformation

With: Melissa Chaudet As consumers, we don’t always act according to our values. Organizations should not try to make us feel guilty for that: on the contrary, they should help us overcome our contradictions and empower us to consume more responsibly.

Qualtrics Announces Consumer Trends That Will Shape 2023

CSM Magazine

Consumers are increasingly seeking a human connection in their interactions with brands, according to Qualtrics 2023 Global Consumer Trends Report. The consumer trends that will shape 2023 are: Consumer loyalty will be won through personal connections, not pure efficiency.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Consumer perceptions around NFTs

Maru Group

With an increasing number of entertainment companies either announcing plans to or already entering the NFT market, the technology can be expected to adapt and become more consumer-facing in the next few years. Any consumer NFT release must be available to purchase with fiat money (i.e.,

Beat Inflation and the Recession with a Consumer Insights Strategy

2020 Research

How do you maintain or even grow your customer base when consumers restrict spending? It’s a complex problem to navigate, but a consumer insights strategy helps simplify it. How a consumer insights strategy improves products, services, and more. Guide consumer insights

How Do Price Changes Affect Consumer Perceptions?

Brandwatch CX

Marketing Product

Consumer Travel Plans for 2022

Engine Insights

When it comes to brand communication and marketing, creative efforts and strategy can often feel like a shot in the dark. Blog consumer insights surveys Travel & Hospitality

Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester's Customer Insights

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

Helen Dewdney talks to Ofcom Director of Consumer Protection

Helen Dewdney

This week I spoke to Cristina Luna-Esteban on The Complaining Cow Consumer Show on East London Radio. East London Radio The Complaining Cow Consumer Show. Do you have a consumer issue that you would like help with to get sorted?

Consumer Personalization And Dating Have Much In Common

Forrester Digital Transformation

Maintaining positive brand-consumer relationships and personalizing consumer experiences takes work. Age of the Customer B2C Marketing digital business personalization real-time CX

Consumer and Market Intelligence Expertise at SMWONE


SMWONE was an entirely online event this year and NetBase Quid was an eager participant in a good number of panels, sharing consumer and market intelligence insight. And social listening is instrumental to uncovering foundational elements of marketing and media relations campaigns.

Customer Perceptions of the Community Experience

Speaker: Mike Ellis, Vanilla Forums Marketing Manager

What do your customers actually want? In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. Join us on May 27th at 12 EDT for an in-depth discussion led by Vanilla's Marketing Manager, Mike Ellis. Mike will walk you through this research and guide you on community usage in terms of the most valued customer experience aspects.

Consumers Ride A Rising Tide Of Consumer Energy Into 2021

Forrester's Customer Insights

Age of the Customer B2C Marketing Chief Marketing Officer Consumer Energy Index customer experience Customer Insights Data Insights pandemic

NPS vs. Social Media For Market Research


In fact, social media is such a sensitive barometer of public opinion that during the presidential election, branding experts speculated that social media could be a more valuable platform for market research than traditional advertising. Net Promoter Score Market Research NPS Social Media

Consumers Haven’t – And Don’t Plan To – Shop Via Social Media

Forrester Digital Transformation

US consumers have little interest in doing their shopping – let alone holiday shopping – on social media platforms. Age of the Customer B2C Marketing digital business holiday social marketing social media

The Consumer & Market Insight Around Being Green


Consumers are flocking to the benefits of CBD for medicinal, financial, and personal reasons. And consumer and market insight sheds light on this societal shift and why your brand needs to be aware of it! It’s easy to see CBD’s popularity among consumers.

Expert Insights: Your 2023 Guide to EX, CX, and Technology

Speaker: Colin Taylor, CEO & Chief Chaos Officer at The Taylor Reach Group, Inc

In this webinar, contact center expert Colin Taylor will discuss which trends in 2023 will drive your organization into the future!

Simmons Leverages TikTok to Target Young Consumers


They recently experienced wild success leveraging TikTok to target young consumers during this lockdown. We will investigate how a brand can capture consumers by harnessing popular media, examined via social media listening. So, the consumer and market intelligence was clear.