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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor. .

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The New Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

It is a well-known fact that when budgets get tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! So I decided to do just that with this post, but first a warning; customer understanding is being lost! According to research by BurtchWorks , 20.7% What a waste of resources!

Marketing 226
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Choosing the Best Text Analysis Software for Your Business

InMoment XI

In a business landscape that has become digital-first, where consumers’ expectations can change overnight, it has never been more important to the success of your business to be able to understand and leverage data. They offer extensive customization options, allowing users to create and fine-tune their algorithms and models.

Analysis 260
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Do Companies Recognize the High CX Value of Employee Advocates?

InMoment XI

Do companies recognize the high customer experience (CX) value of employee advocates? Employees are the key, critical common denominator in optimizing the customer experience. Very often, either directly or indirectly, they are at the intersection of customer/vendor experience. That’s my belief.

Company 529
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The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development.

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

It’s crucial that brands understand the experiences they provide and whether or not they satisfy the needs of customers, employees, and beyond. Hopefully, your business has more than one customer. If not, that’s okay because market segmentation isn’t primarily concerned with how many customers you have.

Marketing 260
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7 Steps for Implementing a Closed-Loop System

InMoment XI

With so much riding on each interaction with your brand, you can’t afford to leave a negative customer experience unresolved. Research shows that it takes about 12 positive experiences to make up for one unresolved negative experience. That’s where a closed-loop system comes in! Check out these seven tips. Get Executive Buy-In.

System 493