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How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. So, let’s see what some companies have done and give some advice to adapt your brand to the given circumstances.

Brands 147
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Why We built our Culture Code Early as a Startup

SurveySparrow

It’s “NOT” about “Culture fit,” but about complimenting your culture that defines success…. Back in 2009, when Netflix introduced their Culture Code Deck, they shook organizations all over the world by their roots, & has been viewed more than nineteen million times.

Culture 98
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How to Write a “Relentless” Customer Service Culture Plan

CSM Magazine

When Scott left in January 2009 the stock value was less than when he started as CEO. He built his company to become the most trusted and well-liked brand. Use these guidelines in making decisions about the features of your customer service culture plan: 1. No one can challenge them. Wal-Mart is so far behind!!

Culture 52
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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159
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Four of the Most Successful Employee Engagement Strategies Also Drive Customer Experience

CX University

In 2009, survey data supported that in government organizations, the level of employee engagement (or disengagement) in an organization depends on how effectively that organization does the following: 1. Quicken Loans stabilized its workplace culture with a strong employee referral program. 1, (Spring 2009): 54-58.

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Guest Post: Employee Engagement and CX: 5 Strategies to Build Synergy

ShepHyken

In their 2009 meta-analysis presented by Gallup, Harter et al. When employees see a clear path for growth, they are more likely to stay committed and engaged. #2 Foster a Positive Work Environment Prioritize a workplace culture that encourages open communication, collaboration, and recognition.

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CTV in the time of COVID-19: More avails and branding opportunities

Hero Digital

Though many brands are pulling back budgets, AdAge reports global ad spend outlook is set to decrease 7.4% Moments of crisis allow for brands to break through the noise, and the COVID-19 pandemic is no different. “If delivered with a deft hand, this can be a golden opportunity to position a brand.

Brands 54