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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159
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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too? How do you approach customer happiness in your company?

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Rebellion at Dollar General! A Challenge to CX Strategies?

CX University

Pink (2009) states that when employees have a purpose in their work, are provided with opportunities to develop mastery in what they do, and have autonomy, they will be engaged. increase in Dollar General’s sales for 2024, reaching $40.33 Environment: Characterized by trust and supportive relationships. A Challenge to CX Strategies?

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Why I Put a Decade Old Brand to Rest

Russel Lolacher

OR The Death of the UPsell Brand and the Birth of Doing More with L.E.S. “No, it’s not about sales. ” I’ve been explaining “The UPsell” brand with these responses since 2009. .” ” I’ve been explaining “The UPsell” brand with these responses since 2009.

Brands 45
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Top 5 Customer Service & CX Articles for the Week of August 7, 2023

ShepHyken

It involves nurturing positive relationships with customers to encourage repeat purchases, foster brand advocacy, and reduce customer churn. Happy and satisfied customers mean that you can maintain regular sales and profit, which can help you maintain success. remains unchanged since 2009 while inflation reached 6.2%

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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

How Brands Become Icons – Douglas B. Holt This book is a must-read for those interested in the history of popular American brands. The author attributes their success to “cultural branding.” Harley-Davidson uses themes of freedom, liberty, and open roads to build its brand. Be sure to check it out!

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How NOT to survive in a disrupted world – the case study of UK retailer, FatFace

ijgolding

In the UK, retailers have been struggling with this concept since the demise of 100-year-old Woolworths in 2009. Founded in 1988, FatFace is a brand that has been a firm feature on the UK high street since 1992, with over 230 stores and an online presence – they describe themselves as a multichannel retailer (as many do).