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Consumer Loyalty 2030

Peter Lavers

In his second blog written as part of the SAS UK Collaborators programme reviewing the SAS / Futurum “Experience 2030” report , Peter Lavers digs deeper into the question regarding what will drive customer loyalty in the future (up to 2030). You can read the full blog by clicking here.

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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. For example, an organization can analyze purchase history and other interaction data to make a prediction about when a customer will be in the market for a new vehicle. In fact, personalization is proven to drive bottom line results.

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Loyalty trends for 2022, and imperatives through 2030

Currency Alliance

There certainly are important topics (trends maybe) that are getting a great deal of attention from loyalty marketers, and we will list them below, but knowing what is becoming popular in one part of the world, or in a specific industry, shouldn’t have much influence on what your company should focus on in 2022.

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Are you ready for MadTech? 3 tips to help you prepare

ECXO

Image source: SAS If you’re a marketer, chances are you’ve heard about MadTech. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing in a world driven by MadTech. But an even greater challenge lies on the horizon: integrating marketing technology with advertising.

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Five Consumer Forces Shaping Move

C Space

Five Consumer Forces Shaping Move. trillion miles of annual US passenger travel—and more than 4 trillion miles globally—could be converted to micro mobility modes, an addressable market potentially worth hundreds of billions of dollars. Consumers WANT to act – but don’t know how. times per second).

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Market Research Uncovers First Mover Opportunities

NetBase

Identifying a new category is exciting, particularly when market research uncovers a first mover opportunity and your brand is ready to capture it. Let’s see how consumer and market intelligence reveals these instances, and a few brands that have been nimble enough to take advantage of key insight. The First Mover Club.

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The Future of Customer Experience in Banking in 2023

Lumoa

Consumers have wholeheartedly embraced the transition to digital banks. The fact that consumers have a wider range of alternatives (and are willing to exercise them) means that the relationship between banks and their customers has become more vulnerable than ever before. Modern consumers are also extremely self-sufficient.

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