Meal Kits Show The Way For Breakthrough Innovation Opportunities In The Food Category
Maru Group
FEBRUARY 15, 2021
Meal Kits exploded onto the American food scene in 2012 with the launch of Blue Apron , HelloFresh , and Plated , followed by Home Chef a year later. We undertook research using our ‘Brand Emotion’ System 1 technique to unlock parent’s true feelings about food brands across the UK, France and Germany. Think framework.
Let's personalize your content