Customer churn: The pipeline that shall save you
Customer Bliss
OCTOBER 6, 2016
I wrote a little bit about this back in 2012 , and it’s also mentioned in CCO 2.0. This is one of the best ways I know to turn what seems like a huge concept into a plan of action for the sales organization. Prevent customer churn: Build a defector pipeline. Pages 151-152 or so if you have the hardcover version.)
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