Remove 2009 Remove Brands Remove Financial Remove Marketing
article thumbnail

Make the Complicated Simple

ShepHyken

For example, 94% of the more than 1,000 consumers we surveyed said convenience is important, 87% of customers will recommend a convenient company or brand, and 70% will pay more for convenience. For example, how clear are your marketing messages and product descriptions? The concept of simplicity is financially powerful.

article thumbnail

Big Idea Marketing Trends that can Transform Your Brand

QuestionPro Audience

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. With all this said, we can rely on some “big idea” marketing trends that transcend the yearly sequence of products and services—mainly because they have worked very well with established brands. We all know which brand is more popular.

Trends 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159
article thumbnail

How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. The media might be more inclined to show what a large corporation has done, but even if you are a start-up, with no marketing strategy or whatsoever, you can still help.

Brands 147
article thumbnail

Rebellion at Dollar General! A Challenge to CX Strategies?

CX University

Pink (2009) states that when employees have a purpose in their work, are provided with opportunities to develop mastery in what they do, and have autonomy, they will be engaged. How can CX professionals leverage instances of perceived CX failure with subsequent financial success to gain leadership buy-in for CX initiatives?

article thumbnail

How to Tame a Volatile Stock Market? Invest in Customer Experience.

Strativity

The stock market hasn’t been this volatile since the 2008-2009 Financial Crisis. Annualized, this is the most movement of such magnitude since 2009. Annualized, this is the most movement of such magnitude since 2009. Pizza Hut in Yum Brands, YUM). The post How to Tame a Volatile Stock Market?

article thumbnail

Four of the Most Successful Employee Engagement Strategies Also Drive Customer Experience

CX University

In 2009, survey data supported that in government organizations, the level of employee engagement (or disengagement) in an organization depends on how effectively that organization does the following: 1. Conclusions: Create meaningful work with the employment brand. 1, (Spring 2009): 54-58. Quicken Loans. Mayo Clinic.